Imagina Advertising

What Imagina Advertising does

Imagina Advertising, legally registered as Imagina Andalucía Exclusivas de Publicidad S.L., is a privately held, full-service advertising agency founded in 2005 and headquartered in Bormujos (Sevilla) with a secondary office in Madrid. The agency operates as a traditional professional services firm rather than a technology platform, with no proprietary software, APIs, or patents disclosed. Its service portfolio spans design and creativity, branding and packaging, social media management, web development, events and commercial actions, influencer marketing, SEM/Google Ads, SEO, and inbound marketing. Customer engagement follows a four-stage methodology (Analysis, Strategy, Execution, Results), delivered through direct sales with face-to-face consulting, free initial consultations, and an active owned-media funnel across LinkedIn, Instagram, TikTok, Facebook, and YouTube.

The agency's revenue model combines bespoke project work and retainer arrangements with a newly introduced three-tier subscription product for social media management (Básico €325/month, Avanzado €425/month, Premium €495/month), supplemented by its role as an accredited Spanish government Kit Digital Digitalization Agent that helps SMEs access EU-funded digital transformation grants of up to €12,000. The customer base spans retail and consumer goods (Lagoh, Persán, Dulces El Guijo, Usisa, Tito Bluni Perfumes), automotive (BMW), logistics (Correos Express), healthcare and beauty (Coinsol Dental, Clínica Roco, Elix Pharma, Gisèle Denis), pet care (Inaba, Burbur Petcare), and government and culture (Ayuntamiento de Sevilla, Prodetur, Protección Civil de Cantabria, Bienal de Pontevedra). Imagina's team of approximately 14 operates under founder/CEO Sergio Pernía and has earned consecutive Premio Agripina Internacional awards (2024 for Inaba, 2025 for Bienal de Pontevedra) for international creative work.

The firm has no external institutional funding, no parent company, and no recorded M&A activity, indicating a bootstrapped, founder-led operating model. Geographic reach is domestically Spanish with select international engagements executed via partner coordination across 12 European countries (Inaba) and 30+ countries (Burbur). Strategic posture is that of a stable mid-sized regional agency leveraging government grant access, award-driven credibility, and relationship-led sales to compete against larger Spanish networks and global agency holding companies.

Name

Imagina Advertising

Legal name

Imagina Andalucía Exclusivas de Publicidad S.L.

Website

https://imaginaadvertising.es

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagina Advertising is a privately held, full-service Spanish advertising agency founded in 2005, based in Sevilla and Madrid, offering design, branding, social media, web development, and digital marketing services to enterprise, SMB, and government clients across Spain with select international engagements.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Advertising services
• Branding and packaging
• Social media management
• Web development services
• Digital marketing agency

Headquarters

HQ city

Bormujos

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Creative and Marketing Services: Traditional services agency revenue through retainer arrangements and project-based work. Services include design and creativity, branding/packaging, social media management, web development, events, influencer marketing, SEM, SEO, and inbound marketing. Clients include long-term relationships spanning 2-5+ years.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Imagina Advertising is a full-service advertising and creative agency that delivers integrated marketing communications for businesses and government organizations. Core offerings span design and creativity, branding and packaging, social media management, web development, events, influencer marketing, SEM, SEO, and inbound marketing. The agency operates from offices in Sevilla and Madrid and also functions as an accredited Digitalization Agent for Spain's Kit Digital grant program for SMEs.

Product overview

Imagina Advertising is a full-service advertising agency offering a comprehensive portfolio of marketing and creative services. The agency's core offerings include Design and Creativity, Branding/Packaging, Social Media Management (with three pricing tiers: Básico at €325/month, Avanzado, and Premium at €495/month), Web Development, Events/Commercial Actions, Influencer Marketing, SEM, SEO, and Inbound Marketing. The agency also acts as a Digital Agent (Agente Digitalizador) providing Kit Digital solutions subsidized by the Spanish government. Services are delivered by a team operating from Sevilla and Madrid offices, serving clients at national level.

Differentiator

Problem solved

Functional benefit

Products and services

• Diseño y Creatividad

Quantifiable outcome

• Nearly 8,000 participations achieved for Lagoh shopping center app download campaign
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gobierno de España - Kit Digital ProgramcoreStrategic or Co-development Partner · 1 January 2025Imagina Advertising is an accredited Digitalization Agent (Agente Digitalizador) for the Spanish government's Kit Digital program, helping SMEs obtain digital transformation grants (up to €12,000) funded by the European Union's Next Generation EU and Plan de Recuperación, Transformación y Resiliencia.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• China (Spain): Madrid-headquartered independent creative agency recognized by Cannes and other creative awards. Comparable as a Spanish independent full-service creative shop pursuing similar brand activation and digital work.
• PS21: Madrid-based independent creative agency offering integrated brand, digital, and content services to Spanish and international clients. Highly comparable mid-sized full-service creative peer in the Spanish market.
• Lola MullenLowe: Barcelona-based creative network agency of the MullenLowe group working with global brands on integrated campaigns. Comparable as a Spanish-headquartered full-service creative agency competing for similar brand and digital briefs.
• Oriol Villar: Barcelona-based independent creative studio focused on branding, packaging, and integrated campaigns. Comparable as a Spanish independent creative boutique with similar packaging and brand identity work (e.g., Burbur, Persán).
• HerraizSoto & Co: Madrid independent creative agency with strong activations, brand, and digital work for major brands. Closely comparable full-service creative peer operating in similar verticals and scale range.
• La Despensa: Independent Spanish creative agency based in Madrid with strong retail and consumer brand work. Direct peer given similar integrated creative model, client verticals, and award-track reputation in Spain.

Broad incumbents

• TBWA España: Spanish arm of TBWA Worldwide offering full-service creative, brand, and digital services to major advertisers. Comparable full-service offering but as part of a global network with broader capabilities.
• McCann Spain: Largest global advertising network's Spanish affiliate offering advertising, digital, PR, and media services at scale. Overlaps Imagina's full-service offer but with materially greater scale, multinational reach, and technology stack.
• Ogilvy Spain: WPP-owned global network's Spanish operation offering integrated advertising, branding, and digital services. Broad incumbent competing for enterprise Spanish brands (BMW, Correos, government) at a much larger scale.
• VMLY&R Spain: WPP group Spanish agency combining creative, digital, and commerce services. Comparable integrated brand-and-digital offering as a broad incumbent competing for similar enterprise Spanish clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6qNEYImcSJOdsaFFJrCvjA
• Facebookfacebook.com/imaginaadertising
• LinkedInlinkedin.com/company/imagina-advertising
• Instagraminstagram.com/imaginaad
• TikToktiktok.com/@imaginaad
• Xx.com/ImaginaAD

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagina Advertising