Humour Me

Name

Humour Me

Legal name

Humour Me Private Limited

Website

https://humourme.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Creative agency services
• Brand campaign production
• Social media marketing
• Brand identity design
• Integrated marketing campaigns

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Fees: Humour Me operates as a creative agency billing clients for brand campaigns, films, social media content, and integrated marketing services. Revenue is generated through project-based fees and retainer arrangements with brand partners across various industries.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Humour Me is a creative agency that designs and produces brand campaigns, social media content, brand films, documentaries, music videos, 3D animation, and integrated marketing for consumer brands. Services span YouTube content strategy and SEO, brand positioning, identity and packaging design, reels and shorts, and multi-channel integrated marketing. The agency delivers these as project-based and retainer engagements for brands in e-commerce, edtech, automotive, healthcare, fintech, gaming, FMCG, streaming, and quick commerce.

Product overview

Humour Me is a creative agency that positions itself as 'creators not agents.' The company offers a portfolio of services including YouTube Content At Scale, Brand Campaigns, Social Media, Brand Positioning, Identity & Packaging, Reels & Shorts, and Integrated Marketing. Rather than a traditional product company with a unified platform, Humour Me operates as a project-based creative studio that delivers bespoke campaigns and branded content for client brands. The agency has developed numerous notable campaigns across various categories including brand films (Yahi Hai Humara Ad, Saadgi, Vardaan), social media campaigns (Swacchh Bhasha Abhiyaan), YouTube strategies (From Miles to Memories for Royal Enfield), documentaries (Grandmaster Series, Nanhee Roshni), event concepts (Takhte Dilli), and multi-channel integrated campaigns (Bullet Aashiqana, Jeet Ka Junoon for gaming brands). The agency works with brands across sectors including e-commerce (bigbasket, Dunzo), healthcare (Tata 1mg), automotive (Royal Enfield), gaming (Free Fire, Arctic Fox), streaming (Tata Play), and financial services (1 Finance).

Differentiator

Problem solved

Functional benefit

Products and services

• YouTube Content At Scale YouTube strategy and content optimization services to help brands maximize their channel performance and reach.
• Brand Campaigns Full-service brand campaign development and execution across multiple channels and platforms for consumer brands.
• Social Media Social media strategy, content creation, and management services for brand engagement across platforms.
• Brand Positioning Strategic brand positioning and identity development services for brands seeking market differentiation.
• Identity & Packaging Brand identity design and packaging solutions for product launches and rebranding exercises.
• Reels & Shorts Short-form video content creation services for Instagram Reels and YouTube Shorts.
• Integrated Marketing Coordinated multi-channel marketing campaigns integrating various digital and traditional touchpoints.

Quantifiable outcome

• Royal Enfield's YouTube average SEO rank increased from 32 to 85; annual impressions grew from 12M to 85M; 123K new subscribers added without new content production.
• +14 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Womb: Independent Indian creative and digital agency competing for the same idea-first, integrated brand engagements as Humour Me, with comparable boutique scale and a strong enterprise client book (Tata, Godrej, ITC).
• Taproot Dentsu: Long-standing leading independent Indian creative agency and frequent Cannes Lions contender. Highly comparable as a boutique full-service Indian shop competing for the same marquee brand campaigns (Tata, Airtel, Cadbury).
• Talented: Independent Indian creative agency explicitly cited alongside Humour Me as a 2026 Cannes Lions winner in its debut appearance. Direct comparable in size, independence, and integrated-creative model serving Indian enterprise brands.
• Creativeland Asia: Independent Indian creative agency with an integrated brand-campaign and content-led model — has worked with similar enterprise consumer brands and is a relevant scale comparable for Humour Me.
• Sideways Consulting: Boutique Indian creative agency with a similar idea-first, content-led approach; competes for the same mid-to-large enterprise brand campaigns and viral-content engagements.

Broad incumbents

• Ogilvy India: India's largest full-service creative network (WPP) — the dominant incumbent competing for the same enterprise brand mandates (Tata, Unilever, P&G) that Humour Me serves, but at materially larger scale.
• MullenLowe Lintas Group: Major Indian full-service creative network (IPG) competing across consumer-brand, digital, and experiential mandates; comparable in service breadth but far larger in headcount and revenue.
• DDB Mudra Group: Large Indian creative and digital network (Omnicom/DDB) operating across brand campaigns, digital, and experiential — directly overlaps with Humour Me's integrated service portfolio at a larger scale.
• McCann Worldgroup India: Major global network agency in India competing for the same integrated campaign budgets across FMCG, healthcare, and tech clients; provides a useful benchmark on enterprise-level scale.
• Leo Burnett India: Major Indian creative network (Publicis) competing for the same integrated, idea-first enterprise brand engagements — useful incumbent benchmark on scale and incumbency advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/HumourMe
• LinkedInlinkedin.com/company/humourme/?originalSubdomain=in
• Instagraminstagram.com/humour_me_official/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humour Me