Seminovos BH
Seminovos BH is a Brazilian online vehicle marketplace (founded 2006, Belo Horizonte) that connects individual sellers and 460+ partner dealerships with buyers of used and new cars, motorcycles, and trucks via tiered subscription listing plans and an AI-powered search.
- Company typePrivate
- Founded2006
- HeadquartersBelo Horizonte, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Seminovos BH does
Seminovos BH (legal entity Seminovos Ltda, CNPJ 08.030.680/0001-06) is a privately held Brazilian online vehicle marketplace founded in 2006 and headquartered in Belo Horizonte. The platform connects individual vehicle sellers and automotive dealerships with buyers of new, semi-new, and used cars, motorcycles, and trucks, operating as a classifieds-style marketplace in which the company does not intermediate transactions but monetizes listing visibility and dealer tooling. As of the latest available data the platform surfaces approximately 44,850 car listings, 2,283 motorcycle listings, and 228 truck listings, with national coverage across Brazil and a registered base of 460+ partner dealerships in cities including Belo Horizonte, Contagem, and Betim.
The core product is a self-serve web marketplace (seminovos.com.br) organized by category, brand, and model, with extensive filtering by price, year, mileage, fuel type, and features. A 2024 product addition is Busca IA (seminovos.ai), a conversational AI-powered search interface that accepts natural-language queries and returns relevant vehicle listings. The dealer-facing product layer includes a free website builder that synchronizes with a dealer's Seminovos inventory, plus real-time lead delivery via email and WhatsApp. The technology stack is a standard web marketplace with listing management, filtering, and an NLP-powered search front-end; no proprietary models, patents, or research artifacts are disclosed.
The business model is subscription-based and dual-sided. Individual sellers can list for free (Grátis) or upgrade to Flex (R$29.90), Turbo (R$49.90), or Nitro (R$79.90) plans that increase photo/video limits and home-page display priority on a 30-day renewal cycle. Dealerships subscribe to Plano 30 (R$349/month for 30 ad slots), Plano 60 (R$540/month for 60 slots), Plano 90 (R$690/month for 90 slots), or a custom Enterprise tier for 90+ vehicle inventories, each bundling Nitro/Turbo/Flex slots with the website builder and lead tools. Payments are accepted via PIX, bank deposit, or credit/debit card. The company employs 11-50 people, has not disclosed outside funding, and reports no material M&A, restructuring, or leadership changes in the source data.
Seminovos BH firmographics
Firmographics- Name
- Seminovos BH
- Legal name
- Seminovos Ltda
- Website
- https://seminovos.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seminovos BH is a Brazilian online vehicle marketplace (founded 2006, Belo Horizonte) that connects individual sellers and 460+ partner dealerships with buyers of used and new cars, motorcycles, and trucks via tiered subscription listing plans and an AI-powered search.
- Ownership category
- akta.pro rank
Seminovos BH industry classification
Industry- Product category
- Online Vehicle Marketplace
- NAICS
- Used Car Dealers (44112), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
Keywords
Where Seminovos BH is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Seminovos BH business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Listing Plans: Tiered subscription plans for individuals selling vehicles - Nitro (R$79.90), Turbo (R$49.90), Flex (R$29.90) with varying photo limits and display priority. Free tier available with limited features.
- Dealership Subscription Plans: Monthly subscription plans for car dealerships - Plano 30 (R$349/30 listings), Plano 60 (R$540/60 listings), Plano 90 (R$690/90 listings), and custom Enterprise plans. Includes website builder and lead management tools.
- Listing Reactivation Fees: Revenue from reactivation fees when listings expire after 30 days. Paid plans require renewal to maintain visibility. 0km vehicle listings require repurchase for reactivation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Nitro - Highest visibility tier for individuals |
| Subscription | Monthly | Turbo - High visibility tier for individuals |
| Subscription | Monthly | Flex - Medium visibility tier for individuals |
| Freemium | Pay-as-you-go | Grátis - Free tier for individuals |
| Subscription | Monthly | Plano 30 - Entry-level dealership plan |
| Subscription | Monthly | Plano 60 - Mid-tier dealership plan |
| Subscription | Monthly | Plano 90 - Preferred dealership plan |
| Subscription | Multi-year contract | Enterprise - Custom enterprise plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Seminovos BH product offering
Product offeringCore offering
Seminovos BH operates an online vehicle marketplace where individuals and car dealerships list new, semi-new, and used cars, motorcycles, and trucks for sale. The platform enables direct buyer-seller connections through tiered advertising subscriptions, with free listings available for private sellers and paid plans offering higher visibility. An AI-powered conversational search (Busca IA) lets buyers discover vehicles using natural language queries.
Product overview
Seminovos BH operates a comprehensive online vehicle marketplace platform in Brazil, listing new, semi-new, and used automobiles, motorcycles, and trucks. The platform serves both individual sellers and automotive dealerships through tiered subscription advertising plans. Individual sellers can choose from Grátis (free), Flex (R$ 29.90), Turbo (R$ 49.90), or Nitro (R$ 79.90) plans, with display priority and feature limits varying by tier. Dealerships access the platform through Plano 30 (R$ 349/month), Plano 60 (R$ 540/month), Plano 90 (R$ 690/month), or custom Enterprise plans, each bundling ad slots across the Nitro/Turbo/Flex tiers plus real-time lead notifications and a free synchronized dealer website. A distinctive feature is the AI-powered conversational search (Busca IA) enabling natural language vehicle queries.
Differentiator
Problem solved
Functional benefit
Products and services
- Seminovos Marketplace Online vehicle marketplace where private individuals list cars, motorcycles, and trucks for sale and connect directly with buyers. Free listings are available alongside paid visibility tiers, with extensive filters by make, model, year, price, mileage, fuel type, and features.
- Busca IA (AI Search) AI-powered conversational search that interprets natural language queries to match users with relevant vehicle listings across the Seminovos platform, streamlining vehicle discovery.
- Dealer Subscription Portal with Website Builder B2B subscription service for car dealerships offering monthly ad slot packages, real-time lead delivery via email and WhatsApp, dashboard access, dedicated account management for enterprise accounts, and a free branded website builder synchronized with platform inventory.
Quantifiable outcome
- Over 44,850 vehicle listings across cars, motorcycles, and trucks
- +1 more outcomes
Companies that use Seminovos BH
Customer profileSegments2 records
Ideal customer profiles2 records
Seminovos BH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Seminovos BH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Dealerships NetworkcoreNetwork of 460+ registered car dealerships and concessionaries across Brazil that list their inventory on the Seminovos platform. Includes dealerships such as 1001 Veículos, 200 Automoveis, 2D Motors, and many others in Belo Horizonte, Contagem, Betim, and other regions. These dealers pay subscription fees for listing slots and access lead generation tools.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Seminovos BH competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Seminovos BH social profiles
Digital presenceSeminovos BH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seminovos BH leadership team
Management profileNumber of profiles
Seminovos BH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seminovos BH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seminovos BH
What does Seminovos BH do?
Seminovos BH operates an online vehicle marketplace where individuals and car dealerships list new, semi-new, and used cars, motorcycles, and trucks for sale. The platform enables direct buyer-seller connections through tiered advertising subscriptions, with free listings available for private sellers and paid plans offering higher visibility. An AI-powered conversational search (Busca IA) lets buyers discover vehicles using natural language queries.
Is Seminovos BH a public or private company?
Seminovos BH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seminovos BH founded?
Seminovos BH was founded in 2006. It employs 11 to 50 people.
Where is Seminovos BH based?
Seminovos BH is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Seminovos BH make money?
Three revenue lines are on record. Individual Listing Plans are the primary driver. The others are dealership Subscription Plans and listing Reactivation Fees.
Does Seminovos BH have an API?
No public API is recorded for Seminovos BH.
What industry is Seminovos BH in?
Seminovos BH's product category is Online Vehicle Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters). Its NAICS code is 44112 and its SIC code is 5500.