Gaon
- Company typePrivate
- Founded-
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2B
- OfferingServices
Gaon firmographics
Firmographics- Name
- Gaon
- Legal name
- 스튜디오가온
- Website
- https://stgaon.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Gaon is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Gaon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Drama Production: Gaon produces dramas for Korean TV networks and streaming platforms, earning production fees and licensing revenue from broadcasters such as tvN, MBC, and SBS.
- Entertainment/Variety Show Production: Production of entertainment programs for TV networks, cable channels, and OTT platforms including Netflix, Disney+, Coupang Play, and TVING.
- International Co-productions: Co-production partnerships with Chinese media companies for cross-border content distribution, including productions for HunanTV, Youku, and Zhejiang TV.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels1 record
Gaon product offering
Product offeringCore offering
Studio Gaon produces Korean television drama series and entertainment/variety programs that are licensed and distributed to major Korean broadcasters (tvN, MBC, SBS, ENA, KBS2) and global streaming platforms (Netflix, Disney+, Coupang Play, TVING). The company also develops international co-productions with Chinese broadcasters (HunanTV, Youku, Zhejiang TV). Revenue is generated through production fees and licensing royalties paid by these commissioning platforms.
Product overview
Studio Gaon is a South Korean entertainment content production company that operates two main product lines: Drama Productions and Entertainment Programs. The company produces television dramas (including period pieces, romantic comedies, and action series) and variety entertainment shows (reality programs, game shows, travel series). Both product lines are distributed across major Korean broadcast networks (tvN, MBC, SBS, ENA, KBS2) and international streaming platforms (Netflix, Disney+, TVING, Coupang Play).
Differentiator
Problem solved
Functional benefit
Products and services
- Drama Productions
- Entertainment Programs
Quantifiable outcome
- Dramas consistently achieve 10-36% ratings, with several reaching #1 in their time slots
- +2 more outcomes
Companies that use Gaon
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Gaon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gaon partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Gaon competitors and assessment
Company assessmentDirect peers
- IHQ (formerly SBS Contents Hub): Korean content production studio with historical ties to SBS. Produces drama and entertainment content for Korean broadcasters and OTT platforms, comparable to Gaon's customer set and product mix.
- KeyEast: Korean entertainment production and talent management company producing drama and variety content. Comparable in operating model and customer overlap to Gaon.
- Hwa&Dam Pictures: Mid-sized Korean drama production studio producing scripted series for major Korean broadcasters and streaming platforms. Comparable production-house scale and B2B model to Gaon.
- Chorokbaem Media: Korean drama production studio producing scripted content for Korean broadcasters and streaming platforms. Comparable scale and B2B production model.
- Studio Dragon: South Korea's largest drama production studio, listed on KOSDAQ and majority-owned by CJ ENM. Directly comparable: produces Korean dramas and entertainment content for the same broadcasters (tvN, SBS, MBC) and global OTT platforms (Netflix, Disney+). Same B2B licensing-revenue model with similar customer set.
- Pan Entertainment: Korean drama production company producing scripted series for major Korean networks and OTT platforms. Comparable production-house model and customer overlap with Gaon.
- IOK Company: Korean drama and entertainment production studio. Produces scripted series and variety content for Korean broadcasters and OTT platforms, comparable in product mix and customer base to Gaon.
- JTBC Studios: Korean drama and entertainment production studio affiliated with JTBC. Produces scripted dramas and variety content for Korean networks and streaming platforms. Closely comparable in scale and product mix to Gaon.
Broad incumbents
- CJ ENM: Large Korean media conglomerate and parent of Studio Dragon. Operates tvN and other channels and produces a broad portfolio of drama, film, entertainment, and music content. A much larger incumbent operating across the same customer and content categories as Gaon.
- Banijay (Endemol Shine): Global production group producing scripted and unscripted content for broadcasters and streamers worldwide. Comparable in the B2B production-house model and customer segments (global OTT), though at significantly larger scale and broader geographic footprint than Gaon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gaon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gaon leadership team
Management profileNumber of profiles
Profiles1 record
Gaon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gaon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gaon
What does Gaon do?
Studio Gaon produces Korean television drama series and entertainment/variety programs that are licensed and distributed to major Korean broadcasters (tvN, MBC, SBS, ENA, KBS2) and global streaming platforms (Netflix, Disney+, Coupang Play, TVING). The company also develops international co-productions with Chinese broadcasters (HunanTV, Youku, Zhejiang TV). Revenue is generated through production fees and licensing royalties paid by these commissioning platforms.
Is Gaon a public or private company?
Gaon is a private company. It is classified as unknown and is currently operating.
When was Gaon founded?
Gaon was founded in -1.
Where is Gaon based?
Gaon is headquartered in Seoul, South Korea, in the Asia region.
How does Gaon make money?
Three revenue lines are on record. Drama Production is the primary driver. The others are entertainment/Variety Show Production and international Co-productions.
Who are Gaon's main competitors?
Direct peers on record are IHQ (formerly SBS Contents Hub), KeyEast, Hwa&Dam Pictures, Chorokbaem Media, Studio Dragon, Pan Entertainment, IOK Company and JTBC Studios. Broad incumbents are CJ ENM and Banijay (Endemol Shine).
Does Gaon have an API?
No public API is recorded for Gaon.