Hufeland Klinik

What Hufeland Klinik does

Hufeland Klinik is a privately held German medical clinic founded in 1985 by Dr. med. Wolfgang Wöppel, located in the spa town of Bad Mergentheim, Baden-Württemberg. The clinic operates 40 inpatient beds and serves approximately 11–50 employees, functioning as an internally (internal medicine) managed Privatklinik that combines conventional medical diagnostics—including EKG and ultrasound—with naturopathic and immunobiological therapies. The core technology platform consists of three medically supervised fasting protocols: Buchinger Heilfasten (therapeutic fasting with 200–300 kcal/day juices and broths), Basenfasten nach der original Wacker Methode (alkaline fasting, in which the clinic is the first in Germany to integrate the original Wacker approach), and Scheinfasten (a Fasting Mimicking Diet with defined low-calorie, low-protein plant-based meals). Supporting services include individualized therapy for chronic diseases, oncology support, and post-Covid syndrome; prevention programs covering longevity, stress/burnout, menopause, and metabolic prevention; life and business coaching (including RESET and Woman in Change); and a private outpatient clinic for integrative medicine consultations.

The business model is direct-to-consumer, with revenue generated from multi-day inpatient stays (typically 7, 10, or 14 nights), outpatient/ambulatory program participation, prevention packages, coaching engagements, and private outpatient consultations. Pricing is quote-based and not publicly disclosed, with periodic promotional discounts such as a 10% summer discount on 10- and 14-day Premium packages. Customer acquisition runs through the bilingual (German/English) website at hufeland.com, phone inquiries, online inquiry forms, content marketing, email newsletters via Rapidmail, and a presence on Facebook, Instagram, and LinkedIn supplemented by Google Ads. Customer segments include individuals with chronic health conditions, health-conscious prevention seekers, clients seeking mental health and life coaching, and private medical patients. Certifications include ISO 9001 and the quality seal of the Deutsche Gesellschaft für Medizinische Rehabilitation (DGM). The associated Hufeland Akademie Bad Mergentheim e.V. is a separate nonprofit supporting research and continuing education in holistic immunobiological cancer therapy. No external institutional funding, no parent company, and no disclosed financials are present in the data.

Name

Hufeland Klinik

Legal name

Hufeland Klinik für ganzheitliche immunbiologische Therapie GmbH & Co. KG

Website

https://hufeland.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Hufeland Klinik is a private German medical clinic in Bad Mergentheim, founded in 1985, operating 40 beds and combining internal medicine with naturopathic and immunobiological therapies. It serves individual patients with medically supervised fasting programs (Buchinger, Basenfasten, Scheinfasten), chronic disease therapy, prevention, and coaching.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Mergentheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Inpatient Clinic Stays: The clinic generates revenue through overnight accommodation and treatment programs for patients staying at the facility. The clinic has 40 beds and offers various program durations (7, 10, 14 nights) for fasting, prevention, and therapy programs.
2. Outpatient/Ambulatory Programs: Fasting and therapy programs are also available on an outpatient basis where patients attend daily activities without overnight stays.
3. Prevention Programs: Individualized prevention programs addressing longevity, stress management, menopause, and short-term prevention packages.
4. Coaching Services: Life and business coaching services including Reset, Woman in Change, and Erbe verpflichtet programs.
5. Private Outpatient Clinic: Integrative medicine consultations combining conventional and complementary approaches with detailed anamnesis, diagnostics, and individualized therapy plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hufeland Klinik operates a 40-bed private clinic in Bad Mergentheim, Germany, delivering medically supervised therapeutic fasting programs (Buchinger Heilfasten, Basenfasten nach Wacker, Scheinfasten), integrative therapy for chronic diseases and oncology, individualized prevention programs (longevity, stress, menopause, metabolic), life and business coaching, and a private outpatient clinic combining conventional and complementary medicine. Programs are offered as 7-, 10-, and 14-night inpatient stays or on an outpatient basis.

Product overview

Hufeland Klinik is a privately-run medical clinic specializing in holistic medicine and prevention. The core offering centers on three distinct fasting programs: Buchinger Heilfasten (medically supervised therapeutic fasting), Basenfasten (alkaline fasting using the original Wacker Method), and Scheinfasten (Fasting Mimicking Diet). These fasting programs are offered as standalone individual packages or combined with complementary activities such as Yoga, Pilates, Hiking, and Golf. Supporting services include Individual Therapy (for oncology, chronic diseases, Post Covid), Individual Prevention programs (Longevity, Stress Management, Menopause), Coaching (personal transformation), and a Private Outpatient Clinic for integrative medicine consultations. The clinic operates with 40 beds and has over 35 years of experience, combining conventional medicine with naturopathic approaches.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Kostbar: On-site restaurant serving plant-based Mediterranean cuisine, alkaline nutrition, and whole foods.
• Hufeland Akademie Bad Mergentheim e.V.

Products and services

• Buchinger Heilfasten (Therapeutic Fasting) Medically supervised therapeutic fasting program based on Dr. Otto Buchinger's method, activating the body's self-cleansing and regeneration processes through food abstinence with daily intake of 200–300 kcal via fasting juices and vegetable broth. Offered as 7-, 10-, and 14-night inpatient or outpatient programs for individual patients.
• Basenfasten (Alkaline Fasting) Alkaline fasting program based on the original Wacker Method, focusing on reducing acid-forming foods to restore acid-base balance through plant-based meals centered on vegetables. Hufeland Klinik is the first clinic in Germany to integrate this method into its holistic therapy concept.
• Scheinfasten (Fasting Mimicking Diet) Scientifically developed nutrition concept that activates central metabolic processes of classical fasting through defined, low-calorie, low-protein, plant-based food intake. Includes a 5-day core fasting-mimicking phase without complete food abstinence.
• Individuelle Therapie (Individual Therapy) Comprehensive individualized therapy programs for patients with chronic diseases, oncology conditions, and post-Covid syndrome. Combines conventional medicine with holistic approaches including nutrition, mental health, and lifestyle modifications, delivered with internal medicine oversight and diagnostic capabilities.
• Individuelle Prävention (Individual Prevention) Personalized prevention programs covering Longevity, Stress/Burnout Prevention, Menopause Support, and Metabolic Prevention (including a 10-day program for insulin resistance and Type 2 diabetes prevention). Focuses on proactive health strategies tailored to individual needs.
• Coaching Life and business coaching programs including RESET (one-week clarity program combining coaching, medical assessment and supervised fasting), Woman in Change, and Erbe verpflichtet (family business succession). Addresses personal transformation, energy management, and life direction for individual clients.
• Privatärztliche Ambulanz (Private Outpatient Clinic) Integrative medicine outpatient clinic combining conventional medicine with proven complementary procedures. Offers comprehensive 45-minute anamnesis, targeted diagnostics including EKG and ultrasound, and individualized therapy plans for private patients.
• Hufeland Akademie (Academy) Associated research and continuing education association supporting holistic and immunobiological cancer therapy. Focuses on advancing natural defense forces and self-healing capabilities through research, scientific conferences, and professional training.

Quantifiable outcome

• World Health Organization projects 70% increase in cancer cases by 2030 - highlighting the importance of preventive approaches like those offered at the clinic

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Bad Mergentheim Spa TownminorStrategic or Co-development PartnerInformal partnership with the spa town of Bad Mergentheim. The clinic is located within the spa district (Kurareal) with walking distance to the city center, spa park, thermal baths (Therme), and outdoor pool. The clinic is listed on the town's promotional materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VivaMayr: Austrian luxury clinic chain specializing in Modern Mayr Medicine, a detoxification/digestive-focused protocol that overlaps with Hufeland's fasting and metabolic prevention offerings. Direct competitor in the German-speaking premium wellness market.
• Klinik St. Georg: German holistic medical clinic in Bad Aibling combining conventional medicine with naturopathy, homeopathy, and integrative oncology. Closely comparable to Hufeland's integrative medicine approach for chronic disease and oncology support.
• Lanserhof: Premium medical wellness resort group with locations in Austria, Germany, and the UK, combining naturopathy, fasting, and modern diagnostics. Closely comparable to Hufeland's integrative medicine + prevention concept at the high end of the market.
• Paracelsus Klinik: Swiss clinic practicing biological and complementary medicine with focus on chronic disease, oncology support, and detox. Comparable to Hufeland in combining conventional diagnostics with holistic/immunobiological therapy approaches.
• Buchinger Wilhelmi: Family-owned fasting clinic founded in 1953 with locations in Überlingen, Germany and Marbella, Spain. Directly comparable to Hufeland as a medically supervised therapeutic fasting clinic combining Buchinger Heilfasten with integrative medicine.

Broad incumbents

• Palazzo Fiuggi: Italian luxury medical wellness retreat offering medically supervised programs focused on longevity, weight management, and detox. Comparable to Hufeland's premium positioning and preventive medicine offering.
• Chenot Palace Weggis: Swiss luxury medical spa offering the Chenot Method combining detox, fasting, and advanced diagnostics. Overlaps with Hufeland's preventive and detox focus but operates at much larger scale and higher price point.
• SHA Wellness Clinic: Spanish luxury medical wellness clinic integrating macrobiotic nutrition, preventive medicine, and integrative therapies. Comparable to Hufeland's concept but at significantly larger scale with a global medical tourism focus.
• Kliniken Essen-Mitte: Larger German hospital system with a dedicated department for integrative oncology and naturopathic treatment. Comparable to Hufeland's oncology support offering but at broader hospital scale rather than boutique clinic scale.

Regional players

• Habichtswald-Klinik: German clinic focused on naturopathy, complementary medicine, and chronic disease treatment. Comparable concept to Hufeland but serves a different regional catchment in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hufeland.klinik
• LinkedInde.linkedin.com/company/hufeland-klinik
• Instagraminstagram.com/hufelandklinik
• Xx.com/hufeland_klinik

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hufeland Klinik