Universidade Salgado de Oliveira

What Universidade Salgado de Oliveira does

Universidade Salgado de Oliveira (UNIVERSO) is a private Brazilian higher education institution maintained by Associação Salgado de Oliveira de Educação e Cultura (ASOEC), a non-profit civil association founded by the Salgado de Oliveira family. The institution traces its origins to Colégio Dom Hélder Câmara, established in São Gonçalo in 1959, and became a university in 1969. It operates nine physical campuses across five or more Brazilian states — São Gonçalo, Niterói, Foz do Iguaçu (Itaipu), Campos dos Goytacazes, Salvador, Recife, Juiz de Fora, Goiânia, and Belo Horizonte — and runs a national distance-learning platform. The portfolio comprises four core product lines: on-campus undergraduate degrees (administration, law, medicine, engineering, health sciences, technology, pedagogy); EAD undergraduate and postgraduate programs delivered through a Moodle-based virtual learning environment; lato sensu postgraduate specializations and MBAs in health, law, business, and education; and CAPES-accredited stricto sensu master's and doctorate programs in History (PPGH), Psychology (PPGP), and Physical Activity Sciences (PPGCAF), supported by six specialized research laboratories.

The business model is subscription-recurring tuition at the program level: undergraduate tuition ranges from R$159.90 to R$563.00 per month (with first-month promotional rates of R$99.00), postgraduate specializations run R$159–R$350 per month, and Medicine — the highest-margin offering — commands contractual semester values up to R$13,147.50. One-time enrollment/contracting fees and extension/continuing-education programs contribute supplementary revenue. Go-to-market is multi-channel and direct-to-consumer: students enroll through vestibular entrance exams, ENEM scores, transfer pathways, second-degree entry, scholarship examinations (Exame de Bolsas), and corporate partnership arrangements (Empresas Conveniadas). Technology is anchored on a Moodle LMS (moodle.universo.edu.br), with digital enrollment portals, a digital repository (Acervo Digital), and student portals (CDU, META, MIA). Distribution is delivered via physical campuses plus the self-serve EAD platform and an emerging corporate partner channel. The institution is family-controlled, non-profit, and holds MEC operating authorization, CEBAS certification, and CAPES accreditation for its stricto sensu programs.

Name

Universidade Salgado de Oliveira

Legal name

ASSOCIACAO SALGADO DE OLIVEIRA DE EDUCACAO E CULTURA – ASOEC

Website

https://universo.edu.br

Company type

Private

Founded year

1969

Operating status

Operating

Short description

Universidade Salgado de Oliveira (UNIVERSO) is a private, family-founded Brazilian university operating nine campuses across five or more states plus a nationwide EAD platform, delivering undergraduate, postgraduate, and CAPES-accredited master's/doctorate programs to individual students.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Medical Schools (MD/DO Granting) (EDAHAGAB)

Keywords

• Higher education services
• Undergraduate degree programs
• Distance learning (EAD)
• Postgraduate specialization
• Strict sensu graduate programs

Headquarters

HQ city

São Gonçalo

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Fees (Monthly Semesters): Monthly tuition fees charged to enrolled students across undergraduate, postgraduate, and EAD programs. Fees range from R$159.90 to R$563.00 monthly for undergraduate programs, with first-month promotional rates of R$99.00. Postgraduate programs charge per-month fees ranging from R$159 to R$350.
2. Enrollment and Contracting Fees: One-time enrollment fees and course contracting values for specific programs like Medicine, with semester-based contractual values reaching R$13,147.50 without discounts.
3. Extension and Continuing Education: Extension courses, continuing education programs, and short courses offered for professional development and additional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Universidade Salgado de Oliveira (UNIVERSO) is a private Brazilian higher education institution that delivers on-campus undergraduate degrees, distance learning (EAD) programs via Moodle, postgraduate specializations/MBAs, and CAPES-accredited master's and doctoral programs in Psychology, History, and Physical Activity Sciences. It operates 9 physical campuses in 5+ Brazilian states plus a national EAD platform, charging monthly tuition fees ranging from R$159.90 to R$563.00 for undergraduate programs and up to R$13,147.50 per semester for Medicine.

Product overview

Universidade Salgado de Oliveira (Universo) is a multi-campus private higher education institution operating across nine physical locations and a distance learning (EAD) division. Its portfolio consists of four core product lines: (1) Graduação Presencial — on-campus undergraduate degree programs spanning administration, law, medicine, engineering, health sciences, and technology at campuses in São Gonçalo, Niterói, Itaipu, Campos, Salvador, Recife, Juiz de Fora, Goiânia, and Belo Horizonte; (2) EAD — distance education undergraduate and postgraduate programs delivered via a Moodle-based virtual learning environment; (3) Pós-Graduação Lato Sensu — specialization and MBA courses in areas including compliance, digital law, healthcare management, psychology, nursing, engineering, and business, offered in-person at campus locations and online; and (4) Stricto Sensu — master's and doctoral programs in Psychology, History, and Physical Activity Sciences (PPGCAF), with the History and Psychology programs featuring dedicated research laboratories (LADOCH, LEPIDE, LABSEA, LHMPF, LAPSEH, LEMER for History; and the Psychology PPG's own infrastructure). Supporting services include a library and digital repository, extension programs, and foreign diploma recognition.

Differentiator

Problem solved

Functional benefit

Brands

• Portal Universo: Main institutional portal and learning management system for the university network
• CDU - Espaço do Aluno
• EAD Universo

Products and services

• Graduação Presencial (On-campus Undergraduate Degrees) On-campus bachelor's degree programs across disciplines including administration, law, medicine, engineering, health sciences, and technology, offered at multiple physical campuses in Brazil for individual students seeking undergraduate degrees.
• EAD (Educação a Distância / Distance Learning Programs) Distance education undergraduate and postgraduate programs delivered via the Moodle-based virtual learning environment (AVA), covering areas such as administration, systems analysis, engineering, and health sciences, for individual students who prefer online learning.
• Pós-Graduação Lato Sensu (Especializações e MBAs) Postgraduate specialization courses and MBAs across areas including compliance, LGPD, digital law, healthcare management, psychology, nursing, engineering, and business administration, offered both in-person and via EAD for working professionals and graduates.
• Mestrado e Doutorado em História (PPGH) Stricto sensu graduate programs (master's and doctorate) in History under the PPGH, with research concentration on Society and Movements and lines in political/social memory and population/cultural movements, for graduates seeking academic careers.
• Mestrado e Doutorado em Psicologia (PPGP) Stricto sensu graduate programs (master's and doctorate) in Psychology, part of the Postgraduate Program in Psychology (PPGP), focusing on Social Psychology research, teaching, and extension for graduates seeking academic and professional psychology careers.
• Mestrado em Ciências da Atividade Física (PPGCAF) Master's program in Physical Activity Sciences (PPGCAF), focused on research and higher education teaching, offering full scholarships (100%) to all enrolled students for graduates pursuing academic and research careers.
• Extensão e Cursos de Extensão (Extension Programs) Community extension programs and short courses for professional development and personal enrichment, including recognized foreign diploma equivalency services, for working professionals and community members.
• Curso de Medicina (Medicine Program) On-campus Medicine program (bacharelado) offered at Universidade São Gonçalo, with semester-based contractual values reaching R$13,147.50 and first-semester installments at R$12,500.00, for individual students seeking a medical degree.

Quantifiable outcome

• 188 Masters and 18 Doctors graduated from History program in 19 years
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Instituto Universitário de LisboaminorStrategic or Co-development Partner · 25 March 2025International academic partnership for History research collaboration through PPGH program, involving research projects and faculty exchanges.
• Universidade do MinhominorStrategic or Co-development Partner · 25 March 2025International partnership for History research and academic exchange, supporting PPGH internationalization initiatives.
• Arquivo Histórico do ExércitominorStrategic or Co-development Partner · 25 March 2025Collaboration on military history research project 'Fontes de História Militar' (Military History Sources Database) with multiple Brazilian universities.
• Universidade Federal do ParanáminorStrategic or Co-development Partner · 25 March 2025Partnership in military history research project involving source database development and academic collaboration.
• Universidade Federal de Juiz de Fora (UFJF)minorStrategic or Co-development Partner · 25 March 2025Collaboration on History research, including joint projects and doctoral exchange programs.
• Empresas Conveniadas (Partner Companies)coreChannel Partner/ Reseller/ Distributor · 25 March 2025Corporate partnership program offering employee education benefits, tuition discounts, and preferential enrollment terms for employees of partnered companies.
• Rede HERMES (International Network)minorStrategic or Co-development Partner · 25 March 2025International research network for studies on Borders, Integration, Conflicts, and Armed Forces, launched August 2020.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Universidade de Fortaleza (UNIFOR): Ceará-based private university with comprehensive program offerings including medicine, engineering, and law. Comparable scale and program breadth but primarily serves Northeast region rather than UNIVERSO's Southeast/Central-West focus.
• Universidade Potiguar (UnP): Northeast Brazilian private university with campuses across Rio Grande do Norte region, offering health sciences, law, and engineering programs. Comparable multi-campus regional model but focused on different geography (Northeast).

Direct peers

• Universidade Cruzeiro do Sul: Major São Paulo-based private university network with comprehensive undergraduate, postgraduate, and EAD offerings. Comparable in scale, multi-campus model, and program breadth including medicine, engineering, and health sciences.
• Centro Universitário Augusto Motta (UNISUAM): Rio de Janeiro-based private higher education institution offering undergraduate and postgraduate programs with strong on-campus and EAD modalities. Comparable regional focus and program breadth in health, law, and engineering.
• Universidade Positivo: Curitiba-based private university with multi-campus presence in Southern Brazil, offering undergraduate, postgraduate, and EAD programs. Comparable program mix including health sciences and engineering, with similar distance learning infrastructure.
• Universidade Norte do Paraná (UNOPAR): Brazilian private university with one of the largest EAD operations in the country. Comparable distance learning scale, multi-state reach, and undergraduate/postgraduate program structure serving working professionals.
• Universidade Presbiteriana Mackenzie: Established Brazilian private university offering full undergraduate through doctorate programs across multiple disciplines including engineering, law, and humanities. Comparable CAPES-accredited stricto sensu programs and 50+ year heritage.
• Universidade Estácio de Sá: One of Brazil's largest private higher education networks with extensive EAD and on-campus presence. Directly comparable multi-discipline program portfolio, distance learning infrastructure, and regional campus model targeting similar Brazilian student segments.
• Universidade Anhembi Morumbi: Large Brazilian private university offering undergraduate and postgraduate programs across health, engineering, law, and business with strong on-campus and EAD modalities. Comparable multi-state presence and CAPES-accredited graduate programs.

Broad incumbents

• Yduqs (formerly Estácio Participações): Publicly-traded Brazilian education group operating multiple university brands (IDOMED, Wyden, Estácio) with extensive EAD and on-campus presence. Largest private higher education operator in Brazil; comparable program breadth and EAD scale, with materially greater capital access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWORAhobAJghyHmcTMWI3IA
• Facebookfacebook.com/mestradocaf
• Instagraminstagram.com/ppgcafuniverso

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidade Salgado de Oliveira