Lead222
Lead222 is a 501(c)(3) nonprofit ministry that provides coaching, staffing, camps, summits, and retreats for U.S. youth pastors and the churches that employ them, structured around proprietary multi-year curriculum frameworks delivered by certified coaches.
- Company typePrivate
- Founded2005
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lead222 does
Lead222 is a Garland, Texas-based 501(c)(3) nonprofit ministry founded in 2005 that provides coaching, mentoring, training, staffing, and experiential programming for vocational youth pastors and the churches that employ them. Its core offering is a multi-year Lead Coaching Membership delivered through 1:1 ($800/year) and Huddle group ($650/year) formats, structured around proprietary curricula including the 9 Markers of a Healthy Youth Ministry (Year 1), 8 Essentials of an Effective Youth Ministry (Year 2+), the 5 Lead Life Values, and the Lead Start 100 Days onboarding program. Coaching is delivered virtually via Zoom by a network of 15 Certified Coaches with 7–30+ years of ministry experience, and a Year 3+ pathway allows members to become certified coaches themselves.
The organization extends its product portfolio with Lead Staffing (church hiring assistance via the Loxo job platform), Lead Missions (domestic and international mission trips combined with a leadership conference), Lead Camp (a Jr. High summer camp at Expeditions Unlimited in Baraboo, WI), Lead Summit (an annual conference in Indianapolis), and Solwatch Marriage Retreat (a couples retreat in Seacrest, FL). Distribution is primarily direct-to-pastor through content marketing (articles, podcast, YouTube, Instagram, Facebook), community events, and church partnerships, with virtually all revenue generated within the U.S.
Lead222's business model combines subscription-style coaching memberships, one-time event and program fees, placement-based staffing services, and donor contributions that explicitly subsidize coaching affordability. The nonprofit structure is central to its value proposition: the organization states that the "real cost of coaching is much higher than our fees" thanks to donor support. Day-to-day operations run with a 1–10 person staff under President and Founder Bo Boshers and Director of Coaching Larry Ely.
Lead222 firmographics
Firmographics- Name
- Lead222
- Legal name
- LEAD222
- Website
- https://lead222.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lead222 is a 501(c)(3) nonprofit ministry that provides coaching, staffing, camps, summits, and retreats for U.S. youth pastors and the churches that employ them, structured around proprietary multi-year curriculum frameworks delivered by certified coaches.
- Ownership category
- akta.pro rank
Lead222 industry classification
Industry- Product category
- Religious Leadership Coaching
- NAICS
- Religious Organizations (8131), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro industry
- Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion)
Keywords
Where Lead222 is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lead222 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Coaching Memberships: Annual subscription-based coaching programs for youth pastors including 1:1 coaching and group huddle formats. Revenue is supplemented by donor support as a nonprofit ministry.
- Lead Camp: Summer camp program for Jr. High students held at Expeditions Unlimited in Baraboo, Wisconsin. Revenue from per-person registration fees.
- Lead Summit: Annual conference with registration and hotel accommodation fees for youth ministry leaders.
- Solwatch Marriage Retreat: Marriage retreat for couples with paid option or free for churches meeting participation thresholds on other programs.
- Lead Start 100 Days: One-time fee coaching program for youth pastors starting new positions, including playbook and 8 weeks of sessions.
- Lead Staffing: Church staffing services to help churches hire youth pastors, with pricing based on placement services.
- Donations: As a 501(c)(3) nonprofit, Lead222 receives one-time and recurring donations from individuals and churches to support ministry operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1:1 Coaching Membership |
| Subscription | Annual | Huddle Coaching Membership |
| One time/ perpetual license | One time/ perpetual license | Lead Start 100 Days |
| Unit Pricing | Pay-as-you-go | Lead Camp 2026 |
| Unit Pricing | Pay-as-you-go | Lead Summit 2026 |
| Unit Pricing | Pay-as-you-go | Solwatch Marriage Retreat 2026 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Lead222 product offering
Product offeringCore offering
Lead222 is a faith-based 501(c)(3) nonprofit ministry that delivers coaching, training, staffing, and event programs for youth pastors and churches. Its flagship offering is the Lead Coaching Membership, providing 1:1 and small-group Huddle coaching with Certified Coaches, supported by structured curricula (Lead Start 100 Days, 9 Markers, 8 Essentials). Complementary offerings include Lead Staffing (church hiring support), Lead Missions, Lead Camp, Lead Summit, and the Solwatch Marriage Retreat.
Product overview
Lead222 is a nonprofit ministry organization offering a portfolio of services focused on youth ministry coaching, leadership development, and church staffing support. The core offering is the Lead Coaching Membership program, which provides youth pastors with 1:1 or Huddle (group) coaching from certified coaches. This coaching platform includes structured curricula: the Lead Start 100 Day program for new positions, the 9 Markers of a Healthy Youth Ministry for first-year members, and the 8 Essentials of an Effective Youth Ministry for continuing members. The organization complements its coaching with additional services including Lead Missions (mission trip + leadership conference), Lead Staffing (church hiring assistance), Lead Camp (summer camp for Jr. High students), Lead Summit (annual conference), and the Solwatch Marriage Retreat. Lead222 operates as a ministry organization rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- Lead Coaching Membership: Coaching program offering 1:1 or Huddle group coaching for youth pastors with certified coaches.
- Lead Camp
- Lead Summit
- Lead Missions
- Solwatch Marriage Retreat
- Lead Start 100 Days
- Lead Staffing
Products and services
- Lead Coaching Membership Annual coaching membership for vocational youth pastors offering 1:1 or Huddle (group of 2-3) coaching with a Certified Coach via monthly video calls, plus access to the Lead Coaching Playbook or Personal Playbook and a pathway to become a Certified Coach.
- Lead Missions Combined mission trip and leadership conference for church youth ministries, providing service projects paired with a 4-year leadership curriculum at domestic and international destinations with all logistics managed by LEAD222.
- Lead Staffing Hiring system that helps churches find and vet youth ministry leaders through matching services, candidate vetting, and integration with the Lead Start 100 Day onboarding program.
- Lead Camp Summer camp for Jr. High students held at Expeditions Unlimited in Baraboo, Wisconsin, featuring camp activities, worship gatherings, and a 4-year leadership curriculum that develops student followers and leaders.
- Lead Summit Annual three-day conference for the LEAD222 community held in Indianapolis, IN, featuring training, worship, 'Be-With' activities, and a focus on the 5 Lead Life Values and healthy ministry leadership.
- Solwatch Marriage Retreat Marriage retreat for youth pastors and their spouses held in Seacrest, Florida, including lodging, food, and retreat programming; free for churches participating in Lead Missions or Lead Camp at qualifying group sizes.
- Lead Start 100 Day Standalone 100-day coaching program and playbook for youth pastors starting a new position, comprising the LEAD START Playbook, a Certified Coach, and 8 sessions via Zoom every 2 weeks covering Spiritual Rhythms, Time Management, Building Healthy Teams, and Growing the Ministry.
Companies that use Lead222
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Lead222 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lead222 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Expeditions UnlimitedcorePartner campground facility for LEAD CAMP program located in Baraboo, Wisconsin. Provides the physical location and camp activities for the summer camp experience.
- Mercy Road ChurchcoreHost venue for LEAD SUMMIT annual conference in Carmel, Indiana (Indianapolis area).
- Various Mission Trip PartnersminorNetwork of partners and friends providing destinations for LEAD MISSIONS domestic and international trips.
- Empowered HomesminorReferenced as resource partner for parent and family ministry training content, providing resources for family ministry initiatives.
- LoxominorJob posting platform used by Lead Staffing to list open youth pastor positions and connect churches with candidates.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lead222 competitors and assessment
Company assessmentDirect peers
- YouthWorks: Faith-based nonprofit running domestic and international mission trips for youth groups. Comparable in faith-based nonprofit status, mission-trip revenue model, and church/youth-pastor customer base.
- Download Youth Ministry (DYM): Provides youth ministry assessment tools, training content, and coaching resources for youth pastors. Already referenced as a content partner by Lead222, indicating overlapping audience and offerings in the youth ministry coaching/development space.
- Christ In Youth (CIY): Faith-based nonprofit running youth conferences, mission trips, and leadership development events for students and youth ministry leaders. Directly comparable event-driven, faith-based nonprofit model targeting the same community.
- Group (Simply Youth Ministry): Publishing and resource arm focused on youth ministry curriculum, books, and training content for youth pastors and volunteers. Comparable in faith-based vertical and customer base (youth pastors and churches).
- LeaderTreks: Provides youth leadership development programs, mission trips, and curriculum for student leaders and youth pastors. Overlaps directly with Lead222's Lead Missions offering and student leadership development focus.
- Youthfront: Faith-based nonprofit offering youth ministry camps, retreats, conferences, and leadership development programming. Overlaps with Lead222's Lead Camp, Lead Summit, and overall youth-pastor development mission.
- Youth Specialties: Major provider of youth ministry training, events (including the National Youth Workers Convention), and resources for youth pastors. Directly comparable in target customer (vocational youth pastors), event-based offerings, and faith-based nonprofit model.
Broad incumbents
- Orange (reThink Group): Larger established provider of youth ministry curriculum, family ministry strategy, and training resources (XP3, First Look, etc.) used widely by churches. Comparable customer base but broader portfolio and greater scale than Lead222.
- Forest Springs Camp & Conference Center: Faith-based camp and conference center hosting youth retreats, summer camps, and leadership training events. Comparable in faith-based youth events offering but operates as a venue/host rather than a coaching-led ministry.
Emerging players
- Amplify Ministries: Faith-based nonprofit focused on youth ministry resourcing and training, with Larry Ely (Lead222's Director of Coaching) previously associated. Closely aligned niche and target audience in youth ministry content and coaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lead222 social profiles
Digital presenceLead222 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead222 leadership team
Management profileNumber of profiles
Profiles2 records
Lead222 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead222 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead222
What does Lead222 do?
Lead222 is a faith-based 501(c)(3) nonprofit ministry that delivers coaching, training, staffing, and event programs for youth pastors and churches. Its flagship offering is the Lead Coaching Membership, providing 1:1 and small-group Huddle coaching with Certified Coaches, supported by structured curricula (Lead Start 100 Days, 9 Markers, 8 Essentials). Complementary offerings include Lead Staffing (church hiring support), Lead Missions, Lead Camp, Lead Summit, and the Solwatch Marriage Retreat.
Is Lead222 a public or private company?
Lead222 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Lead222 founded?
Lead222 was founded in 2005. It employs 1 to 10 people.
Where is Lead222 based?
Lead222 is headquartered in Dallas, United States, in the North America region.
How does Lead222 make money?
Seven revenue lines are on record. Coaching Memberships are the primary driver. The others are lead Camp, lead Summit, solwatch Marriage Retreat, lead Start 100 Days, lead Staffing and donations.
Who are Lead222's main competitors?
Direct peers on record are YouthWorks, Download Youth Ministry (DYM), Christ In Youth (CIY), Group (Simply Youth Ministry), LeaderTreks, Youthfront and Youth Specialties. Broad incumbents are Orange (reThink Group) and Forest Springs Camp & Conference Center. Amplify Ministries is listed as an emerging player.
Does Lead222 have an API?
No public API is recorded for Lead222.
What industry is Lead222 in?
Lead222's product category is Religious Leadership Coaching. Its primary akta.pro industry code is EDABANAB, Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion). Its NAICS code is 8131 and its SIC code is 8600.