Decorative Films

What Decorative Films does

Decorative Films, LLC. is a Frederick, Maryland-based manufacturer and direct-to-consumer retailer of self-adhesive and static-cling decorative privacy window films, operating since 1979 as a privately held LLC. Its core product line, sold under the SOLYX brand, spans more than 700 designs across geometric, organic, frosted, gradient fading, simulated glass, and themed collections, manufactured from polyester, vinyl, and polycarbonate substrates with acrylic adhesive or static-cling (non-adhesive) systems. Supporting product lines include UltraGreen (PVC-free sustainable films), SimGlas (crystal-clear distortion films that mimic expensive glass), UltraCool/UltraGlare/UltraSafe (solar, glare, and safety films), Casper Cloaking Technology distributed in partnership with Designtex (screen-privacy films for glass-walled offices), Bird Safety films (ABC-approved), and a Skyline Film Studio line co-developed with designers including Suzanne Tick and Gensler.

The company makes money primarily through one-time film sales by the foot, sold via its decorativefilm.com e-commerce storefront, with custom cut-to-size orders commanding a premium and accessories/installation kits attached at checkout. A freemium sampling program (5 free samples per project), a free-shipping threshold at $299, a rewards loyalty program (1 point per $1), and a separate Design Studio platform at designstudio.decorativefilm.com round out the commercial stack. Distribution is multi-channel: direct-to-consumer e-commerce for the long tail of residential DIY buyers, Pro & Dealer Accounts for window film installers, dedicated architect/designer resources with continuing education courses, an Installing Dealer Map for professional installation referrals, and an international distributor network for non-U.S. markets.

Name

Decorative Films

Legal name

Decorative Films, LLC.

Website

https://decorativefilm.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Decorative Films, LLC. is a Maryland-based manufacturer and DTC e-commerce retailer of self-adhesive and static-cling decorative privacy window films (SOLYX, UltraGreen, SimGlas brands), serving residential homeowners, commercial offices, architects/designers, and window film installers with 700+ designs since 1979.

Ownership category

akta.pro rank

Product category

Decorative Window Films

NAICS

Paint and Wallpaper Retailers (444120), Paint and Coating Manufacturing (32551), Blind and Shade Manufacturing (33792)

SIC

Unsupported Plastics Film & Sheet (3081), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Window Films & Tinting Retail (Privacy, UV, Decorative Films) (CRAIAKAJ)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Decorative window films
• Privacy window films
• Static cling films
• Architectural glass films
• Solar control films

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Decorative Window Film Sales: One-time sale of decorative window films sold by the foot in continuous rolls. Films are offered in standard roll widths. Revenue generated from both adhesive and static cling film products across multiple collections.
2. Custom Cut-to-Size Films: Custom-cut films manufactured to customer window specifications for an additional premium.
3. Product Catalogs and Samples: Sale of printed catalogs and sample sets to architects, designers, and commercial specifiers.
4. Loyalty Rewards Program: Decorative Films Rewards program where customers earn 1 point per $1 spent, redeemable for future discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Decorative Films manufactures and distributes self-adhesive and static-cling decorative window films sold by the foot in continuous rolls, with 700+ designs across geometric, organic, frosted, gradient, simulated glass, and specialized function categories. The portfolio includes the SOLYX® master brand and sub-brands such as UltraGreen®, SimGlas®, UltraCool®, UltraGlare®, UltraSafe®, and Casper™ by Designtex, plus custom cut-to-size, made-to-size, and bespoke Design Studio films for residential, commercial, and architectural projects.

Product overview

Decorative Films, LLC. manufactures and distributes decorative and functional window films under multiple branded product lines. The core SOLYX® brand offers decorative privacy window films in self-adhesive and static cling formats with over 700 designs across geometric, organic, frosted, gradient, simulated glass, and specialized function categories. Supporting sub-brands include UltraGreen® (PVC-free sustainable films), SimGlas® (glasslike distortion patterns), UltraCool® (solar heat control), UltraGlare® (glare reduction), UltraSafe® (safety/impact protection), and Casper™ by Designtex (privacy cloaking technology). The company also offers Skyline Film Studio for custom professional designs, plus specialized products including Bird Safety Films, Writable Films, Anti-Graffiti Films, Rear Projection Films, and Dichroic Films. Installation accessories and maintenance products round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• SOLYX: Decorative Privacy Window Films brand offering self-adhesive films in various patterns and shades for residential and commercial applications.
• UltraGreen
• SimGlas
• Skyline Film Studio

Products and services

• SOLYX® Decorative Privacy Window Films The SOLYX® brand is the company's primary product line of self-adhesive and static-cling decorative privacy window films in geometric, organic, frosted, gradient, stained glass, and themed patterns, sold by the foot to residential and commercial customers.
• UltraGreen® PVC-Free Sustainable Films UltraGreen® films are sustainably manufactured PVC-free window films that deliver the same decorative and privacy functions as SOLYX® products while addressing environmental sustainability requirements for eco-conscious residential and commercial buyers.
• SimGlas® Glasslike Window Films SimGlas® films are crystal-clear window films with distortion patterns that replicate expensive frosted, etched, or textured glass effects, providing distraction privacy while preserving optical clarity for offices and homes.
• UltraCool® Solar Control Films UltraCool® solar control window films block solar heat and harmful UV rays, reducing cooling costs and protecting interior furnishings from fading while maintaining natural light and aesthetic style for residential and commercial windows.
• UltraGlare® Glare Control Films UltraGlare® glare-control window films reduce glare intensity on televisions and computer screens, minimizing visual distractions and eye strain in offices, conference rooms, and home entertainment areas.
• UltraSafe® Safety Films UltraSafe® safety films add tempered strength to flat glass surfaces, keeping glass partially intact on impact to enhance safety and security for commercial buildings, schools, and residential applications.
• Casper™ by Designtex Cloaking Films Casper™ by Designtex is an architectural film for glass walls and meeting rooms that obscures digital screens from outside view while maintaining interior transparency, enabling data privacy in open offices and collaboration spaces.
• Bird Safety Window Films SOLYX® Bird Safety window films are engineered patterns visible to birds to prevent window collisions while remaining transparent to humans, used by commercial buildings, municipalities, and residential properties; a Portland retrofit study reported a 94% decrease in avian collisions.
• Writable Dry-Erase and Chalkboard Films Writable films transform walls, windows, and desktops into dry-erase or chalkboard surfaces, enabling brainstorming, teaching, and creative expression on glass surfaces in offices, classrooms, and homes.
• Anti-Graffiti Window Films Anti-Graffiti Window Films provide a durable protective exterior coating that shields glass from vandalism, graffiti, and harsh weather, allowing sacrificial film replacement instead of glass replacement on commercial storefronts and transit windows.
• Rear Projection Films Rear Projection Window Films transform ordinary glass into high-definition display screens compatible with projectors, used for advertising, presentations, and dynamic retail and corporate displays.
• Dichroic and Prismatic Color-Shifting Films Dichroic window films mimic dichroic glass with shifting, shimmering rainbow color effects that change with light or movement, providing privacy and excellent light transmission for architectural and decorative applications.
• Gradient Fading Films Gradient design films provide varying levels of privacy and light transmission across a single panel, ideal for glass conference room walls, meeting rooms, and demountable office partitions.
• One-Way Visibility Films One-Way Visibility films provide privacy for occupants by allowing them to see out while obscuring the view from outside looking in, available in various visibility options and patterns for offices and homes.
• Construction Window Films Construction films fully obscure view through windows during construction or renovation projects, keeping work and surprises hidden until the project reveal, when films are easily removed.
• Holiday Themed Window Films Holiday themed window films feature seasonal designs for Halloween, Thanksgiving, and Christmas, available in removable and reusable static-cling formats for temporary residential and retail decoration.
• Skyline Film Studio Custom Design Service Skyline Film Studio is a custom window film design service delivered through the Design Studio platform (designstudio.decorativefilm.com) providing bespoke decorative films tailored to specific architectural and interior design project requirements.
• Window Film Installation Tools and Kits Window Film Installation Tools are professional-grade accessories including squeegees, trimming knives, and complete application kits required for proper DIY or professional installation of Decorative Films products.
• SimGlas Window Film Cleaner SimGlas Window Film Cleaner is an alcohol- and ammonia-free, non-toxic cleaning solution specifically formulated to clean and protect all Decorative Films products and automotive window tints.
• SOLYX Professional Printed Catalogs SOLYX printed catalogs covering the Geometric and Organic Collections are sold to architects, designers, and commercial specifiers for material specification, sample reference, and project specification, with digital catalogs available on demand.

Quantifiable outcome

• Easy DIY installation in under 30 minutes
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Designtex (Casper Cloaking Technology)coreTechnology or IntegrationDesigntex provides Casper Cloaking Technology, an architectural film for glass walls that obscures digital screens to outside view. Decorative Films distributes Casper products including patterned variants and clear cloaking films. Products include Block, Aksel, Pixel, City Grid, Grid, Ion, Brush, Pinpoint, Sunburst, Big Dot, Little Dot, Cell, Draft, Semaphore, and Plus designs.
• Skyline Design / Skyline Film StudiocoreStrategic or Co-development PartnerPartnership featuring Skyline x Suzanne Tick and Skyline x Gensler collaborations. Skyline Film Studio designs include DASH, Diamond Grid, Intaglio 2 Gradient, Shimmer, Horizon Ether, Perspective Ether, Perspective Haze, and Horizon Haze patterns.
• American Bird ConservancyminorOthersDecorative Films donates 3% of proceeds from the sale of Solyx Bird Safety Films to support American Bird Conservancy's Glass Collisions Program. Products include ABC-approved bird deterrent window films.
• Portland AudubonminorOthersCase study partnership documenting bird safety outcomes. Report from Portland Audubon and Portland Bureau of Environmental Services showed a 94% decrease in avian window collisions at city building after bird safety film retrofit.
• Ashley CecilminorStrategic or Co-development PartnerDesign partnership featuring Ashley Cecil Bird Safety designs, combining decorative patterns with bird deterrent functionality.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gila Films (CPFilms / Eastman): Gila is a consumer-focused decorative and tint window film brand sold through retail channels, with similar DIY positioning and product categories (frosted, patterned, solar). Directly competes with Decorative Films' SOLYX DIY line on retail shelves and online.
• Artscape Inc. Artscape manufactures decorative and stained-glass-style window films sold primarily through home improvement and craft retailers. Comparable niche and decorative specialty focus, with similar DIY consumer end market.
• Window Film Depot: Window Film Depot is a US-based dealer and installer of architectural window films, including decorative patterns from multiple manufacturers. Comparable on the commercial/specifier channel and product mix, though it focuses on installation services rather than own-brand manufacturing.
• Velimax: Velimax is an online-first decorative window film brand focused on privacy and patterned films for residential use. Directly comparable on product category, target customer (DIY homeowners), and e-commerce-led GTM.
• Rabbitgoo: Rabbitgoo is a direct-to-consumer decorative and privacy window film brand sold primarily on Amazon. Competes head-to-head with Decorative Films on DIY static-cling and adhesive decorative films, with similar pricing and online merchandising approach.

Others

• Designtex: Designtex is the surface materials manufacturer that developed Casper Cloaking Technology and partners with Decorative Films for distribution. They are an upstream technology partner rather than a direct competitor, but their wall/glass covering portfolio intersects thematically with Decorative Films' architectural segment.

Broad incumbents

• Solar Gard (Saint-Gobain): Solar Gard (Saint-Gobain) manufactures architectural and automotive window films, including decorative patterns, with global distribution. Comparable in product scope and channel structure (dealer-based) but with the backing of a multinational building materials company.
• Llumar (Eastman Chemical): Llumar is one of the most recognized architectural window film brands, offering decorative, solar, safety, and security films through a global dealer network. Comparable to Decorative Films on product breadth and trade channel, but with vastly larger scale and brand recognition.
• Avery Dennison Window Films: Avery Dennison offers architectural window films for decorative and functional use, leveraging its global materials science and converter network. Comparable in product and channel; broader incumbent with stronger international reach.
• 3M (Window Film division): 3M's window film portfolio (including decorative, solar, and safety lines) is one of the largest in the category. It competes with Decorative Films across residential and commercial channels but as part of a much broader industrial and consumer portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SOLYX_SIMGLAS
• LinkedInlinkedin.com/company/decorative-films

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorative Films