What Shaddy does

Shaddy Co., Ltd. (シャディ) is a privately held Japanese gift and catalog-gift specialty retailer founded in 1924 and headquartered in Tokyo. The company operates a direct-to-consumer e-commerce platform at shaddy.jp alongside a mobile app and a nationwide network of physical Shaddy shops and Salad Kan stores. Its core proposition is the catalog-gift format (\u30ab\u30bf\u30ed\u30b0\u30ae\u30d7\u30c8), under which a buyer purchases a catalog priced from approximately ¥3,190 to ¥55,990 and the recipient selects a product from a curated multi-brand assortment; approximately 2.5 million catalogs are distributed annually across ten-plus sub-brands including the general-purpose As You Like (アズユーライク), gourmet-focused Buono Time (味景), wagyu-beef specialist Wagyuen (和牛苑), the card-style Card Gift 365, and occasion-specific lines for weddings, births, and Buddhist memorial services (kodenkaeshi). Shaddy also sells individual branded products (GODIVA chocolates, Starbucks Japan items, Yokumoku cookies, regional gourmet items, premium meats) and provides supporting services such as free noshi wrapping, customizable message cards, rush same-day shipping, and corporate bulk ordering via Excel for 10+ delivery addresses.

The technology stack centers on an e-commerce platform with digital catalog browsing, an iOS/Android app integrated with V-Point loyalty, and an SNS Gift / e-gift service that delivers gifts via LINE, Facebook Messenger, Twitter/X, or email links without requiring the recipient's physical address. Payment options include credit card, convenience-store payment, and deferred billing (スコア後払い). Marketing is omnichannel: SEO and content around Japanese gift etiquette (ギフトマナー, 冠婚葬祭), seasonal campaigns for Ochugen and Oseibo, email newsletters, Instagram/Twitter/Facebook/YouTube social, mobile-app push, and V-Point-driven repeat engagement.

The revenue model is predominantly transactional product sales, augmented by a ¥900 system fee on each catalog gift, V-Point-affiliated commerce, and limited transaction fees on e-gifts. The customer base is bifurcated between individual Japanese consumers buying for personal gift occasions (weddings, births, seasonal gifting, funerals, holidays) and corporate customers purchasing bulk gifts for client and employee relations. Revenue, headcount, and financial details are not publicly disclosed, and Shaddy remains independent with no known parent, external investors, or M&A activity.

Name

Shaddy

Legal name

Shaddy Co., Ltd.

Website

https://shaddy.jp

Company type

Private

Founded year

1924

Operating status

Operating

Short description

Shaddy Co., Ltd. is a 100-year-old Japanese catalog-gift and gifting e-commerce retailer, operating shaddy.jp, a mobile app, and nationwide physical Shaddy shops, serving individual consumers and corporate customers across weddings, births, seasonal, and ceremonial occasions in Japan.

Ownership category

akta.pro rank

Product category

Gift E-commerce / Catalog Gift Services

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF)

akta.pro secondary industries

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Catalog gifts
• Gift e-commerce
• Seasonal gifts
• Corporate gifting
• Online gift platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time product sales through the e-commerce platform, including food gifts, sweets, gourmet items, and lifestyle products at various price points from ¥1,000 to over ¥30,000.
2. Catalog Gift Sales: Catalog gift sales where customers purchase a catalog and recipients choose items from a curated selection. The catalog gift system features approximately 760 items in some catalogs with around 260 pages, and prices include a system fee of ¥900 (tax excluded).
3. Social Gift (e-Gift): Digital gift purchases delivered via SNS/email, with payment processing for the gifting service. Limited to credit card payment only for e-gift orders.
4. V-Point Loyalty Program: Partnership with V-point loyalty program where customers earn and redeem points on purchases, driving customer retention and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Shaddy operates an online gift e-commerce platform in Japan specializing in catalog gifts (カタログギフト), offering curated gift sets and seasonal gift collections to both individual consumers and corporate gift buyers. The business combines traditional catalog-based gifting with a modern e-commerce channel, providing themed and occasion-driven gift assortments delivered across Japan.

Product overview

Shaddy operates as a comprehensive gift e-commerce platform centered around catalog gifts (カタログギフト), Japan's leading gift format. The core product portfolio includes multiple catalog gift lines: As You Like (アズユーライク) available in Western and Japanese cover styles, Buono Time (味景) for gourmet selections, Wagyu苑 for premium Japanese beef, Card Gift 365 card-type catalogs, and occasion-specific catalogs for births, weddings, and Buddhist memorial services. Beyond catalog gifts, the platform offers a vast selection of brand-name food products including GODIVA chocolates, Yokumoku cookies, Starbucks items, and seasonal specialty foods, plus premium meat products featuring Japanese Wagyu beef. Supporting services include social gifting via LINE/Facebook/Twitter/email, free message cards and noshi wrapping, bulk ordering for corporate customers, rush delivery, digital catalogs, and address book management. The company celebrated its 100th anniversary in 2024/2025 with commemorative products. Shaddy's platform processes both physical product delivery and digital/social gift delivery through its SNS gifting integration.

Differentiator

Problem solved

Functional benefit

Brands

• アズユーライク (As You Like): General catalog gift brand featuring a wide selection of products including gourmet items, fashion goods, and experience-based gifts like hot springs and spa treatments
• 味景 (Buonotime)
• 和牛苑 (Wagyuen)
• ミルキーベイビー (Milky Baby)
• カードギフト (Card Gift)
• 布里 (Bridal As You Like)
• ノビノビベビー (Nobi Nobi Baby)
• 瑠璃 (Ruri)
• スターバックス_catalog
• シャディ プライベートブランド (Shaddy Private Brand)

Products and services

• Catalog Gift Sets (カタログギフト)
• Seasonal Gift Collections
• Corporate Gift Service

Quantifiable outcome

• 2.5 million catalog gifts distributed annually

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• GODIVA (ゴディバ)coreGTM or Marketing PartnerGODIVA products featured extensively in Shaddy's catalog and set gift offerings, including chocolate gift sets, languedeshuit cookies, and GODIVA+catalog gift combinations sold under co-branded arrangements.
• Starbucks Japan (スターバックス)coreGTM or Marketing PartnerExclusive Starbucks catalog gifts featuring origami drip coffee and merchandise combinations, sold exclusively through Shaddy's platform. Multiple Starbucks+catalog gift set offerings available.
• T-Point / CCC (Vポイント)coreGTM or Marketing PartnerV-point loyalty program integration allowing customers to earn and redeem points on Shaddy purchases. Points can be accumulated and used across the platform.
• Multiple Premium Brands (ヨックモック, ルピシア, 千疋屋, etc.)majorGTM or Marketing PartnerPartnerships with various premium Japanese brands including Yokumoku (cookies), Lupicia (tea), Ginza Sembikiya (fruits and sweets), Doutor (coffee), and hotel brands for exclusive gift products.
• Hotel Brands (ホテルオークラ, リーガロイヤルホテル, etc.)majorGTM or Marketing PartnerHotel confectionery and gourmet gift partnerships with Hotel Okura, Rihga Royal Hotel, and other luxury hotels featuring signature sweets and food products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• カタログハウス (Catalog House / 株式会社カタログハウス): Catalog House operates the lifestyle catalog brand '通販生活' and similar large-distribution catalogs covering gifts, food, and lifestyle products. Shares Shaddy's core competency of curated catalog merchandising to a national Japanese audience.
• リンベル (Rinbell): Rinbell is one of Japan's other major catalog gift specialists, offering comparable multi-occasion catalog gift systems (weddings, births, funerals) and similar product breadth. Directly competes with Shaddy for the same corporate and individual ceremonial gifting occasions.
• ディノス (Dinos / Dinos Corporation): Dinos is a major Japanese catalog and online retailer offering household, lifestyle, and gift products via mail-order catalog and e-commerce. Operates a similar omnichannel catalog-plus-DTC model serving overlapping mass-affluent Japanese consumers with gift and lifestyle SKUs.
• 銀座あけぼの (Ginza Akebono): Ginza Akebono is a Japanese premium confectionery and gift specialist operating its own gift catalog and online store with similar premium positioning and ceremonial focus to Shaddy's gourmet catalog gifts.
• 千趣会 / ベルメゾン (Senshukai / Belle Maison): Senshukai is Japan's largest mail-order catalog retailer under the Belle Maison brand, distributing tens of millions of catalogs annually across fashion, home, and gifts. The closest publicly-traded comparable for Shaddy's scale, format, and catalog distribution model.

Others

• JTB (JTB Corp.): JTB is Japan's largest travel agency with extensive experience-gifting and travel-related gift programs. Comparable as an ecosystem participant offering experiential gifts (hotels, dining, travel) that overlap with Shaddy's experience-based catalog categories.

Broad incumbents

• 髙島屋 (Takashimaya): Takashimaya is a leading Japanese department store with a strong year-round gift business including 中元/歳暮 and ceremonial gift offerings. Competes for the same ceremonial and corporate gifting occasions but through a department-store channel rather than catalog specialty.
• Amazon Japan: Amazon Japan offers broad gift assortment with fast fulfillment and growing curated gift storefronts (including seasonal 冠婚葬祭 categories). A scale incumbent pressuring Shaddy on convenience and selection for non-specialized gift purchases.
• 三越伊勢丹 (Isetan Mitsukoshi Holdings): Isetan Mitsukoshi operates Japan's premier department stores with substantial gift, food, and ceremonial product businesses including online gift platforms. A larger established player overlapping with Shaddy in premium and ceremonial gifting.
• 楽天 (Rakuten Group): Rakuten operates Japan's largest e-commerce marketplace with extensive gift and ceremonial product coverage plus a powerful points ecosystem. Competes with Shaddy on assortment breadth and digital convenience rather than ceremonial specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/shaddyjp
• YouTubeyoutube.com/user/shaddyjp
• Facebookfacebook.com/pg/%E3%82%B7%E3%83%A3%E3%83%87%E3%82%A3%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE-Shaddy-Co-Ltd-1142689205757732/posts
• Instagraminstagram.com/shaddy_giftmall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaddy