What NOVI Hogeschool does

NOVI Hogeschool is a private Dutch higher professional education institution (HBO) headquartered in Utrecht that specializes in ICT education for working professionals, career switchers, and career starters. Its portfolio spans four accredited part-time HBO bachelor degree programs (Bedrijfskundige Informatica, Software Development, Cyber Security, and Geo Business Intelligence), eight intensive bootcamps of roughly 6–20 weeks (Full Stack Developer, Ethical Hacker, Web Developer, Security Officer, Data Engineer, AI Developer, Junior Pentester, and Geo Data Engineer), and short targeted courses such as HTML & CSS, Introductie Hacking, and Werken met AI. Approximately 50% of its 3,000+ active students enter without prior IT experience, and students rate the school 8/10 overall and the support function 9.03/10, with an average 6-month exemption granted toward HBO degrees.

The institution delivers all instruction through its EdHub online learning platform, supported by a proprietary Buku knowledge management system and a custom-built cybersecurity gameboard used to run real-time DDoS simulation exercises in partnership with Dutch government bodies (Belastingdienst, Logius, Rijkswaterstaat, Kadaster). Course content can be financed through the Leven Lang Leren Krediet (life-long learning credit), subsidies, or installments, and NOVI holds the NRTO Kwaliteitskeurmerk quality seal continuously since 2016.

NOVI operates primarily as a self-serve online platform (inschrijven.novi.nl) for individual learners, complemented by a zakelijk (B2B) division that sells customized in-company training to corporate clients, and by referral partnerships with UWV for subsidized job-seeker retraining and with YoungCapital for IT talent pipeline development. Community channels (Hack The Box meet-ups, weekly Hack Friday sessions, study groups) support lead generation and retention. Leadership rests with co-General Directors Ron Weil and George Vlug, alongside Director Jan de Bruijn, following founder Kees Louwman's retirement in June 2021 after 21+ years.

Name

NOVI Hogeschool

Legal name

NOVI Hogeschool

Website

https://www.novi.nl/

Company type

Private

Founded year

1958

Operating status

Operating

Short description

NOVI Hogeschool is a private Dutch HBO institution headquartered in Utrecht that delivers accredited part-time ICT degrees, 20-week bootcamps, and short courses to 3,000+ active students — primarily career switchers and working professionals — entirely through its EdHub online learning platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hbo Degree Programs (Deeltijdopleidingen): NOVI offers accredited part-time hbo (higher professional education) degree programs in ICT disciplines (Bedrijfskundige Informatica, Software Development, Cyber Security, Geo Business Intelligence). Students pay tuition for these multi-year programs, which can be financed through the Leven Lang Leren Krediet (Life-Long Learning Credit), subsidies, or installment plans. Programs can be completed in an accelerated timeframe (averaging 2.5 years) through exemptions.
2. ICT Bootcamps: Short-term intensive bootcamp programs (ranging from 6 to 20 weeks) that prepare students for their first IT job. These include Full Stack Developer, Ethical Hacker, Web Developer, Security Officer, Data Engineer, AI Developer, Junior Pentester, and Geo Data Engineer. Bootcamp fees are paid by the student or potentially subsidized through programs like UWV or Leven Lang Leren Krediet.
3. ICT Courses (Cursussen): Short, targeted courses covering specific skills such as HTML & CSS, Introductie Hacking, Werken met AI, and Security Fundamentals. These are standalone paid courses that serve as entry points or skill-upgrade offerings.
4. In-Company / Corporate Training: NOVI provides customized in-company training programs for businesses and organizations (zakelijk segment). These B2B engagements are sold to corporate clients who pay for group training of their employees.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

NOVI Hogeschool is a Dutch private higher professional education (Hbo) institution that delivers accredited part-time ICT degree programs, intensive bootcamps, and short courses primarily through its proprietary EdHub online learning platform. The institution targets career starters, career changers, and working professionals seeking to enter or advance in the ICT sector, and additionally provides customized in-company training programs for corporate clients through a dedicated zakelijk (business) division.

Product overview

NOVI Hogeschool is a Dutch higher vocational education institution (Hbo) specializing in ICT training for professionals. The institution offers a multi-tiered portfolio: four accredited Hbo bachelor degree programs (Bedrijfskundige Informatica, Software Development, Cyber Security, and Geo Business Intelligence), eight intensive bootcamps (Full Stack Developer, Ethical Hacker, Web Developer, Security Officer, Data Engineer, AI Developer, Junior Pentester, and Geo Data Engineer) designed to prepare students for their first IT job in 20 weeks, and four short courses (HTML & CSS, Introductie Hacking, and Werken met AI) for quick skill development. All programs are delivered through the EdHub online learning platform. The institution targets career starters, career switchers, and professionals seeking advancement, emphasizing practical, flexible learning with immediate career impact.

Differentiator

Problem solved

Functional benefit

Brands

• EdHub: Online learning platform used by NOVI for delivering educational content to students

Products and services

• Hbo Bedrijfskundige Informatica Accredited part-time Hbo bachelor degree program teaching how organizations function and how IT makes the difference; connects data to strategy and applies technology to make processes smarter. Targeted at professionals and career changers seeking an accredited Hbo qualification in business IT.
• Hbo Software Development Accredited part-time Hbo bachelor degree program teaching programming and software building; covers modern tools and techniques and trains students to think like a developer. Targeted at aspiring software developers and professionals seeking formal credentials.
• Hbo Cyber Security Accredited part-time Hbo bachelor degree program teaching how to think like a hacker and protect organizations against cybercrime; covers attacking and defending systems, mapping risks, and preventing incidents. Targeted at professionals pursuing cybersecurity careers.
• Hbo Geo Business Intelligence Accredited part-time Hbo bachelor degree program teaching how to transform location data into insights for policy, logistics, or marketing; covers visualizing, analyzing, and applying geographic data. Targeted at professionals working with spatial or geographic data.
• Full Stack Developer Bootcamp Intensive 20-week bootcamp teaching how to build complete web applications from design to database, covering frontend, backend, and integration. Targeted at career switchers with basic IT foundation seeking rapid entry into software development roles.
• Ethical Hacker Bootcamp Bootcamp teaching how to test and attack systems like a hacker from the defensive side; uses modern tools to detect digital vulnerabilities in software. Requires basic IT foundation. Targeted at aspiring ethical hackers and penetration testers.
• Web Developer Bootcamp Bootcamp teaching how to build websites and interfaces that work and impress; students code, test, and publish their own projects. Targeted at aspiring web developers and front-end practitioners.
• Security Officer Bootcamp Bootcamp teaching how to make processes, systems, and people work together securely; covers overview and policy management. Targeted at professionals pursuing security officer roles.
• Data Engineer Bootcamp Bootcamp teaching how to clean, structure, and translate datasets into valuable insights; data becomes a tool to make impact. Targeted at aspiring data engineers and analytics professionals.
• AI Developer Bootcamp Bootcamp teaching how to develop complete apps from design to implementation using AI tools; an AI-Driven Developer uses AI tools to develop applications efficiently. Targeted at developers and professionals integrating AI tooling into their workflow.
• Junior Pentester Bootcamp Bootcamp teaching how to identify, analyze, and report vulnerabilities in IT systems, networks, and web applications to better protect organizations against cyberattacks. Targeted at aspiring penetration testers.
• Geo Data Engineer Bootcamp Bootcamp focused on geographic data engineering and working with location-based data. Targeted at aspiring geo data engineers.
• Cursus HTML & CSS Short course teaching how to build a website from scratch, from code and structure to design. Targeted at beginners looking to acquire foundational web development skills.
• Cursus Introductie Hacking Course teaching how to recognize vulnerabilities and how hackers think; a safe introduction to the world of cybersecurity. Targeted at beginners exploring cybersecurity.
• Cursus Werken met AI Course teaching how to use AI tools like ChatGPT to work smarter and more efficiently; covers how AI works, writing effective prompts, and applying AI in practice, including without technical prior knowledge. Targeted at professionals and beginners wanting to apply AI in their workflow.
• Cursus Security Fundamentals Short course covering the fundamentals of cybersecurity. Targeted at beginners and professionals seeking foundational security knowledge.
• Incompany Onderwijs (Corporate Training) Customized corporate training programs for organizations, tailored to specific business needs and employee development. Delivered through NOVI's zakelijk (business) division with account managers engaging corporate clients directly. Targeted at Dutch organizations and government bodies seeking to upskill their workforce in ICT.

Quantifiable outcome

• 3,000+ active students enrolled across all programs
• +5 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Nederlandse Raad voor Training en Opleiding (NRTO)coreOthersNOVI Hogeschool is a member of the NRTO, the national industry association for private training providers and hogescholen in the Netherlands. As a member, NOVI adheres to the NRTO code of conduct, general terms for consumers and B2B clients, and undergoes periodic external quality audits. NOVI has held the NRTO quality mark since 2016.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ironhack: Ironhack operates coding and cybersecurity bootcamps across Europe, including an Amsterdam campus, with intensive 9-12 week programs that mirror NOVI's bootcamp format and target the same career-changer audience in the Netherlands.
• Le Wagon: Le Wagon is a coding bootcamp with an Amsterdam campus and a similar full-stack/data curriculum targeting career switchers; it competes head-on with NOVI's Full Stack Developer and Data Engineer bootcamps in the Dutch market.
• NCOI Groep: NCOI is one of the largest Dutch private higher-education groups, offering accredited Hbo and IT programs online and via part-time study — directly comparable to NOVI's part-time ICT degree and corporate training portfolio.
• LOI (Leidse Onderwijsinstellingen): LOI is a major Dutch distance-learning institution offering IT and ICT opleidingen via online delivery, overlapping NOVI's online Hbo ICT model and serving the same career-switcher and upskilling segments.
• Capabel Onderwijs: Capabel Onderwijs is a Dutch private education provider offering accredited ICT and IT training, with similar online and part-time delivery that overlaps NOVI's degree and bootcamp structure.

Emerging players

• Techionista: Techionista is a Dutch tech bootcamp focused on women entering IT, offering short-form programming and data training in the Netherlands — an emerging, niche competitor that overlaps with NOVI's career-switcher bootcamps.
• Bit Academy: Bit Academy is a Dutch IT training provider offering intensive programming and development bootcamps targeting career switchers in the Netherlands, comparable to NOVI's bootcamp catalog.
• Winc Academy: Winc Academy is a Dutch online IT training platform offering coding and tech courses, competing in the same online, career-switcher entry segment as NOVI's bootcamps and short courses.

Broad incumbents

• Hogeschool Utrecht (HU): HU is the public University of Applied Sciences located in NOVI's home city, offering Hbo ICT degrees — a broader public-sector incumbent that overlaps NOVI's degree programs but with a wider portfolio beyond ICT.
• Amsterdam University of Applied Sciences (HvA): HvA is a major Dutch public Hbo institution with IT and computer-science programs, representing a large public incumbent whose ICT degrees overlap with NOVI's part-time Hbo offerings in the same national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NOVIhogeschool
• Facebookfacebook.com/NOVIhogeschool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVI Hogeschool