What Bushman Equipment, Inc. does

Bushman Equipment, Inc. is a privately held U.S. manufacturer founded in 1950 and headquartered in Menomonee Falls, Wisconsin. The company designs and builds custom-engineered, mill-duty material handling and lifting equipment, organized into two main product lines: below-the-hook lifting devices (C-hooks, coil grabs and lifters, drum tilters, hook blocks, Flip-Rite® power slings, ladle hooks, lifting tongs, pallet lifters, rotating axis grabs, sheet/plate/bundle lifters, spreader and magnet beams, Pit Bull™ scrap grapples, vertical lifting equipment, and integrated Weigh-Rite™ load-weighing systems) and floor-based material handling equipment (industrial transfer cars, jib cranes, lift platforms, load inverters, mobile gantry cranes, and hydraulic and mechanical upenders). Product capacities range from 0.5 tons to over 50 tons for standard offerings, with specialized products such as the Model M5067 motorized coil grab rated to 75 tons and ladle hooks to 370 tons. The Flaton clutch line and the ReNEW aftermarket inspection, repair, and refurbishment service round out the portfolio.

Underlying technology centers on rugged mechanical and electromechanical engineering rather than software: unitized steel construction, motorized 360-degree rotation, automatic latching mechanisms, and integrated digital load-weighing with wireless data transmission. All products are built to order against customer specifications and are designed for continuous severe service in industrial environments, with many units remaining in service after 30+ years. Designs meet ASME B30.20 and BTH-1 standards, and the company holds ISO 9001:2015 and ISO 14001:2015 certifications.

Bushman operates an enterprise field-sales go-to-market: a direct sales team handles inbound quote requests supported by a regional network of manufacturer's representatives, with no apparent third-party distribution. Revenue is generated primarily through one-time capital equipment sales, augmented by recurring ReNEW service revenue from inspection, refurbishment, and upgrades on both Bushman and competitor equipment. The customer base spans nine primary verticals led by steel and aluminum mills and service centers, with secondary exposure to manufacturing, power generation (including renewable energy), pulp and paper, automotive and truck manufacturing, non-ferrous metals and foundries, aerospace, railroad equipment, and shipbuilding. Named enterprise customers include Nucor Steel, Steel Technologies Inc., Falk Corporation, and Roll & Hold-Portage, and the company maintains a long-standing strategic partnership with Cochran Marine for cruise ship shore-power cable positioning devices.

Name

Bushman Equipment, Inc.

Legal name

Bushman Equipment, Inc.

Website

http://bushman.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Bushman Equipment, Inc. is a privately held U.S. manufacturer founded in 1950 that custom-engineers heavy-duty below-the-hook lifting devices and floor-based material handling equipment for steel mills, metal service centers, and a broad range of other industrial customers, selling through direct enterprise sales and a manufacturer's representative network.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Specialized Lifting Systems (Hydraulic Gantries, Strand Jacks, Jacking Systems) (IMAHAJAO)

akta.pro secondary industries

Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks) (TLAKAHAL), Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)

Keywords

• Material handling equipment
• Below-the-hook lifting devices
• Industrial crane attachments
• Custom lifting solutions
• Heavy-duty material handling

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heavy-Duty Material Handling Equipment Sales: Custom-engineered below-the-hook lifting devices and floor-based material handling equipment sold as one-time capital equipment purchases. Products include C-hooks, coil grabs, drum tilters, hook blocks, ladle hooks, lifting tongs, pallet lifters, rotating axis grabs, sheet/plate/bundle lifters, spreader beams, and more. Also includes industrial transfer cars, jib cranes, lift platforms, load inverters, mobile gantry cranes, and upenders. Capacities range from 0.5 tons to over 50 tons.
2. ReNEW Repair Services: Inspection, repair, upgrades, and total refurbishment services for material handling equipment (not limited to Bushman equipment). Extends service life of existing equipment for customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bushman Equipment, Inc. is a custom-engineered manufacturer of heavy-duty below-the-hook lifting devices (C-hooks, coil grabs, drum tilters, hook blocks, ladle hooks, lifting tongs, pallet lifters, rotating axis grabs, sheet/plate/bundle lifters, spreader beams, Pit Bull scrap grapples, load weighing systems, and vertical lifting equipment) and floor-based material handling equipment (industrial transfer cars, jib cranes, lift platforms, load inverters, mobile gantry cranes, and hydraulic/mechanical upenders). The company also offers ReNEW inspection, repair, upgrade, and refurbishment services plus Flaton clutches.

Product overview

Bushman Equipment, Inc. is a custom-engineered material handling equipment manufacturer offering two main product lines: Below-the-Hook Lifting Devices and Floor-Based Material Handling Equipment. The below-the-hook product line includes C-Hooks, Coil Grabs & Coil Lifters, Drum Tilters, Hook Blocks, ITNAC Flip-Rite, Ladle Hooks & Beams, Lifting Tongs, Pallet Lifters, Rotating Axis Grabs, Sheet/Plate/Bundle Lifters, Spreader/Lifting/Magnet Beams, Pit Bull Scrap Grapples, Load Weighing Systems, Roll Handling Equipment, and Vertical Lifting Equipment. The floor-based product line includes Industrial Transfer Cars, Jib Cranes, Lift Platforms, Load Inverters, Mobile Gantry Cranes, Hydraulic Upenders, and Mechanical Upenders & Coil Tippers. Additional offerings include Flaton Clutches and ReNEW Repair Services for equipment inspection and refurbishment. The company also designs products for specific industries including aerospace, automotive, appliances, and renewable energy.

Differentiator

Problem solved

Functional benefit

Brands

• Pit Bull™: Air-powered scrap metal grapple designed specifically for cleaning out looping pits on slitting lines.
• ReNEW
• ITNAC Flip-Rite®
• Level-Rite®
• Weigh-Rite™
• Flaton

Products and services

• C-Hooks Below-the-hook lifting devices engineered for safe steel coil handling, available in counter balanced, motorized rotating, mill duty, close stacking, paper roll, narrow coil, spring balanced, nickel clad, and coil tipper configurations for steel mills and service centers.
• Coil Grabs & Coil Lifters Steel coil grabbers and lifting equipment for handling coils in eye horizontal and eye vertical orientations, including motorized and manual models with capacities up to 75 tons, used by hundreds of metal service centers and mills.
• Drum Tilters Below-the-hook drum handling equipment that holds drums securely during pick up, movement and discharge operations, enabling precise rotation from vertical to horizontal plane for controlled pouring and dumping.
• Hook Blocks (Crane Bottom Blocks) Below-the-hook crane lifting equipment designed for specific applications, available with motorized 360-degree rotation, various sheave configurations, and optional digital electronic weigh scale systems for positioning heavy loads in less accessible work areas.
• ITNAC Flip-Rite Power sling handling system that gently lifts and rotates objects by enclosing the center of gravity, providing controlled stable motion for stamping dies, fabrications, welding, trailer building, concrete, machining, and railroad applications.
• Ladle Hooks & Beams Below-the-hook lifting devices for positioning and rotating ladles to control molten metal flow, featuring laminated riveted and welded steel hooks designed to AIST Standard No. 7 with capacities up to 370 tons.
• Lifting Tongs Complete line of industrial tongs for lifting and moving various loads including bale, billet, box, crate, cylinder, die, gear, ingot, mill roll, paper roll, pipe, slab, and tube applications.
• Pallet Lifters Crane hoist attachments for loading, unloading, and transporting palletized materials, featuring fixed, adjustable, telescoping, and combination coil/pallet lifter configurations with capacities up to 30,000 pounds.
• Rotating Axis Grabs Below-the-hook lifting devices that grip load ends to change orientation by rotating about horizontal axis, available in manual or motorized configurations for various industrial applications.
• Sheet, Plate & Bundle Lifters Below-the-hook equipment for lifting and moving single or multiple stacks of cut-to-length sheets of steel or aluminum, available in light duty, heavy duty, and mill duty configurations with various power options.
• Spreader, Lifting & Magnet Beams Below-the-hook devices that lift loads with single or multiple attachment points, acting as crosspieces for spacing hooks or chains. Includes fixed, adjustable, telescopic, and rotating configurations with capacities up to 150 tons.
• Pit Bull Scrap Grapples Air-powered scrap metal grapple designed specifically for cleaning looping pits on slitting lines, with 1,000 lb lifting capacity and radio remote control operation, eliminating need for workers to enter confined space pit areas.
• Roll Handling Equipment Custom engineered lifting devices for roll handling needs in paper, textile and other industries, including spreader beams, C-hooks, upenders, rotating axis grabs, roll tongs, roll lifters, and roll clamps.
• Vertical Lifting Equipment Below-the-hook vertical lifting devices for handling coils in eye-to-sky position, including coil bore grabs, single and double rim vertical coil tongs, and low headroom coil tongs with capacities up to 50 tons.
• Industrial Transfer Cars Heavy-duty floor-based transfer vehicles for handling steel coils, molds, dies, fabricated structures and machine sub-assemblies, available in automated, tow type, battery powered, and propane powered configurations with capacities up to 42 tons.
• Jib Cranes Floor and wall-mounted jib cranes including floor-mounted pillar types, top and bottom-supported units, wall or column-mounted versions, and manual or motorized rotation models with capacities up to 12 tons; used as cable positioning devices for Cochran Marine cruise shore-power systems.
• Lift Platforms High-capacity mechanically-actuated industrial lift tables and jack-screw lift platforms with electro-mechanical drive, featuring motorized rotation, ball screw, twin screw, four-post, six-post, and eight-post configurations with capacities up to 210,000 lbs.
• Load Inverters Floor-based equipment that rotates loads through 180 degrees while protecting product integrity, available in barrel hydraulic and C-frame configurations with hydraulic clamping and programmable controls.
• Mobile Gantry Cranes Economical material handling cranes for areas without overhead crane systems, available in fixed height and adjustable/telescopic height models with capacities up to 10 tons and spans up to specified limits.
• Hydraulic Upenders Heavy-duty floor-based equipment for rotating coils and rolls in either direction up to 90 degrees with capacities up to 50 tons and options including motorized base rotation and hydraulic drives.
• Mechanical Upenders & Coil Tippers Floor-based mechanical equipment for upending coils and rolls with gravity roller conveyor and load stand-off options, available with motorized base rotation.
• Flaton Clutches Clutch products for industrial applications, offered as part of Bushman Equipment's product portfolio.
• ReNEW Repair Services Inspection, repair, upgrades and total refurbishment services for material handling equipment, including coil grabs and other equipment brands, extending service life of existing customer equipment.

Quantifiable outcome

• Reducing material handling time up to 50% with integrated load weighing systems
• +3 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Cochran Marine, LLCcoreStrategic or Co-development PartnerBushman has partnered for years with Cochran Marine, LLC, a leading provider and operator of electric shore power systems for passenger cruise ship ports and cruise lines. Bushman manufactures specially designed 'cable positioning devices' (custom jib cranes) that lift, payout and retract heavy cables and plugs used to connect ships to shore power while docked. This is a long-standing strategic partnership for specialized marine applications.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Caldwell Group: Caldwell is a direct competitor in below-the-hook lifting devices, coil handling equipment, and mill-duty material handling solutions, serving the same steel, aluminum, and heavy industrial customers with comparable custom-engineered products.
• Gorbel: Gorbel manufactures jib cranes, gantry cranes, and material handling equipment closely overlapping Bushman's floor-based product line, serving industrial and manufacturing customers with ergonomic lifting and positioning solutions.
• The Crosby Group: Crosby is a leading manufacturer of lifting equipment, rigging gear, and below-the-hook devices, competing directly with Bushman in heavy-duty industrial lifting applications for steel, energy, and infrastructure end markets.
• Harrington Hoists: Harrington manufactures hoists, cranes, and material handling equipment for industrial applications, with overlapping product categories in lifting devices and positioning equipment used by similar manufacturing and warehousing customers.
• Air Technical Industries: Air Technical Industries designs and builds custom-engineered lifting equipment, manipulators, and industrial material handling solutions, directly comparable to Bushman's custom-built positioning and lifting devices for heavy industrial customers.
• Handling Specialty: Handling Specialty is a custom-engineered manufacturer of below-the-hook lifting devices, cranes, and material handling equipment, with a similar build-to-order model serving heavy industrial customers including steel mills and aerospace.

Broad incumbents

• Columbus McKinnon: Columbus McKinnon is a broad incumbent in hoists, cranes, and lifting solutions with a much wider product portfolio and global distribution; it competes with Bushman via its Lift-Tech specialty below-the-hook division while also serving adjacent markets.
• Konecranes: Konecranes is a global broad incumbent in crane and lifting solutions with a wide portfolio across industrial, port, and heavy-duty applications; it competes with Bushman's floor-based and below-the-hook offerings as part of its broader lifting ecosystem.
• Terex: Terex operates a broad portfolio of heavy industrial equipment including material handling and lifting solutions through its aerial work platform and crane businesses, with overlapping capabilities to Bushman's heavy-duty industrial product lines.

Regional players

• J.D. Neuhaus: J.D. Neuhaus manufactures pneumatic and hydraulic hoists and crane systems for heavy industrial lifting, primarily serving European markets; it is comparable to Bushman in product category but operates in a different geographic territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bushman.equipment
• LinkedInlinkedin.com/company/bushman-equipment-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bushman Equipment, Inc.