Ingham Mora

What Ingham Mora does

Ingham Mora is a privately held chartered accountancy and business advisory firm headquartered in Tauranga, New Zealand, operating under the legal name Ingham Mora Limited. Founded in 1965, it is the largest privately owned chartered accounting firm in the Bay of Plenty, employing 40-plus professionals organised as Principals, Chartered Accountants, and support staff, and serving small and medium-sized businesses, families, and high-net-worth individuals across eight industry verticals: Orchards & Agribusiness, Manufacturing/Trades/Construction, Property Investors, Professional Services, Health & Wellness, Retail & E-commerce, Hospitality, and Private Clients & Family Trusts.

The firm delivers a fully integrated suite of services spanning compliance (Annual Financials & Tax, Bookkeeping & Reporting, Companies Office Management, Trust Management) and higher-value advisory (Business Planning, Cashflow Forecasting, Virtual CFO Support, Succession Planning, Business & Accountability Coaching, Buying a Business, Financial Structure Advice). Delivery is anchored on Xero, with the firm describing itself as a 100% Xero-focused cloud practice, supplemented by Suite Files for document management, Smartly for payroll, Microsoft 365 for collaboration, and a broader advisory stack across Dext, Hubdoc, Tradify, Fergus, Shopify, WooCommerce, MYOB, and Fee Synergy. No proprietary software product is offered and no AI/ML capability is developed in-house.

Ingham Mora earns revenue through time-based professional services billing under bespoke engagement letters, with hourly rates differentiated by staff experience and specialisation, monthly interim invoicing, payment due by the 20th of the following month, and 2% per month interest on overdue balances. Customer acquisition is relationship-led: free introductory consultations, regional referrals, content marketing (blog, email newsletter, social media on Facebook, Instagram, LinkedIn), free Xero training as a funnel tool, and an unusually deep community sponsorship footprint (Tauranga City Basketball, Bay of Plenty Education Trust, Font Public Art Trust, Bethlehem College, Acorn Foundation, Te Aranui Youth Trust, Mainstreet Tauranga). Multi-generational client relationships spanning 20-plus years are a defining feature of the book. The firm is independent, has no parent company, no subsidiaries, and no disclosed funding rounds, M&A activity, or external institutional investment.

Name

Ingham Mora

Legal name

Ingham Mora Limited

Website

https://inghammora.co.nz

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Ingham Mora is a privately held chartered accountancy and business advisory firm in Tauranga, New Zealand, serving SMBs, families, and high-net-worth individuals across eight industry verticals in the Bay of Plenty with cloud-based compliance and advisory services built on Xero.

Ownership category

akta.pro rank

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Accounting Services: Time-based billing for accounting, tax, and advisory services. Hourly rates reflect staff experience and specialisation as noted in their Terms of Engagement. Interim invoices sent monthly with final invoice on completion of each service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ingham Mora is a chartered accounting and business advisory firm delivering compliance, tax, and strategic advisory services to businesses and private clients. Its core work spans annual financials and tax returns, bookkeeping, trust and company administration, business planning, cashflow forecasting, succession planning, and virtual CFO support. Service delivery is organized across eight industry verticals (orchards and agribusiness, manufacturing/trades/construction, property investors, professional services, health and wellness, retail and e-commerce, hospitality, and private clients/family trusts) and is supported by a 100% Xero-focused cloud practice.

Product overview

Ingham Mora offers a comprehensive suite of chartered accounting and business advisory services as a single integrated practice rather than a modular software platform. The core offering spans accounting and tax services (Annual Financials & Tax, Tax Planning & Management, Bookkeeping & Reporting, Companies Office Management, Trust Management) and business advisory services (Business Planning, Virtual CFO Support, Cashflow Forecasting, Succession Planning, Business Coaching, Financial Structure Advice). The firm also provides specialized Xero Training & Support as an add-on service and technology advisory through Apps & Software Systems. Services are organized by industry vertical (Orchards & Agribusiness, Manufacturing/Trades/Construction, Property Investors, Professional Services, Health & Wellness, Retail & E-commerce, Hospitality, Private Clients & Family Trusts), allowing tailored advice for sector-specific challenges. As a 100 percent Xero-focused practice, the firm leverages cloud technology to provide real-time financial clarity to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Financials & Tax Preparation of annual financial statements and tax returns that show how a business is performing, enabling clients to understand their financial position.
• Tax Planning & Management Proactive tax planning services that remove surprises and protect cashflow through forward-looking advice on tax obligations.
• Bookkeeping & Reporting Ongoing bookkeeping services with regular financial reporting to keep clients' books organized and up to date.
• Companies Office Management Management and filing services for company registrations and ongoing compliance with the Companies Office.
• Trust Management Comprehensive trust administration and compliance services for family trusts and other trust structures.
• Xero Training & Support Sessions Free Xero training sessions and ongoing support to help clients optimize their use of Xero accounting software.
• Business Planning Strategic planning services that help business owners set clear direction for the year ahead with practical planning that supports action.
• Business & Accountability Coaching Coaching services to help business owners stay accountable to their goals, similar to how high-performing teams use coaches.
• Cashflow Forecasting & Budgeting Forecasting and budgeting services that help clients anticipate financial needs and turn uncertainty into practical plans.
• Virtual CFO Support

Quantifiable outcome

• Clients have maintained 20+ year relationships with the firm

Named customers13 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero is Ingham Mora's primary accounting software platform. The firm is 100% Xero-focused and offers free Xero training and support sessions to clients. Xero integration enables real-time financial data, automated bank feeds, and streamlined bookkeeping.
• Suite FilescoreTechnology or IntegrationSuite Files is Ingham Mora's cloud document management provider. Used for storing and processing client information with appropriate security and confidentiality arrangements.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PwC New Zealand: Big 4 firm with NZ-wide presence offering overlapping advisory and tax services. Competes for larger private client and succession planning engagements in the same region.
• Deloitte New Zealand: Big 4 firm with regional offices across NZ, including in the Bay of Plenty. Competes for larger advisory, tax, and succession engagements and pulls senior talent from the mid-tier pool.
• BDO New Zealand: Large national accounting and advisory firm with offices across NZ including the Bay of Plenty region. Competes for the same mid-market and family-business clients but offers a broader international network and deeper specialist benches.
• EY New Zealand: Big 4 firm with NZ operations overlapping on tax advisory and private client services. Competes for larger advisory mandates and draws on the same regional talent pool.
• KPMG New Zealand: Big 4 firm with multiple NZ offices competing for advisory and tax mandates. Not a direct competitor for compliance SMB work, but competes for higher-value private client and family trust engagements.

Direct peers

• Markhams New Zealand: NZ-wide chartered accounting firm with comparable regional office structure, SMB focus, and traditional accounting-plus-advisory model. Directly competes in the same mid-market CA segment.
• PKF New Zealand: Mid-tier NZ accounting firm serving similar SMB and agribusiness segments with comparable regional presence and advisory service mix. Direct peer in size, target market, and service offering.
• Crowe New Zealand: Mid-tier NZ chartered accounting network (formerly WHK) with comparable regional office model and SMB advisory positioning. Direct competitor for Bay of Plenty mid-market clients seeking integrated accounting and business advice.
• Baker Tilly Staples Rodway: One of New Zealand's largest mid-tier chartered accounting networks with multiple regional offices and an SMB/mid-market focus. Directly comparable in service mix (compliance + advisory), customer segment, and regional office footprint to Ingham Mora.

Others

• Xero: Ingham Mora's primary technology platform and ecosystem partner. Xero's accountant directory and SMB cloud accounting platform are both a referral channel and a potential long-term competitive threat as the platform expands into embedded advisory services.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InghamMoraAccountants
• LinkedInnz.linkedin.com/company/ingham-mora
• Instagraminstagram.com/inghammoracharteredaccountants

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingham Mora