Oceaan Design

What Oceaan Design does

Oceaan Design is a privately held Dutch design studio founded in 2008 by Olga Lundgren, headquartered in Hilversum, Netherlands, in the historic Snelliusschool building designed by architect Dudok. The studio operates with 1-10 employees and specializes in visual identity, website, magazine, annual report, animation, print, and digital media design for companies and organizations. Its service portfolio spans branding, identity systems, packaging, brochures, and campaigns, supplemented by a curated photography product line (the China Dreams Photo Collection by Ruben Lundgren) sold directly via the studio's website.

The studio does not build proprietary technology — its core offering is human-led creative service delivery, augmented by a network of external partners in photography, copywriting, and online specialization. It co-locates with De Bovenbouw, a creative workspace of twelve companies, and collaborates with select partners (e.g., Made by Lime, Arnoud van den Heuvel) on larger or specialized projects. Notable clients include Avantium (listed sustainable chemicals company), Morgana (19-store sleep specialist), DVDH Interieurarchitecten, and several hospitality and SMB brands.

The business model is project-based, with custom quotes provided per engagement and no publicly disclosed pricing. Revenue is not disclosed, no funding rounds have been raised, and the company is wholly founder-owned. Marketing is limited to organic social channels (Facebook, Twitter, Instagram) and a portfolio website, with no paid acquisition or platform distribution. Geographic scope is regional (Netherlands), with no disclosed international expansion.

Name

Oceaan Design

Legal name

Oceaan Design

Website

https://oceaandesign.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Oceaan Design is a privately held Dutch design studio founded in 2008 by Olga Lundgren in Hilversum, Netherlands, offering visual identity, website, print, animation, and packaging design services to companies and organizations across the Netherlands.

Ownership category

akta.pro rank

Product category

Brand and Graphic Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430), Industrial Design Services (54142)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Prepress, Plate-Making & Artwork Services (IMALAKAM), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Visual identity design
• Brand identity design
• Graphic design services
• Print design services
• Packaging design

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels5 records

Core offering

Oceaan Design is a design studio that creates visual identities, websites, magazines, annual reports, animations, packaging, and print and digital media assets for companies and organizations. Services are delivered on a project basis, with the studio coordinating a network of photographers, copywriters, and online specialists. In addition, the studio curates and sells limited-edition photography collections tied to its own exhibitions.

Product overview

Oceaan Design is a socially engaged design studio founded in 2008 by Olga Lundgren, located in Hilversum, Netherlands. The studio offers a unified suite of design services centered around creating visual identity, websites, magazines, annual reports, animation, and print/digital media for companies and organizations. Services are delivered through a network of partners specializing in photography, copywriting, and online services. The portfolio includes branding projects for clients such as DVDH Interieurarchitecten, Morgana, BraceUp, Restaurant Vlaar, Avantium, and De Oostvaarders. Additionally, the studio curates and sells the China Dreams Photo Collection—20 exclusive photographs by Ruben Lundgren—and manages MTDay product design.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity Design Design of visual identities for companies and organizations, including logos, branding elements, and brand identity systems that align with the client's story and values.
• Website Design Design and development of websites for clients' print and digital media presence, delivered with online specialist partners.
• Print Design Design services for magazines, annual reports, brochures, folders, and other printed materials in both print and digital formats.
• Animation Creation of animated content for campaigns and digital media presentations as part of brand identity delivery.
• Packaging Design Design of product packaging and packaging series for clients across various industries, including consumer goods and retail products.
• China Dreams Photo Collection Exclusive limited-edition collection of 20 photographs by Ruben Lundgren selected from the China Dreams exhibition at Museum Hilversum (August 20 - October 24, 2021), printed on dibond with aluminum frames and sold to collectors.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• De BovenbouwcoreStrategic or Co-development PartnerCo-location partnership in historic Snelliusschool building designed by architect Dudok. De Bovenbouw is a creative workspace hosting twelve companies including text writers, market researchers, career coaches, photographers, interior architects, and illustrators.
• Photography, Copywriting, and Online Specialist NetworkminorOthersNetwork of diverse partners in photography, copywriting, and online specialists used to deliver comprehensive design projects for clients.
• Made by LimeminorStrategic or Co-development PartnerCollaboration with Made by Lime for Avantium brochure and PowerPoint project, combining design expertise for listed company communications.
• Arnoud van den HeuvelminorStrategic or Co-development PartnerCollaboration with Arnoud van den Heuvel for BraceUp brand development, from naming to logo and packaging design.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Teldesign: Dutch design agency offering identity, packaging, and brand communication work, comparable in scope and target market to Oceaan Design.
• VBAT: Dutch branding and design agency offering strategy, identity, and packaging design. Directly comparable services and Dutch regional focus.
• Total Design: Amsterdam-based design agency with a long history in branding, visual identity, and communication design. Comparable scope and Dutch-market positioning.
• BIND: Dutch design agency with comparable branding, identity, and digital design offerings, operating in the same competitive Dutch market.
• Studio Dumbar: Dutch design studio specializing in visual identity, branding, and design strategy. Direct competitor in the same Dutch market for brand identity and design projects.
• Merk | Amsterdam: Amsterdam branding and identity studio serving similar mid-market and enterprise clients with visual identity and brand strategy work.
• Lava Amsterdam: Amsterdam-based design and branding studio with similar visual identity, packaging, and campaign services for Dutch and international clients.
• Lenkel: Netherlands-based creative studio working across branding, print, and digital media — directly comparable boutique positioning.

Broad incumbents

• Superunion (formerly Brand Union): Global brand and design consultancy with a broader portfolio than Oceaan, but overlapping visual identity, packaging, and brand strategy offerings for enterprise clients.
• Pentagram: Global design firm with deep identity, print, and editorial design heritage — comparable craft category but vastly larger scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oceaandesign
• Facebookfacebook.com/oceaandesign
• Instagraminstagram.com/oceaandesign/?hl=nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oceaan Design