Global Market Advisors

What Global Market Advisors does

Global Market Advisors (GMA Consulting) is a privately held boutique management consulting and research firm founded in 2005 and headquartered in Las Vegas. The firm provides specialized advisory services to the gaming, entertainment, sports, and hospitality industries, with stated work covering market feasibility, regulatory and legislative advisory, operational optimization, marketing strategy, database analytics, player reward program design, sports betting/iGaming feasibility, executive placement, and external affairs advisory to governments. GMA does not develop or sell technology products; its core offering is professional expertise delivered through consulting engagements.

GMA reports serving the majority of public gaming companies, more than 75 Native American tribes, numerous private operators, commercial and investment banks, and government agencies across more than 40 countries on five continents. Named clients include Wynn Resorts, Caesars Entertainment, Hard Rock International, Boyd Gaming, MGM/Borgata, Morgan Stanley, Wells Fargo, Seneca Nation, Chickasaw Nation, Gila River Indian Community, Wind Creek Hospitality, Mystic Lake Casino Hotel, OLG, Banyan Tree, Naga Corporation, Cipriani, the Colorado Gaming Association, and the Puerto Rico Hotel & Tourism Association. The firm operates from six offices — Las Vegas, Denver, Palo Alto, New York, London, and Singapore — and extends reach through a staff associate network.

The business model is professional services revenue: fees are structured on a project-by-project or retainer basis tailored to client scope, with no public pricing. GTM motion is enterprise field sales driven by industry reputation, thought leadership, and direct relationships rather than volume lead generation. Marketing is conducted through a content-rich website, a Research Library, trade media contributions (e.g., iGamingBusiness), and conference positioning. Founding Partner Steve Gallaway is the visible thought leader. No funding rounds, M&A activity, or revenue figures are disclosed; the firm is independently owned with no parent company.

Name

Global Market Advisors

Legal name

GMA Consulting

Website

http://globalmarketadvisors.com/

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Global Market Advisors (GMA Consulting) is a Las Vegas-based boutique management consulting firm founded in 2005, serving the gaming, entertainment, sports, and hospitality industries with feasibility, regulatory, operational, and strategic advisory across six global offices and 40+ countries.

Ownership category

akta.pro rank

Product category

Gaming and Hospitality Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• Gaming industry consulting
• Hospitality strategic advisory
• Casino market research
• Sports betting consulting
• Tribal gaming advisory

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: GMA generates revenue through advisory and consulting engagements with gaming companies, hospitality operators, government agencies, tribal enterprises, and financial institutions. Services include market feasibility studies, regulatory consulting, operational optimization, and strategic advisory for casino, hospitality, and integrated resort projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Global Market Advisors is a private professional services consulting firm providing strategic advisory, market research, feasibility studies, and operational consulting to the gaming, hospitality, sports betting, iGaming, and entertainment industries. The firm serves commercial operators, Native American tribes, government agencies, and financial institutions across multiple jurisdictions. Founded in 2005 and headquartered in Las Vegas, the firm operates additional offices in Denver, Palo Alto, New York, London, and Singapore.

Product overview

GMA Consulting is a consulting firm offering a portfolio of professional services rather than a software product platform. The company provides specialized consulting across six interconnected service areas: Gaming Consulting, Hospitality Consulting, Marketing Consulting, Sports/iGaming & Technology consulting, External Affairs advisory, and Executive Placement/Talent Acquisition. These services are delivered by domain experts and supported by a Research Library and Thought Leadership platform. The firm serves clients including public gaming companies, Native American tribes, commercial banks, and government agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming and Hospitality Strategic Advisory Senior-led strategic advisory engagements for casino operators, integrated resort companies, and hospitality brands, addressing market entry, expansion, repositioning, and competitive positioning decisions.
• Market Research and Feasibility Studies Market sizing, demand analysis, and feasibility studies for new and existing gaming, hospitality, and iGaming facilities, used to support capital investment and licensing decisions.
• Sports Betting and iGaming Consulting Advisory support for operators and investors evaluating entry, expansion, or strategic positioning in regulated sports betting and iGaming markets.
• Tribal Gaming Consulting Specialized consulting services for Native American tribes and tribal gaming authorities on feasibility, development, operations, and regulatory matters under tribal sovereignty and IGRA.
• Government and Regulatory Advisory Independent market studies, economic impact analysis, and policy advisory for government agencies regulating or considering gaming expansion.
• M&A and Financial Advisory Support Sector-specific due diligence, valuation, and strategic support for financial institutions, investment banks, and lenders active in gaming and hospitality transactions.

Quantifiable outcome

• Successfully managed hospitality projects in more than 40 countries across five continents
• +1 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Staff Associate NetworkcoreOthersGMA maintains a staff associate network that extends the firm's global delivery capabilities. The network enables GMA to provide localized expertise across different regions while maintaining consistent quality and standards.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• HVS: HVS is a global hospitality and gaming consulting firm that conducts feasibility studies, valuation, and asset management for hotels, resorts, and casinos. It is one of the most direct competitors to GMA in hospitality and integrated resort consulting.
• Hotel & Leisure Advisors: Hotel & Leisure Advisors is a hospitality-focused consulting and appraisal firm specializing in hotel, resort, and golf course feasibility and valuations. It overlaps with GMA's hospitality and integrated resort consulting work.
• Spectrum Gaming Group: Spectrum Gaming Group is a gaming-specific research and consulting firm advising governments, regulators, and operators on policy, regulation, and operational best practices. It competes directly with GMA in regulatory and government-facing gaming advisory.
• C3 Gaming: C3 Gaming provides gaming operations consulting, regulatory support, and management services to tribal and commercial casino operators. It is a direct competitor in tribal gaming and casino operations advisory where GMA is particularly active.
• Eilers & Krejcik Gaming: Eilers & Krejcik Gaming provides research, consulting, and investment banking services focused on the gaming industry, including operators, suppliers, and iGaming. It directly overlaps GMA's gaming and iGaming research and advisory offering.
• The Innovation Group: The Innovation Group provides market research, feasibility, and strategic planning for the gaming, hospitality, and entertainment industries. It is a direct competitor in gaming feasibility and operator strategy work.

Broad incumbents

• Deloitte: Deloitte's hospitality and gaming sector teams provide strategy, M&A, tax, and risk consulting to major operators and lenders. It overlaps GMA on capital markets, M&A, and strategic advisory for gaming clients but as part of a much wider portfolio.
• McKinsey & Company: McKinsey's travel, hospitality, and gaming practices serve global hotel, casino, and resort operators on strategy, operations, and organizational design. It competes with GMA for large enterprise strategy mandates but operates broadly rather than gaming-specialized.
• CBRE (Hotels & Gaming practice): CBRE's Hotels and Gaming group provides valuation, advisory, investment sales, and consulting services to hospitality and gaming owners and lenders. It competes with GMA on feasibility, valuation, and capital markets work but as part of a global real estate platform.
• KPMG (Gaming practice): KPMG's Global Gaming practice advises operators, regulators, and investors on compliance, risk, strategy, and M&A. It overlaps GMA's regulatory, government, and operator advisory work as a broader professional services incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Market Advisors