What Hunter Nation does

Hunter Nation is a 501(c)(4) non-profit grassroots advocacy organization founded in 2018 and headquartered in Mission, Kansas, that mobilizes American hunters as a political and cultural bloc to protect hunting heritage, Second Amendment rights, and wildlife management authority. The organization operates a dual-entity structure consisting of Hunter Nation, Inc. (501(c)(4), EIN 82-4684198) for direct political advocacy and Hunter Nation Foundation, Inc. (501(c)(3), EIN 85-0711935) for tax-deductible educational activities. It is led by Founder and President Keith Mark (with Don Peay as co-founder) and maintains nine state chapters — Alabama, Arizona, Georgia, Kansas, Kentucky, Louisiana, Pennsylvania, Utah, and Wisconsin — each staffed by a dedicated state director, with several states supported by advisor committees. The organization claims a national reach of 12M+ hunters and reports mobilizing 2.35M hunters across 2024 battleground states, 521,000 in Wisconsin alone, and 250,000 in Louisiana, with low-propensity turnout exceeding presidential victory margins in five states per its own reporting.

The core product is a tiered annual membership ($30 Base, $60 Patriot, $100 Sportsmen, $177.60 Hunter Pride 365) bundled with sweepstakes entries into the Dream Hunt Sweepstakes (Yukon Moose, Western Elk, 150-class Whitetail hunts) and Ultimate Hunting Truck Sweepstakes (Chevy Silverado Trail Boss), along with branded merchandise and member discounts including a GM Supplier Pricing program advertised at $2,000-$5,000 vehicle savings. Underlying infrastructure comprises a Virtual Campfire Program of digital webinars, original podcast production (Right On The Mark, The Nightly Nuge hosted by Ted Nugent, Tales from Wheat Creek), email and SMS advocacy campaigns, a Litigation Program for legal challenges to anti-hunting regulation, and a Hunt The Vote voter mobilization program. Adjacent programs include The Hunting Guide resource and a Delist the Gray Wolf coalition campaign.

Revenue is generated through four streams: annual membership subscriptions, tax-deductible donations to the 501(c)(3) Foundation, merchandise sales through an online shop, and sweepstakes entry fees priced $35-$200. Distribution is direct-to-consumer via hunternation.org with state-specific landing pages, supplemented by event-based recruitment at expos (Western Hunting & Conservation Expo, Great American Outdoor Show) and town halls, with celebrity amplification from Ted Nugent and Donald Trump Jr. The organization's strategic positioning is single-issue political advocacy on hunting rights, deliberately distinct from broader conservation NGOs such as Ducks Unlimited or the National Wildlife Federation, with a measurable track record of state and federal legislative outcomes including H.R. 845 (Pet and Livestock Protection Act of 2025), Pennsylvania Sunday Hunting restoration, and Louisiana HCR4.

Name

Hunter Nation

Legal name

Hunter Nation, Inc.

Website

https://hunternation.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hunter Nation is a 501(c)(4) nonprofit founded in 2018 that mobilizes American hunters as a voting bloc through tiered memberships, sweepstakes, and nine state chapters to defend hunting heritage and wildlife management authority.

Ownership category

akta.pro rank

Product category

Hunting Advocacy Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Hunting advocacy
• Hunter mobilization
• Wildlife policy
• Conservation nonprofit
• Outdoor recreation

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership subscriptions at four tiers ranging from $30 (Base) to $177.60 (Hunter Pride 365). Members receive sweepstakes entries, merchandise, and exclusive discounts including GM supplier pricing programs.
2. Donations: Tax-deductible contributions to Hunter Nation Foundation, Inc. (501c3) supporting education, outreach, and hunter activation nationwide.
3. Merchandise Sales: Gear and apparel sold through online shop including apparel, accessories, and branded merchandise.
4. Sweepstakes Entries: Dream Hunt Sweepstakes and Ultimate Hunting Truck giveaways generate revenue through entry ticket sales at $35-$200 price points with bonus entries for members.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Hunter Nation is a grassroots nonprofit advocacy organization that mobilizes American hunters as a unified political bloc to defend hunting heritage, Second Amendment rights, and science-based wildlife management. It sells tiered annual memberships ($30–$177.60), runs the Dream Hunt and Ultimate Hunting Truck sweepstakes, and channels revenue into state-level lobbying, voter mobilization, litigation, and federal policy campaigns such as the Delist the Gray Wolf Coalition.

Product overview

Hunter Nation is a grassroots hunting advocacy nonprofit organization structured around membership-based programs and advocacy initiatives. The organization operates a tiered membership system (Base, Patriot, Sportsmen, and Hunter Pride 365) offering sweepstakes entries, gear, and discounts as benefits. Core advocacy programs include the Virtual Campfire Program for digital education, a Litigation Program for legal defense of hunting rights, The Hunting Guide resource, and the Hunt The Vote voter mobilization initiative. The organization also runs high-profile sweepstakes including Dream Hunt prizes (Yukon Moose, Western Elk, Whitetail hunts) and the Ultimate Hunting Truck giveaway. A major current campaign is the Delist the Gray Wolf Coalition partnership with Western Justice, representing over 2 million Americans to advance federal gray wolf delisting legislation.

Differentiator

Problem solved

Functional benefit

Brands

• Hunter Pride 365: Premium membership tier offering exclusive gear, enhanced sweepstakes entries, and limited edition anniversary items

Products and services

• Hunter Nation Membership Tiered annual membership available in four levels — Base ($30), Patriot ($60, includes HN T-shirt and accessories), Sportsmen ($100, includes HN hat and base medallion), and Hunter Pride 365 ($177.60, includes limited-edition 250-Year Medallion and premium gear). All tiers grant automatic Dream Hunt and Dream Truck Sweepstakes entries, monthly gear giveaway entries, members-only discounts, and access to the GM Supplier Discount Program. Sold directly to individual hunters via hunternation.org/join.
• Dream Hunt Sweepstakes Annual sweepstakes offering entries to win bucket-list trophy hunts (Yukon Moose Hunt, Western Elk Hunt, 150-Class Whitetail Hunt). Entry fees sold individually ($35–$200) with automatic bonus entries included for Hunter Nation members. Open to individual hunters nationwide.
• Ultimate Hunting Truck Sweepstakes Annual sweepstakes to win a Chevy Silverado Trail Boss truck, in partnership with McCarthy Chevrolet. Entry levels vary in price, with Hunter Nation members receiving bonus entries and GM Supplier Pricing access. The 2025 winner was Tom Martin of Montana.
• Hunter Nation Merchandise (Gear Shop) Direct-to-consumer online shop selling branded apparel, hats, accessories, decals, koozies, keychains, tumblers, medallions, and other hunting-lifestyle merchandise. Available to the public via hunternation.org/gear with no membership required.

Quantifiable outcome

• 2.35 million hunters turned out in 2024 battleground states
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Western JusticeflagshipStrategic or Co-development Partner · 1 May 2026Strategic alliance to form the Coalition to Delist the Gray Wolf, committed to removing the gray wolf from the federal Endangered Species Act and restoring wildlife management authority to the states. Coalition already represents over 2 million Americans nationwide and was formed following passage of the Pet and Livestock Protection Act (H.R. 845) in the U.S. House of Representatives.
• McCarthy ChevroletcoreGTM or Marketing Partner · 1 January 2025Partnership for annual Ultimate Hunting Truck Giveaway, providing a Chevrolet Silverado 1500 Trail Boss Crew Cab as grand prize. Winner Tom Martin of Montana received 2025 truck. Partnership enables member acquisition through sweepstakes incentive program.
• Hunters United for Sunday Hunting (HUSH)coreStrategic or Co-development PartnerCoalition partner in Pennsylvania Sunday hunting legislation victory. HUSH members Harold Daub and Kevin Askew participated in Governor's bill signing event alongside Hunter Nation representatives.
• Conservation Partners (Various)minorStrategic or Co-development PartnerLogos displayed on website include: Sportsman for Fish and Wildlife (SFW), Safari Club International (SCI), Mule Deer Foundation (MDF), Pursuit Channel, and others supporting conservation and hunting advocacy mission.
• Signal 11 Outdoors PodcastminorGTM or Marketing PartnerMedia partnership featuring Hunter Nation founder Keith Mark discussing organization origins, mission, and grassroots efforts to influence legislation and mobilize hunters.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ducks Unlimited: Major U.S. waterfowl-hunting conservation nonprofit with ~$200M+ annual revenue and a state-chapter-style regional structure. Comparable membership-driven model, hunter advocacy, and habitat policy work; differs in conservation orientation vs. Hunter Nation's policy-advocacy orientation.
• Safari Club International (SCI): Hunting-conservation membership organization explicitly listed as a Hunter Nation conservation partner. Comparable member-tier revenue model, advocacy focus on wildlife policy, and shared donor base of sport hunters. SCI leans more international/trophy-hunting, while Hunter Nation is more U.S. domestic political.
• National Wild Turkey Federation (NWTF): Species-specific hunting conservation nonprofit with membership tiers, state chapters, sweepstakes-style fundraising, and policy advocacy on wildlife management. Direct comparable in revenue model and grassroots structure to Hunter Nation's per-species/state approach.
• Congressional Sportsmen's Foundation (CSF): Nonpartisan policy organization working on hunting/angling issues at the state and federal legislature level. Most direct functional peer to Hunter Nation's policy-advocacy work on Sunday hunting, ESA listings, and public land access, though CSF operates as a think-tank/lobbying entity rather than membership advocacy.
• Rocky Mountain Elk Foundation (RMEF): Elk-focused hunting conservation nonprofit with state chapters and policy advocacy on public land access and wildlife management. Comparable member-funded model and Western-state policy focus; differs by being habitat/conservation-led rather than electoral-advocacy-led.
• Mule Deer Foundation (MDF): Hunter-conservation nonprofit explicitly listed as a Hunter Nation conservation partner. Comparable membership, donor, and policy-advocacy model focused on mule deer habitat and Western hunting access.
• Backcountry Hunters & Anglers (BHA): Public-lands-focused hunting and fishing advocacy nonprofit with state chapters and grassroots mobilization. Comparable chapter structure, membership-driven advocacy, and conservation framing — but BHA leans less partisan and more conservation-led than Hunter Nation.
• U.S. Sportsmen's Alliance (USSA): National hunting and fishing rights advocacy nonprofit with litigation programs comparable to Hunter Nation's Litigation Program. Closest peer in terms of legal-defense + legislative-advocacy combination, though broader in scope (includes trapping, fishing, firearms) than Hunter Nation.
• Sportsmen for Fish and Wildlife (SFW): Western state-level hunting advocacy nonprofit explicitly listed as a Hunter Nation partner. Comparable mission around predator management, hunter access, and state wildlife policy; SFW is Utah-centric while Hunter Nation operates nationally.

Broad incumbents

• National Rifle Association (NRA): Largest U.S. gun-rights membership advocacy organization. Directly comparable to Hunter Nation as a 501(c)(4)-style membership advocacy nonprofit that mobilizes members politically and legally — Hunter Nation even sources talent from NRA-ILA (Kelby Seanor). NRA operates at far broader scale across firearms, whereas Hunter Nation is narrowly focused on hunting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@signal11outdoors
• Facebookfacebook.com/HunterNationUSA
• LinkedInlinkedin.com/company/hunter-nation
• Instagraminstagram.com/hunternationalabama
• Xx.com/hunternation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Nation