Motrac Industries
Motrac Industries is a Dutch specialist in hydraulic and electric drive technology, founded in 1954 and operating for 70 years. It designs, integrates, distributes, and services custom drive systems, powerpacks, manifolds, and electrification solutions for agricultural, maritime, mobile equipment, and industrial customers across Europe under its own IMAV Hydraulics brand and authorized partnerships with major OEMs.
- Company typePrivate
- Founded1954
- HeadquartersZutphen, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Motrac Industries does
Motrac Industries, operating under the legal entity Motrac Hydrauliek B.V., is a Netherlands-headquartered specialist in hydraulic and electric drive technology founded in 1954. The company designs, builds, integrates, distributes, and services power transmission systems for agricultural, maritime, mobile equipment, and industrial customers across Europe, with operational offices in Zutphen and Papendrecht (Netherlands) and a manufacturing facility in Willich (Germany) under the wholly-owned subsidiary Motrac Hydraulik GmbH. It also operates Hydromarine as a dedicated maritime division based in Papendrecht.
The product portfolio spans the full hydraulic and electric drive stack. Hydraulic offerings include motors, pumps, valves, filters, coolers, powerpacks, and custom manifolds produced in-house under the proprietary IMAV Hydraulics brand using five CNC machines in Germany. Electric offerings include permanent magnet, reluctance, and asynchronous electric motors (48V-800V, 1-350 kW), inverters, bidirectional DC/DC converters, battery systems (1-1000 kWh using LFP or NMC cells), and grid connection solutions (11-260 kVA). The company has also developed proprietary electrified solutions such as the EcoGenDrive as-generator and fully electric shaft generators (22-86 kVA) for sustainable shipping, and designed and series-produces the RECO eTrac fully electric work tool carrier with modular battery packs. Beyond its own products, Motrac is an authorized distributor and service partner for ten leading brands including Linde Hydraulics, Bucher Hydraulics, Aradex, Danfoss, Eaton, Heinzmann, Argo Hytos, Völkel Mikroelektronik, and Black Bruin.
Revenue is generated through three streams: hardware sales of components, custom manifolds, and custom powerpacks; professional services for engineering and system integration including homologation and compliance work; and ongoing service and repair including preventive maintenance, mobile test bench rental, and technical training. The go-to-market is engineering-led direct sales, with dedicated sales and service engineers engaging enterprise customers on project-based solutions across the four sectors. Named customers include shipyards and maritime OEMs (Shipyard Rotterdam, Remacut for Nexans Electra, a semi-submersible crane vessel owner, Amer Shipping), agricultural OEMs (KUHN, BULL Engineering, Trilo), mobile equipment OEMs (RECO), and government clients (Province of Zuid-Holland via Mourik Infra). The company is privately held with no disclosed institutional investors or funding history.
Motrac Industries firmographics
Firmographics- Name
- Motrac Industries
- Legal name
- Motrac Hydrauliek B.V.
- Website
- https://motracindustries.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Motrac Industries is a Dutch specialist in hydraulic and electric drive technology, founded in 1954 and operating for 70 years. It designs, integrates, distributes, and services custom drive systems, powerpacks, manifolds, and electrification solutions for agricultural, maritime, mobile equipment, and industrial customers across Europe under its own IMAV Hydraulics brand and authorized partnerships with major OEMs.
- Ownership category
- akta.pro rank
Motrac Industries industry classification
Industry- Product category
- Hydraulic and Electric Drive Technology
- NAICS
- Fluid Power Pump and Motor Manufacturing (333996), Other General Purpose Machinery Manufacturing (3339), Fluid Power Cylinder and Actuator Manufacturing (333995)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment (3560), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Hydraulic Power Units & Systems (HPUs, Manifolds, Integrated Circuits) (IMAHAGAB)
- akta.pro secondary industries
- Hydraulic Components (Pumps, Motors, Cylinders) (IMAHAGAA), Proportional & Servo Hydraulics (Electrohydraulic Valves, Servo Systems) (IMAHAGAF), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL), Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)
Keywords
Where Motrac Industries is headquartered
LocationHeadquarters
- HQ city
- Zutphen
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Motrac Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Component Sales: Sale of hydraulic and electric drive components including motors, pumps, valves, filters, inverters, converters, and manifolds from partner brands (Linde Hydraulics, Bucher Hydraulics, Aradex, Danfoss, Eaton, Heinzmann, Argo Hytos, Black Bruin, Völkel) and own brand (IMAV Hydraulics).
- System Integration & Engineering: Custom engineering and system integration services for hydraulic and electric drive systems. The company designs, develops, and implements complete solutions tailored to specific customer requirements, including homologation and compliance services.
- Service & Repair: Preventive maintenance, repairs, oil and filter checks, commissioning, analysis and measurements for hydraulic and electric drive systems. Includes mobile test bench rental and technical training services.
- Custom Powerpacks: Custom hydraulic power units (HPUs) converting diesel or electric drive into hydraulic energy. Various power levels, tank capacities, control options and accessories available for specific customer needs.
- Custom Manifolds: Custom-designed manifolds produced in-house using CNC machines. From single manifold to series production, with full inspection and testing before shipping.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Motrac Industries product offering
Product offeringCore offering
Motrac Industries designs, builds, integrates, and services hydraulic and electric drive systems for agricultural, maritime, mobile, and industrial machinery. As an authorized distributor of leading component brands and manufacturer of its own IMAV Hydraulics brand, the company delivers custom-engineered solutions including powerpacks, manifolds, electric drive packages, and complete system integrations, supported by service, repair, and training offerings.
Product overview
Motrac Industries is a specialist in hydraulic and electrical drive technology with over 70 years of experience. The company operates as a systems integrator and distributor offering a comprehensive portfolio of components and custom-engineered solutions. The product range includes hydraulic components (hydromotors, pumps, valves, filters, coolers, powerpacks, manifolds) under brands like Linde Hydraulics, Bucher Hydraulics, IMAV Hydraulics (their own brand), Black Bruin, Argo Hytos, and Danfoss; and electrical components (electric motors, inverters, DC/DC converters, battery systems, grid solutions, control & software) under brands like Aradex and Heinzmann. The company provides complete systems integration, engineering, and service & repair capabilities, serving sectors including Agriculture, Maritime, Mobile, and Industry.
Differentiator
Problem solved
Functional benefit
Brands
- IMAV Hydraulics: Proprietary brand of hydraulic valves and manifolds produced in Germany using modern CNC machines.
Products and services
- Hydromotoren (Hydraulic Motors) Hydraulic motors that convert hydraulic energy into mechanical rotational movement, used to drive wheels, pumps, and perform mechanical tasks in heavy-duty applications across the company's Agri, Maritime, Mobile, and Industrial sectors.
- Pompen (Hydraulic Pumps) Hydraulic pumps that convert mechanical rotational energy into hydraulic energy in the form of flow and pressure to drive hydraulic motors or cylinders, offered as part of Motrac's hydraulic component portfolio.
- Kleppen (Hydraulic Valves) Hydraulic valves that regulate the direction, pressure, and flow rate of hydraulic oil within hydraulic systems.
- Filters (Hydraulic Filters) Hydraulic filters that protect hydraulic systems from harmful contaminants to ensure smooth operation and extend component life.
- Koelers (Coolers) Cooling systems that remove excess heat from hydraulic systems to maintain optimal operating temperatures and extend component lifespan.
- Powerpacks (Hydraulic Power Units) Custom hydraulic power units (HPUs) converting diesel or electric drive into hydraulic energy, consisting of pumps, motors, reservoirs, cooling, valves, and filters. Available in various power levels, tank capacities, control options, and accessories for specific customer needs.
- Elektromotoren (Electric Motors) Electric motors available in permanent magnet, reluctance, and asynchronous types, with voltage range 48V to 800V and power output from 1 to 350 kW for sustainable mobility solutions.
- Inverters Inverters that convert DC power to AC for mobile energy conversion, compatible with permanent magnet, reluctance, and asynchronous motors, with voltage range 48V to 800V and power 1 to 350 kW.
- DC/DC Converters Bidirectional DC/DC converters enabling energy conversion with voltage range 48V to 800V and power output from 1 to 350 kW.
- Batterijsystemen (Battery Systems) Battery systems with capacities between 1 and 1000 kWh, using LFP or NMC battery cells, with dynamic voltage range 48V to 800V and power output between 1 kW and 1 MW.
- Gridoplossingen (Grid Solutions) Grid connection solutions for electric machines with power ranging from 11 to 260 KVA, including Public Grid for fixed-location equipment and Local Grid for creating vehicle or ship networks.
- Control & Software Control systems and software for monitoring and controlling processes, automation, safety protocols, data collection, user interfaces, and network communication in electric and hydraulic drives.
- Manifolds (Custom Hydraulic Manifolds - IMAV Hydraulics) Custom hydraulic manifolds produced in-house under the IMAV Hydraulics brand, regulating, distributing, and directing the flow and pressure of hydraulic oil to different system components. Manufactured from high-quality steel and aluminum using five CNC machines at the Willich, Germany facility, with full inspection and testing before shipping.
- Service & Repair Comprehensive service solutions including preventive maintenance, repairs, oil and filter inspection, commissioning, analysis and measurements, and technical training for hydraulic and electric drive technology. Includes mobile test bench rental and on-site service at customer locations.
- Engineering & System Integration Custom engineering services for designing, developing, and implementing hydraulic and electrical systems and machines, including homologation and compliance support for certifications such as DNV, Lloyd's Register, and IVR.
- IMAV Hydraulics (Own Brand) Proprietary brand of hydraulic valves and manifolds produced in-house in Germany using advanced CNC machines, representing the company's in-house manufacturing capability and a full product line of hydraulic components.
- EcoGenDrive As-Generator (Proprietary Technology) EcoGenDrive as-generator technology: closed-loop system for generating electrical power from propulsion engines, allowing diesel generators to be shut down or saved. Features rapid response to speed changes through specially developed electronic control and is developed as a greener alternative with higher efficiency and direct cost savings.
- Fully Electric Shaft Generator Complete electric shaft generators developed for sustainable shipping solutions, available in power ratings from 22 to 86 kVA. Converts kinetic energy from propulsion motor to DC bus voltage via permanent magnet motor and inverter.
- RECO eTrac Electric Tool Carrier Fully electric work tool carrier designed and produced by Motrac Industries for RECO, featuring modular battery packs (40, 50, or 60 kWh), advanced climate control, and up to 1000 kg load capacity for urban green maintenance.
Quantifiable outcome
- Diesel generator savings with electric shaft generators
- +3 more outcomes
Companies that use Motrac Industries
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
Motrac Industries technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Motrac Industries partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Shipyard RotterdamcoreCollaboration on development of innovative electric winch wagon for safe and sustainable mooring operations. The project involved further development of the electric winch wagon concept with improved electronic handbrake function for enhanced safety and control.
- BULL Engineering & ManufacturingcorePartnership for complete hydraulic drive system for BULL W240 wetland machine. Motrac Industries supplies LHY Powertrain (Linde Hydraulics) hydraulic motors and pumps as the driving heart of the machine.
- RECOcoreMotrac Industries designed and serves as series producer of RECO eTrac fully electric tool carrier for urban green maintenance, demonstrating company's capability in complete electric vehicle development and manufacturing.
- KUHNcoreCollaboration on world's first electric feed mixing wagon (MoreE), enabling farmers to optimize feed production without requiring a second agricultural vehicle for propulsion.
- Mourik InframajorMain contractor for Vlietlandbrug project where Motrac Industries delivered complete hydraulic installation. Executed for Province of Zuid-Holland.
- RemacutmajorCustomer contracted Motrac Industries to deliver multiple hydraulic power units (HPUs) for Nexans Electra cable laying vessel being built for offshore wind and subsea interconnection projects.
- Amer ShippingminorInstallation of electric shaft generator on vessel ms Johannes Sr, marking a step forward in sustainable shipping.
- TrilominorSupply of hydraulic drive system for new Trilo TX Vacuum Container.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Motrac Industries competitors and assessment
Company assessmentDirect peers
- HYDAC International: German-based manufacturer and system integrator specializing in hydraulic accumulators, filtration, cooling, and complete fluid power systems. Overlaps Motrac's fluid management and HPUs offerings across mobile, industrial, and marine markets.
- Linde Hydraulics: Manufacturer of high-performance hydraulic pumps and motors under the LHY Powertrain brand, serving agriculture, construction, mining, offshore, maritime, industrial, and mobile sectors. Motrac is a key distributor of Linde, while Linde's direct OEM sales compete with Motrac's system integration business.
- HAWE Hydraulik: German specialist manufacturer of hydraulic components, power units, and customized system solutions. Closely comparable to Motrac in offering custom HPUs, valves, and engineered systems for mobile, marine, and industrial applications with similar engineering-led sales model.
- Bucher Hydraulics: Swiss manufacturer of hydraulic pumps, motors, valves, and electronic controls serving mobile, industrial, and agricultural markets. A distributed brand for Motrac, but also a direct competitor for OEM supply of integrated hydraulic systems.
- Atos (hydraulics): Italian manufacturer of hydraulic valves, proportional and servo valves, cylinders, and power units. Comparable as a European specialist offering custom-engineered hydraulic components and systems for mobile and industrial OEMs.
- Argo Hytos: Global hydraulic systems and fluid control specialist with 75+ years of experience in mobile hydraulics. Comparable in product scope (valves, filtration, integrated systems) and target sectors; also listed as one of Motrac's distributed brands.
Broad incumbents
- Parker Hannifin: Major diversified motion and control technologies manufacturer with extensive hydraulic and electromechanical product lines. Comparable end markets (mobile, industrial, aerospace) and serves as an incumbent alternative to Motrac's distributed brand portfolio.
- Danfoss Power Solutions: World-leading supplier of hydraulic valves, pumps, and electric drives for mobile machinery. Although Motrac is an authorized distributor of Danfoss, the two also compete when Danfoss sells direct or via other channels into the same mobile and maritime OEMs.
- Bosch Rexroth: Global leader in hydraulics, electric drives, and motion control. Operates across Motrac's same sectors (mobile, maritime, industrial, agricultural) with much larger scale, but does not specialize in the same bespoke system-integration niche Motrac occupies.
- Eaton: Global leader in fluid power, filtration, and electrical components. Motrac distributes Eaton filters, and Eaton competes with Motrac's IMAV-branded manifolds and integrated hydraulic systems at industrial and mobile equipment customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Motrac Industries social profiles
Digital presenceMotrac Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motrac Industries leadership team
Management profileNumber of profiles
Profiles3 records
Motrac Industries subsidiaries and ownership
Company hierarchySubsidiaries2 records
Motrac Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motrac Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motrac Industries
What does Motrac Industries do?
Motrac Industries designs, builds, integrates, and services hydraulic and electric drive systems for agricultural, maritime, mobile, and industrial machinery. As an authorized distributor of leading component brands and manufacturer of its own IMAV Hydraulics brand, the company delivers custom-engineered solutions including powerpacks, manifolds, electric drive packages, and complete system integrations, supported by service, repair, and training offerings.
Is Motrac Industries a public or private company?
Motrac Industries is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motrac Industries founded?
Motrac Industries was founded in 1954. It employs 51 to 100 people.
Where is Motrac Industries based?
Motrac Industries is headquartered in Zutphen, Netherlands, in the Europe region.
How does Motrac Industries make money?
Five revenue lines are on record. Component Sales are the primary driver. The others are system Integration & Engineering, service & Repair, custom Powerpacks and custom Manifolds.
Who are Motrac Industries's main competitors?
Direct peers on record are HYDAC International, Linde Hydraulics, HAWE Hydraulik, Bucher Hydraulics, Atos (hydraulics) and Argo Hytos. Broad incumbents are Parker Hannifin, Danfoss Power Solutions, Bosch Rexroth and Eaton.
Does Motrac Industries have an API?
No public API is recorded for Motrac Industries.
What industry is Motrac Industries in?
Motrac Industries's product category is Hydraulic and Electric Drive Technology. Its primary akta.pro industry code is IMAHAGAB, Hydraulic Power Units & Systems (HPUs, Manifolds, Integrated Circuits), with a secondary code of IMAHAGAA, Hydraulic Components (Pumps, Motors, Cylinders). Its NAICS code is 333996 and its SIC code is 5084.