RentSmart
RentSmart Asia operates a peer-to-peer online rental marketplace in Malaysia, connecting individual vendors and small rental businesses holding underused items with individual renters across 100+ categories, supported by built-in insurance, identity verification, and secure payments.
- Company typePrivate
- Founded2018
- HeadquartersKuala Lumpur, Malaysia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What RentSmart does
RentSmart Asia Sdn Bhd operates a peer-to-peer online rental marketplace headquartered in Miri, Sarawak, Malaysia (legal entity 1267397-U), founded in February 2018 and operating since a 2020 platform launch. The company connects individual vendors and small rental businesses who hold underused items (across 100+ categories including equipment, clothing, party supplies, real estate, and vehicles) with individual renters seeking temporary access. The platform's technology stack is a web-based e-commerce marketplace accessible via mobile and laptop, featuring a Handover Code verification system for secure item transfer, online encrypted payment processing with fully refundable RM100 deposits, and the RentSmart Protect insurance product covering up to RM10,000 per rental against accidental damage and theft. The platform also supports Official Flagship Stores where partner brands (Abra, Eternal, FF Camera, IM Cyclist, IMS, R2) offer rental products directly.
RentSmart firmographics
Firmographics- Name
- RentSmart
- Legal name
- RentSmart Asia Sdn Bhd
- Website
- https://rentsmartasia.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RentSmart Asia operates a peer-to-peer online rental marketplace in Malaysia, connecting individual vendors and small rental businesses holding underused items with individual renters across 100+ categories, supported by built-in insurance, identity verification, and secure payments.
- Ownership category
- akta.pro rank
Where RentSmart is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
RentSmart business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Rental Transaction Fees: Platform generates revenue through transaction fees from rental bookings. Vendors list items and earn rental income while RentSmart takes a commission from each completed transaction.
- Marketplace Commission: The platform serves as an intermediary connecting renters with vendors, earning a percentage of each rental transaction completed through the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Refundable Security Deposit |
| Other | Monthly | Vendor Side Income Potential |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
RentSmart product offering
Product offeringCore offering
RentSmart operates an online peer-to-peer rental marketplace that connects vendors who list underused items with renters who need temporary access. The platform spans 100+ categories including equipment, clothing, party/event supplies, real estate, and vehicles, and is supported by built-in insurance coverage up to RM10,000, optional delivery service, and a verified community of users across Malaysia.
Product overview
RentSmart operates as a single unified peer-to-peer rental marketplace platform in Malaysia. The core product is the RentSmart Platform itself, which connects vendors who have underused items with renters seeking temporary access. This is complemented by three key service modules: RentSmart Protect (insurance coverage up to RM 10,000 for damage and theft), RentSmart Delivery (convenient delivery and pickup services), and RentSmart Community (vetted identity verification for trusted transactions). The platform also features Official Flagship Stores, allowing verified partner brands like Abra, Eternal, FF Camera, IM Cyclist, IMS, and R2 to offer their products directly for rent. Users can browse items across 100+ categories including equipment, clothing, party supplies, real estate, and vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- RentSmart Platform Malaysia's peer-to-peer online rental marketplace connecting vendors with underused items to renters needing temporary access. Spans 100+ categories including equipment, clothing, party/event supplies, real estate, and vehicles.
- Official Flagship Stores Verified brand stores on the platform from partner brands including Abra, Eternal, FF Camera, IM Cyclist, IMS, and R2, allowing renters to rent branded products directly through the marketplace.
Quantifiable outcome
- 98% customer satisfaction rate
- +2 more outcomes
Companies that use RentSmart
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
RentSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RentSmart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Businesses (unspecified)coreRentSmart Asia has built partnerships across Malaysia with local businesses to expand the rental ecosystem, bring more value to both renters and vendors, and grow the sharing economy in Malaysia.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
RentSmart competitors and assessment
Company assessmentDirect peers
- Peerby: Dutch peer-to-peer rental platform for everyday household items. Directly comparable community-led, multi-category rental marketplace concept.
- Hygglo: Swedish peer-to-peer rental marketplace covering tools, electronics, and event equipment. Comparable in marketplace mechanics, multi-category breadth, and P2P focus to RentSmart.
- Fat Llama: UK-origin peer-to-peer rental marketplace for cameras, drones, and other gear with built-in insurance. Closest direct analogue to RentSmart in marketplace model, insurance-led trust, and multi-category approach.
Broad incumbents
- Carousell: Singapore-headquartered general classifieds marketplace with strong Malaysia presence. Competes indirectly as a discovery channel for used items and increasingly for rentals.
- Grab: Dominant Southeast Asian super-app operating mobility, delivery, and financial services across Malaysia. Indirect peer given its breadth of consumer services and ability to enter adjacent verticals like rentals or insurance-backed marketplaces.
- Rent the Runway: US online fashion and accessory rental service. Comparable e-commerce rental business model, particularly for RentSmart's clothing/costume/event wear categories, though at much larger scale and vertically integrated.
Emerging players
- Rentomojo: India-based online rental subscription service for furniture, appliances, and electronics. Comparable online-first rental model, though focused on subscription furniture rather than peer-to-peer.
- Droplist: Peer-to-peer rental marketplace for camera and creative gear. Closely comparable niche P2P rental marketplace with insurance-enabled transactions.
Regional players
- GoGet: Malaysian-based sharing platform for cars and equipment. Operates in the same Malaysia market with overlapping equipment-sharing supply and demand, making it a regional direct competitor.
- Style Theory: Singapore-based fashion rental subscription platform. Adjacent regional player in the online rental space, overlapping on RentSmart's clothing/costume category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
RentSmart social profiles
Digital presenceRentSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
RentSmart leadership team
Management profileNumber of profiles
Profiles1 record
RentSmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RentSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RentSmart
What does RentSmart do?
RentSmart operates an online peer-to-peer rental marketplace that connects vendors who list underused items with renters who need temporary access. The platform spans 100+ categories including equipment, clothing, party/event supplies, real estate, and vehicles, and is supported by built-in insurance coverage up to RM10,000, optional delivery service, and a verified community of users across Malaysia.
Is RentSmart a public or private company?
RentSmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RentSmart founded?
RentSmart was founded in 2018. It employs 1 to 10 people.
Where is RentSmart based?
RentSmart is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does RentSmart make money?
Two revenue lines are on record. Rental Transaction Fees are the primary driver. The others are marketplace Commission.
Who are RentSmart's main competitors?
Direct peers on record are Peerby, Hygglo and Fat Llama. Broad incumbents are Carousell, Grab and Rent the Runway. Emerging players are Rentomojo and Droplist. Regional players are GoGet and Style Theory.
Does RentSmart have an API?
No public API is recorded for RentSmart.