What Sarajevo Osiguranje does

Sarajevo Osiguranje (legal name SARAJEVO-OSIGURANJE d.d. Sarajevo) is the oldest domestic insurance company in Bosnia and Herzegovina, founded in 1947 and headquartered at Maršala Tita 29, Sarajevo. The company operates as a private joint-stock company with mixed ownership including the Government of the Federation of BiH as a significant shareholder, and employs between 251 and 500 people. It distributes both life and non-life insurance products across BiH, holding an estimated ~13% national market share and approximately 18% share in the Federation of BiH, making it the country's largest insurer.

Its core products are organized into life insurance (Životno štedno osiguranje, Mješovito štedno/životno osiguranje with accident coverage, Moj SEF savings insurance, and the Pčelica children's education savings product) and non-life insurance (mandatory motor liability / AO, full and partial kasko auto, property insurance across Normal/Extra/Deluxe tiers, travel health, accident, transport, glass breakage, road assistance / SO Asistencija, and bonus protection / Bonus Extra). Corporate insurance solutions and digital services (e-Uplata online portal, iOS/Android mobile apps, and informative premium calculators for Pčelica and property insurance) round out the offering.

The business model is built on recurring insurance premiums from individual consumers, families, SMEs, and corporate clients, with pricing tiered by product, coverage scope, and risk profile (e.g., property premiums priced per m², Pčelica at a 3,000 KM minimum insured sum with monthly/quarterly/semi-annual/annual billing, travel health at a 20% online discount). Distribution runs through a hybrid of company-owned branches (poslovnice), authorized agency representatives (agencije za zastupanje), the e-Uplata self-serve portal, and mobile applications, supported by participation in regional trade fairs (e.g., 19th Economy Fair in Tešanj 2025) and event sponsorships (POLICIJADA 2026). Adjacent revenue is generated via sister company OSING's technical vehicle inspections and rental income from an owned commercial building in Sarajevo leased to Intesa Sanpaolo Banka.

Name

Sarajevo Osiguranje

Legal name

SARAJEVO-OSIGURANJE d.d. Sarajevo

Website

https://sarajevoosiguranje.ba

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Sarajevo Osiguranje is Bosnia and Herzegovina's oldest and largest domestic insurance company, offering life, non-life, and corporate insurance products to consumers, SMEs, and enterprises across BiH through branches, agencies, and digital channels.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)

akta.pro primary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), Whole Life Insurance (FSAIABAA), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Life insurance
• Motor vehicle insurance
• Property insurance
• Travel health insurance
• Corporate insurance

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Premiums (Non-life): Revenue from non-life insurance products including mandatory motor vehicle liability (AO), kasko auto, property, travel health, accident, and transport insurance. Premium income for H1 2025 reached nearly 45 million KM with 10.9% growth year-over-year.
2. Insurance Premiums (Life): Revenue from life and savings life insurance products including mixed life/savings insurance, children's savings policies (Pčelica, Moj SEF), and term life coverage.
3. Real Estate Rental Income: Sarajevo Osiguranje generates additional income from leasing its owned business building located at Čobanija in Sarajevo (1,521.24 m², fully renovated in 2019), which is currently occupied by Intesa Sanpaolo Banka as tenant.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sarajevo Osiguranje underwrites and sells life insurance (savings/life, mixed life-savings with accident cover, Moj SEF savings, Pčelica children's savings) and non-life insurance (mandatory and kasko motor vehicle, property, travel health, accident, transport) for individuals and corporate clients in Bosnia and Herzegovina. It also provides corporate/fleet insurance solutions, road assistance, and online self-service tools. Revenue is generated primarily from insurance premiums, with ancillary rental income from an owned commercial building.

Product overview

Sarajevo Osiguranje is the largest insurance company in Bosnia and Herzegovina, offering a comprehensive portfolio of insurance products under two main categories: Life Insurance (Životna osiguranja) and Non-Life Insurance (Neživotna osiguranja). Life insurance products include Životno štedno osiguranje, Mješovito štedno/životno osiguranje sa pokrićem nezgode, Moj SEF štedno osiguranje, and Pčelica (children's education savings). Non-life insurance encompasses mandatory motor vehicle insurance (obavezno osiguranje motornih vozila), comprehensive casco insurance (kasko osiguranje), property insurance (osiguranje imovine), travel health insurance (putničko zdravstveno osiguranje), accident insurance (osiguranje nezgode), and transport insurance (osiguranje transporta). The company also provides specialized auto packages combining liability, accident, glass, road assistance, and bonus protection options. Corporate insurance solutions are available for businesses. Digital services include e-Uplata online payment platform, mobile applications for iOS and Android, and informative calculator tools. The company operates through a network of branches and agency partnerships across Bosnia and Herzegovina, with a 75+ year history and over 100,000 satisfied clients.

Differentiator

Problem solved

Functional benefit

Brands

• Pčelica: Children's savings and insurance product that follows the child's growth, providing protection and savings for future education and life plans.
• Moj SEF

Products and services

• Životno štedno osiguranje (Life Savings Insurance) Long-term savings and life insurance product providing financial security for policyholders and their families through carefully designed savings and protection programs. Aimed at individual consumers seeking stable long-term financial planning.
• Mješovito štedno/životno osiguranje sa pokrićem nezgode (Mixed Savings/Life with Accident Cover) Combined savings and life insurance product with integrated accident coverage, offering dual protection (life + accident) plus savings benefits. Targeted at individual consumers seeking combined protection and savings.
• Moj SEF štedno osiguranje (Moj SEF Savings Insurance) Individual savings insurance product providing flexible long-term savings with life protection benefits. Aimed at consumers seeking flexible, long-horizon personal savings with embedded life cover.
• Pčelica (Children's Savings and Insurance) Children's insurance product that follows the child's growth, providing protection and savings opportunities for future education and life plans. Entry age 0–14; payment frequency options monthly, quarterly, semi-annual, annual; accident add-on packages Basic (60 KM) or Additional (108 KM); minimum insured sum 3,000 KM.
• Obavezno osiguranje motornih vozila (Mandatory Motor Vehicle Liability Insurance) Mandatory motor vehicle insurance covering owner's liability for damage caused to third parties, required for vehicle registration in BiH. Aimed at individual motorists and corporate fleet owners for regulatory compliance.
• Kasko osiguranje motornih vozila (Comprehensive Motor Vehicle Insurance) Comprehensive motor vehicle insurance covering damage to or destruction of the insured vehicle, including tools, accessories, and spare parts. Targeted at vehicle owners seeking broader-than-mandatory protection.
• Osiguranje imovine (Property Insurance) Property insurance providing reliable protection for homes, apartments, and business premises from unforeseen risks. Premiums are calculated per m² with coverage types for permanently inhabited or vacation properties; tiered Normal, Extra, and Deluxe packages with separate insured sums for structure and contents.
• Putničko zdravstveno osiguranje (Travel Health Insurance) Travel health insurance providing coverage for immediate medical assistance due to sudden illness or accident while abroad. Available online via the e-Uplata portal with a 20% online purchase discount and annual policies for frequent travelers.
• Osiguranje nezgode (Accident Insurance) Accident insurance covering injuries and related consequences for policyholders. Targeted at individual consumers and corporate clients seeking protection against accidental injury.
• Osiguranje transporta (Transport Insurance) Transport insurance covering goods and cargo during transportation against various risks. Targeted at shippers, logistics providers, importers/exporters, and corporate fleet operators.
• Korporativna osiguranja (Corporate Insurance Solutions) Business insurance solutions protecting corporate operations from key risks, enabling uninterrupted work without delays and uncertainty. Targeted at companies, institutions, and entrepreneurs seeking comprehensive risk management.

Quantifiable outcome

• Premium income of nearly 45 million KM in H1 2025, up 10.9% year-over-year
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Udruženje Mreža policijskih službenika u Bosni i HercegoviniminorGTM or Marketing Partner · 1 January 2026Sarajevo Osiguranje was a proud partner of POLICIJADA 2026, the International Conference of Police Unions and Sports Games organized by the Association of Police Officers Network in BiH. The company received a certificate of appreciation for supporting the event, which promotes cooperation, professionalism, exchange of experiences, and shared values contributing to strengthening safety and social development.
• Sajam privrede u TešnjuminorGTM or Marketing Partner · 1 September 2025Sarajevo Osiguranje was a participant at the 19th Sajam privrede (Economy Fair) in Tešanj, held from September 24-27, 2025, one of the most important business events in BiH that brings together leading companies, institutions, and entrepreneurs from across the country and the region.
• OSINGcoreStrategic or Co-development PartnerOSING is a sister company of Sarajevo Osiguranje that operates technical inspection stations for vehicles. In H1 2025, OSING performed over 26,000 technical inspections, representing 7% growth compared to the same period the prior year. The partnership extends Sarajevo Osiguranje's customer service footprint beyond pure insurance into vehicle safety and inspection services, creating a complementary ecosystem for automotive customers.
• Pika KarticaminorGTM or Marketing PartnerPikaKartica and Sarajevo Osiguranje signed a cooperation agreement, officially establishing a new partnership between the two companies. The collaboration aims to provide additional benefits for PikaKartica loyalty program members and Sarajevo Osiguranje service users in the form of reward points on insurance products.
• CentrotranscoreStrategic or Co-development PartnerLong-standing and successful cooperation between Sarajevo Osiguranje and Centrotrans (public transportation company), based on trust, shared values, and continuous care for passenger and traffic safety. Sarajevo Osiguranje presented commemorative prizes to Centrotrans drivers on International Drivers' Day. The partnership exemplifies corporate insurance coverage for fleet operations and transportation businesses.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Euroherc osiguranje: One of the largest BiH insurance carriers offering motor, property, and life insurance, competing directly with Sarajevo Osiguranje for leadership in the Bosnian insurance market.
• Adriatic osiguranje: Direct domestic competitor in the BiH insurance market offering similar life and non-life insurance products, competing head-to-head for market share with Sarajevo Osiguranje in Bosnia and Herzegovina.
• ASA osiguranje: Direct domestic BiH insurance competitor providing comparable life and non-life insurance products, targeting the same individual and corporate customer segments as Sarajevo Osiguranje within Bosnia and Herzegovina.

Regional players

• DDOR osiguranje: Serbian insurance company with comparable life and non-life product offerings. Operates in the broader Western Balkans market, relevant as a regional peer in SEE competitive dynamics.
• Croatia osiguranje: Croatian state-linked insurance leader and dominant Croatian market player with historical ties to BiH. Comparable in scale and product mix, operating primarily in Croatia but with regional ambitions.

Broad incumbents

• Grawe osiguranje: Austrian insurance group with BiH operations, particularly strong in life insurance and savings products. Direct overlap with Sarajevo Osiguranje's life savings portfolio (Pčelica, Moj SEF).
• Vienna Insurance Group (VIG): Major Austrian insurance conglomerate operating across CEE/SEE including BiH through subsidiaries. Indirect parent-level competitor with vastly larger capital base, relevant for reinsurance and competitive benchmarking.
• Generali osiguranje: Italian-headquartered global insurance group with BiH operations offering life and non-life insurance. Competes in similar customer segments with international backing and broader product capabilities.
• Triglav osiguranje: Slovenian insurance group operating across SEE including BiH, offering comparable life, motor, and property insurance products with regional scale advantages over domestic-only carriers.
• UNIQA osiguranje: Austrian-headquartered international insurance group with significant BiH operations, offering a broad portfolio of life and non-life products. Competes with Sarajevo Osiguranje with stronger capital backing and reinsurance capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sarajevoosiguranje
• Instagraminstagram.com/sarajevoosiguranje
• Xx.com/SarajevoOsig
• LinkedInlinkedin.com/company/sarajevo-osiguranje-d-d-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarajevo Osiguranje