What LIVE2540 does

LIVE2540 is a 501(c)(3) nonprofit organization headquartered in Cartersville, Georgia that delivers free pediatric healthcare to children in Bong County, Liberia, where WHO statistics cite approximately one doctor per 20,000 patients. Founded in 2008 by Daryl Roberts (originally as Orphan Aid Liberia) after a mission trip that encountered 67 children in need, the organization rebranded to LIVE2540 in 2021 — a reference to Matthew 25:40 — coinciding with the opening of its anchor facility, the Jesus Loves Me Children's Center, an 18,000-square-foot solar-powered pediatric hospital in Gbarnga with 40 inpatient beds and three doctors, designed to serve up to 30,000 children annually. The portfolio extends to His Safe Haven Village, a 22-acre compound in Liberia providing care for children with special needs, and a network of malnutrition supplement distribution (over 1 million packets of Plumpy'Nut and Therapeutic Milk delivered), feeding programs (10 million+ meals since 2008), and critical-care transportation in a county without 911 services.

The organization has no proprietary technology; medical improvisation (e.g., homemade CPAP systems constructed from plastic bottles and tubing) is used in lieu of expensive equipment. The business model is donation-driven, spanning individual one-time and recurring gifts, tiered monthly sponsorship programs ($25-$400/month via The Collective and Better TogetHER), corporate event sponsorships (with presenting, platinum, gold, and other tiers), legacy/planned giving via FreeWill, appreciated stock donations via Donatestock, cryptocurrency contributions, and merchandise sales through The LOVE. Store (a physical retail location in Cartersville plus the bestshirtonearth.com e-commerce site, with 100% of proceeds directed to the health center). Go-to-market is community-led: storytelling from the field, an ambassador network of 300+ women, and large-scale fundraising events such as the June 2026 'Record' world-record golf marathon that raised $180,000. Customers are end beneficiaries (children in Liberia) while 'payers' are individual donors, recurring givers, and a small set of corporate partners including AMG, Mission Windows, Aspen Collective, and Cartersville Country Club.

Name

LIVE2540

Legal name

LIVE2540, Inc.

Website

https://live2540.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

LIVE2540 is a 501(c)(3) nonprofit that funds and operates the Jesus Loves Me Children's Center in Bong County, Liberia, providing free pediatric healthcare, malnutrition treatment, and critical care to children, supported by US-based donor programs, merchandise sales, and community-led fundraising.

Ownership category

akta.pro rank

Product category

International Nonprofit Healthcare Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Other Residential Care Facilities (62399)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industries

Live-In Special Needs & Inclusive Childcare (HSAAAEAJ), Live-In Household Support Bundles (Childcare + Light Housekeeping) (HSAAAEAK)

Keywords

• Pediatric healthcare services
• Nutrition support programs
• Nonprofit humanitarian aid
• Child health services
• Medical mission work

Headquarters

HQ city

Cartersville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible charitable donations from individuals supporting children's healthcare in Liberia. Includes one-time gifts and recurring monthly commitments.
2. Merchandise Sales (The LOVE. Store): Apparel and merchandise sales where 100% of proceeds fund the Jesus Loves Me Children's Health Center in Bong County, Liberia.
3. Monthly Giving Programs (The Collective): Recurring monthly donations from 'Collective' members providing predictable funding for health center operations, pharmacy supplies, staff salaries, and bed readiness.
4. Corporate Sponsorships: Event and program sponsorships at various tiers (Presenting, Platinum, Gold, Champion, Advocate, Hole sponsors) supporting specific fundraising events like The Record golf marathon.
5. Planned Giving: Legacy gifts through wills, trusts, beneficiary designations on retirement accounts and life insurance, providing future funding for children's healthcare.
6. Stock Donations: Appreciated securities donated directly, offering tax advantages while supporting operations.
7. Cryptocurrency Donations: Bitcoin, Ethereum, and other cryptocurrency donations accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

LIVE2540 is a U.S.-based 501(c)(3) nonprofit organization that provides pediatric healthcare and nutrition support services to children in Liberia. The organization operates direct medical and nutritional programs for underserved children through field-based humanitarian operations, sustained by donations, sponsorships, and merchandise revenue streams.

Product overview

LIVE2540 operates as a nonprofit healthcare organization offering a portfolio of interconnected programs. The core offering is the Jesus Loves Me Children's Center (JLM), a pediatric healthcare facility serving children in Liberia. Supporting programs include His Safe Haven Village for children with special needs, The Collective monthly giving program, and The LOVE. Store merchandise operation. Additional services include malnutrition supplement distribution (Plumpy'Nut, Therapeutic Milk), food programs, and critical care transportation. The organization also runs Better Together, a women's ambassador initiative for monthly giving.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Healthcare Services Direct medical care and pediatric health services delivered to children in Liberia through field-based humanitarian programs.
• Nutrition Support Programs Nutrition support services provided to children in Liberia to address child malnutrition and food insecurity.
• Donor Sponsorship Programs Sponsorship and donation programs that allow individuals, faith-based groups, and corporate supporters to fund pediatric healthcare and nutrition programs in Liberia, with tax-deductible treatment via 501(c)(3) status.
• Branded Merchandise Branded merchandise sold to supporters, with proceeds funding pediatric healthcare and nutrition programs in Liberia.

Quantifiable outcome

• 25,000+ children provided healthcare access
• +6 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor, core and major.

• GuideStar/CandidminorOthersGuideStar transparency seal displayed on website, indicating nonprofit accountability and transparency verification through Candid's nonprofit database.
• FreeWillminorOthersPartnership providing free online will and trust creation tools to facilitate legacy giving. Most people can complete their will in about 20 minutes at no cost.
• DonatestockminorOthersPlatform enabling donors to give appreciated stocks, bonds, or mutual funds directly to LIVE2540, potentially avoiding capital gains taxes.
• Aspen CollectivecoreGTM or Marketing PartnerCommunal giving model with groups of young men pledging 2% of annual income. Alpha Chapter helped fund a new Land Cruiser for the hospital. Board member Luke Burton joined in 2025.
• ElWA HospitalminorStrategic or Co-development PartnerReferral relationship for cases beyond JLM's capabilities; Dr. Mikey Bryant serves as Chief Medical Officer at both facilities.
• Mission Windows (Britton Felber)coreGTM or Marketing PartnerWindow and door remodeling business pledging portion of proceeds from each project to LIVE2540. Goal of $45,000 for children's healthcare; halfway achieved. Aligns business with philanthropic mission.
• AMG (Presenting Sponsor)majorGTM or Marketing PartnerPresenting sponsor for The Record event - 38-hour golf marathon world record attempt raising $180,000 for children's healthcare in Liberia.
• Cartersville Country Club (Platinum Sponsor)majorGTM or Marketing PartnerPlatinum sponsor and venue for The Record event. Provided facilities for the 38-hour golf marathon.
• High Handy Caps (Gold Sponsor)coreGTM or Marketing PartnerGold sponsor founded by Mike Woodard. Built around belief that golf is defined by moments between shots, not just performance.
• Rooks Roofing (Gold Sponsor)coreGTM or Marketing PartnerGold sponsor for The Record event.
• Community ChampionscoreGTM or Marketing PartnerLocal business owners who partner through donating percentage of proceeds, volunteering time/services, or raising awareness. Includes Dr. Conti of Conti Orthodontics.
• Gordon and Katie TiptoncoreOthersLIVE2540 missionaries serving as directors of the Jesus Loves Me Children's Center in Gbarnga, Liberia. Oversee daily operations, medical staff, and His Safe Haven village.
• Davis FamilyminorOthersMissionaries who planted Christ-Centered Renewal Connecting Church in Liberia since 2019. Emmanuel Davis is native Liberian who returned to serve; family oversees children's church and hosts visitors.
• The EbnersminorOthersMission partners serving in Edina, Liberia running a school and training center for children with special needs. Help identify medical issues and refer malnourished children to medical care.

Scale indicators17 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Compassion International: Large faith-based child sponsorship organization serving children in Liberia and dozens of other countries through monthly sponsorship. Overlapping with LIVE2540's Better TogetHER/Collective recurring-giving model and focus on children's wellbeing, though serving broader services (education, nutrition) rather than operating a hospital.
• World Vision: Major international NGO operating child sponsorship, nutrition, and healthcare programs in Liberia including Bong County. Comparable as a major donor-funded nonprofit addressing child malnutrition and pediatric health in the same geography, but with broader development mandate and global scale.
• Save the Children: Global NGO with active presence in Liberia addressing child survival, malnutrition, and pediatric health. Directly comparable mission around preventable child mortality in low-income settings, though operating at much larger scale with institutional government and foundation funding.
• Partners In Health: Large, well-funded global health nonprofit operating free healthcare facilities for the poor in Haiti, Rwanda, Liberia, and other countries. Highly comparable mission to LIVE2540's free pediatric healthcare in rural Liberia, though with vastly greater scale, broader service lines (HIV, TB, maternal health), and a global footprint.

Others

• Operation Underground Railroad: Faith-based nonprofit focused on child rescue and protection, sometimes partnering on Liberian operations. Adjacent to LIVE2540's mission as another faith-anchored, donor-supported children's nonprofit operating in Liberia, though focused on trafficking rather than healthcare.
• Glorious Industries Foundation: Faith-based nonprofit operating His Safe Haven-style children's programs in Liberia. Adjacent, similarly sized faith-aligned peer working with vulnerable children in the same region, providing context for the small-faith-nonprofit operating tier in Liberia.

Direct peers

• Project HOPE: Global health nonprofit providing pediatric care, malnutrition treatment, and medical capacity building in low-income countries including parts of West Africa. Comparable mission, donor-funded model, and focus on training local medical staff to deliver care in resource-limited settings.
• Mercy Ships: Operates hospital ships providing free pediatric and surgical care to poor populations in West Africa, including Liberia. Directly comparable model of free medical care for underserved populations in the same region, with similar reliance on faith-aligned donor base and surgical/critical care orientation.
• International Medical Corps: Global humanitarian organization providing free medical care, nutrition, and emergency health services in fragile states including West Africa. Comparable free healthcare delivery model for vulnerable populations with similar malnutrition/Plumpy'Nut-style interventions and pediatric focus.
• Samaritan's Purse: Faith-based Christian relief organization running World Medical Mission and pediatric care programs in underserved countries including Liberia. Strong overlap with LIVE2540's faith-anchored, donor-funded pediatric healthcare delivery model, though at vastly larger operational scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@live2540inc
• Facebookfacebook.com/live2540
• LinkedInlinkedin.com/company/live2540
• Instagraminstagram.com/live2540inc
• Xx.com/live2540inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVE2540