Medisure

What Medisure does

Medisure is a family-owned technical services business founded in 1996 and headquartered in Adelaide, South Australia, that sells, services, validates and repairs sterilisation equipment for the medical, dental and adjacent healthcare industries. The company supplies the full MELAG range of autoclaves (S Class and B Class units from 17L to 200L capacity) and MELAtherm washer/disinfectors, and holds factory-accredited service agent status with seven manufacturers: MELAG, Hatmed, Systec, Midmark, Cominox, Mocom and Tuttnauer. Its service offering includes annual calibration, validation to Australian Standard AS5369 (vacuum tests, Helix/Bowie Dick tests, biological spore testing, calibration checks), breakdown repairs with same-day or 24-hour response targets, free phone troubleshooting, and a loan autoclave program that provides temporary replacement units during repairs or for try-before-buy hire.

The business operates on a hybrid revenue model: one-time hardware sales of MELAG-branded sterilisation equipment, recurring annual service and validation contracts, on-demand professional service for repairs and emergency callouts, and managed-service-style hire/loan of equipment. Pricing is largely opaque (price-on-application for hardware and service), consistent with a relationship-driven sales motion rather than transactional e-commerce. Customer acquisition runs through direct field sales by qualified technicians, phone, and a website contact form, with no active social media or content marketing presence; the firm relies on 25+ years of regional reputation. Customer segments are diverse within healthcare, spanning general medical/GP practices, dental, podiatry, specialist, day surgery, beauty/tattoo, veterinary and laboratory, all within South Australia. Medisure has not raised external funding, has no disclosed subsidiaries, and continues to operate under private family ownership with field-based technical staff covering the single state.

Name

Medisure

Legal name

Medisure

Website

https://medisure.net.au

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Medisure is a family-owned South Australian technical services company founded in 1996 that sells, services, validates and repairs MELAG and other brand autoclaves and washer/disinfectors for medical, dental and adjacent healthcare practices across the state.

Ownership category

akta.pro rank

Product category

Medical Sterilisation Equipment Services

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Reprocessing & Endoscope Infection Prevention (AERs, Drying/Storage, Leak Testing, Brushes) (HLAHANAJ)

akta.pro secondary industries

Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Sterilisation equipment sales
• Autoclave service and validation
• Medical equipment servicing
• Washer disinfector supply
• Infection control compliance

Headquarters

HQ city

Downside

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Autoclave and Washer/Disinfector Sales: Sale of new sterilisation equipment including MELAG autoclaves (Pro-line S Class, Pro-line B Class, Prime-line B Class, Premium Evolution, Vacuclave 550, Cliniclave) and MELAG washer/disinfectors (MELAtherm 10, MELAtherm 10 Evolution). One-time hardware sales with pricing provided on application.
2. Service, Calibration and Validation: Annual servicing, calibration, and validation of autoclaves and sterilisation equipment. Includes preventative maintenance, vacuum tests, helix/bowie dick tests, biological spore testing. Validation to Australian Standard AS5369 or client-specified protocols. Recurring service revenue.
3. Repairs and Emergency Callouts: Breakdown service and repairs to most brands of autoclaves. Same day or within 24 hour response target. Phone troubleshooting provided free as part of ongoing client support.
4. Autoclave Hire/Loan: Loan sterilisers provided for a one-off payment while customer units are being repaired. Also hire of current model units on a weekly basis with unlimited timeframe for those wanting to try before buying or while awaiting repair decisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Medisure sells autoclaves and washer/disinfectors (primarily the MELAG range) and provides installation, annual service, calibration, validation to Australian Standard AS5369, breakdown repairs, and loan equipment to medical, dental, and allied healthcare practices across South Australia. The company acts as an Accredited Service Agent for MELAG and multiple other sterilisation equipment brands.

Product overview

Medisure is a South Australian family-owned business (operating since 1996) serving the medical and dental industries. The company offers a portfolio of Melag autoclaves and washer/disinfectors alongside comprehensive service offerings. The product portfolio includes: S Class and B Class autoclaves across multiple lines (Pro Line, Prime Line, Premium Evolution, Vacuclave 550, and Cliniclave 45) ranging from 17L to 200L capacity, and MELAtherm 10 washer/disinfectors in standard and Evolution variants. These are complemented by services including installation, annual service and validation (to Australian Standard AS 5369), repairs with emergency callouts, loan equipment during repairs, and autoclave upgrades. Medisure is an accredited service agent for Melag products and services multiple industry sectors including medical, dental, podiatry, specialist, day surgery, beauty/tattoo, veterinary, and laboratory.

Differentiator

Problem solved

Functional benefit

Products and services

• MELAG Pro Line S Class Autoclave Class S autoclave offering a cost-effective alternative for practices and clinics that do not require Class B certification. Available in 18L and 22L capacities.
• MELAG Pro Line B Class Autoclave World's best-selling entry-level Class B autoclave with smart operating and documentation concepts, featuring modern and robust design. Available in 17L and 22L capacities.
• MELAG Prime Line B Class Autoclave New generation Class B autoclave offering superior price-performance ratio with power, superior drying results, and traceable batch approval. Available in 18L and 22L capacities.
• MELAG Premium Evolution Autoclave Benchmark practice autoclave sterilizing up to 9 kg of instruments in 8 to 25 minutes. The fastest and most reliable option in the Premium Class line. Available in 17L and 22L capacities.
• MELAG Vacuclave 550 B Class Autoclave 50L extra-large chamber autoclave fitting on standard 600mm benchtop, sterilizing up to 25 kg of instruments in 13-43 minutes. Designed for large practices and clinics.
• MELAG Cliniclave 45 B Class Autoclave Large-capacity B Class autoclave with 4 models offering up to 200L chamber size as single or double door unit, sterilizing up to 70 kg of instruments in 23-50 minutes.
• MELAG MELAtherm 10 Washer/Disinfector Washer-disinfector for instrument reprocessing, designed to reduce workload and save time and costs. Available in single phase and three phase models.
• MELAG MELAtherm 10 Evolution Washer/Disinfector Enhanced washer-disinfector with extra-large Smart-Touch display featuring integrated video tutorials, MELAconnect App for remote status monitoring, and ProControl for fast batch approval. Designed for reprocessing instruments for up to 45 patients.
• Service, Calibration and Validation Full service, calibration and validation of autoclaves and sterilizing equipment including vacuum tests, helix/Bowie Dick tests, calibration checks, biological spore testing, and validation reports to Australian Standard AS5369.
• Repairs and Emergency Callouts Breakdown service with same day or 24-hour response, free phone diagnosis support, and access to manufacturer service manuals and software for proper fault diagnosis across most brands of autoclaves.
• Loan Autoclaves Temporary replacement sterilisers provided as a one-off payment during repairs, and hire units available on a weekly basis with unlimited timeframe for trials or irrepairable units.

Quantifiable outcome

• Same day or within 24 hour breakdown response
• +2 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• MELAGcoreTechnology or IntegrationMedisure is an Accredited Service Agent and authorised dealer for all MELAG products. MELAG is a leading German manufacturer of autoclaves and washer/disinfectors. Medisure supplies the full MELAG range including Pro-line, Prime-line, Premium Evolution, Vacuclave 550, and Cliniclave autoclaves, as well as MELAtherm washer/disinfectors.
• HatmedcoreTechnology or IntegrationMedisure is a factory accredited service agent for Hatmed autoclave and sterilisation equipment.
• SysteccoreTechnology or IntegrationMedisure is a factory accredited service agent for Systec laboratory autoclaves and sterilisation equipment.
• MidmarkcoreTechnology or IntegrationMedisure is a factory accredited service agent for Midmark medical and dental equipment including autoclaves.
• CominoxcoreTechnology or IntegrationMedisure is a factory accredited service agent for Cominox sterilisation equipment.
• MocomcoreTechnology or IntegrationMedisure is a factory accredited service agent for Mocom sterilisation equipment.
• TuttnauercoreTechnology or IntegrationMedisure is a factory accredited service agent for Tuttnauer autoclaves and sterilisation equipment.
• Biomedical Technical Field NetworksupportingStrategic or Co-development PartnerMedisure draws on an expansive network of companies affiliated within the biomedical technical field, including technicians across the country, for support, advice, and service expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Ecolab Healthcare: Global infection prevention and healthcare hygiene company that increasingly bundles equipment, chemistry, and digital monitoring services into hospital sterilization workflows. Adjacent competitor with growing overlap to Medisure's compliance-driven value proposition.

Broad incumbents

• Midmark Corporation: US-based manufacturer of medical and dental equipment including autoclaves. Medisure is an accredited service agent for Midmark, but Midmark also distributes directly and through other national partners, partially overlapping with Medisure's go-to-market.
• Tuttnauer: Israel/Europe-based autoclave and sterilization equipment manufacturer whose products Medisure services as an accredited agent. Tuttnauer also sells and services directly in many markets, making it both a partner and competitor.
• MELAG Medizintechnik GmbH & Co. KG: German manufacturer of the autoclave and washer-disinfector lines that anchor Medisure's portfolio. MELAG is both a principal supplier and an indirect competitor as customers can in principle buy direct or via larger distributors.

Direct peers

• Getinge AB: Swedish medical technology company with a dedicated sterilization/disinfection business serving hospitals, dental, and life sciences customers. Comparable to Medisure in offering sterilization equipment plus associated service and validation.
• STERIS plc: Global leader in sterilization and infection prevention products and services for medical, dental, and laboratory customers. Direct competitor to Medisure in autoclave service, validation, and consumables, with substantially greater geographic and capital scale.
• Steelco Group (Miele Professional): Italian manufacturer of washer-disinfectors, steam sterilizers, and low-temperature sterilization systems for healthcare and laboratory use. Comparable product portfolio to Medisure's autoclave plus washer-disinfector offering.
• Matachana Group: Spanish-headquartered sterilization and infection control solutions provider for hospitals, dental, and life sciences. Comparable to Medisure in offering sterilizers, washer-disinfectors, and recurring service and validation.
• Belimed AG: Swiss-headquartered provider of sterilization, disinfection, and cleaning solutions for healthcare and life sciences. Direct competitor offering washer-disinfectors and autoclaves plus aftermarket service similar to Medisure's model.
• SciCan (a COLTENE company): Canadian manufacturer of infection prevention and sterilization equipment focused heavily on dental practices. Highly comparable to Medisure's dental sterilization focus, with comparable product lines (STATIM autoclaves, HYDRIM washers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medisure