What CEIBS does

CEIBS (China Europe International Business School), founded in 1994, is a private non-profit business school operating as a joint venture between European and Chinese institutions, headquartered in Shanghai. The school delivers a portfolio of degree programmes — MBA, Global EMBA, EMBA, Finance MBA, Hospitality EMBA (joint with EHL), Global Master in Management (double degree with ESCP Business School), DBA, and PhD — alongside non-degree Executive Education. Multi-campus operations span Shanghai, Beijing, and Shenzhen in China; Zurich (Horgen), Switzerland, via wholly-owned CEIBS Switzerland AG; Accra, Ghana, with an office in Lagos, Nigeria; plus partner campuses in Paris, London, and Lausanne.

Revenue is generated primarily through premium tuition for degree programmes, Executive Education fees (open enrolment and customised company-specific programmes), application fees, and short-format camps such as the Entrepreneurial Leadership Camp and Venture Capitalist Camp. The Excellence Exchange Programme serves 200+ companies with 1,200+ participants annually, and company-specific programmes operate globally for corporate clients. The go-to-market combines direct admissions via programme-specific application portals, high-touch campus events (open days, experience camps, MBA Coffee Chats, Executive Forums), and an active alumni referral network across chapters in Asia, Europe, and Africa.

The school's competitive positioning centres on a 'China Depth, Global Breadth' proposition delivered through the proprietary Real Situation Learning Method (RSLM), a case-based experiential pedagogy, and validated by Financial Times rankings — MBA #1 in Asia for ten consecutive years and #8 globally (2026); Global EMBA #2 worldwide. Cohort profiles (EMBA average age 41.5, 12.4 years management experience, 47% from billion-dollar enterprises; 80% of MBAs scoring 640-740 on GMAT) underscore a senior-executive, high-credentialed customer base, with marketing executed through CEIBS Knowledge thought leadership, executive forums, multi-platform social media, alumni chapters, and on-campus conversion events.

Name

CEIBS

Legal name

China Europe International Business School

Website

https://ceibs.ch

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

CEIBS (China Europe International Business School) is a private, non-profit business school founded in 1994 that delivers MBA, EMBA, Global EMBA, Hospitality EMBA, MiM, and DBA degree programmes plus executive education across campuses in Shanghai, Beijing, Shenzhen, Zurich, and Accra, serving senior executives and emerging professionals globally.

Ownership category

akta.pro rank

Product category

Executive Business Education

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industries

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

Keywords

• Executive business education
• MBA degree programmes
• Global EMBA programmes
• Customized corporate training
• Doctoral business administration

Headquarters

HQ city

Horgen

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Degree Programme Tuition: Revenue from full-degree programmes including MBA (16-month full-time or 12-month option), Global EMBA (24-month part-time), EMBA, Finance MBA, Hospitality EMBA (18-month part-time), Master in Management (2-year double degree with ESCP), and DBA (4-year part-time programme in Zurich/Shanghai).
2. Executive Education: Revenue from open enrolment programmes and customized company-specific programmes for corporate clients. The Excellence Exchange Programme serves 200+ companies with 1200+ participants annually.
3. Application Fees: Processing fees charged for programme applications, such as RMB 1,800 for Hospitality EMBA applications.
4. Entrepreneur Camp: Short-duration camps including Venture Capitalist Camp and Entrepreneurial Leadership Camp targeting aspiring entrepreneurs and investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CEIBS sells degree-granting business education programmes (MBA, Global EMBA, EMBA, Finance MBA, Hospitality EMBA, Global MiM, DBA, PhD) and non-degree executive education (open enrolment and company-specific custom programmes) to individual professionals and corporate clients across its campuses in China, Europe, and Africa. The core deliverable is classroom- and case-based advanced management learning delivered in English and Chinese, with tuition and corporate training fees as the primary revenue drivers.

Product overview

China Europe International Business School (CEIBS) is a leading international business school offering a comprehensive portfolio of degree and non-degree executive education programs. The school operates as a multi-campus institution with locations in Shanghai, Beijing, Shenzhen, Zurich (Switzerland), and Accra (Ghana). CEIBS provides full-time MBA ranked #1 in Asia for 10 consecutive years, Global EMBA ranked #2 globally, EMBA, Finance MBA, Hospitality EMBA (jointly with EHL), Master in Management (double degree with ESCP), DBA, PhD, and various Executive Education programs including custom corporate training, Entrepreneur Camp, and Excellence Exchange Programmes. The institution integrates China Depth and Global Breadth positioning, serving senior executives and emerging leaders through its international campus network.

Differentiator

Problem solved

Functional benefit

Brands

• CEIBS Europe: European regional operations of CEIBS based in Zurich, Switzerland
• CEIBS Knowledge

Products and services

• MBA (Master of Business Administration) Full-time MBA programme for early-to-mid-career professionals, taught in English at the Shanghai campus with 120 students across 2 groups. Targets candidates with bachelor's degrees and 2+ years of work experience; 80% of admits score 640-740 on GMAT quantitative and verbal sections.
• Global EMBA (GEMBA) Part-time Global Executive MBA for senior executives, delivered across Shanghai, Zurich, and Accra campuses. Requires an undergraduate degree, 10 years of work experience with 7 in managerial positions; 47% of students come from billion+ scale enterprises.
• EMBA (Executive MBA) Part-time Executive MBA delivered in Chinese at the Shanghai campus, targeting mid-to-senior managers seeking advanced management credentials within the China market.
• Finance MBA (FMBA) Part-time Finance-focused MBA taught in Chinese, designed for professionals in financial services and wealth management seeking formal credentials alongside continued employment.
• Hospitality EMBA (HEMBA) Joint Hospitality EMBA delivered with EHL for senior managers in hospitality, hotels, tourism, food & beverage, luxury goods, and art & culture. Combines CEIBS business management content with EHL's hospitality expertise across multiple international campuses.
• Global Master in Management (Global MiM) Double-degree Master in Management with ESCP Business School, taught across four global business hubs (CEIBS Shanghai, ESCP Paris, ESCP London, CEIBS Zurich), awarding degrees from both institutions. Targets recent graduates with limited full-time work experience (typically around age 22, ~100 students in 2 classes).
• DBA (Doctor of Business Administration) 4-year part-time Doctor of Business Administration programme offered in Chinese at the Zurich and Shanghai campuses, designed for senior executives with postgraduate degrees and 12+ years of professional experience pursuing applied business research.
• PhD Program Doctoral degree programme in business administration for individuals pursuing academic, research, or scholar-track careers in business and management.
• Executive Education Non-degree executive education portfolio for individual professionals and organizations, including open enrolment courses and customized corporate training delivered across CEIBS campuses.
• Excellence Exchange Programme Customized executive development programme for European and Chinese executives built on the proprietary Real Situation Learning Method (RSLM), covering Service Excellence, Innovation, Branding, and Smart Healthcare, and serving 200+ companies with 1,200+ participants annually.
• Company Specific Programmes Bespoke, co-designed corporate training programmes delivered globally for organizations, tailored to specific leadership, strategy, or functional development needs.
• Entrepreneur Camp (Entrepreneurial Leadership Camp & Venture Capitalist Camp) Short-duration experiential camps, including the Entrepreneurial Leadership Camp and the Venture Capitalist Camp, targeting aspiring entrepreneurs and investors seeking intensive, immersive business education experiences.

Quantifiable outcome

• MBA ranked #1 in Asia for 10 consecutive years by Financial Times
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ESCP Business SchoolcoreStrategic or Co-development PartnerCEIBS maintains a double degree partnership with ESCP Business School for the Global Master in Management (MiM) programme. Students study across four global business hubs: Shanghai (CEIBS campus), Paris (ESCP campus), London (ESCP campus), and Zurich (CEIBS campus). This partnership enables students to earn dual degrees from two top-ranked business schools.
• EHL Swiss School of Hotel ManagementcoreStrategic or Co-development PartnerCEIBS and EHL jointly offer the Hospitality EMBA (HEMBA), a specialized degree programme for senior managers in hospitality and service industries. The programme includes modules at CEIBS Shanghai Campus, CEIBS Zurich Campus, and EHL Lausanne, Switzerland, providing expertise from both a world-class business school and the leading hospitality management institution.
• Tufts University (Fletcher School)minorStrategic or Co-development PartnerCEIBS offers a coordinated double degree MBA programme with Tufts University's Fletcher School, allowing students to earn MBAs from both institutions.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IMD: Switzerland-based business school with strong executive education, MBA, and EMBA programmes. Competes with CEIBS Europe for Zurich-anchored executive cohorts and corporate custom programmes in Europe.
• INSEAD: Multi-campus global business school (France, Singapore, Abu Dhabi) offering MBA, EMBA, and executive education with a similarly international student body. Directly competes with CEIBS for globally mobile executives and corporate programmes, especially in Europe and Asia.
• HKUST Business School: Hong Kong-based business school with strong MBA, EMBA, and China-focused executive programmes. Competes with CEIBS for cross-border Asia executive talent and corporate training mandates.
• London Business School: Top-tier global MBA/EMBA provider competing for the same international executive talent pool as CEIBS, particularly via its Global EMBA and London-based executive education. Regularly ranked alongside CEIBS in Financial Times executive education rankings.
• ESCP Business School: Pan-European multi-campus business school and CEIBS's partner for the Global MiM double degree. Competes directly with CEIBS in European MiM/undergraduate management education and shares student pipelines.
• CKGSB (Cheung Kong Graduate School of Business): China-focused private business school targeting senior executives and family business leaders. Directly competes with CEIBS's EMBA and company-specific programmes for Chinese enterprise customers.
• National University of Singapore Business School: Singapore-based leading Asian business school offering MBA, EMBA, and customised executive programmes. Competes with CEIBS for Asia-Pacific corporate clients and Southeast Asian executive candidates.
• Peking University HSBC Business School (PHBS): Shenzhen-based business school within Peking University offering full-time and part-time finance and management programmes. Competes with CEIBS Shenzhen campus for South China MBA talent and corporate clients.
• Tsinghua University School of Economics and Management: China's flagship domestic business school and the most direct competitor for top Chinese MBA and EMBA applicants. Competes with CEIBS for the same corporate clients, faculty, and government-linked executive programmes in the China market.

Broad incumbents

• Harvard Business School: Global elite business school with significant Asia-Pacific outreach via executive education and global programmes. Competes with CEIBS for the most senior executives from multinational firms operating in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ceibs
• YouTubeyoutube.com/user/CEIBS1994
• Facebookfacebook.com/ceibschina
• LinkedInlinkedin.com/school/ceibs
• Instagraminstagram.com/ceibs_official_site

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEIBS