Popup Maker
Popup Maker is a self-serve SaaS popup marketing platform serving eCommerce businesses, website owners, and digital marketers. It offers exit-intent, subscription, countdown, and gamification popups distributed via plugins for WordPress, Shopify, Drupal, and other CMS platforms under tiered subscriptions.
- Company typePrivate
- Founded-
- HeadquartersSt. Petersburg, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Popup Maker does
Popup Maker is a SaaS-based popup marketing platform that helps eCommerce businesses, website owners, and digital marketers create and deploy various types of popup campaigns to increase conversions, grow email subscriber lists, and reduce cart abandonment. The product spans exit-intent, subscription, countdown, gamification (spin-to-win), contact form, social, and age-restriction popups, supported by a comprehensive targeting engine including geo, device, page-level, language, weekly, custom-cookie, referral, and visit-count rules. The company serves a horizontal SMB customer base with company-reported scale of over 20,000 customers and 35,000+ active popups.
The platform's technology architecture is a cloud-based SaaS connected to multiple CMS and ecommerce platforms via plugins, modules, and embeddable JavaScript code. It supports WordPress, Shopify, Drupal, PrestaShop, OpenCart, Magento, Cloudflare, and custom HTML websites. The system includes native integrations with MailChimp, Zapier (thousands of downstream applications), Google Analytics, ActiveCampaign, ConvertKit, GetResponse, Drip, Aweber, Benchmark Email, Google Maps, and PayPal for payment processing. In February 2023, Popup Maker launched an AI-powered popup solution module for content generation and timing optimization, marking its first disclosed generative AI feature.
Popup Maker operates as a privately held, bootstrapped company based in St. Petersburg, Florida, using a self-serve product-led growth model with a 14-day free trial and tiered annual subscriptions priced at $6.95/month (Individual), $14.95/month (Professional), $21.95/month (Enterprise), and contact-based pricing for the Agency tier with unlimited pageviews and sites. The company distributes through direct website signup, content marketing, SEO, an affiliate program, and marketplace listings on WordPress.org, the Shopify App Store, and Drupal. No external funding, parent company, M&A activity, or leadership team information is publicly disclosed in the available sources.
Popup Maker firmographics
Firmographics- Name
- Popup Maker
- Legal name
- Popup Maker
- Website
- https://popupmaker.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Popup Maker is a self-serve SaaS popup marketing platform serving eCommerce businesses, website owners, and digital marketers. It offers exit-intent, subscription, countdown, and gamification popups distributed via plugins for WordPress, Shopify, Drupal, and other CMS platforms under tiered subscriptions.
- Ownership category
- akta.pro rank
Popup Maker industry classification
Industry- Product category
- Marketing Automation Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Popup Maker is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Markets served
Popup Maker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Individual Plan: Entry-level subscription tier at $6.95/month billed annually, providing unlimited campaigns, 25,000 pageviews/month, 1 website, 500 subscribers/month, 500 emails/month, Google Analytics integration, and lead generation features
- SaaS Subscription - Professional Plan: Mid-tier plan at $14.95/month billed annually, includes everything in Individual plus Remove Branding, 100,000 pageviews/month, 5 websites, 1000 subscribers/month, 1000 emails/month, Advanced Native Analytics, Exit Intent Popup, Gamification Popup, Limited Time Offer, Mailchimp Integration, and Autoresponder
- SaaS Subscription - Enterprise Plan: Upper-tier plan at $21.95/month billed annually, includes Professional features plus Custom Branding, 500,000 pageviews/month, 10 websites, 5000 subscribers/month, 2500 emails/month, Push Notifications, and Geo-Targeting
- SaaS Subscription - Agency Plan: Contact-us pricing for unlimited pageviews, unlimited websites, emergency support, and dedicated account representative
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual: $6.95/mo - Entry-level plan for single website owners |
| Subscription | Annual | Professional: $14.95/mo - Mid-tier plan with advanced features |
| Subscription | Annual | Enterprise: $21.95/mo - Full-featured plan for growing businesses |
| Subscription | Annual | Agency: Contact Us - Unlimited scale for agencies and resellers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Popup Maker product offering
Product offeringCore offering
Popup Maker is a cloud-based SaaS platform that enables businesses to create, manage, and deploy popup marketing campaigns across websites. The platform offers various popup types including exit-intent, subscription, countdown, gamification, and contact forms, with advanced targeting rules (geo, device, behavioral) and smart triggering events. It integrates with major CMS and ecommerce platforms (WordPress, Shopify, Drupal, Magento, PrestaShop, OpenCart) and marketing tools (MailChimp, Zapier, Google Analytics, PayPal).
Product overview
Popup Maker is a popup marketing platform offering a cloud-based core product that enables businesses to create and deploy various popup types (exit intent, subscription, countdown, gamification, contact forms, etc.) across multiple websites. The platform includes built-in analytics, newsletter tools, and integrates with major e-commerce platforms (Shopify, WordPress, Drupal, PrestaShop, OpenCart, Magento) and marketing tools (MailChimp, Zapier, Google Analytics). Additional modules include Web Push Notifications, PayPal Button for one-click checkout, Google Map elements for location display, and AI-powered popup solutions. The product architecture follows a platform-plus-extensions model with the core Popup Maker service connected via API keys to platform-specific plugins and integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Popup Maker Platform A cloud-based SaaS platform that enables businesses to create, manage, and deploy popup marketing campaigns across websites. The platform offers various popup types including exit-intent, subscription, countdown, gamification, and contact forms, with advanced targeting rules and smart triggering events. It integrates with major CMS and ecommerce platforms (WordPress, Shopify, Drupal, Magento, PrestaShop, OpenCart, Cloudflare) and marketing tools (MailChimp, Zapier, Google Analytics, PayPal, Google Maps). Available via tiered subscription plans (Individual, Professional, Enterprise, Agency) with a 14-day free trial.
Quantifiable outcome
- Over 75% of visitors who abandon a store will never come back without intervention
- +1 more outcomes
Companies that use Popup Maker
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Popup Maker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability2 records
Feature11 records
Popup Maker partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MailChimpcoreMailChimp integration allows Popup Maker users to connect their MailChimp account via API key and use MailChimp forms inside popups. Users can collect subscribers for their MailChimp lists directly through popups, generating forms from their existing MailChimp account.
- ZapiercoreZapier integration enables Popup Maker to connect with any application in the Zapier ecosystem. Users can collect subscribers or contacts through popups and automatically send them to thousands of apps like MailChimp, Aweber, Twitter, Google Sheets, and more.
- Google AnalyticscoreGoogle Analytics integration allows tracking the effectiveness of popups individually. Users can track popups by triggering events (On load, On click, On hover, On scroll, On exit) and analyze conversion data in their Google Analytics account.
- WordPresscoreOfficial Popup Maker WordPress plugin available at wordpress.org. WordPress users can install the plugin and connect it to their Popup Maker account via API key for easy popup implementation on WordPress sites.
- ShopifycoreOfficial Popup Maker app available on Shopify App Store at apps.shopify.com/popup-maker. Shopify store owners can directly install and use Popup Maker for their ecommerce stores.
- DrupalminorOfficial Popup Maker module available for Drupal websites at drupal.org/project/popup_maker.
- PrestaShopminorPopup Maker works on PrestaShop websites using custom HTML/JavaScript code module. Integration guide available in Popup Maker help center.
- CloudflareminorPopup Maker provides plugins and extensions compatible with Cloudflare infrastructure.
- OpenCartminorPopup Maker extension available for OpenCart at opencart.com/index.php?route=marketplace/extension/info&extension_id=35188
- MagentominorPopup Maker can be integrated with Magento websites by adding the embed code to CMS Static Blocks in the Magento admin panel.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Popup Maker competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Customer concentration
Popup Maker social profiles
Digital presencePopup Maker compliance and trust
Trust signalCompliance1 record
Popup Maker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popup Maker leadership team
Management profileNumber of profiles
Popup Maker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popup Maker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popup Maker
What does Popup Maker do?
Popup Maker is a cloud-based SaaS platform that enables businesses to create, manage, and deploy popup marketing campaigns across websites. The platform offers various popup types including exit-intent, subscription, countdown, gamification, and contact forms, with advanced targeting rules (geo, device, behavioral) and smart triggering events. It integrates with major CMS and ecommerce platforms (WordPress, Shopify, Drupal, Magento, PrestaShop, OpenCart) and marketing tools (MailChimp, Zapier, Google Analytics, PayPal).
Is Popup Maker a public or private company?
Popup Maker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Popup Maker founded?
Popup Maker was founded in -1.
Where is Popup Maker based?
Popup Maker is headquartered in St. Petersburg, United States, in the North America region.
How does Popup Maker make money?
Four revenue lines are on record. SaaS Subscription - Individual Plan is the primary driver. The others are saaS Subscription - Professional Plan, saaS Subscription - Enterprise Plan and saaS Subscription - Agency Plan.
Does Popup Maker have an API?
Yes. Popup Maker offers an API key-based integration system. API keys are used to connect Popup Maker accounts to third-party platforms like Zapier for automation workflows. The API allows connecting to MailChimp via API key, Google Analytics for tracking, and Google Maps via API key for map popup elements. The company also provides a public Zapier app for connecting Popup Maker popups to thousands of other applications.
What industry is Popup Maker in?
Popup Maker's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces. Its SIC code is 7372.