Reis Advogados

What Reis Advogados does

Reis Advogados is a privately held, family-owned Brazilian law firm founded in 1967 in São Paulo by Dr. Morival Reis, now headquartered in Uberlândia, Minas Gerais, under the leadership of his son Dr. Marcus Reis (CEO). The firm provides comprehensive legal services across ten practice areas including agribusiness, credit recovery, corporate/M&A, tax, labor, environmental, compliance/LGPD, real estate, contractual, and judicial recovery, with a primary client base of financial institutions, agribusiness companies, trading companies, and large corporations throughout Brazil. Its core differentiator is the proprietary 'Recupera Reis' digital credit recovery system, which applies AI and analytics to portfolio analysis, debtor location, and asset tracking for both judicial and extrajudicial debt collection on behalf of financial institutions.

The firm operates a professional services revenue model combining traditional hourly and project-based legal fees with transaction-fee-based credit recovery services, with custom pricing negotiated under multi-year contracts on a quote basis. Beyond legal services, Reis Advogados has extended its brand into adjacent content and education offerings including the Digital Library (Biblioteca Digital), authored publications such as 'Manual Jurídico da CPR' and 'Crédito Rural 3ª Edição' by Dr. Marcus Reis, and the Reis Academy educational platform launched in 2021. Distribution is conducted entirely through direct B2B sales and client relationships with no intermediary channels, supported by an active digital marketing footprint across LinkedIn, Instagram, Facebook, YouTube, and email newsletters.

The firm's competitive moat rests on 50+ years of brand reputation, leadership recognition (Dr. Marcus Reis was named Brazil's most admired agrarian lawyer by Análise Advocacia 2020), and specialized expertise in rural credit instruments (CPR, CCB, CRA). Strategic technology and infrastructure partnerships include Microsoft Azure and KingHost for LGPD-compliant data hosting, and Treasy for internal financial planning. Reis Advogados is privately held by the Reis family with no external investors, parent company, or public listing.

Name

Reis Advogados

Legal name

Reis Advogados

Website

https://reisadvogados.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Reis Advogados is a privately held Brazilian law firm founded in 1967, headquartered in Uberlândia, that provides comprehensive legal services across ten practice areas including agribusiness, credit recovery, corporate/M&A, tax, and labor law to financial institutions, agribusiness companies, trading firms, and large corporations throughout Brazil.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Repossession Services (561491)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Debt Recovery & Asset Recovery (Repossession Coordination, Collateral Recovery) (BPAAAEAE)

Keywords

• Legal advisory services
• Agribusiness law
• Credit recovery services
• Judicial recovery
• Corporate legal services

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Legal Services - Hourly/Project Fees: Traditional legal service fees charged to corporate clients and financial institutions for ongoing legal counsel, litigation, and specialized legal services in areas such as agribusiness, credit recovery, corporate law, tax law, and labor law.
2. Credit Recovery Services: Collection and recovery services for financial institutions and companies, potentially including success-based fees tied to recovered amounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Reis Advogados is a full-service Brazilian law firm providing corporate legal counsel, credit recovery, agribusiness law, compliance/LGPD, M&A, tax, labor, environmental, real estate, and judicial recovery services to companies and financial institutions. The firm operates a proprietary 'Recupera Reis' digital system that uses artificial intelligence and analytics to support judicial and extrajudicial debt collection. It also runs the 'Reis Academy' educational platform offering specialized law courses.

Product overview

Reis Advogados is a full-service Brazilian law firm founded in 1967, offering a comprehensive portfolio of legal solutions for businesses and financial institutions. The firm operates as a unified platform combining legal advisory services across 10 practice areas (Agronegócio, Ambiental, Compliance e LGPD, Contratual, Recuperação de Crédito, Societário e M&A, Trabalhista, Tributário, Administração e Recuperação Judicial, Imobiliário) with complementary educational and knowledge resources. Key offerings include the proprietary 'Recupera Reis' digital credit recovery system leveraging AI and analytics; the 'Reis Academy' educational platform for legal specialization; and the 'Biblioteca Digital' content library featuring publications like the 'Manual Jurídico da CPR' and 'Crédito Rural' book authored by Dr. Marcus Reis. The firm serves clients nationwide from its Uberlândia headquarters with a focus on performance and quality outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Recuperação de Crédito (Credit Recovery) Complete judicial and extrajudicial credit recovery support with digital collection strategies, guarantee validation, and advanced technology tools, provided to financial institutions, trading companies, and corporate clients.
• Legal Services - Agronegócio (Agribusiness) Legal advisory for agribusiness operations including structuring of CPR, CPRF, CCB, CIR, CCR, CDA/WA, CDCA, LCA, and CRA instruments, plus land transactions and environmental licensing.
• Legal Services - Compliance e LGPD Compliance program implementation, internal investigations, whistleblower channels, LGPD adequacy services, and DPO function performance for corporate clients.
• Legal Services - Societário e M&A Corporate legal services including company formation, joint ventures, mergers and acquisitions, due diligence, and corporate governance.
• Recupera Reis System Exclusive proprietary digital system for credit recovery operations, utilizing artificial intelligence, analytics, portfolio analysis, debtor location, and asset tracking for judicial and extrajudicial debt collection.
• Reis Academy Educational platform offering specialized law courses for legal professionals to develop expertise across various practice areas such as agribusiness, credit recovery, and corporate law.

Quantifiable outcome

• 50+ years of continuous operation and client service
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Nagro Crédito AgrocoreStrategic or Co-development PartnerDr. Marcus Reis is a partner in Nagro Crédito Agro, a company focused on agricultural credit, demonstrating strategic alignment between his legal practice and the agribusiness credit sector.
• KingHostminorOthersData hosting and backup services provider. KingHost provides datacenter services and is stated to be compliant with LGPD regulations.
• Microsoft AzureminorOthersCloud infrastructure provider for data backup and security services. Azure is stated to be compliant with LGPD regulations.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• TozziniFreire Advogados: Top-tier Brazilian full-service firm with strong banking, finance, agribusiness, and compliance practices — relevant incumbent peer competing for the same institutional and corporate mandates.
• Demarest Advogados: Large full-service Brazilian firm with active agribusiness, M&A, compliance, and credit recovery practices targeting enterprise and financial-institution clients — overlaps Reis's customer base and service catalog.
• Pinheiro Neto Advogados: Premier Brazilian full-service firm with established banking, capital markets, and corporate practices — competes for the same financial-institution and corporate clients Reis Advogados serves, but at significantly larger scale.
• Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados: One of the largest full-service Brazilian law firms with national coverage across corporate, M&A, banking, tax, and agribusiness — directly comparable practice mix to Reis Advogados but at materially greater scale and with deeper institutional clients.

Direct peers

• Cescon, Barrieu, Flesch & Barreto Advogados: Brazilian full-service firm with active banking, corporate restructuring, M&A, and agribusiness practices — comparable to Reis Advogados in client type (financial institutions, corporates) and breadth of service.
• Veirano Advogados: Brazilian full-service firm with a strong agribusiness, banking, credit recovery, and corporate/M&A practice — the closest mid-to-large scale comparable to Reis Advogados across practice mix and Brazilian enterprise client base.
• Lobo de Rizzo Advogados: Brazilian full-service firm with deep banking, credit recovery, and corporate restructuring practices — comparable to Reis Advogados in the credit recovery and financial institution client segments.
• Rolim, Goulart, Cardoso Advogados: Brazilian full-service firm active in banking, agribusiness, M&A, and litigation — comparable mid-to-large full-service peer serving financial institutions and corporate clients nationally.
• Machado, Meyer, Sendacz e Opice Advogados: Brazilian full-service firm focused on banking, finance, corporate, and agribusiness — direct peer in serving financial institutions and commodity trading clients that drive Reis's credit recovery book.
• Stocche Forbes Advogados: Brazilian full-service firm with strong banking, capital markets, agribusiness, and credit/recovery practices — comparable in mid-to-large full-service model targeting financial institutions and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTbs3ldG-NQNFFGP9bOh26Q
• Facebookfacebook.com/reisadvassociados
• LinkedInlinkedin.com/company/reisadvogados
• Instagraminstagram.com/reisadvogados

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reis Advogados