PetRays

What PetRays does

PetRays is a veterinary telemedicine company headquartered in Spring, Texas, founded in 2006 and currently operating under the Antech Imaging Services brand within Antech Diagnostics, Inc., an affiliate of Mars, Incorporated / Mars Petcare. The company delivers AI-assisted and traditional radiology interpretation services to veterinary practices across the United States and Canada, with turnaround tiers ranging from a 10-minute RapidRead AI read for urgent cases to 24-hour specialist reads for routine volume. Core proprietary technology is RapidRead, an in-house developed AI model covering more than 50 common thoracoabdominal and limb findings in dogs and cats, paired with board-certified radiologist quality checks; RapidRead Dental and the PennHIP canine hip screening method extend the AI/interpretation stack into adjacent clinical workflows. Supporting infrastructure includes cloud-based picture archiving (PACS) for image storage and retrieval across the customer base.

The business sells its services to veterinary hospitals and clinics through a quote-based, subscription-style monthly billing model tiered by turnaround time, and practices on-board via direct account registration through the Antech Imaging Services portal. The Antech organization also distributes complementary equipment and consumables — Sound-brand ultrasound, digital radiography, CT, C-Arm, laser therapy, and ECG systems, plus the Element in-house diagnostic analyzer line, trūRapid test kits, and HeskaView telecytology — providing a cross-sell motion into the same veterinary practice accounts. Customer segments include general veterinary practices, urgent care clinics, and specialty/dental practices using the AI for pre-anesthetic assessment, dental pathology detection, orthopedic screening, and routine wellness imaging.

Go-to-market is primarily direct, sales-led, and digital: educational content on the Antech website, social media presence across Facebook, Instagram, and LinkedIn, the Antech Academy of Veterinary Imaging for clinician training, and account-registration onboarding for US and Canada practices. Strategic direction is governed by the Mars, Incorporated parent, with the Antech Diagnostics subsidiary positioning imaging interpretation, point-of-care diagnostics, and reference laboratory services as a vertically integrated diagnostics offering for the North American veterinary market.

Name

PetRays

Legal name

Antech Diagnostics, Inc.

Website

https://petrays.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PetRays is a veterinary telemedicine company providing AI-powered and specialist radiology interpretation services to veterinary practices across the United States and Canada, operating within Antech Imaging Services under Mars, Incorporated. Core offerings include RapidRead AI, board-certified specialist reads, and cloud-based PACS archival.

Ownership category

akta.pro rank

Product category

Veterinary Radiology Services

NAICS

Veterinary Services (54194), Diagnostic Imaging Centers (621512)

SIC

Services-Computer Programming Services (7371), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Teleradiology Platforms & Reading Workflow (HLACALAK)

akta.pro secondary industries

Veterinary Lab/Imaging Integration & LIS/PACS Connectivity (HLAMAMAG), Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK), Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)

Keywords

• Veterinary radiology services
• Veterinary imaging diagnostics
• AI radiology interpretation
• Teleradiology consulting
• Veterinary diagnostic equipment

Headquarters

HQ city

Spring

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Radiology Interpretation Services: Professional radiology interpretation services provided to veterinary practices with various turnaround time options ranging from 2-24 hours. Includes AI-assisted reads and specialist consultations.
2. Imaging Equipment Sales: Sale of veterinary imaging equipment including ultrasound, digital radiography, CT, C-Arm, ECG, and laser therapy systems through the Sound brand.
3. In-House Diagnostics Products: Point-of-care diagnostic instruments and test kits including Element analyzers, trūRapid tests, HeskaView telecytology, and related consumables.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PetRays operates as Antech Imaging Services, providing veterinary radiology interpretation services to veterinary practices. The offering combines AI-powered radiological interpretation (RapidRead and RapidRead Dental) with traditional specialist consultations delivered by board-certified radiologists, supported by cloud-based PACS image storage and related imaging equipment sales.

Differentiator

Problem solved

Functional benefit

Brands

• RapidRead: AI-powered radiological interpretation tool developed by board-certified radiologists and data scientists from Mars Petcare. Provides accurate, clinically relevant radiology assessments for dogs and cats, covering more than 50 of the most common findings in the thorax, abdomen, and limbs.
• RapidRead Dental
• PennHIP
• Antech PennHIP
• RapidRead Findings

Products and services

• RapidRead AI-powered radiological interpretation service for veterinary practices, delivering AI-driven radiology reports covering 50+ common findings in canine and feline thorax, abdomen, and limbs, combined with board-certified radiologist quality checks and turnaround in 10 minutes or less.
• RapidRead Dental AI software that analyzes and annotates intraoral radiographs to aid detection of dental pathologies in dogs and cats; designed for use alongside periodontal probing and dental charting.
• PennHIP Screening Hip screening service for dogs that provides early identification of osteoarthritis to help prevent or lessen severity of canine hip dysplasia, recognized as the most effective hip screening tool available.
• Traditional Radiology Consultation Professional radiology interpretation services delivered by board-certified veterinary radiologists with turnaround times ranging from 2-24 hours, including written reports and specialist consultation by phone or email.
• Cloud-based PACS Storage Cloud-based picture archiving and communication system (PACS) that enables safe archiving and quick access to veterinary medical images.
• Sound Veterinary Imaging Equipment Sale of veterinary imaging equipment under the Sound brand, including ultrasound, digital radiography, CT, C-Arm, ECG, and laser therapy systems for veterinary practices.
• In-House Diagnostics Products Point-of-care veterinary diagnostic instruments and test kits, including Element analyzers, trūRapid tests, HeskaView telecytology, Eurolyser Cube, and scil Vet abc Plus+, with related consumables.

Quantifiable outcome

• Reports generated in 10 minutes or less for RapidRead service
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mars Petcare / Mars, IncorporatedcoreOthersAntech Diagnostics is an affiliate of Mars, Incorporated. RapidRead AI was developed by board-certified radiologists and data scientists from Mars Petcare. The company operates under the Mars corporate umbrella, leveraging the resources and brand of the global pet care leader.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SignalPET: SignalPET provides AI-driven veterinary radiology interpretation reports for small animal practices, similar in scope to RapidRead. It represents an emerging pure-AI entrant competing on speed and price in the same clinical workflow.
• ezyVet: ezyVet is a cloud-based veterinary practice management software platform with imaging integrations. While primarily a PIMS player, it competes for the same veterinary practice IT wallet and partners with imaging/radiology vendors adjacent to Antech's offerings.
• Vetology: Vetology offers AI-powered veterinary radiology analysis and teleconsultation services for general practices. It targets the same AI-assisted radiology interpretation workflow as RapidRead but as a smaller, AI-first competitor.

Broad incumbents

• Carestream Health: Carestream provides medical and veterinary imaging hardware, PACS, and IT solutions to healthcare providers globally. It is a broad incumbent in imaging infrastructure whose veterinary channel and PACS offering overlap with Antech's Sound equipment and cloud PACS businesses.
• Zoetis: Zoetis is the largest pure-play animal health company, offering diagnostics, devices, and pharmaceuticals across companion and livestock animals. Its diagnostics franchise (Vetscan, reference lab) overlaps with Antech's in-house and reference lab diagnostics and gives it standing to expand into imaging.
• IDEXX Laboratories: IDEXX is the dominant veterinary diagnostics company, offering reference lab, in-house instruments, and practice software. It does not focus on AI teleradiology but has the distribution, brand, and capital to enter the space, making it the most credible large-scale adjacent competitor.

Direct peers

• VetCT: VetCT is a dedicated veterinary teleradiology and telemedicine provider offering specialist interpretation across modalities for veterinary practices globally. It competes head-to-head with Antech Imaging Services/PetRays on the same specialist-read use case.
• Asteris: Asteris provides veterinary PACS, imaging storage, and AI-driven radiology tools to veterinary practices. It overlaps with Antech's cloud PACS offering and the AI radiology workflow, serving the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/petrays
• LinkedInlinkedin.com/company/antech-diagnostics
• Instagraminstagram.com/antech_diagnostics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetRays