What Loftex does

Loftex is a New York-headquartered, privately held home-textile manufacturer founded in 2001 that develops and produces towels, bath rugs, throws, and beach towels as private-label and co-developed product lines for major US mass-market retailers including Walmart, Costco, Target, Wayfair, Kohl's, HomeGoods, TJ Maxx, and Sam's Club, plus brand partners Pendleton and Polo Ralph Lauren. Its product platform is anchored on a portfolio of patented and proprietary fiber and process technologies — Loftwist™ (PVA-free zero-twist 2ply spinning), Revisco®/Tangcell® (closed-loop cellulose recycling from discarded textiles), Digital Towel Simulations plus an IDC Center sample-loom workflow, and first-to-market sustainable SKUs such as Genesis (recycled pre-consumer cotton), Evolution (CertainT-traced recycled polyester), Hemp, Luxtwist, Natural Dri (corn-based Ingeo fiber), Oceana (ocean-plastic fiber), and RENEW II (Circulose® via Renewcell chemical recycling). The company is positioned at the "middle to better tier" with sustainability credentials spanning OEKO-TEX 100, Step, and Made in Green (the first company awarded), GOTS, BCI, FSC, Ciclo, and CertainT traceability.

Loftex operates as a B2B/wholesale manufacturer under a hardware-sales revenue model, with no public B2B pricing; consumer pricing is observed only at retailer channels. Manufacturing and a nationally accredited testing laboratory (one of only two accredited home-textiles labs in China) sit in China, while sales, design, and corporate functions operate from New York. The company invests in sustainability-driven product differentiation — including circular-fiber partnerships with SCRAP and Renewcell, and digital sampling estimated to save roughly 500K gallons of water and 10K lbs of cotton per year — as its primary basis of competitive distinction in retailer assortment decisions.

Name

Loftex

Legal name

Loftex

Website

https://loftex.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Loftex is a privately held, New York-headquartered home-textile manufacturer founded in 2001 that develops towels, rugs, and throws as private-label and co-developed product lines for major US retailers including Walmart, Costco, Target, Wayfair, and Kohl's.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Textile Furnishings Mills (3141), Broadwoven Fabric Mills (31321)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221)

akta.pro primary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

Keywords

• Home textile manufacturing
• Bath towel production
• Sustainable textile innovation
• Recycled fiber processing
• Closed-loop textile recycling

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Textile Manufacturing: Loftex manufactures towels, rugs, and throws for major retail partners. They develop proprietary brands for retailers including middle to better tier positioning. Revenue is generated through wholesale/manufacturing agreements with retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Loftex is a B2B home textile manufacturer that develops and produces premium sustainable towels, rugs, and throws for major retailers and lifestyle brands. The company operates its own manufacturing facilities (with operations in China and one of only two accredited home-textiles testing labs in the country) and collaborates directly with retail partners such as Walmart, Costco, Target, Wayfair, Kohls, HomeGoods, TJ Maxx, Sam's Club, Pendleton, and Polo Ralph Lauren to create proprietary middle-to-better tier textile products.

Product overview

Loftex is a home textile manufacturer specializing in premium towels, throws, and rugs, founded in 2001 and headquartered in New York. The company operates under the Loft by Loftex sub-brand for retail products and has developed an extensive portfolio of sustainable textile technologies. Core products include Bath Towels (New Generation, Rejuvenate, Ombre, Second Generation), Beach Towels (including Kids Beach Towels), Throws, and Bath Rugs. Loftex differentiates through breakthrough innovations including Loftwist, Genesis, Evolution, Hemp, Luxtwist, Natural Dri, The Future Towel, Velvet Touch, Supreme Loft, Oceana, The Fresh Towel, and RENEW II. The company emphasizes sustainability through recycled materials like Revisco, GRACELL, and ocean plastics fiber, serving major retailers including Walmart, Costco, Target, Kohl's, TJ Maxx, HomeGoods, Wayfair, Sam's Club, Pendleton, and Polo Ralph Lauren.

Differentiator

Problem solved

Functional benefit

Brands

• Loft by Loftex: Product line featuring bath towels including Rejuvenate, Ombre, and Second Generation collections sold at Walmart and Costco.
• Loftwist
• Genesis
• Evolution
• Luxtwist
• Natural Dri
• The Future Towel
• Revive
• Velvet Touch
• Supreme Loft
• Oceana
• The Fresh Towel
• RENEW II

Products and services

• New Generation Bath Towel Bath towels crafted with soft terry loops woven between layers of soft gauze weave, providing a luxurious spa or hotel towel feel with high absorbency and quick-drying properties for retail consumers.
• Revive Bath Towel Towel manufactured using Revisco technology from Tangcell to reprocess old textiles into new fibers, representing closed-loop recycling with reduced environmental impact. Sold through retail partners.
• Rejuvenate Bath Towel (Loft by Loftex) Luxuriously soft 6-piece bath towel set using REVISCO TANGCELL technology to upcycle used textiles into brand-new fibers, available in Coconut Milk, Coral Pink, and Gray. Sold at Walmart under the Loft by Loftex sub-brand.
• Ombre Bath Towel Two-tone woven ombre pattern bath towel constructed from 100% cotton, OEKO-TEX Made in Green Certified and tested for harmful substances. Sold at Costco in Blue, Gray, Green, and Tan as a 2-pack (58L x 30W inches).
• Second Generation Bath Towel (Loft by Loftex) Soft and absorbent 6-piece bath towel set offering high absorbency and ultra-soft feel, enhanced by the newest yarn and weaving technology without harmful chemicals. Available in Beige, Blue, and Off-White at Walmart.
• Beach Towels Beach towels featuring innovative materials and technologies, including ocean plastics-derived fibers, combined with vibrant designs and updated colorations for an ultimate beach experience.
• Kids Beach Towels Fun, colorful, generously sized beach towels designed for children's summer vacations with bold and durable designs. Sold at Costco and other retail partners.
• Throws Luxury throws featuring recycled filament yarn with fashion prints and textures; ultra soft hand, made from recycled polyester, washable, and suitable for any home decor.
• Bath Rugs Innovative bath rugs made from recycled polyester and 100% cotton, designed for durability and easy care with no compromise on color, pattern, or fashion.
• GRACELL Sustainable Material High-performance biobased viscose fiber made from 100% wood, providing soft, strong, and sustainable material used in Loftex towel and home textile products.
• Revisco Sustainable Material Sustainable material made by recovering cellulose from discarded cotton and viscose-rich textiles and transforming it into high-quality dissolving pulp for new fibers, processed in a closed-loop system for home textile manufacturing.
• Ocean Plastics Fiber Fiber made from plastic waste harvested from the world's oceans and processed with Ciclo technology to enable the recycled polyester to break down like natural fibers in a few years rather than 100 years in landfill.

Quantifiable outcome

• Digital sampling saves approximately 500K gallons of water and 10K lbs of cotton per year
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SCRAP (NYC)coreStrategic or Co-development PartnerSCRAP is a textile recycling organization. Loftex has joined forces with SCRAP and RENEWWCELL to pursue 'A world in which textiles are no longer wasted.' This partnership focuses on collecting and recycling textile waste into new fibers.
• RENEWWCELLcoreStrategic or Co-development PartnerRENEWWCELL provides chemical recycling technology that processes textile waste into Circulose®, a cellulosic fiber. Combined with cotton, this creates the RENEW II bath towel. This partnership enables circular economy solutions for textile waste.
• BCI (Better Cotton Initiative)minorOthersBCI exists to make global cotton production better and more ethically sourced for producers and the environment. Loftex supports cotton farming efforts to implement practices that protect the environment and enhance income and resilience.
• GOTS (Global Organic Textile Standard)minorOthersGOTS is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria.
• Revisco/TangcellcoreTechnology or IntegrationSustainable material technology made from recycling cotton and viscose-rich textiles. Cellulose is recovered from discarded clothing and transformed into dissolving pulp for new fibers. Processed in a closed loop system, providing eco-friendly solution to textile waste.
• FSC (Forest Stewardship Council)minorOthersFSC mix label provides assurance that material or product comes from verified and responsible sources meeting FSC's strict environmental and social requirements.
• OEKO-TEXcoreOthersOEKO-TEX provides multiple certifications including OEKO-TEX 100 (no harmful chemicals), OEKO-TEX Step (environmentally friendly facilities), and OEKO-TEX Made in Green (sustainable and traceable production). Loftex was first company awarded Made in Green certification.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WestPoint Home: One of the largest US-based B2B home textile manufacturers producing towels, bedding, and bath rugs for major retailers. Direct comp on customer base (mass and mid-tier retail), product mix (towels, throws), and US-headquartered manufacturer with offshore production model.
• Standard Textile: US-headquartered textile manufacturer producing towels, linens, and uniforms for retail and hospitality channels. Comparable on towel manufacturing, US-corporate-parent with offshore production, and quality/certification focus (similar to Loftex's lab capability).
• Trident Group: Vertically integrated Indian textile and home textile manufacturer producing towels, bath linen, and yarn. Comparable on B2B towel manufacturing at scale, global retail distribution, and integrated fiber-to-finished-good operations.
• Cotton Holdings (Towel Specialties): Mid-market US textile and home goods manufacturer producing towels, bedding, and bath products for mass and off-price retailers. Comparable on towel and bath rug focus, US brand/private-label B2B model, and emphasis on sustainable certified cotton products.
• Welspun India: India-based global home textile manufacturer and one of the world's largest towel producers, supplying Walmart, Target, Costco, and other US mass retailers. Direct comp on towel manufacturing, retail partnerships, and sustainability/ESG positioning.
• Himatsingka Seide: India-based home textile manufacturer producing towels, sheets, and bedding under its own brand and for private label / retail customers. Comparable on terry towel manufacturing, international retail customer base, and sustainable / BCI cotton sourcing strategy.
• Springs Global: Large home textiles manufacturer with global operations producing towels, sheets, and home textile products for retailers worldwide. Comparable on broad home textiles portfolio, multi-country manufacturing footprint, and B2B retail-channel go-to-market.

Emerging players

• Boll & Branch: Premium direct-to-consumer home textile brand specializing in sustainably produced sheets, towels, and bedding with organic and Fair Trade certifications. Comparable on sustainable textile positioning and premium 'better' tier home textiles, though via DTC rather than B2B channel.
• Brooklinen: Direct-to-consumer premium home textile brand in sheets, towels, and loungewear with strong sustainability narrative. Comparable on premium-tier positioning and consumer-facing sustainable brand building, but operates via DTC rather than mass-retail B2B model.

Broad incumbents

• Indorama Ventures (Home Textiles): Global chemical and fiber producer including polyester, recycled PET, and home textile fiber inputs. Comparable as an upstream-adjacent broader incumbent with recycled-fiber technology used in towels and home textiles; not a direct towel manufacturer but a key technology supplier in the space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loftex