Kaufmann
Kaufmann is a Danish family-owned multi-brand menswear retailer founded in 1908, operating 18 physical stores across Denmark, a national e-commerce platform, and a B2B platform, serving fashion-conscious men with curated premium apparel, footwear, and accessories.
- Company typePrivate
- Founded1908
- HeadquartersOdense, Denmark
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Kaufmann does
Kaufmann (legal entity Axel Kaufmann ApS) is a Danish multi-brand menswear retailer founded in 1908 by Axel Kaufmann in Aarhus and now headquartered in Odense, Denmark. The company curates and sells men's clothing, shoes, sneakers, and accessories sourced from international premium and Scandinavian brands — including BOSS, Tommy Hilfiger, Polo Ralph Lauren, Sand, Gant, Lacoste, NN.07, Les Deux, and Samsøe Samsøe — alongside its own private-label and house brands. Product categories span formal and casual apparel, footwear, and a wide accessories range (belts, bags, ties, watches, and gift cards), supplemented by a Made-to-Measure tailoring service and an outlet (End of Season) section with discounts up to 50%.
The business operates an omnichannel model with 18 physical retail showrooms distributed across all major Danish cities (including Copenhagen Strøget, Copenhagen Airport Terminal 2, Aarhus, Aalborg, Odense, and Vejle), a national e-commerce platform at kaufmann.dk with 1–2 day delivery, free delivery above DKK 499, and a 14-day return policy that allows online purchases to be returned in any physical store. A dedicated B2B platform at kaufmann-business.dk serves corporate customers. Supporting infrastructure includes a customer loyalty program (KAUFMANN kundeklub), an editorial platform (KAUFMANN The Journal), a printed seasonal magazine (KAUFMANN Magasin), and social media presence across Instagram, YouTube, Facebook, and TikTok.
Kaufmann generates revenue through traditional retail merchandise sales — purchasing branded merchandise at wholesale and reselling to end consumers at a margin — priced in Danish Kroner with unit-based pricing ranging from DKK 299 to DKK 4,000. The company has been family-owned across three generations since 1908, with no external institutional investors or parent company identified. Headcount sits in the 251–500 employee band. No revenue figure is publicly disclosed in the source data, and no AI/ML capabilities, acquisitions, or funding rounds are referenced.
Kaufmann firmographics
Firmographics- Name
- Kaufmann
- Legal name
- Axel Kaufmann ApS
- Website
- https://kaufmann.dk
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kaufmann is a Danish family-owned multi-brand menswear retailer founded in 1908, operating 18 physical stores across Denmark, a national e-commerce platform, and a B2B platform, serving fashion-conscious men with curated premium apparel, footwear, and accessories.
- Ownership category
- akta.pro rank
Kaufmann industry classification
Industry- Product category
- Menswear Retail
- NAICS
- Shoe Retailers (4582), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
Keywords
Where Kaufmann is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices19 records
Markets served
Kaufmann business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail merchandise sales: Traditional retail model purchasing branded merchandise from designers and brands (BOSS, Tommy Hilfiger, Polo Ralph Lauren, etc.) and selling to end consumers through physical stores and e-commerce. Revenue generated from the margin between wholesale purchase cost and retail selling price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across clothing, shoes, and accessories categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Kaufmann product offering
Product offeringCore offering
Kaufmann is a Danish multi-brand men's fashion retailer selling curated clothing, footwear, and accessories through 18 physical stores across Denmark and an e-commerce platform. The company operates as both a traditional physical retailer and an online store, also offering a Made-to-Measure tailoring service, a customer loyalty club, and a B2B platform for corporate menswear purchases.
Product overview
Kaufmann is a Danish multi-brand men's fashion retailer operating both physical stores throughout Denmark and an e-commerce platform. The company offers a curated selection of men's clothing, shoes, and accessories from international brands (BOSS, Tommy Hilfiger, Polo Ralph Lauren, Gant, Lacoste) and Scandinavian designers (Sand, NN.07, Les Deux, Samsøe Samsøe, Signal). The core product lines consist of Clothing (Tøj) including pants, jackets, jeans, shirts, knitwear and t-shirts; Shoes & Sneakers (Sko) encompassing business shoes, loafers, sneakers, boots and sandals; and Accessories featuring belts, bags, ties and watches. Additional offerings include Made to Measure tailoring services, an End of Season outlet section with up to 50% discounts, The Journal editorial magazine, and a Customer Club loyalty program. Founded in 1908 by Axel Kaufmann in Aarhus, the company has over 100 years of experience in men's fashion.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Clothing (Tøj) Curated assortment of men's clothing spanning pants, jackets, suits and blazers, jeans, overshirts, polo shirts, shorts, shirts, knitwear, sweatshirts, t-shirts, and underwear from a portfolio of international (BOSS, Tommy Hilfiger, Polo Ralph Lauren, Gant) and Scandinavian (Sand, NN.07, Les Deux, Samsøe Samsøe, Signal) brands.
- Men's Shoes & Sneakers (Sko) Men's footwear offering across business shoes, loafers, sandals, sneakers, boots, and shoe care products, curated from brands such as Clarks, New Balance, Garment Project, Sebago, BOSS, and TGA by Ahler.
- Men's Accessories Range of men's accessories including belts, butterflies, caps and hats, scarves, gloves, pocket squares, cufflinks and tie pins, wallets and card holders, suspenders, shoe care, ties, bags, and watches, from premium and Scandinavian brands.
- Made to Measure Tailoring Custom-made suit and jacket service enabling customers to have personalized garments tailored to their exact measurements and style preferences.
- Gift Cards Gift cards available for purchase in selectable amounts (DKK), with the ability to check balance through the customer service portal.
Companies that use Kaufmann
Customer profileSegments1 record
Ideal customer profiles2 records
Kaufmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kaufmann partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Kaufmann competitors and assessment
Company assessmentBroad incumbents
- Zalando: Europe's largest fashion e-commerce platform operating across multiple categories including menswear. Overlaps with Kaufmann on assortment and Danish consumer base but at a vastly larger scale and broader assortment.
- Salling Group: Largest Danish retail conglomerate operating Bilka, Føtex, and Netto with broad apparel assortments. Comparable Danish retail footprint and mass-to-premium customer overlap, though much broader category scope.
Direct peers
- Wood Wood: Scandinavian multi-brand menswear retailer carrying premium international and Nordic labels, with both own-brand and third-party assortment. Comparable curated menswear retail model and presence of Wood Wood as a brand on Kaufmann's site reflects overlap.
- Net-a-Porter: Global luxury multi-brand e-commerce retailer (sister to Mr Porter) carrying premium menswear-adjacent brands. Comparable curated premium multi-brand e-commerce model targeting affluent consumers.
- Magasin du Nord: Iconic Danish department store also offering premium multi-brand menswear, shoes, and accessories across physical and digital channels. Most directly comparable Danish premium multi-brand retail competitor to Kaufmann.
- Mr Porter: Global premium menswear e-commerce platform carrying many of the same brands Kaufmann sells (BOSS, Polo Ralph Lauren, Tommy Hilfiger). Comparable assortment and target customer, with global reach versus Kaufmann's Denmark-only focus.
- Storm Copenhagen: Danish multi-brand menswear and streetwear retailer with curated premium and Scandinavian brand assortment in Copenhagen. Comparable business model and target customer (fashion-conscious Danish men) to Kaufmann.
Emerging players
- Han Kjøbenhavn: Danish menswear brand combining own-label and curated multi-brand retail in Copenhagen. Comparable Scandinavian premium menswear positioning and overlap on the fashion-conscious male target customer.
- Norse Projects: Copenhagen-based Scandinavian menswear brand with own-brand focus plus selective retail. Comparable premium Nordic menswear positioning, though Norse Projects operates primarily as a brand rather than multi-brand retailer.
Regional players
- Liberty London: Premium London department store known for curated multi-brand menswear and accessories assortment. Comparable premium multi-brand retail model and target customer, but UK-focused rather than Danish market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Kaufmann social profiles
Digital presenceKaufmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kaufmann leadership team
Management profileNumber of profiles
Kaufmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kaufmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kaufmann
What does Kaufmann do?
Kaufmann is a Danish multi-brand men's fashion retailer selling curated clothing, footwear, and accessories through 18 physical stores across Denmark and an e-commerce platform. The company operates as both a traditional physical retailer and an online store, also offering a Made-to-Measure tailoring service, a customer loyalty club, and a B2B platform for corporate menswear purchases.
Is Kaufmann a public or private company?
Kaufmann is a private company. It is classified as family owned and is currently operating.
When was Kaufmann founded?
Kaufmann was founded in 1908. It employs 251 to 500 people.
Where is Kaufmann based?
Kaufmann is headquartered in Odense, Denmark, in the Europe region.
How does Kaufmann make money?
One revenue line is on record: retail merchandise sales.
Who are Kaufmann's main competitors?
Broad incumbents on record are Zalando and Salling Group. Direct peers are Wood Wood, Net-a-Porter, Magasin du Nord, Mr Porter and Storm Copenhagen. Emerging players are Han Kjøbenhavn and Norse Projects. Liberty London is listed as a regional player.
Does Kaufmann have an API?
No public API is recorded for Kaufmann.
What industry is Kaufmann in?
Kaufmann's product category is Menswear Retail. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail. Its NAICS code is 4582 and its SIC code is 5661.