California Cable & Telecommunications Association

What California Cable & Telecommunications Association does

California Cable & Telecommunications Association, doing business as CalBroadband (California Broadband & Video Association), is a private non-profit trade association founded in 1962 and headquartered at 925 L Street, Suite 850, Sacramento, California. The organization represents California's leading cable broadband and video service providers, including Astound Broadband, Comcast, Charter Communications (Spectrum), Cox Communications, Optimum (Altice), Catalina Broadband Solutions, Mediacom, Orion Cable, and Horizon Cable — collectively reaching 97% of California homes and businesses with cable broadband service. CalBroadband's mission is to advocate for public policies that expand broadband infrastructure to unserved geographic areas and increase high-speed internet adoption across the state, while maintaining a regulatory environment that enables continued member infrastructure investment (cumulatively more than $45 billion over the past two decades).

CalBroadband generates revenue through recurring membership dues paid by its member cable broadband and video service provider companies. The association does not sell products or services directly to consumers; instead, it operates as a member-driven policy advocacy organization. Its core products and services consist of policy advocacy at the state and federal levels, educational content (Broadband Facts Hub, Broadband Dictionary), member collaboration on broadband deployment initiatives (including BEAD and CASF funding access), and public outreach tools such as an interactive Impact Map tracking broadband infrastructure incidents across California's 58 counties. The association partners with NCTA - The Internet & Television Association on national broadband policy and 10G technology initiatives.

The organization rebranded from the California Cable and Telecommunications Association to CalBroadband in March 2023 to reflect its expanded advocacy scope beyond legacy cable to include broadband and video services. It is led by President & CEO Janus L. Norman (appointed April 2022), Vice President of Legislative Affairs Amanda Gualderama, and Director of Regulatory and In-House Counsel Wesley Udell. The association operates a lean staff of 1-10 employees, with strategic priorities including broadband affordability programs, connecting unserved communities, and supporting innovation in cable broadband technology.

Name

California Cable & Telecommunications Association

Legal name

California Cable and Telecommunications Association

Website

https://calbroadband.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

CalBroadband is a non-profit trade association founded in 1962 that advocates for policy and infrastructure investment on behalf of nine major cable broadband providers serving California, including Comcast, Charter, and Cox.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: CalBroadband generates revenue through membership fees from cable broadband and video service provider companies. The association represents California's leading broadband providers including Astound Broadband, Comcast, Charter Communications, Cox, Optimum, Catalina Broadband Solutions, Mediacom, Orion Cable, and Horizon Cable.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CalBroadband is a nonprofit trade association that represents California's leading cable broadband providers, including Comcast, Charter Communications, Cox, Optimum, and others. The association's core offering is policy advocacy and industry representation on legislative and regulatory issues affecting broadband infrastructure deployment, affordability, and digital equity. It also provides educational resources, member coordination, and public outreach campaigns to advance broadband expansion across California.

Product overview

CalBroadband (California Broadband & Video Association) is a trade association representing California's leading cable broadband providers including Astound Broadband, Comcast, Charter Communications (Spectrum), Cox, Optimum, Mediacom, and others. The organization does not offer commercial products but provides advocacy services, educational resources (Broadband Facts Hub, Broadband Dictionary), policy initiatives focused on closing the digital divide, and community impact reporting through an interactive Impact Map. Founded in 1962 as the California Community Television Association, the association rebranded in 2023 to reflect its expanded focus on broadband infrastructure advocacy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 97% of California homes and businesses have access to cable broadband service
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and member.

• NCTA - The Internet & Television AssociationcoreStrategic or Co-development PartnerNCTA is a national industry association that CalBroadband works with on policy advocacy, broadband standards, and industry initiatives. The relationship involves collaboration on federal broadband policy, 10G technology initiatives, and industry-wide standards.
• Astound BroadbandmemberOthersMember company of CalBroadband trade association
• ComcastmemberOthersMember company of CalBroadband trade association
• Charter CommunicationsmemberOthersMember company of CalBroadband trade association
• Cox CommunicationsmemberOthersMember company of CalBroadband trade association
• Optimum (Altice)memberOthersMember company of CalBroadband trade association
• Catalina Broadband SolutionsmemberOthersMember company of CalBroadband trade association
• MediacommemberOthersMember company of CalBroadband trade association
• Orion CablememberOthersMember company of CalBroadband trade association
• Horizon CablememberOthersMember company of CalBroadband trade association

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Telecommunications Industry Association (TIA): A broader ICT industry trade association covering telecom equipment manufacturers and service providers. Comparable as a peer trade association engaging in technology policy and standards advocacy, though its scope extends beyond cable.
• USTelecom – The Broadband Association: A national trade association representing broadband and telecom providers including many of CalBroadband's members' wireline competitors. Comparable in federal/state broadband advocacy mission though with a broader wireline-focused membership.
• NCTA – The Internet & Television Association: The national cable broadband industry trade association. Directly comparable as CalBroadband's national counterpart and core strategic partner; NCTA operates at the federal level while CalBroadband operates in California, but both serve overlapping advocacy functions for the same member companies.

Direct peers

• New York State Cable Television Association: The New York state cable trade association. Directly comparable in advocacy mission, member type (major MSOs and regional operators), and operating model (state-level lobbying and regulatory engagement).
• ACA Connects – America's Communications Association: A national trade association representing smaller and mid-sized broadband providers, including cable operators. Highly comparable to CalBroadband in mission (broadband policy advocacy) and member composition, though it serves independent operators nationally rather than California specifically.
• Texas Cable Association: The Texas state-level cable broadband trade association. Directly comparable as a peer state trade association performing the same advocacy role for cable operators in a different large-state market.
• Florida Cable Telecommunications Association: The Florida state-level cable and telecommunications trade association. Directly comparable as a peer state trade association representing cable broadband providers on legislative and regulatory issues.
• Oregon Cable Telecommunications Association: The Oregon state cable trade association. Directly comparable to CalBroadband as a peer Pacific-coast state association advocating for cable broadband providers in its respective state legislature.

Others

• SCTE (Society of Cable Telecommunications Engineers): A member organization supporting the cable telecommunications industry's technical workforce. Adjacent rather than directly competitive — CalBroadband focuses on policy advocacy while SCTE focuses on technical training and standards, but both serve the same member companies.
• Wireless Infrastructure Association (WIA): A trade association representing the wireless infrastructure ecosystem. Adjacent peer — competes for federal and state broadband infrastructure funding (BEAD) attention against cable members and engages in overlapping broadband-deployment policy advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/calcableccta
• YouTubeyoutube.com/channel/UCGAcx3Mk7QLfw_l2E3GdcHg
• Facebookfacebook.com/CalBroadband
• LinkedInlinkedin.com/company/calbroadband

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Cable & Telecommunications Association