PTP Training & Marketing

What PTP Training & Marketing does

PTP Training & Marketing Ltd is a UK-based, privately held corporate training provider founded in 1991 and headquartered in Wymeswold, Leicestershire. The company delivers instructor-led training courses across five core categories: management training, sales training, customer care training, personal development training, and finance and planning training. Its portfolio comprises over 200 courses delivered in multiple formats including public scheduled courses at 7 primary UK city venues (London, Manchester, Birmingham, Edinburgh, Bristol, Leeds, Nottingham), in-house tailored training at client premises, a flexible U-Choose model across 50+ UK venues, 1-to-1 executive coaching, and live virtual classroom sessions.

The business operates a horizontal go-to-market targeting enterprises, SMEs, and individual professionals, with claimed penetration of over 40% of FTSE 100 companies. Named customers span financial services (Bank of America, BNP Paribas), technology (Fujitsu, BT Openreach), healthcare (NHS trusts), government (Universities UK, Nottinghamshire Fire & Rescue), and consumer brands (Greene King, Kaplan). Revenue is generated through per-delegate pricing for public and virtual courses (ranging from £220 to £980) and per-group pricing for in-house sessions (£900-£3,300), with supplementary 1-to-1 coaching revenue. Distribution is primarily direct via field sales, phone enquiries, and a website with live chat support. The company maintains an active content marketing and SEO presence via blog, LinkedIn, Twitter, YouTube, and Facebook channels, and offers CPD-accredited courses. With 1-10 disclosed employees, PTP appears to operate a lean model leveraging freelance trainers to deliver its broad course catalogue across the UK.

Name

PTP Training & Marketing

Legal name

PTP Training & Marketing Ltd

Website

https://ptp.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

PTP Training & Marketing is a UK-based corporate training provider offering 200+ instructor-led courses in management, sales, customer care, personal development, and finance, delivered via public sessions, in-house programs, virtual classrooms, and executive coaching to FTSE and enterprise clients.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

Keywords

• Management training
• Sales training
• Customer care training
• Corporate training
• Personal development courses

Headquarters

HQ city

Wymeswold

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Public/Open Training Courses: Scheduled open courses delivered at PTP venues across the UK where individuals from multiple organisations attend. Revenue is generated on a per-delegate basis with per-course pricing.
2. In-House / On-Site Corporate Training: Tailored training delivered at a client's premises. Priced per group (1-5, 6-10 delegates) or per day for executive coaching. Covers 200+ courses across management, sales, and personal development.
3. U-Choose Training: Clients select any course from the 200+ portfolio and any of 50+ UK venues, paying per delegate at standard open-course rates. Minimum 2 delegates and 4 weeks advance notice required.
4. 1-to-1 Executive Coaching: Focused individual coaching delivered at client offices or virtually. Half-day and full-day options available. Price varies by format and delivery location (in-person or virtual).
5. Virtual / Live Remote Training: Live virtual classroom delivery of courses with full trainer interaction. Priced per delegate at reduced rates compared to in-person courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

PTP Training & Marketing provides instructor-led professional training courses in management, sales, customer care, personal development, and finance and planning, delivered through public scheduled courses at 7 UK venues, in-house on-site training at client premises, a flexible U-Choose format at 50+ venues, 1-to-1 executive coaching, and live virtual classrooms. The company offers a portfolio of more than 200 courses and states that over 40% of FTSE 100 companies use its training services.

Product overview

PTP Training & Marketing (Practical Training for Professionals) offers instructor-led training courses delivered through multiple formats: In-House Training at client premises, Public Courses at venues across the UK (Birmingham, Bristol, Edinburgh, Leeds, London, Manchester, Nottingham, and virtual), U-Choose Training (client-chosen course at client-chosen venue), and 1-2-1 Executive Coaching. The core product portfolio comprises five training categories: Management Training (including Essential Management Skills, First Line Manager Skills, People Management, and Leadership & Management Skills), Sales Training (Key Selling Skills, Advanced Selling Skills, Advanced Closing Skills, Consultative Selling, and Selling for Non-Sales Professionals), Customer Care Training, Personal Development Training (Assertiveness, CV Writing, Body Language, Business Skills, Creativity, and more), and Finance and Planning Training. With over 200 courses in their portfolio, PTP delivers to over 40% of the FTSE 100. Training is available as half-day, 1-day, or 2-day courses with CPD accreditation. Pricing varies by format and duration, ranging from £220 for virtual half-day courses to £980 for in-person 2-day courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Training A core training category covering essential management skills, first line leadership, people management, and strategic leadership development. Courses are available as public scheduled courses, in-house tailored training, or one-to-one executive coaching for managers and supervisors at all levels.
• Sales Training A core training category covering the full sales cycle from prospecting through to closing, including advanced selling skills, consultative selling, key account management, and sales management, designed for sales professionals and business development teams.
• Customer Care Training A core training category covering customer service skills including Excellent Customer Care - Incoming Calls, Outstanding Customer Service Skills, and Dealing with Difficult People, aimed at customer-facing teams.
• Personal Development Training A core training category covering assertiveness and confidence building, personal effectiveness, self-discipline and emotional control, professional report writing, CV writing, body language, and career development skills.
• Finance and Planning Training A core training category covering financial management skills for non-finance managers, including managing budgets, credit control, and investor and entrepreneur skills.
• In-House Training A delivery format in which an experienced PTP trainer delivers a course of the client's choice at the client's premises. Includes a pre-delivery conference call to tailor content to client needs at no additional charge and covers 200+ courses across all PTP subject areas.
• Public Courses Pre-arranged scheduled open courses delivered at PTP venues across major UK cities (Birmingham, Bristol, Edinburgh, Leeds, London, Manchester, Nottingham) and Virtual. Individuals and organisations book directly on a per-delegate basis.
• U-Choose Training A flexible delivery format where clients select any course from the 200+ portfolio and any of 50+ UK-wide training venues, paying per delegate at standard open-course rates. Minimum 2 delegates and 4 weeks advance notice required.
• 1-2-1 Executive Coaching A delivery format providing the undivided attention of a top PTP trainer at the client's premises or virtually, covering any of the 200+ courses at a condensed duration (half-day for full-day courses, full-day for 2-day courses). Available as on-site or virtual half-day and full-day options.
• Virtual / Live Remote Training Live instructor-led virtual classroom delivery of courses with full trainer interaction, priced per delegate at reduced rates compared to in-person courses and scheduled across the course catalogue.

Quantifiable outcome

• Over 40% of FTSE companies use PTP training services

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Skillsoft: Skillsoft is a global digital learning company offering leadership, business, and compliance training to enterprises. Represents the digital/technology-enabled substitute for PTP's instructor-led management and personal development content.
• Coursera for Business: Coursera for Business offers enterprise subscriptions to management, leadership, and professional development content from top universities and companies. Adjacent competitor for UK enterprise L&D budgets that PTP currently captures through instructor-led courses.
• LinkedIn Learning: LinkedIn Learning is a subscription-based self-paced training library widely bundled into UK enterprise L&D stacks. Represents a low-cost substitute for PTP's personal development and sales training courses within the same buyer budgets.

Direct peers

• QA (QA Consulting): QA is one of the UK's largest corporate training providers, offering a multi-format portfolio of management, leadership, and technology courses across UK venues. Directly comparable to PTP in category breadth, public-course model, and FTSE/enterprise client base.
• ILX Group: ILX Group delivers accredited management, leadership, and project management training courses in the UK and globally through public, virtual, and in-house formats. Comparable to PTP in its mix of management/leadership focus and multi-channel delivery model.
• Reed Training: Part of the Reed Group, Reed Training delivers accredited professional development courses in management, leadership, sales, and personal development in the UK. Comparable to PTP in course categories, accreditation-led positioning, and UK enterprise targeting.
• Learning Tree International: Learning Tree provides instructor-led professional training courses in management, leadership, and business skills across multiple delivery formats. Comparable to PTP in its course-driven B2B training model and catalogue-led enterprise positioning.
• The Knowledge Academy: UK-based training provider offering 200+ public scheduled courses across management, leadership, sales, and personal development at multiple UK venues. Closely mirrors PTP's catalogue breadth, public-course distribution, and corporate in-house delivery model.

Broad incumbents

• City & Guilds (Kineo): Kineo, part of City & Guilds, delivers accredited digital and blended learning solutions to enterprise L&D buyers in the UK and globally. Overlaps with PTP in management and soft-skills content but competes via larger-scale, often technology-enabled delivery.
• BPP Professional Education: BPP is a large UK professional education group offering management, leadership, and professional development programmes alongside regulated qualifications. Overlaps with PTP's management and personal development portfolio but operates as a much broader, accredited education provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/PTP_Management
• YouTubeyoutube.com/channel/UCDwkuFmi6eRYzgLYQmuITxw
• Facebookfacebook.com/PTP.co.uk
• LinkedInlinkedin.com/company/ptptraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PTP Training & Marketing