RedHead Steering Gears

What RedHead Steering Gears does

RedHead Steering Gears is a privately held, family-owned steering gear remanufacturer founded in 1980 in the Seattle area and currently headquartered in Auburn, Washington, with a secondary returns and core processing facility in Post Falls, Idaho. The company specializes in remanufactured and custom-rebuilt power and manual steering gears for domestic vehicles (Ford, GM, Dodge, Jeep, Chrysler) and import pick-ups and SUVs, covering more than 500 distinct models across cars, vans, 4X4s, medium-duty trucks, and sport utility vehicles. Its remanufacturing process includes precision machining, needle bearing installation in housings, flame-spray shaft restoration, sector shaft polishing to higher-than-new tolerances, and a proprietary custom ball bearing fitting procedure for worm and piston assemblies that corrects original manufacturing tolerance variations — a process the company states is not matched by any other firm in the industry.

The company's product portfolio comprises off-the-shelf remanufactured steering gears sold via its e-commerce storefront (priced $296-$1,296+ per unit), a custom rebuild service where customers ship their own core for remanufacturing at $75 above the off-the-shelf price (3-day typical turnaround), a quick-ratio steering gear line for lifted and modified vehicles, and accessories including refurbished and drop pitman arms, control valves, seal kits, and frame stabilizers. A core exchange program charges $225-$350 refundable deposits to recycle returned cores, reducing raw material input costs. Distribution is primarily direct-to-consumer through redheadsteeringgears.com and a toll-free order line, with a wholesale account program servicing auto repair shops and resellers as a secondary B2B channel.

Commercially, the company has shipped rebuilt steering gears to customers in all 50 US states and 28 foreign countries, holds a 4.8/5-star Google rating across 45 reviews, and carries a 12-month/unlimited mileage warranty on rebuilt units. Revenue, headcount trends, and financial performance are not publicly disclosed. The company maintains no institutional investors, no parent entity, no subsidiaries, no documented funding events, and no M&A activity, operating as a continuously family-held specialty manufacturer with a stable, narrowly focused product strategy.

Name

RedHead Steering Gears

Legal name

Red-Head Steering Gears Inc.

Website

https://redheadsteeringgears.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

RedHead Steering Gears is a family-owned steering gear remanufacturer serving individual vehicle owners and auto repair shops with remanufactured and custom-rebuilt steering gears across 500+ vehicle models, shipping to all 50 US states and 28 foreign countries since 1980.

Ownership category

akta.pro rank

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Remanufactured Steering Gear Sales: Sale of pre-remanufactured steering gear boxes for Ford, Jeep, Chrysler, GM, Dodge vehicles. Products are sold via e-commerce website with prices ranging from approximately $296 to $1,296+ depending on application. Core charges of $225-$350 apply which are refunded upon return of old core.
2. Custom Steering Gear Rebuilding Services: Custom rebuild service where customers send their original unit for remanufacturing. Priced at $75 more than off-the-shelf replacement. Typical turnaround time of 3 days.
3. Accessories and Parts: Sale of accessories including pitman arms (refurbished with lifetime warranty, new with 1-year warranty), pitman arm nuts and washers, seal kits, control valves, and frame stabilizers. Prices range from $21 to $406+ for components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RedHead Steering Gears remanufactures steering gear boxes and related steering components for domestic and import vehicles, covering Ford, Jeep, Chrysler, GM, and Dodge applications. The company stocks 500+ remanufactured steering gear models and offers a custom rebuilding service in which customers ship in their own cores, which are then disassembled, cleaned, inspected, and rebuilt using a proprietary precision ball bearing fitting process on the worm and piston assembly. The catalog also includes pitman arms, control valves, seal kits, and frame stabilizers.

Product overview

RedHead Steering Gears is a family-owned steering gear re-manufacturer specializing in both remanufactured steering gears and custom rebuilding services. The company offers over 500 steering gear models covering domestic vehicles (Ford, GM, Dodge, Jeep, Chrysler) and import vehicles, along with related accessories including pitman arms, control valves, and frame stabilizers. Their core products include remanufactured steering gear boxes sold through their e-commerce shop, and custom rebuild services for customer-provided units. They also carry merchandise branded with their company logo.

Differentiator

Problem solved

Functional benefit

Products and services

• Remanufactured Steering Gears
• Custom Steering Gear Rebuilding Service
• Quick Ratio Steering Gears
• Pitman Arms
• Control Valves
• Frame Stabilizers
• Steering Gear Seal Kits
• RedHead Merchandise

Quantifiable outcome

• 3-day typical turnaround time for custom steering gear rebuilds
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BBB Industries: Remanufacturer and distributor of automotive aftermarket parts including steering gears, alternators, starters, and brake calipers. Directly comparable by remanufacturing model and aftermarket distribution focus.
• WAI Global: Global supplier of rotating electric, ignition, engine management, and steering-related remanufactured parts. Comparable by virtue of remanufactured steering and chassis component offerings to the automotive aftermarket.
• Maval Industries: Remanufacturer of steering gears, rack and pinions, and related steering components for the North American aftermarket. Direct competitor in the remanufactured steering gear niche.
• Cardone Industries: One of the largest remanufactured automotive parts suppliers in North America, producing remanufactured steering gears, brake calipers, and drivetrain components. Closest direct competitor by product category and remanufacturing business model.
• ATP Automotive: Remanufacturer and distributor of automatic transmission parts, steering components, and related drivetrain items. Comparable as a fellow remanufacturer serving the automotive aftermarket channel.

Emerging players

• Pacer Performance Group: Specialty aftermarket supplier focused on classic and muscle car restoration parts, including steering components. Overlaps RedHead's classic-car restoration customer segment.
• XRF (Chassis Extreme / steering parts): Aftermarket steering and suspension component specialist selling direct-to-consumer and through distributors. Comparable by virtue of targeting enthusiast and modified-vehicle customers seeking upgraded steering components.
• Omix-ADA: Aftermarket Jeep and off-road parts brand offering steering, suspension, and drivetrain components. Comparable in its focus on Jeep/lifted-vehicle customer segments that overlap RedHead's modified-truck and Jeep clientele.

Broad incumbents

• Bosch Automotive Aftermarket: Global incumbent offering steering components, remanufactured OE parts, and a broad aftermarket portfolio. Competes with RedHead on OE-quality replacement steering components at much larger scale.
• ZF Aftermarket: Aftermarket division of ZF Friedrichshafen, supplying steering, chassis, and drivetrain remanufactured parts globally. Comparable OE-grade steering offering at significantly larger scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redheadsteeringgearsinc
• Instagraminstagram.com/redheadsteeringgears
• Xx.com/redheadsteering
• LinkedInlinkedin.com/company/red-head-steering-gears

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedHead Steering Gears