Collective Concerts
Collective Concerts (operating as We Are In The Future / WRITF) is a Toronto-based independent concert promoter that curates and produces live music events featuring indie and alternative artists across approximately eight Toronto-area venues, selling tickets through TicketWeb, Ticketmaster, and Admit One.
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Collective Concerts does
Collective Concerts, operating under the legal name and brand 'We Are In The Future' (WRITF), is a Toronto-based independent concert promotion company founded in 2010. The company curates, books, and produces live music events featuring indie, alternative, rock, and folk artists across approximately eight Toronto venues, ranging from intimate spaces such as Drake Underground, Monarch Tavern, and The Garrison, to mid-size rooms such as The Great Hall, The Mod Club, and TD Music Hall, to larger-format venues such as Queen Elizabeth Theatre and The Concert Hall. Programming targets live music enthusiasts in the Toronto area and includes both 19+ and all-ages events.
The business model is a transaction-fee model built on ticket sales processed through third-party platforms. TicketWeb is the primary ticketing partner and powers the company's event website ('Powered by TicketWeb' is displayed in the footer), with Ticketmaster and Admit One used as secondary or event-specific distribution partners. The company has no proprietary software product, no SaaS offering, and no patents, certifications, or disclosed technology stack beyond standard website infrastructure and integrations with major ticketing platforms. Marketing is conducted via the company website and organic social channels on Instagram, Facebook, and TikTok under the @weare_inthefuture handles.
Collective Concerts is a privately held, independently operated company with 11-50 employees and no disclosed funding rounds, parent company, subsidiary, M&A activity, or institutional backing. There is no public revenue figure, ownership details beyond the legal name, or disclosed leadership team. The company's geographic market is Toronto, Ontario, Canada, and its current operating status is active with event listings extending through at least 2026.
Collective Concerts firmographics
Firmographics- Name
- Collective Concerts
- Legal name
- We Are In The Future
- Website
- https://collectiveconcerts.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Collective Concerts (operating as We Are In The Future / WRITF) is a Toronto-based independent concert promoter that curates and produces live music events featuring indie and alternative artists across approximately eight Toronto-area venues, selling tickets through TicketWeb, Ticketmaster, and Admit One.
- Ownership category
- akta.pro rank
Collective Concerts industry classification
Industry- Product category
- Concert Promotion Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industry
- Festival & Event Producers/Organizers (MPAIAFAC)
Keywords
Where Collective Concerts is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Collective Concerts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales Revenue: The company generates revenue through ticket sales for curated live music events at various Toronto venues, with ticket sales processed through third-party ticketing platforms including TicketWeb, Ticketmaster, and Admit One.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Collective Concerts product offering
Product offeringCore offering
Collective Concerts (operating as We Are In The Future / WRITF) is a Toronto-based concert promotion company that books, curates, organizes, and produces live music performances featuring indie, alternative, and emerging artists at multiple Toronto-area venues. The company handles artist booking, venue coordination, event production, and integrates with third-party ticketing platforms (TicketWeb, Ticketmaster, Admit One) to distribute tickets for both 19+ and all-ages events.
Product overview
Collective Concerts operates under the We Are In The Future brand as a live music event promotion company. The company produces and promotes concerts featuring indie, alternative, and emerging artists at Toronto-area venues. Events are distributed through multiple ticketing platforms (TicketWeb and Ticketmaster) and marketed via the company's website and social media channels. The core offering consists of live event production—artist booking, venue management, ticketing integration, and event promotion—with no separate software product, SaaS platform, or technology offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Music Concert Events Curated live music concerts featuring indie, alternative, rock, folk, and emerging artists, produced at Toronto-area venues including The Great Hall, The Mod Club, Drake Underground, Queen Elizabeth Theatre, TD Music Hall, Monarch Tavern, The Concert Hall, and The Garrison. Events include both 19+ and all-ages shows, with tickets sold through TicketWeb, Ticketmaster, and Admit One. Past and scheduled headliners/artists include Protomartyr, Lucy Dacus, Valerie June, L'Rain, Buck Meek, Gibran Alcocer, The Psycodelics, Angine de Poitrine, Arny Margret, and J.R.C.G.
Companies that use Collective Concerts
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Collective Concerts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Collective Concerts partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TicketWebcorePrimary ticketing platform partner for the majority of Collective Concerts events. Provides online ticket sales infrastructure for shows at venues including The Great Hall, Monarch Tavern, and Drake Underground.
- TicketmastercoreTicketing platform partner providing ticket distribution for select events including performances by Gibran Alcocer, Angine de Poitrine, and other artists.
- Admit OneminorTicketing partner for select larger events including Lucy Dacus show at Queen Elizabeth Theatre.
- The Great HallcorePrimary venue partner hosting regular events including Buck Meek performance. Toronto landmark venue used for recurring concert programming.
- The Mod ClubcoreVenue partner hosting events including Angine de Poitrine performance. Toronto venue for live music.
- Drake UndergroundcoreVenue partner hosting events including Arny Margret performance. Toronto basement venue for intimate concerts.
- Queen Elizabeth TheatrecoreLarge format venue partner hosting major events including Lucy Dacus performance. Exhibition Place venue for larger capacity shows.
- TD Music HallcoreVenue partner hosting events including Valerie June performance. Toronto music venue for intimate to mid-size concerts.
- Monarch TavernminorVenue partner hosting events including The Psycodelics performance. Toronto bar venue for live music.
- The Concert HallminorVenue partner hosting events including Protomartyr performance. Toronto venue for live concerts.
- The GarrisonminorVenue partner hosting events including L'Rain performance. Toronto venue for indie and alternative music.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Collective Concerts competitors and assessment
Company assessmentDirect peers
- Coalition Music: Toronto-based independent music company combining artist management, label services, venue operations, and concert promotion. Comparable in market focus, multi-vertical indie music strategy, and Toronto venue partnerships.
- Embrace Presents: Toronto-based independent concert promoter that organizes indie and alternative live music events across multiple venues in the city. Directly comparable in market, genre focus, and multi-venue promotional model.
Broad incumbents
- AEG Presents: Global concert promoter and venue operator with a significant indie/alternative programming arm (including The Bowery Presents). Directly competes for artist bookings and operates at much greater scale.
- Live Nation Entertainment: Global live entertainment conglomerate that owns Ticketmaster, major venues, and artist management operations. Operates at vastly larger scale across all music genres and competes for the same touring artist relationships.
Regional players
- Evenko: Montreal-based concert promoter and venue operator (part of Quebecor). Comparable in live music promotion activity and Canadian market context, but operates primarily in Quebec rather than Ontario.
- The Bowery Presents: New York City-based independent concert promoter (now part of AEG Presents) focused on indie and alternative artists across multiple venues. Highly comparable in business model and genre focus, but operates in the US Northeast rather than Canada.
- Paquin Entertainment Group: Toronto/Vancouver-based entertainment company producing concerts, theatrical shows, and live experiences across Canada. Comparable as a Canadian independent promoter, though broader in scope including theatrical and family entertainment.
- True North Sports + Entertainment: Canadian entertainment company that promotes concerts and operates venues/festivals. Comparable in Canadian live music promotion context and multi-venue strategy, though more focused on larger events and festivals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Collective Concerts social profiles
Digital presenceCollective Concerts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collective Concerts leadership team
Management profileNumber of profiles
Collective Concerts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collective Concerts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collective Concerts
What does Collective Concerts do?
Collective Concerts (operating as We Are In The Future / WRITF) is a Toronto-based concert promotion company that books, curates, organizes, and produces live music performances featuring indie, alternative, and emerging artists at multiple Toronto-area venues. The company handles artist booking, venue coordination, event production, and integrates with third-party ticketing platforms (TicketWeb, Ticketmaster, Admit One) to distribute tickets for both 19+ and all-ages events.
Is Collective Concerts a public or private company?
Collective Concerts is a private company. It is classified as unknown and is currently operating.
When was Collective Concerts founded?
Collective Concerts was founded in 2010. It employs 11 to 50 people.
Where is Collective Concerts based?
Collective Concerts is headquartered in Toronto, Canada, in the North America region.
How does Collective Concerts make money?
One revenue line is on record: ticket Sales Revenue.
Who are Collective Concerts's main competitors?
Direct peers on record are Coalition Music and Embrace Presents. Broad incumbents are AEG Presents and Live Nation Entertainment. Regional players are Evenko, The Bowery Presents, Paquin Entertainment Group and True North Sports + Entertainment.
Does Collective Concerts have an API?
No public API is recorded for Collective Concerts.
What industry is Collective Concerts in?
Collective Concerts's product category is Concert Promotion Services. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 71131 and its SIC code is 7900.