What Alt Design does

Alt Design Ltd is a privately held, founder-owned design consultancy registered in England and Wales (Companies House registration 4682630) and headquartered at St Helens House, King Street, Derby, DE1 3EE. The studio provides bespoke branding, print, and digital design services to a mixed client base that ranges from local Derbyshire small businesses to multinational enterprises such as Princess, Simpson Marine, SEA-LNG, Jessops, and Pektron. Its service portfolio is organized into three categories: branding (research, positioning, brand development, guidelines, photography), print (stationery, brochures, signage, vehicle livery, annual reports), and digital (responsive websites, content management systems, e-commerce, email and social media marketing, motion graphics, and photography).

The business operates on a project-based professional services model. Pricing is quote-based rather than publicly disclosed, but the contact form surfaces five budget tiers ranging from under £1,500 to over £12,000, providing a structured way to scope engagements. The go-to-market motion is direct sales via the website, phone, and email, supplemented by client referrals and organic social media. There is no proprietary technology platform, no API, no AI/ML capabilities, and no disclosed software product; output is creative services delivered by an integrated team.

The team is small — nine named members (Will, Rebecca, John, Ben, Garry, Rob, Tom, Alan, Bec) — and the firm is independent with no parent, subsidiaries, external investors, funding rounds, or M&A activity referenced in the source data. Geographic focus is the UK Midlands, with the marketing positioning 'Handmade in Derbyshire.' Revenue, headcount growth, and profitability are not disclosed, which constrains a more granular assessment of operating performance.

Name

Alt Design

Legal name

Alt Design Ltd

Website

https://alt-design.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Alt Design Ltd is a privately held Derby-based design consultancy delivering bespoke branding, print, and digital services (websites, CMS, e-commerce, marketing) to a mix of local Midlands SMBs and multinational enterprise clients across diverse industries.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• Brand identity design
• Web design development
• Print design services
• Digital marketing services

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Creative Services: Project-based professional services revenue from graphic design, web development, branding, print, and digital marketing services. Services are priced based on project scope with defined budget tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alt Design is a graphic design and web development consultancy selling professional bespoke brand, print, and digital services. The studio delivers custom website design and development, content management systems, e-commerce stores, branding and brand identity work, print design and production, email and social media marketing, and motion graphics and photography. Engagements are sold on a project basis to businesses ranging from local Derbyshire SMEs to multinational brands.

Product overview

Alt Design is a graphic design agency and web development studio based in Derby, Midlands, UK. Their service portfolio is organized into three main categories: Branding (including research, positioning, brand development, brand guidelines, and photography), Print (stationery, mailers, brochures, annual reports, signage, newsletters, vehicle livery), and Digital services (website design & development, content management systems, e-commerce, email marketing, social media marketing, motion graphics, and photography). They serve a diverse client base ranging from local Derbyshire businesses to multinational brands across sectors including marine, automotive, hospitality, healthcare, finance, and manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Brand Identity Comprehensive branding services covering brand research, positioning, identity development, brand guidelines, and supporting photography. Aimed at businesses from early-stage startups through to multinational brands that need a full identity system.
• Website Design and Development Custom website design and development creating responsive, user-friendly sites tailored to individual client requirements. Sold to businesses needing a bespoke web presence across sectors.
• Content Management System (CMS) Development Custom-built content management systems that enable clients to manage and update their own website content without developer involvement. Aimed at businesses that need to maintain their own digital content.
• E-Commerce Solutions Design and development of reliable e-commerce stores for online retail operations. Aimed at retail and consumer-product businesses that need to sell online.
• Print Design and Production Professional print design and production services including stationery, mailers, brochures, annual reports, signage, newsletters, and vehicle livery, with attention to print finishes and paper textures. Sold to businesses needing tangible brand and marketing collateral.
• Email Marketing Creation of email marketing campaigns and templates for client communications. Aimed at businesses looking to engage customers and prospects via email channels.
• Social Media Marketing Social media marketing services and content creation for various platforms. Aimed at businesses that need an ongoing presence and content on social channels.
• Motion Graphics and Photography Motion graphics and photography production for digital and print media applications. Aimed at businesses that need supporting visual content for brand, web, and marketing outputs.

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Propeller Group: UK digital agency offering web design, branding and digital marketing to SMEs and mid-market clients. Overlaps on full-service digital branding and web offering for the same UK customer segments.
• Selesti: Norfolk-based digital agency providing web design, e-commerce and digital marketing services. Comparable as a small UK studio competing in web/digital design with similar SMB-to-enterprise customer mix.
• Diva Creative: Nottingham-based creative agency offering branding, web, video and marketing services. Comparable Midlands location and similar full-service creative offering targeting similar UK client base.
• Made by Right: Bristol-based independent creative studio offering branding, digital design and web development to ambitious brands. Closely matches Alt Design's blend of brand strategy plus digital execution for SMEs and enterprise clients in the UK.
• Robot Food: UK-based independent creative agency of comparable size delivering branding, packaging and design for consumer brands. Directly comparable as a mid-sized independent UK design studio competing for similar mid-market and enterprise brand briefs.
• Think Studio: Midlands-based creative agency offering brand, print and digital design to regional and national clients. Particularly comparable given shared Midlands geography and similar multi-discipline service mix to Alt Design.
• Bluegg: Welsh digital agency offering web design, branding and digital marketing for ambitious businesses. Comparable as a regional UK creative agency competing for similar SME and mid-market digital briefs.
• Carter Green Creative: Small UK design agency offering branding, print and digital services to a mix of local and national clients. Comparable in scope, size and service portfolio to Alt Design.

Broad incumbents

• Wieden+Kennedy London: Global creative agency with London presence, offering brand communications, campaigns and digital experiences for major brands. Operates as a broad incumbent across the same creative/design services space for enterprise clients.
• Pentagram: World's largest independent design consultancy with a London partner office, working with major global brands on identity, print and digital. Broader incumbent that competes at the enterprise end of the same design services market Alt Design targets with its bigger clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/_altdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alt Design