Green Label

What Green Label does

Green-Label A/S (operating as Green Label) is a family-owned label printing company based in Galten, near Aarhus, Denmark. Founded in 1998-1999 by siblings Anne and Claus Grønning, the business produces custom self-adhesive labels in rolls or sheets for B2B customers across four verticals: food producers (dairy, greengrocers and vegetable producers, slaughterhouses), chemical manufacturers, cosmetics manufacturers, and pharmaceutical manufacturers. The portfolio covers printed, neutral, thermo, no-label-look, reseal, safety, laser/address, cold-foil, gold/silver metallic, 3-layer, and tactile-triangle labels.

The production stack centers on 3-4 flexographic printing machines plus an HP Indigo digital press, with stated capability of up to 8-color printing using water-based and UV-based inks and finishing options that include various varnishes, lamination, and lamination-adjacent treatments. The Danish site claims 4 flexo machines, 1 digital machine, and 12 employees; the English/German site claims 3 flexo machines, 1 digital machine, and 7 employees, suggesting either a site-level inconsistency or capacity expansion between when each version was last updated. The company emphasizes 24/7 production scheduling flexibility and reports that 60% of orders ship same-day or next-day.

Revenue is generated per-order via quote-based pricing tied to label size, quantity, color count, finishing options, and printing method. The go-to-market is sales-led direct: a Danish-language website plus phone (+45 87 540 550) and email ([email protected]) intake, with no distributors or resellers. The company holds memberships in Grafisk Arbejdsgiverforening, Danish Label Association, and Dansk Flexo Forum, and reports a network of professional suppliers supporting its know-how. In 2026, Green Label Holdings was acquired by Société LDC SA — a transaction now under UK CMA merger investigation — meaning the business is no longer independent.

Name

Green Label

Legal name

Green-Label A/S

Website

https://green-label.dk

Company type

Private

Founded year

1999

Operating status

Acquired

Headcount range

11–50 employees

Short description

Green-Label A/S is a family-owned Danish label printer in Galten, Denmark, founded in 1998 by siblings Anne and Claus Grønning, producing custom self-adhesive labels in rolls and sheets for food, chemical, cosmetic, and pharmaceutical manufacturers across Europe.

Ownership category

akta.pro rank

Product category

Label Manufacturing

NAICS

Converted Paper Product Manufacturing (3222), Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Pressure-Sensitive Labels (PSL) (IMALAKAA)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE), Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets) (IMALAIAK), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Self-adhesive labels
• Label printing
• Flexographic printing
• Digital label printing
• Thermal labels

Headquarters

HQ city

Galten

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Label Products and Printing Services: One-time sale of custom-printed self-adhesive labels to customers. Labels are produced in rolls or sheets based on customer requirements. Revenue is generated per order based on quantity, colors, finishing options (varnishes, laminating), and printing technology used.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Green-Label A/S is a Danish family-owned label printing company that produces custom self-adhesive labels delivered in rolls or sheets for B2B customers. The company uses flexographic and digital (HP Indigo) presses to print up to 8 colors with water-based or UV-based inks and offers a wide range of label constructions including thermal, safety, reseal, cold-foil, gold/silver metallic, 3-layer, no-label-look, and tactile triangle labels. Output targets food, chemical, cosmetic, and pharmaceutical manufacturers, with 60% of orders fulfilled same-day or next-day.

Product overview

Green-Label A/S is a family-owned label printing company founded in 1998 by Anne and Claus Grønning, now employing 7-12 people. The company operates as a single unified production operation offering custom self-adhesive labels in various types including printed labels, neutral labels, thermo labels, safety labels, reseal labels, laser/address labels, cold-foil labels, gold/silver metallic labels, 3-layer labels, and tactile triangle labels. Production is handled via 3-4 flexo machines and 1-2 digital machines (including HP Indigo). The product portfolio serves food producers (dairy, produce, slaughterhouses), chemical, cosmetic, and pharmaceutical industries, with capabilities for up to 8-color printing using water-based and UV-based inks, and various finishing options including lamination and varnishing. The company emphasizes same-day or next-day delivery for 60% of orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Self-Adhesive Labels Custom-manufactured self-adhesive labels in all standard sizes, supplied in rolls or sheets, with up to 8-color printing, multiple varnishes and laminations, and a range of material constructions (reseal, cold-foil, gold/silver metallic, 3-layer, tactile triangle, no-label-look). Targeted at food, chemical, cosmetic, and pharmaceutical manufacturers needing flexible quantities and fast lead times.
• Thermal Labels Thermal printing labels (Thermo Labels / Thermoetiketter) designed for thermal label printers across industrial and logistics use cases. Sold as part of Green Label's standard label catalog.
• Laser Sheets and Address Labels Laser-printable label sheets and address labels (Laserark og Adresselabels) for address labeling and other office or warehouse applications. Distributed as part of Green Label's standard product catalog.

Quantifiable outcome

• 60% of orders delivered same day or next day
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Professional Supplier NetworkminorOthersGreen Label maintains a close collaboration with a network of professional suppliers, which contributes to the company's knowhow and ability to deliver quality labels.
• Grafisk Arbejdsgiverforening (Graphic Employers Association)minorOthersGreen Label is a member of the Graphic Employers Association.
• Danish Label AssociationminorOthersGreen Label is a member of the Danish Label Association.
• Dansk Flexo ForumminorOthersGreen Label is a member of the Dansk Flexo Forum.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Multi-Color Corporation: Multi-Color Corporation (now part of Platinum Equity) is one of the largest global label converters serving premium consumer brands across food, beverage, personal care, and pharma. It is the most direct scale analog to Green-Label in terms of pressing, finishing, and serving multi-vertical label demand.
• WS Packaging Group: WS Packaging Group is a North American multi-technology label converter (flexo, digital, screen) serving CPG, durables, and logistics customers with similar short-run custom capability. Although geography differs, its production technology stack mirrors Green-Label's flexo-plus-digital mix.
• Nordisk Etiket: Nordisk Etiket is a Scandinavian label printer producing self-adhesive labels for industrial and consumer clients across the Nordics. As another Danish/Nordic converter, it is the most directly comparable domestic competitor to Green-Label for shared regional accounts.

Broad incumbents

• Avery Dennison: Avery Dennison is a global materials-science leader producing pressure-sensitive labelstock plus a fast-growing RFID/smart-label portfolio. While its core is labelstock supply rather than custom printing, its Label & Graphic Materials group is the upstream/downstream reference for any pressure-sensitive converter like Green-Label.
• CCL Industries: CCL Industries is the world's largest specialty label converter serving consumer products, healthcare, and industrial markets. Although far larger and globally diversified, its Avery-label and healthcare divisions directly overlap Green-Label's self-adhesive label focus across food, cosmetics, and pharma — making it the canonical broad incumbent benchmark.
• Coveris Holdings: Coveris is a pan-European rigid and flexible packaging manufacturer with a sizable label converting footprint serving food, beverage, and personal care. Like Green-Label, it converts self-adhesive labels for regulated end-markets, but at substantially greater scale and with broader geographic reach.
• Constantia Flexibles: Constantia Flexibles is an Austrian-headquartered flexible packaging and label converter serving food, beverage, and pharma customers across Europe and globally. Its Pharma and Labels divisions overlap Green-Label's customer base — especially pharma — making it a regional European incumbent peer.
• Smurfit Westrock / Smurfit Kappa Labels: Smurfit Westrock (formed via Smurfit Kappa–WestRock merger) operates a global packaging platform including label products and paper-based specialty converted materials. Its European footprint and paper-converted adjacent product range make it a broad incumbent comparable on substrate sourcing and customer mix.

Emerging players

• Eticoll: Eticoll is a smaller Danish label and packaging solutions provider focused on short-run custom label production for small and mid-sized businesses. As an emerging Scandinavian player, it competes for the same local SME and short-run demand pool that Green-Label's HP Indigo-capable quick-turn service targets.

Regional players

• Ebro Color: Ebro Color is a Spain-based self-adhesive label converter serving European food, beverage, and industrial markets with a similar short-run, quick-turn ethos. It serves as the closest Iberian regional peer to a Danish shop like Green-Label in terms of production technology and customer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Label