My Care My Home

What My Care My Home does

My Care My Home is a UK-based domiciliary (home) care provider founded in 2011 and headquartered in Pontypool, Wales, operating three owned branches in South Wales, Wigan, and Wirral alongside a vetted national caregiver network that extends service coverage across England and Wales. The company delivers a broad portfolio of home-based services including domiciliary visits (30 minutes to full-day duration), live-in care with up to two dedicated assistants, 24-hour sitting services structured as paired 12-hour shifts, and an institutional Patient Discharge Services line contracted to NHS trusts and local authorities under the NHS SBS framework to reduce delayed transfers of care (a problem costing up to £400 per patient per day).

The service catalogue is organised around two core axes: Home Care Services (elderly care, dementia, mental health, COPD, multiple sclerosis, Parkinson's, Huntington's, diabetes, angina, physical disabilities, hearing/visual impairment, respite, end-of-life, and palliative care) and Patient Discharge Services (post-operative, convalescent, reablement, and intermediate care, with up to six weeks of NHS-funded free reablement care following discharge). Approximately 15% of elderly patients are readmitted within 28 days without convalescent care, positioning My Care My Home's discharge line as a measurable cost-reduction lever for the NHS. The platform layer is a standard web-based service interface supported by Google Analytics and HotJar for site optimisation rather than proprietary AI tooling.

Revenue mechanics combine recurring subscription/usage-based billing for individual care contracts with managed-services contractual billing for NHS/local-authority discharge work. A freemium information, advice, and care-provider shortlisting funnel generates inbound leads for families outside direct branch areas. Distribution combines direct sales through the three regional branches with referrals from NHS trusts, local authorities, word of mouth, and a network of vetted caregiver partners. The go-to-market is sales-led via phone, web enquiry, and consultation-based conversion, supported by CQC (England), CIW (Wales), ISO 9001 and ISO 45001 certifications, and Dementia Friendly Business recognition.

Name

My Care My Home

Legal name

My Care My Home

Website

https://mycaremyhome.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

My Care My Home is a UK domiciliary care provider operating three branches across South Wales, Wigan, and Wirral, delivering home-based personal care, live-in care, condition-led specialist care, and NHS-commissioned patient discharge services across England and Wales.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Home Hospice Agencies (HLAFAEAC)

Keywords

• Domiciliary care services
• Home healthcare
• Patient discharge services
• Elderly care
• Live-in care

Headquarters

HQ city

Pontypool

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Domiciliary Care Services: Regular home care visits delivered by care assistants, billed based on visit frequency and duration. Services include personal care, medication prompting, meal preparation, domestic chores, and companionship. Visit durations range from 30 minutes to full days.
2. Patient Discharge Services: Hospital aftercare services provided to NHS hospitals and local authorities to reduce delayed transfers of care. Services include assessing patient care needs prior to discharge, creating post-discharge care plans, and providing temporary domiciliary care or sitting services.
3. Live-in Care: Round-the-clock care delivered by dedicated care assistants living in the client's home, providing continuous support day and night with a maximum of two assistants.
4. Sitting Services: Continuous support delivered through two 12-hour visits (day and night care), providing round-the-clock assistance without requiring live-in arrangements.
5. Free Information and Advice: Free guidance service provided to help families navigate care options, care needs assessments, and shortlisting of care providers, acting as a lead generation funnel for paid services.
6. Shortlisting Care Providers: For clients outside branch areas, the company researches and shortlists appropriate care providers based on individual requirements, ensuring quality matching without direct service delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

My Care My Home is a UK-based domiciliary care provider offering home-based personal care, live-in care, sitting services, and patient discharge services to elderly and vulnerable adults across England and Wales. The company operates through three branches (South Wales/Pontypool, Wigan, Wirral) delivering care directly, supplemented by a vetted caregiver network for nationwide coverage, alongside free information/advice and a care provider shortlisting service.

Product overview

My Care My Home is a domiciliary care provider offering a comprehensive suite of care services across England and Wales. The company operates through three branches in South Wales (Pontypool), Wigan, and Wirral, delivering services both directly through their own care teams and through a network of vetted external caregivers. The core offering consists of domiciliary care visits, sitting services, live-in care, and patient discharge services, supplemented by condition-led care services for specific health conditions including dementia (with sub-types for Alzheimer's, vascular, Lewy body, frontotemporal, and early onset), mental health, COPD, multiple sclerosis, Huntington's disease, Parkinson's disease, diabetes, angina, physical disabilities, and hearing/visual impairments. Additional services include elderly care, intermediate care, respite care, end of life/palliative care, and care needs assessments. The company also provides free information and advice services and carer shortlisting for those outside their direct service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Domiciliary Care Home care visits delivered by care assistants to support clients with daily activities including personal care, medication prompting, meal preparation, domestic chores, companionship, and errands. Visit durations range from 30 minutes to full days.
• Sitting Services Continuous 24-hour support delivered by two primary care assistants working in 12-hour shifts (day and night), providing round-the-clock assistance without live-in arrangements.
• Live-in Care Round-the-clock care delivered by a maximum of two dedicated care assistants living in the client's home, providing continuous support day and night so clients can remain at home.
• Patient Discharge Services Hospital discharge and aftercare services for NHS hospitals and local authorities that reduce delayed transfers of care, including patient needs assessments, post-discharge care plans, and temporary domiciliary or sitting services.
• Elderly Care Specialised care services for elderly clients covering meal preparation, personal care, medication management, and companionship, delivered as home visits to support independent living.
• Intermediate Care Rehabilitation service provided free of charge for up to six weeks after hospitalisation, including reablement, home-based, bed-based, and crisis response care to help patients regain independence.
• Respite Care Temporary relief for family carers, offered as in-home respite care, visiting respite care, or out-of-home respite care in care homes.
• Condition-Led Care Tailored care services for individuals with specific health conditions, including dementia, mental health, physical disability, and disease-specific care plans.
• Dementia Care Specialist care for dementia patients covering medication management, mobility assistance, daily task maintenance, and personal care, including Alzheimer's, vascular, Lewy body, frontotemporal, and early onset dementia care.
• Mental Health Care Professional care for adults with mood disorders, personality disorders, and behavioural disorders, including daily living support, medication management, companionship, and crisis intervention.
• COPD Care Treatment and daily living support for Chronic Obstructive Pulmonary Disease patients, including breathing exercises, medication administration, and smoking cessation support.
• Physical Disability Care Care for individuals with physical disabilities affecting flexibility, capacity, or endurance, including mobility assistance, wheelchair support, home modifications, and help with daily tasks.
• End of Life Care Care for individuals nearing the end of life, focusing on comfort, dignity, and addressing physical and mental wellbeing needs.
• Palliative Care Pain management for patients suffering from chronic or terminal illness, focused on relieving painful symptoms so patients can live comfortably.
• Care Needs and Capacity Assessments Assessments to determine whether extra help is required and to identify the appropriate level of care for individuals.
• Convalescent Care Short-term support following an injury or procedure to help individuals re-adjust to everyday life and reduce hospital readmission rates.
• Reablement Care Interim care after a hospital stay focused on boosting a patient's independence and helping them return to full independence.
• Postoperative Care Care and support following a medical procedure, including pain management, mobility assistance, dressing changes, and vital signs monitoring.

Quantifiable outcome

• Reablement care available free for up to 6 weeks
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NHS Shared Business ServicescoreGTM or Marketing PartnerMy Care My Home is an approved NHS SBS supplier for Patient Discharge Services. Being on the framework offers NHS Trusts and Local Authorities benefits including OJEC avoidance, direct award options, and volume discounts. This enables direct procurement pathways for the company's patient discharge services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mycaremyhome
• Facebookfacebook.com/mycaremyhome

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Care My Home