Rangahau Aotearoa Research New Zealand

Name

Rangahau Aotearoa Research New Zealand

Legal name

Rangahau Aotearoa Research New Zealand

Website

https://www.researchnz.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Social research services
• Survey design methodology
• Data collection services
• Public sector research
• Qualitative research services

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others

Revenue model

1. Social Research Services: Conducting social research to inform decision making, policy, communication, evaluation frameworks and reporting for government agencies and not-for-profit organisations in New Zealand. Revenue generated through research project fees and ongoing survey contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rangahau Aotearoa Research New Zealand is a Wellington-based social research firm that designs, collects, processes, and analyses survey and qualitative data for clients. Core services include survey design and sampling, multi-mode data collection (CATI, online, and paper), data processing and analysis, qualitative research, market research, public consultation, literature scans, data visualisation, and AI-powered thematic coding. The firm primarily serves New Zealand public sector agencies and not-for-profit organisations.

Product overview

Rangahau Aotearoa Research New Zealand is a Wellington-based social research company providing research services primarily for the New Zealand public sector and not-for-profit organisations. The core offering is a comprehensive suite of social research capabilities including survey design and sampling, multi-mode data collection (online, CATI, and paper), qualitative research (interviews and focus groups), data processing and analysis, and data visualisation. Their primary product is a survey platform accessible at survey.researchnz.com that supports online survey completion across multiple devices. The company also produces a range of named survey products for specific clients (Business Health Survey, State of Business Survey, NZ Police Survey, Tax Agent Survey, Outward Bound Surveys, and Reserve Bank of New Zealand surveys including Survey of Expectations, Tara-ā-Umanga and Tara-ā-Whare). Additional offerings include the Adventure Voice research community panel, published research reports, the Research NewZ newsletter, media releases, and the Nutrition and Physical Activity Bulletin for the Ministry of Health. The company also supports the Mountain Safety Council's Plan My Walk campaign and is monitoring the development of GovGPT for future government information access.

Differentiator

Problem solved

Functional benefit

Products and services

• Paper and Online Survey Services
• Qualitative Research Services
• Thematic Coding Services
• Data Visualisation Services
• Adventure Voice Research Community
• Plan My Walk Campaign Support
• Social Research Services
• Online Survey Platform
• CATI Survey Services

Quantifiable outcome

• Adventure Voice research community reached nearly 3,500 registered members by November 2024
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• NZ Mountain Safety CouncilcoreStrategic or Co-development Partner · 1 January 2024Rangahau Aotearoa is Mountain Safety Council's primary research provider for over 6 years. Developed and manage the Adventure Voice research community with nearly 3,500 registered members. Conduct regular pulse surveys every 6 weeks and developed e-reporting tools for MSC. Partnership has been instrumental in creating the Plan My Walk campaign that won industry awards.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Roy Morgan Research: Long-established Australia/NZ market and social research firm running recurring public-opinion and consumer surveys across the region. Highly comparable to Research NZ in methodology (CATI, online panels) and in serving government and not-for-profit clients with social/policy research.
• Research First: New Zealand-based market and social research firm offering quantitative and qualitative research for government, not-for-profit, and commercial clients. Closely comparable in target customers, methodologies (CATI, online panels), and NZ-only focus.
• UMR Research: New Zealand-based social and political research firm focused on public opinion polling for media, government, and corporate clients. Closely comparable in NZ-only focus, social research orientation, and recurring public-sector-style engagements.
• Talbot Mills Research: Boutique NZ research firm specializing in social, policy, and public-sector research. Highly comparable in size, NZ-only focus, and serving government and not-for-profit clients with bespoke research services.
• Colmar Brunton: Historically a leading NZ brand and social research firm (now part of Kantar) with deep NZ public-sector heritage. Comparable in market research methodology and NZ government client base, though now operating under a global parent.
• Perceptive Research: New Zealand market research firm offering qualitative and quantitative research for government and commercial clients. Comparable in NZ-only scope, mixed-method offerings, and public-sector focus.

Broad incumbents

• Kantar New Zealand: Global research powerhouse with NZ presence offering brand, consumer, and public-sector research. Comparable in serving NZ government and large enterprises, but broader portfolio and significantly larger scale.
• Ipsos New Zealand: Global market research firm with NZ operations running public opinion, social, and policy research. Comparable in methodologies and government-facing work, but serves many geographies and broader commercial markets.
• Nielsen New Zealand: Global measurement and data analytics firm with NZ presence providing consumer and media research. Overlaps with Research NZ in survey methodologies and government/enterprise clients, but at much larger scale and broader scope.
• Qualtrics: Global experience management and survey platform used by many NZ public-sector and enterprise buyers. Not a direct competitor on bespoke social research, but increasingly an alternative for in-house survey design, distribution, and analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ResearchNZ
• LinkedInlinkedin.com/company/research-new-zealand
• Instagraminstagram.com/research.nz
• Xx.com/research_nz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rangahau Aotearoa Research New Zealand