Max Fodgaard A/S
Max Fodgaard A/S is a privately held Danish industrial supplier founded in 1948, selling cranes, hoists, lifting gear, fall protection, ATEX/explosive-atmosphere equipment, and crane service to industrial, construction, and hazardous-environment customers across Denmark via three regional offices.
- Company typePrivate
- Founded1948
- HeadquartersHvidovre, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Max Fodgaard A/S does
Max Fodgaard A/S is a privately held Danish industrial equipment supplier (Aktieselskab) founded in 1948 and headquartered in Hvidovre, Denmark, with three regional offices covering Sjælland, Jutland, and Fyn. The company positions itself as one of Denmark's leading suppliers of cranes, hoists, lifting gear, fall protection (faldsikring), crane service, and explosion-protected (ATEX/Ex-materiel) equipment, serving industrial manufacturing, construction, food/pharmaceutical/chemical, and hazardous-environment customers across the country. Its product portfolio spans overhead cranes (traverskraner), column and wall jib cranes (søjle- and vægsvingkraner), gantry cranes (portalkraner), automatic/semi-automatic process cranes, light crane systems, electric/hand/air hoists, trolleys, vacuum lifters, chain systems in classes 8/10/12, shackles with working load limits from 0.33t to 3000t, lifting magnets, crane scales, and a complete fall-protection line anchored by 3M Service Center certification.
The company's revenue model combines one-time hardware sales (cranes, hoists, lifting gear, ATEX/ex-materiel, fall protection) with recurring service revenue from mandatory annual inspections (lovpligtigt eftersyn), repair, maintenance, and service agreements, plus custom chain-set assembly at its own workshops. Pricing is predominantly quote-based and dependent on load capacity, brand selection, and configuration; service agreements operate on an annual billing cadence. Distribution is direct, supported by sales engineers, a regional sales manager structure, next-day delivery of standard jib cranes from the Jutland office, and an online customer portal for service reports. The company distributes premium third-party brands including KITO, Stahl CraneSystems, J.D. Neuhaus, R. Stahl, AUTEC, VACU-LIFT, and Timmer, and co-delivers automatic crane solutions with KT Automation.
Max Fodgaard A/S firmographics
Firmographics- Name
- Max Fodgaard A/S
- Legal name
- Max Fodgaard A/S
- Website
- https://fodgaard.dk
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Max Fodgaard A/S is a privately held Danish industrial supplier founded in 1948, selling cranes, hoists, lifting gear, fall protection, ATEX/explosive-atmosphere equipment, and crane service to industrial, construction, and hazardous-environment customers across Denmark via three regional offices.
- Ownership category
- akta.pro rank
Max Fodgaard A/S industry classification
Industry- Product category
- Industrial Lifting Equipment
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
- akta.pro secondary industries
- Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Max Fodgaard A/S is headquartered
LocationHeadquarters
- HQ city
- Hvidovre
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Max Fodgaard A/S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Equipment Sales (Cranes, Hoists, Lifting Equipment): One-time sale of industrial cranes, taljer (hoists), løftegrej (lifting gear), faldsikring (fall protection), and ATEX/ex-materiel. Products include overhead cranes, jib cranes, gantry cranes, chain hoists, wire hoists, air hoists, trolleys, vacuum lifters, chain systems, shackles, wire rope, round slings, lifting clamps, transport equipment, winches, crane scales, lifting magnets, lifting beams, balance hangers, and industrial wheels.
- Crane Service and Maintenance: Ongoing service revenue from mandatory annual inspections (lovpligtigt eftersyn), repair, and maintenance services. Service agreements are offered with annual customer contact to schedule inspections. Service reports are accessible online through a customer portal.
- Custom Chain Sets: Custom assembly and labeling of chain sets (kædesæt) in classes 8, 10, and 12, produced at Max Fodgaard workshops according to customer specifications and regulatory requirements (Arbejdstilsynet, EN818-2, Machine Directive 2006/42/EC).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Industrial Equipment (Cranes, Hoists, Lifting Gear) |
| Subscription | Annual | Service Agreements |
| Unit Pricing | Pay-as-you-go | Custom Chain Sets (Class 8, 10, 12) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Max Fodgaard A/S product offering
Product offeringCore offering
Max Fodgaard A/S supplies industrial cranes, hoists, lifting gear, fall protection equipment, ATEX/explosion-protected equipment, and crane service and maintenance to Danish industrial and commercial customers. The company distributes products from world-class brands (KITO, Stahl CraneSystems, J.D. Neuhaus, R. Stahl, AUTEC, VACU-LIFT) and assembles custom chain sets in its own workshops. The offering combines one-time equipment sales with recurring service agreements covering mandatory inspections, repair, and maintenance, supported by an online customer portal for service reporting.
Product overview
Max Fodgaard A/S is a Danish industrial equipment company and one of Denmark's leading suppliers of cranes, lifting equipment, fall protection, crane service, and ATEX/explosive atmosphere equipment with over 75 years of experience. The company offers a comprehensive portfolio organized into several core product categories: Cranes & Hoists (including traverskraner/gantry cranes, automatiske kraner/automatic cranes, søjlesvingkraner/column jib cranes, vægsvingkraner/wall jib cranes, portalkraner/portal cranes, and letkransystemer/light crane systems), Lifting Equipment (encompassing chain systems in classes 8, 10, and 12, stainless steel chains, shackles, lifting points, wire ropes, round slings, lifting clamps, transport equipment, crane scales, lifting magnets, and lifting beams), Fall Protection (anchor points, fall blocks, harnesses, lanyards, confined space equipment, and safety systems), Crane Service (inspections, maintenance, service agreements, and customer portal), and ATEX/Ex-materiel (explosive atmosphere equipment for zones 1, 2, 21 & 22). The company distributes products from major brands including KITO, STAHL CraneSystems, J.D. Neuhaus, AUTEC, VACU-LIFT, and Timmer. Max Fodgaard also operates as a 3M Servicecenter and partners with KT Automation for automatic crane solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Cranes & Hoists Complete range of industrial cranes and hoists including overhead cranes (traverskraner), column jib cranes (søjlesvingkraner), wall jib cranes (vægsvingkraner), portal/gantry cranes (portalkraner), automatic and semi-automatic process cranes, workshop cranes, light crane systems (skubtravers), electric chain hoists, electric wire hoists, air chain hoists, and hand chain hoists. Capacity range from 60 kg to 160,000 kg. For industrial manufacturing facilities, warehouses, and workshops in Denmark.
- Lifting Equipment (Løftegrej) Complete range of lifting gear including chain systems in classes 8, 10, and 12 (with Class 10 offering 25% higher capacity than Class 8 and Class 12 approximately 50% stronger), stainless steel chain systems for hygienic environments, shackles (WLL 0.33t to 3000t), lifting points, wire ropes and accessories, round slings, webbing straps, lashing equipment, lifting clamps, beam clamps, transport equipment (roller skates, machine dollies, hydraulic jacks, Mouver Apollo battery-powered machine movers up to 75,000 kg), industrial wheels, winches, crane scales (20 kg to 250 tons, digital precision ±0.2% of full scale), lifting magnets, lifting beams, and balance hangers. For industrial and construction lifting and load securing tasks.
- Fall Protection (Faldsikring) Complete fall protection equipment including anchor points, confined space equipment, fall blocks/rescue blocks, lanyards, fall protection harnesses, fall protection systems, roof safety access, carabiner hooks, rescue sets, safety helmets, tripods, tool protection/tethering, overhead skylight protection (ovenlyssikring), and inspection services for fall protection equipment. Includes mandatory inspection services (lovpligtigt eftersyn) and 3M Service Center certification. For workers operating at heights, on roofs, or in confined spaces.
- Crane Service (Kranservice) Full-service crane offering including mandatory inspections (lovpligtigt eftersyn), repair, and maintenance services with service agreements. Service agreement program with annual customer contact to schedule mandatory inspections and ensure compliance. Service reports are accessible via a customer portal. Includes service inspections, service agreements, and repair/maintenance contracts. For owners of cranes, hoists, and lifting equipment requiring regulatory compliance and operational reliability.
- ATEX/Ex-materiel (Explosion-Protected Equipment) Equipment certified for explosive atmospheres in Zone 1, 2, 21 & 22, including ATEX installation materials, ex-automation systems, ex-tavlesystemer (panel systems for zones 1, 2, 21 & 22), ex-belysning (lighting), ex-optical and acoustic signalling equipment, potential equalization/grounding for static electricity, ex-communication and measurement, ex electric heating, and Power to X applications. Supplied in partnership with R. Stahl. For companies operating in hazardous explosive atmospheres (gas and dust).
- Vacuum Lifters (Vakuumløftere) Vacuum-powered lifting devices for handling boxes, bags, plates, glass and facade panels. Self-priming vacuum lifters (VACU-LIFT U400, U250, U125, U075, U02, U01) up to 4,000 kg, electric vacuum lifters up to 20,000 kg, and Timmer snout lifters. Lifting speeds up to 70 m/min. Diamond model designed for glass and facade panel handling. For industrial material handling applications.
Quantifiable outcome
- Chain sets with 25% higher lifting capacity (Class 10 vs Class 8) and 50% higher capacity (Class 12 vs Class 8)
- +5 more outcomes
Companies that use Max Fodgaard A/S
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Max Fodgaard A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Max Fodgaard A/S partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- KITOcoreKITO is a key supplier brand for chain hoists, jib cranes, gantry cranes, and light crane systems. Max Fodgaard distributes KITO products including electric chain hoists, hand chain hoists, trolleys, and light crane systems (skubtravers). KITO is described as a quality brand within the industry.
- Stahl CraneSystemscoreStahl CraneSystems is a German crane manufacturer supplying overhead cranes and crane systems for industrial applications. Products include double girder overhead cranes, single girder overhead cranes, and bogies. Max Fodgaard distributes Stahl products as part of its comprehensive crane offering.
- J.D. NeuhauscoreJ.D. Neuhaus supplies pneumatic and hydraulic hoists and trolleys with ultra-low and low headroom dimensions. Products are featured under the jib cranes and trolley product lines.
- R. StahlcoreR. Stahl is a supplier of explosion-protected (ATEX/ex) equipment for hazardous areas, including lighting, electrical equipment, and automation systems compliant with Zone 1, 2, 21 & 22 requirements.
- AUTECcoreAUTEC supplies radio remote controls for cranes, hoists, and other lifting equipment. Product range includes the Air series (A4, A6, A8), type MK, type MJ, and LK Neo, with ergonomic design, emergency stop button, code system for security, and up to 100m range.
- KT AutomationcoreMax Fodgaard A/S combines forces with KT Automation for automatic crane projects. KT Automation provides engineering, programming, and commissioning of semi- or full-automatic crane control systems. Together they offer 100 years of combined experience in crane and electrical components.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Max Fodgaard A/S competitors and assessment
Company assessmentDirect peers
- Stahl CraneSystems: Stahl CraneSystems is a German manufacturer of overhead and process cranes (single- and double-girder) and hoists, and is one of Max Fodgaard's core brand partners. While also a supplier, Stahl is a direct comparable for the overhead-crane category in which Max Fodgaard competes.
- CERTEX Danmark: CERTEX Danmark is part of the CERTEX / Axel Johnson Lifting Solutions group and is one of Denmark's other major distributors of lifting gear, chain, shackles, and material handling equipment. It is the closest direct comparable to Max Fodgaard in terms of product portfolio, customer segments (industrial, construction, marine), and Danish geographic focus.
- ABUS Kransystemer: ABUS is a German overhead crane manufacturer (single- and double-girder, suspension and gantry cranes) with direct overlap with Max Fodgaard's traverskraner and portalkraner lines and a similar European industrial customer base.
- Verlinde: Verlinde is a French manufacturer of electric chain hoists, wire rope hoists, and overhead crane components. It competes with the brands Max Fodgaard distributes (KITO, Stahl, J.D. Neuhaus) and is a peer on the hoist and crane-component product lines.
- Carl Stahl: Carl Stahl is a German-based group supplying lifting equipment, chains, and height-safety products with its own sales offices across Europe. It is directly comparable to Max Fodgaard on lifting gear, chain systems and fall protection, but with broader geographic reach.
- Munck Cranes: Munck is a long-established Danish crane company providing mobile cranes, crane rental and lifting services. It overlaps with Max Fodgaard on the lifting and crane services side in Denmark, although Munck is more services-led and Max Fodgaard is more equipment-distribution-led.
Broad incumbents
- Konecranes: Konecranes is a Finland-headquartered global leader in overhead cranes, port cranes, and crane maintenance services. It overlaps directly with Max Fodgaard on overhead cranes, hoists, and service contracts, but operates at a vastly larger scale with its own manufacturing and a global service network.
- Columbus McKinnon: Columbus McKinnon is a large US-based designer and manufacturer of hoists, cranes, rigging and material handling products. It overlaps with Max Fodgaard on hoists, chain, and shackles, but as a globally diversified OEM rather than a regional distributor.
- Demag Cranes (Terex/Konecranes): Demag is a long-established German industrial crane and hoist brand (now within Terex/Konecranes). It competes broadly with Max Fodgaard's crane and hoist portfolio via OEM channels into Denmark and is a reference point for product range and pricing.
- Cargotec (Hiab): Cargotec, through Hiab, is a global leader in truck-mounted loader cranes and material handling equipment. While truck-mounted loader cranes differ from stationary workshop cranes, Hiab overlaps with Max Fodgaard's customers and end-use cases in industrial and construction lifting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Max Fodgaard A/S social profiles
Digital presenceMax Fodgaard A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Fodgaard A/S leadership team
Management profileNumber of profiles
Profiles2 records
Max Fodgaard A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Fodgaard A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Fodgaard A/S
What does Max Fodgaard A/S do?
Max Fodgaard A/S supplies industrial cranes, hoists, lifting gear, fall protection equipment, ATEX/explosion-protected equipment, and crane service and maintenance to Danish industrial and commercial customers. The company distributes products from world-class brands (KITO, Stahl CraneSystems, J.D. Neuhaus, R. Stahl, AUTEC, VACU-LIFT) and assembles custom chain sets in its own workshops. The offering combines one-time equipment sales with recurring service agreements covering mandatory inspections, repair, and maintenance, supported by an online customer portal for service reporting.
Is Max Fodgaard A/S a public or private company?
Max Fodgaard A/S is a private company. It is classified as unknown and is currently operating.
When was Max Fodgaard A/S founded?
Max Fodgaard A/S was founded in 1948. It employs 101 to 250 people.
Where is Max Fodgaard A/S based?
Max Fodgaard A/S is headquartered in Hvidovre, Denmark, in the Europe region.
How does Max Fodgaard A/S make money?
Three revenue lines are on record. Equipment Sales (Cranes, Hoists, Lifting Equipment) is the primary driver. The others are crane Service and Maintenance and custom Chain Sets.
Who are Max Fodgaard A/S's main competitors?
Direct peers on record are Stahl CraneSystems, CERTEX Danmark, ABUS Kransystemer, Verlinde, Carl Stahl and Munck Cranes. Broad incumbents are Konecranes, Columbus McKinnon, Demag Cranes (Terex/Konecranes) and Cargotec (Hiab).
Does Max Fodgaard A/S have an API?
No public API is recorded for Max Fodgaard A/S.
What industry is Max Fodgaard A/S in?
Max Fodgaard A/S's product category is Industrial Lifting Equipment. Its primary akta.pro industry code is IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial), with a secondary code of IMAHAJAK, Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls). Its NAICS code is 3331 and its SIC code is 3530.