Wishart Law Firm

What Wishart Law Firm does

Wishart Law Firm LLP is a full-service regional law firm established in 1904 and headquartered at 390 Bay Street, Suite 500, Sault Ste. Marie, Ontario. The firm operates as a Limited Liability Partnership with 10 named lawyers and 1 law student serving clients across Ontario through 14+ practice areas including corporate and commercial law, civil and commercial litigation, residential and commercial real estate, municipal law, employment law, insurance law, personal injury, environmental law, wills and estates, privacy law, and intellectual property.

The firm's distinguishing technology asset is a proprietary tax arrears enforcement software developed for its Wishart Municipal Group sub-brand, which won the SSMARt Innovation Award in 2017 and is offered to municipalities at no additional cost as part of the firm's municipal tax recovery service. Beyond this, the firm relies on standard legal practice management technology for case management, document storage, and client communications.

Wishart generates revenue through a hybrid model. The core practice uses traditional hourly billing for legal professional services across all practice areas. The Wishart Municipal Group, a specialized municipal law division, introduces a subscription-based revenue stream through tiered Silver and Gold membership packages priced from CAD $6,000 (700 lawyer minutes per year) to CAD $30,000 (4,500 lawyer minutes over three years), inclusive of discounted rates on additional legal fees. Customer acquisition is sales-led, relying on professional referrals from insurance companies, real estate agents, accountants, and other legal counsel, supplemented by thought-leadership webinars and a corporate website. The firm serves three primary segments — individual consumers, business/commercial clients, and municipalities — with the municipal segment representing the most differentiated and recurring component of the practice.

Name

Wishart Law Firm

Legal name

Wishart Law Firm LLP

Website

https://wishartlaw.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Wishart Law Firm LLP is a 120-year-old full-service regional law firm based in Sault Ste. Marie, Ontario, serving individuals, businesses, and municipalities across Ontario through 14+ practice areas, with a specialized municipal subscription sub-brand called the Wishart Municipal Group.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Legal advisory services
• Litigation law services
• Municipal legal counsel
• Estate planning law
• Real estate legal services

Headquarters

HQ city

Sault Sainte Marie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Legal Professional Services: Traditional law firm billing model using hourly fees for legal professional services across all practice areas including litigation, real estate, corporate law, municipal law, employment law, wills and estates, personal injury, insurance law, environmental law, privacy law, and intellectual property.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wishart Law Firm LLP is a full-service law firm offering legal representation and advisory services across 14+ practice areas, including corporate and commercial law, civil and commercial litigation, municipal law, employment law, wills and estates, personal injury, residential and commercial real estate, insurance law, environmental law, privacy law, and intellectual property. The firm operates the Wishart Municipal Group, a specialized subscription-based municipal legal counsel service offering tiered Silver and Gold membership packages with included lawyer minutes, drafting workshops, and tax arrears enforcement support.

Product overview

Wishart Law Firm LLP is a traditional law firm offering a comprehensive portfolio of legal services rather than a unified software product. The firm's practice areas operate as distinct but complementary service lines spanning corporate/commercial law, litigation (civil and commercial), municipal law, employment law, real estate (residential and commercial), insurance law, personal injury, environmental law, wills and estates, privacy law, and intellectual property. The Wishart Municipal Group represents a specialized subscription-based offering providing ongoing municipal legal counsel through tiered membership packages. All services are delivered through the firm's team of Ontario lawyers based in Sault Ste. Marie.

Differentiator

Problem solved

Functional benefit

Brands

• Wishart Municipal Group: A specialized municipal law division offering legal services to municipalities, including general counsel, litigation, employment and contract issues, tax arrears enforcement programs, and membership packages for municipal clients.

Products and services

• Corporate and Business Law

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Insurance CompaniescoreStrategic or Co-development PartnerInsurance companies refer clients to Wishart Law Firm for personal injury claims, insurance disputes, and related legal matters. The firm represents both insurers and insured parties in insurance law matters.
• Real Estate AgentscoreStrategic or Co-development PartnerReal estate agents refer clients to Wishart Law Firm for residential and commercial real estate transactions including title search, mortgage registration, purchases, and sales.
• Financial InstitutionscoreStrategic or Co-development PartnerBanks and other financial institutions work with the firm for mortgage transactions, loan transactions, and secured/unsecured financing matters in real estate and corporate law contexts.
• AccountantscoreStrategic or Co-development PartnerAccountants refer clients to the firm for corporate law, wills and estates, and business planning matters. The firm also works with accountants as sources of client referrals.
• Government Agencies and RegistriesminorStrategic or Co-development PartnerVarious government agencies and registries provide information used in legal matters including property transactions, corporate filings, and regulatory compliance.
• Legal Counsel in Other JurisdictionsminorStrategic or Co-development PartnerOther law firms in different jurisdictions refer clients to Wishart Law Firm when the firm is retained through those other firms, particularly for matters in Northern Ontario.
• E4m (Expertise for Municipalities)minorGTM or Marketing PartnerE4m provides discounted training to Wishart Municipal Group members. The partnership offers additional value to municipal clients through access to specialized municipal training programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lerners LLP: Ontario full-service law firm with practices across personal injury, litigation, real estate, corporate, and estates. Comparable to Wishart across most practice areas at greater scale.
• Miller Thomson LLP: National Canadian full-service law firm with broad municipal, commercial, real estate, and employment practices. Overlaps with Wishart across nearly all practice areas at greater scale.
• WeirFoulds LLP: Toronto-based full-service firm with municipal, real estate, litigation, and corporate practices. A broader incumbent with overlapping service lines serving Ontario municipalities and businesses.
• Cassels Brock & Blackwell LLP: Toronto-based full-service firm with practices in corporate, real estate, litigation, and municipal-related advisory. A broader incumbent serving Ontario clients across overlapping practice areas.
• Aird & Berlis LLP: Toronto-based full-service firm with a strong municipal and land-use planning practice. A larger incumbent offering overlapping services to municipal and commercial clients Wishart serves.

Direct peers

• Hicks Morley Hamilton Stewart Storie LLP: Ontario's leading law firm dedicated to municipal, labour, and employment law. Most comparable to Wishart's municipal practice and Wishart Municipal Group subscription model, though significantly larger.
• Loopstra Nixon LLP: Ontario-based firm with a strong municipal and commercial law practice. Comparable to Wishart in offering municipal counsel and broader corporate/commercial services to Ontario clients.
• Weaver Simmons LLP: Northern Ontario-based full-service law firm serving clients across the region. Closely comparable to Wishart in geography, service breadth, and mid-market positioning.
• Cunningham Swan LLP: Ontario-based full-service law firm with a recognized municipal law practice serving municipalities. Comparable to Wishart in municipal focus and broad service offering, with a similar mid-size profile.

Regional players

• Templeman Menninga LLP: Eastern Ontario full-service law firm with a comparable municipal, real estate, and litigation practice mix. Comparable business model and similar size, though serving a different region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wishartlawfirm
• LinkedInlinkedin.com/company/wishart-law-firm-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wishart Law Firm