Grit Creative

What Grit Creative does

Grit Creative is a Frankfort, Kentucky-based political and public affairs advertising agency that delivers integrated campaign communications through four core service pillars: in-house television production and media buying, direct mail design and production, digital advertising, and strategic consulting. The firm primarily serves Republican political candidates at the local, state, and federal levels, along with political parties, PACs, and super PACs, and secondarily serves commercial clients such as the Kentucky Beverage Association and lobbying firms. Named clients include Hal Rogers, Brett Guthrie, Ryan Quarles, Michael G. Adams, the Republican Party of Kentucky, and the KY Senate Republican Caucus, reflecting deep embedded relationships within the Kentucky GOP ecosystem.

The company operates a "virtual in-house creative department" model, assembling specialized talent through an exclusive network rather than maintaining large in-house staff. Core technology is not disclosed and the business is service-based, relying on creative talent and political relationships rather than proprietary software or platforms. Revenue is generated through project-based fees for campaign work and retainer arrangements for ongoing engagements, with services customized and quote-based; no pricing is publicly disclosed.

Grit Creative is a privately held Kentucky LLC with no external institutional investment, no parent company, and no funding history. The firm was founded by Vincent Fields, who previously led First Vote Strategies, and is led today by Fields (Head Honcho) alongside a small core team including Alexander Keys (Creative Director), Sarah Burton (Media Consultant), and Kathleen Smith (Communications Strategist). The company has accumulated roughly 20 trade awards since 2016, including Reed, Pollie, Golden Elephant, and ASCOT recognitions, and continues to operate with active social media presence and an active portfolio website.

Name

Grit Creative

Legal name

Grit Creative, LLC

Website

https://gritcreative.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Grit Creative is a Frankfort, Kentucky-based political and public affairs advertising agency providing media production, direct mail, digital advertising, and strategic consulting primarily to Republican candidates, parties, and PACs, with a smaller commercial practice. It operates a small virtual in-house creative department model without disclosed technology or external funding.

Ownership category

akta.pro rank

Product category

Political Advertising Services

NAICS

Media Buying Agencies (54183), Graphic Design Services (541430), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Political advertising services
• Direct mail campaigns
• Media production buying
• Digital campaign advertising
• Political campaign consulting

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Political Campaign Services: Full-service political advertising and consulting for candidates at local, state, and federal levels. Services include media production, direct mail, digital advertising, and strategic consulting. Revenue is generated through project-based fees and retainer arrangements for ongoing campaign support.
2. Business and Non-Profit Services: Brand development, web design, communications strategy, and marketing services for businesses and non-profit organizations. Revenue generated through branding projects, website development, and ongoing marketing consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grit Creative is a political and public affairs advertising agency that produces and places media (television and radio), designs and produces direct mail, runs targeted digital ad campaigns, and provides strategic campaign consulting. Services are delivered through a small core team augmented by an exclusive network of specialists, effectively serving as a virtual in-house creative department for candidates, parties, PACs, and select business and non-profit clients.

Product overview

Grit Creative is a political and public affairs advertising agency offering an integrated suite of creative services rather than a software platform. The core offering consists of four interconnected service pillars: Media (in-house television production and media buying), Direct Mail (award-winning direct mail campaign design and production), Digital (targeted digital advertising and online messaging), and Consulting (strategic campaign planning and execution). These core services are supplemented by specialized modules including Radio advertising, Website Design and development, Business promotion services, and broader Marketing and Consulting offerings that encompass brand development, public relations, grassroots organizing, video production, and political research and polling. The company positions itself as a virtual in-house creative department combining traditional media channels with digital and social platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Media In-house television production and media buying service providing award-winning political and public affairs campaign creative and strategic media placement for candidates, parties, PACs, and select commercial clients.
• Direct Mail Strategic direct mail design and production service combining eye-catching visual design with persuasive messaging to move voter and consumer behavior for political campaigns and select commercial clients.
• Digital Targeted digital advertising service enabling focused messaging to reach specific voter and consumer audiences across online platforms, including social media and digital video, for political and business clients.
• Consulting Strategic campaign consulting service covering day-one planning, sound strategy development, goal-setting, research, polling, data analysis, brand strategy, and execution of winning political and public affairs campaigns.
• Radio Radio advertising production and placement service for political and public affairs campaigns, delivered as part of the agency's integrated media mix.
• Website Design Website development and design service for political campaign websites and commercial business clients, including branding-aligned campaign and association sites.
• Business Business promotion and lobbying service for commercial clients including industry associations, advocacy, and lobbying firms such as the Kentucky Beverage Association and Top Shelf Lobby.

Quantifiable outcome

• Over 1 billion digital ad impressions delivered for clients
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hellogrit
• Facebookfacebook.com/GritCreative
• Instagraminstagram.com/HelloGrit
• Pinterestpinterest.com/gritcreative
• LinkedInlinkedin.com/company/grit-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grit Creative