David Pieris Group

What David Pieris Group does

David Pieris Group is a privately-held Sri Lankan conglomerate founded in 1985 and headquartered in Battaramulla, comprising 22 operating companies across mobility, financial services, logistics, IT and digital solutions, leisure, renewable energy, agribusiness, and real estate. Its core mobility business operates as the sole distributor of Bajaj two-wheelers, three-wheelers, and QUTE quadricycles in Sri Lanka and assembles them locally at an ISO 9001:2015 / ISO 14001:2015-certified Ranna plant with capacity for 400 motorcycles or 150 three-wheelers per shift; it also distributes KTM motorcycles and, through David Pieris Automobiles, GWM (Haval/Tank), BAIC, and NETA electric vehicles, including localized EV assembly under a partnership with Hozon New Energy Automobile.

The group operates an integrated value chain across its core business units: vehicle distribution and after-sales service are paired with in-house consumer financing through Assetline Finance PLC (a Central Bank-licensed finance company with an A- credit rating, 30% capital adequacy, and 55+ islandwide branches), insurance brokering via Assetline Insurance Brokers, and shipping/logistics via D P Logistics (recognized among Sri Lanka's top five freight forwarders). Digital infrastructure is delivered through D P Infotech, which provides Security Operations Centers, software development, and cloud migration (80+ applications on Microsoft Azure), and through the Affiniti FinTech joint venture with Avonet Technologies, whose DMS and CRM products are used by Sri Lankan banks, NBFCs, and telcos.

Revenue is generated through a diversified mix of streams: hardware sales of vehicles, spare parts, and electronics; recurring interest and fee income from leasing, lending, and insurance brokering; transactional fees from freight forwarding, warehousing, customs brokerage, and shipping agency services; licensing of Affiniti software; leisure transaction revenue from Pearl Bay (water park), SpeedBay@Port City, Sri Lanka Karting Circuit, Hill Cottage Nuwara Eliya, and GLO Shop & Cafe; solar-energy managed services from David Pieris Solar Energy (1.5+ MW installed); and exports of organic food products under D P Global Ventures (GLO Juice and dehydrated fruits shipped to Europe, the UK, Australia, Japan, and the USA). Go-to-market combines owned showrooms, an islandwide dealer network, e-commerce storefronts, and B2B enterprise sales, with the group now extending internationally via a 50% stake in Dubai-based Navire Logistics Services L.L.C and the seed-funded HelaGo ride-hailing platform.

Name

David Pieris Group

Legal name

David Pieris Holdings (Private) Limited

Website

https://dpg.lk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

David Pieris Group is a privately-held Sri Lankan conglomerate founded in 1985, operating 22 companies across automotive distribution and assembly, financial services, logistics, IT, leisure, renewable energy, and agribusiness, serving mass-market consumers, SMEs, and enterprise customers via an islandwide network.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate

NAICS

Marine Cargo Handling (488320)

SIC

Water Transportation (4400)

akta.pro industry

PRIMARYTLABAKAJ

Export & Cross-Border Fleet Resale (Compliance, Documentation)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

SECONDARYTLAHALAA

Stevedoring & Vessel Loading/Discharging (Ship-to-Shore Operations)

Transportation & Logistics/Ports, Terminals & Maritime Services/Port Equipment & Terminal Operations Services (Stevedoring, Cargo Handling, Gear Rental)

Keywords

• Automotive vehicle distribution
• Leasing and lending
• Logistics freight forwarding
• Marine shipping agency
• Solar energy solutions

Headquarters

HQ city

Battaramulla

HQ country

Sri Lanka

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Automotive Distribution & Sales: Sale of Bajaj vehicles (motorcycles, three-wheelers, QUTE quadricycles), KTM motorcycles, GWM vehicles, BAIC vehicles, and NETA electric vehicles. Also includes genuine spare parts, accessories, tyres (MRF, Atlas, Orion), and batteries (Fortem).
2. Financial Services (Leasing & Lending): Assetline Finance provides automobile leasing & loans, working capital financing, commercial financing, and insurance brokering services through 55+ branches islandwide.
3. Logistics Services: Comprehensive logistics solutions including transportation, warehouse management, freight forwarding (sea, air, multimodal), customs brokerage, project logistics, document management, and shipping agency services.
4. IT & Digital Solutions: D P Infotech provides SOC services, software development, ICT solutions. Affiniti Innovation licenses DMS & CRM solutions. Electrozen Global imports and assembles LED products.
5. Leisure & Entertainment: Pearl Bay water park and karting (Sri Lanka Karting Circuit), SpeedBay@Port City Colombo karting track, Hill Cottage Nuwara Eliya hospitality, GLO Shop & Cafe food & beverage.
6. Food & Agriculture: D P Global Ventures produces organic dehydrated fruits, juices, king coconut water, spices, jams, noodles, sauces. Brand GLO Juice available in retail. Export markets include Europe, UK, Australia, Japan, USA.
7. Solar Energy Solutions: David Pieris Solar Energy provides residential and commercial solar solutions, having installed over 1.5 MW including a 620KW project in Ranna.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

David Pieris Group is a Sri Lankan diversified conglomerate that operates 22+ subsidiaries across mobility, finance and insurance, logistics, IT and digital, leisure, solar energy and agribusiness. Its core commercial activity is the authorised distribution, local assembly and after-sales servicing of Bajaj motorcycles and three-wheelers, KTM motorcycles, GWM (Haval and Tank), BAIC and NETA vehicles, complemented by integrated logistics through D P Logistics and Pulsar Shipping, financial services through the Assetline cluster, and consumer-facing leisure (Pearl Bay, SpeedBay, SLKC karting, Hill Cottage) and food brands (GLO Juice, GLO Shop).

Product overview

David Pieris Group is a diversified conglomerate with 22+ companies operating across multiple sectors. The core offerings span: (1) Automotive & Mobility - vehicle distribution (Bajaj, KTM, GWM, BAIC, NETA), assembly, after-sales service, and electric mobility (E-Drive, Chetak); (2) Logistics - comprehensive logistics solutions via DPL with freight forwarding, warehousing, and shipping agency services; (3) Financial Services - Assetline cluster providing leasing, lending, insurance brokering, capital management, and real estate services; (4) IT & Digital - D P Infotech offering digital transformation, cloud migration, SOC services, and Affiniti DMS/CRM products; (5) Leisure - karting circuits (SLKC, SpeedBay), water parks (Pearl Bay), and hospitality (Hill Cottage); (6) Agribusiness - DPGV with GLO branded juices, dehydrated fruits, and organic products; (7) Energy - David Pieris Solar Energy for solar solutions; (8) Electronics - Electrozen Global for ZENOI LED products; and (9) Ride-Hailing - HelaGo platform. Products range from core platforms like vehicle distribution and logistics to sub-brands like E-Drive electric taxis, GLO Shop, and HelaGo ride-hailing, all supported by digital infrastructure managed by D P Infotech.

Differentiator

Problem solved

Functional benefit

Brands

• Riyasakwala: Platform for buying, selling, exchanging, and buying back registered vehicles
• Pearl Bay
• SpeedBay
• SLKC
• Hill Cottage
• GLO Shop
• GLO Juice
• GLO ON WHEELS
• E-Drive
• HelaGo
• Thalir
• Affiniti
• HYDEPARKING

Products and services

• Bajaj Motorcycles and Three-Wheelers Distribution Sole-distributor distribution and after-sales servicing of Bajaj motorcycles, three-wheelers and QUTE quadricycles in Sri Lanka, supported by an island-wide dealer and workshop network including Riyasakwala for vehicle buy/sell/exchange.
• KTM Motorcycles Distribution Authorised distribution of Austrian KTM performance motorcycles across Sri Lanka through DPMC showrooms and service centres.
• GWM Vehicles (Haval and Tank Range) Distribution of Great Wall Motor (Haval and Tank) hybrid, plug-in hybrid and ICE passenger vehicles in Sri Lanka via David Pieris Automobiles.
• BAIC Vehicles (X55 II SUV) Distribution in Sri Lanka of BAIC passenger vehicles from Beijing Automotive Industry Holding Co., Ltd., led by the X55 II SUV, under a partnership with David Pieris Automobiles.
• NETA Electric Vehicles (NETA V-II and NETA X) Localised assembly and distribution in Sri Lanka of NETA electric passenger vehicles (NETA V-II and NETA X SUV) from Hozon New Energy Automobile.
• Bajaj QUTE Quadricycle Bajaj quadricycle with DTSi engine technology, positioned as an affordable family vehicle with around 40% lower carbon emissions than typical small cars and European WVTA certification.
• Chetak Electric Scooter Electric two-wheeler distributed in Sri Lanka by David Pieris E-mobility with island-wide sales, service and genuine-parts support.
• E-Drive Electric Three-Wheeler Taxi Service Electric tuk-tuk taxi service operating in Colombo with a flat Rs 65/km fare, no peak-hour charges, and booking via the YOGO app, dedicated hotline or street hailing.
• Assetline Finance Leasing and Lending Leasing, working-capital financing, automobile financing and commercial lending solutions for individuals, SMEs and corporates, distributed through an island-wide network of 55+ branches with 24/7 Easy Pay machines.
• Assetline Insurance Brokers Insurance brokering firm offering comprehensive General and Life Insurance solutions to private and commercial clients across Sri Lanka.
• Assetline Capital Portfolio Management SEC-licensed investment and unit-trust management services to high net-worth individuals and corporate entities.
• Assetline Lands Real Estate Services Real-estate trading arm of the David Pieris Group, selling land, trading property and developing residential projects with a growing branch network across Sri Lanka.
• D P Logistics Services Integrated logistics services for enterprise customers spanning transportation, warehouse management with RPA, multimodal freight forwarding, customs brokerage, project logistics and document management.
• Pulsar Shipping Agencies Shipping-agency and ship-supply services for oil majors, offshore operators and ship managers across Sri Lankan ports.
• David Pieris Solar Energy Solutions Residential and commercial solar energy solutions delivered with engineering design, installation and after-sales service aligned with the group's 40-year reputation.
• Affiniti DMS Software Locally developed receivables-management software product used by large banks, non-bank financial institutions and telecom firms for managing borrower portfolios.
• Affiniti CRM Software Locally developed customer-relationship-management software used by major banks, non-bank financial institutions and telecom firms.
• Electrozen LED Products Imported and locally assembled ZENOI-brand LED televisions, LED bulbs, LED Panel Lights and related electrical and electronic accessories for the Sri Lankan market.
• Pearl Bay Water Park World-class water park in Bandaragama offering water attractions to families, paired with an FIA/CIK certified karting track, supported by D P Infotech's omni-channel digital platform.
• SpeedBay@Port City Colombo Karting Track 600m urban leisure karting track at Port City Colombo, operated by David Pieris City Developments, offering public karting and corporate events.
• Sri Lanka Karting Circuit (SLKC) 22-acre international-standard karting circuit in Bandaragama, one of only three FIA homologated tracks in Asia, used for professional motorsport and leisure karting experiences.
• Hill Cottage Nuwara Eliya Colonial-style bungalow hotel in Nuwara Eliya offering heritage accommodation, restaurant cuisine and event facilities, awarded a Booking.com Traveller Review Award 2020.
• GLO Juice 100% organic fruit juices in mango, pineapple, passion fruit and lime & ginger flavours, distributed locally through supermarkets such as Keells and exported to Europe, UK, Australia, Japan and the USA.
• GLO ON WHEELS Food Truck Mobile kitchen food truck offering high-quality gourmet takeaway food to consumers across Sri Lanka, operated by D P Global Ventures under the GLO brand.
• GLO Shop Gourmet Grocer Physical and online gourmet grocer under the GLO brand offering fresh produce, gourmet ingredients, premium coffee and tea with home-delivery service.
• HelaGo Ride-Hailing Platform Locally built ride-hailing platform with 'Open & Fair' pricing where passengers view and compare offers from nearby drivers, available on Android and iOS in Sri Lanka with Western Province rollout from January 2026.
• Bajaj Genuine Spare Parts e-Shop Online e-shop for genuine Bajaj two-wheeler, three-wheeler, QUTE and KTM spare parts and oils, with home delivery and PickMe Market presence.

Quantifiable outcome

• Over 1.5 MW of solar solutions installed within one year of David Pieris Renewable Energy launch
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Neta Electric Vehicles (Hozon New Energy Automobile Co., Ltd.)coreChannel Partner/ Reseller/ Distributor · 29 March 2024David Pieris Automobiles entered partnership with Hozon New Energy Automobile for localized production and distribution of NETA electric vehicles in Sri Lanka. NETA V-II and NETA X electric SUVs will be introduced to the market.
• BAIC (Beijing Automotive Industry Holding Co., Ltd.)coreChannel Partner/ Reseller/ Distributor · 20 March 2024David Pieris Automobiles partnered with BAIC for manufacturing and distribution of BAIC vehicles in Sri Lanka under local value addition program. BAIC is China's 6th largest automobile company with cumulative sales exceeding 31 million units.
• USAID Sri Lanka Energy ProgramminorStrategic or Co-development Partner · 16 August 2022MoU signed between USAID Sri Lanka Energy Program and DPMC to facilitate electrification of three-wheelers. USAID provides technical assistance and helps establish charging station network while DPMC converts and services electric three-wheelers.
• Affiniti Innovation (Joint Venture with Avonet Technologies)coreStrategic or Co-development PartnerDavid Pieris Holdings invested Rs. 100 million in Affiniti FinTech Solutions joint venture to power Affiniti brand for global expansion. Affiniti offers locally-developed DMS & CRM solutions used by major banks, NBFCs, and telecom firms.
• Trade Promoters Limited (TPL)minorChannel Partner/ Reseller/ DistributorDP Logistics appointed as preferred 'Lift and Shift' partner for Schindler escalators at Havelock City Shopping Mall. Unique logistics solution involving forklifts, cranes, and rollers to hoist cargo to multiple floors.
• Electrozen Global (Joint Venture with Nevorp Corporation)minorStrategic or Co-development PartnerJoint venture for importation, local assembly, and distribution of ZENOI brand LED televisions, LED bulbs, LED Panel Lights, and electrical/electronic accessories at Facilities Complex in Madapatha, Piliyandala.
• Fairfirst InsuranceminorChannel Partner/ Reseller/ DistributorDPMC Workshop partnership with Fairfirst Insurance for collision repairs, working in collaboration with Assetline Insurance Brokers.
• Sustainable Energy Authority (Sri Lanka)minorOthersDavid Pieris Renewable Energy collaborates with Sustainable Energy Authority for solar energy solutions implementation and regulatory compliance.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hayleys PLC: Diversified Sri Lankan conglomerate with textiles, agriculture, transportation and logistics, power, and consumer products. Comparable diversification breadth and Sri Lankan conglomerate governance profile.
• John Keells Holdings: Largest Sri Lankan conglomerate with overlapping exposure to transportation (Keells logistics/supermarkets), leisure (Cinnamon Hotels, Cinemas), financial services, and real estate. Broadly comparable diversified group serving the same Sri Lankan end markets.
• Hemas Holdings: Sri Lankan conglomerate with FMCG (Hemas consumer brands), healthcare, leisure (Aitken Spence overlap) and transportation logistics. Overlaps with DPG in consumer distribution, leisure, and diversified operating-model play.
• Carson Cumberbatch (CSE-listed): Old-line diversified Sri Lankan holding company with portfolio investments in beverages (Coca-Cola bottling), plantations, and real estate. Comparable as a long-tenured diversified Sri Lankan group with multiple operating company holdings.
• LOLC Holdings: Leading Sri Lankan conglomerate spanning financial services (insurance, microfinance, factoring), plantations, leisure and renewables. Comparable to DPG in financial services (vs Assetline) and in cross-sector diversification strategy.
• Sunshine Holdings: Sri Lankan conglomerate with healthcare, agriculture (Watawala), consumer brands and renewable energy. Comparable in conglomerate structure, F&B/agri exposure (vs GLO Juice/D P Global Ventures), and renewable energy build-out.

Direct peers

• DIMO Lanka: Sri Lankan automotive and industrial conglomerate operating as exclusive distributor for Tata, Mercedes-Benz, Komatsu and Western. Directly comparable to DPG: rival automobile distributor + assembler, similar diversified cluster (auto, engineering, power, agriculture), and explicitly counter-party to DPG via DP Logistics' TATA Emperor customer relationship.
• Stafford Motors (AMW): Authorized distributor for Mazda, Renault, and other franchises in Sri Lanka, part of the diversified AMW group. Competes with DPG Automobiles in the four-wheeler passenger and SUV segment alongside BAIC/GWM.
• United Motors Lanka: Sole distributor for Suzuki, Mahindra and other franchises in Sri Lanka. Head-to-head competitor of DPG's Bajaj/KTM/GWM/BAIC/NETA distribution business in the Sri Lankan passenger and commercial vehicle market.

Emerging players

• PickMe (Digital Mobility Solutions Lanka): Sri Lanka's homegrown ride-hailing and delivery super-app, and listed investor in DPG's parts distribution channel. Directly comparable as HelaGo's domestic ride-hailing competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/davidpierisgroup
• LinkedInlinkedin.com/company/david-pieris-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Pieris Group