Holm & Laue
Holm & Laue is a German manufacturer of automated calf feeding and housing equipment for commercial dairy operations worldwide, integrating hardware feeders (CalfExpert, MilkTaxi), housing systems, and the CalfGuide data app, sold through a global dealer network with on-site consulting services.
- Company typePrivate
- Founded1991
- HeadquartersWesterrönfeld, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holm & Laue does
Holm & Laue GmbH & Co. KG is a privately held German manufacturer of automated calf feeding and husbandry equipment, headquartered in Westerrönfeld, northern Germany, and serving commercial dairy operations worldwide. The company's product portfolio is organized around an integrated calf-rearing stack: the CalfExpert automatic feeder with individual feeding curves and remote monitoring, the mobile MilkTaxi with SmartMix milk-replacer mixing, the HygieneStation and WeightControl animal weighing systems, a family of housing solutions (IglooVeranda, MultiMaxVeranda, TwinHutch, CalfGarden), the WholeMilkPlus pasteurization system, and the CalfGuide mobile application. Alongside the hardware and software stack, the company promotes a management philosophy called the NativeCalfConcept, which prescribes pair and small-group housing, ad libitum feeding, and process standardization.
The underlying technology pairs electromechanical feeding and weighing hardware with per-calf data capture and an app-based dashboard, enabling automated milk dispensing, real-time intake logging, and remote adjustment of feed curves. Notable technical components include the SmartMix calculator for accurate milk-replacer-to-water ratios, CalfExpert's individual feeding programs with milk recording, QuadroFlex for parallel calf training, and forefoot weighing for daily gain tracking. The company has supported academic validation through Kiel University of Applied Sciences (feeding-speed research) and Hofgut Neumühle (the BMEL-funded Kalbzu2t study on housing forms during the first 28 days of life).
Holm & Laue makes money primarily through capital-equipment sales (automatic feeders, mobile feeders, housing and weighing systems) sold quote-based through a global dealer and service-partner network spanning Germany, the UK, the US, Canada, New Zealand, Spain, and Australia. A secondary revenue stream is on-site consulting and technical services delivered through a team of international consultants and channel partners. The company actively markets through content (blog, YouTube, Facebook, Instagram, newsletters), trade-show participation, and an on-farm tour program, and supports a 12-language public website. There is no disclosed revenue, no external funding, and no recorded M&A activity in the available sources.
Holm & Laue firmographics
Firmographics- Name
- Holm & Laue
- Legal name
- Holm & Laue GmbH & Co. KG
- Website
- https://holm-laue.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Holm & Laue is a German manufacturer of automated calf feeding and housing equipment for commercial dairy operations worldwide, integrating hardware feeders (CalfExpert, MilkTaxi), housing systems, and the CalfGuide data app, sold through a global dealer network with on-site consulting services.
- Ownership category
- akta.pro rank
Holm & Laue industry classification
Industry- Product category
- Dairy Farm Equipment
- NAICS
- Dairy Cattle and Milk Production (112120), Dairy Cattle and Milk Production (11212)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Calf & Youngstock Equipment (Calf Feeders, Hutches, Pasteurizers) (AFAAAIAL)
- akta.pro secondary industries
- Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)
Keywords
Where Holm & Laue is headquartered
LocationHeadquarters
- HQ city
- Westerrönfeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Holm & Laue business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of calf feeding equipment including automatic feeders, MilkTaxi, HygieneStations, and calf housing systems such as IglooVeranda, TwinHutch, and MultiMaxVeranda
- Consulting and Technical Services: On-site consulting and technical support services provided by global team of consultants and technicians
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Holm & Laue product offering
Product offeringCore offering
Holm & Laue manufactures and sells automated calf feeding systems (CalfExpert automatic feeder with HygieneStation and WeightControl), mobile calf feeding devices (MilkTaxi with SmartMix), and a range of calf housing systems (IglooVeranda, MultiMaxVeranda, TwinHutch, CalfGarden, PenSystem, Calf-Tel and FlexyFence) for commercial dairy and cattle operations. The portfolio is complemented by management tools such as the CalfGuide mobile app and is delivered with on-site consulting and technical support through a global dealer and service-partner network.
Product overview
Holm & Laue is a German company specializing in calf feeding equipment and calf husbandry solutions. Their product portfolio is organized into three main categories: automated calf feeding systems (centered on the CalfExpert automatic feeder with HygieneStation), mobile feeding equipment (MilkTaxi with SmartMix technology), and calf housing systems (including IglooVeranda, MultiMaxVeranda, TwinHutch, and CalfGarden hutches). The ecosystem includes management tools like WeightControl animal scales, CalfGuide mobile app, and complementary products for hygiene (EimiWash, pasteurizing equipment) and feeding (WholeMilkPlus, DoubleJug). The company promotes a holistic NativeCalfConcept that emphasizes natural calf rearing with pair/group housing, supported by their technology platform for data-driven calf management.
Differentiator
Problem solved
Functional benefit
Products and services
- CalfExpert
Quantifiable outcome
- Weaning weight reached 4 weeks earlier with CalfExpert (74-80 days vs 115 days manual)
- +4 more outcomes
Companies that use Holm & Laue
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Holm & Laue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Holm & Laue partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bell-Booth Ltd.coreBell-Booth Ltd. has represented Holm & Laue in New Zealand since 2005 and stands for modern calf rearing in the region. They provide sales, installation, and technical service support through their 'Holm & Laue feeders' team including technicians like Paul Whiting.
- Hofgut NeumühleminorHofgut Neumühle, led by Dr. Jason Hayer, collaborates with Holm & Laue on the BMEL-funded project 'Kalbzu2t' investigating effects of different calf housing forms (individual, pair, small group) during first 28 days of life on later performance.
- Kiel University of Applied SciencesminorKiel University of Applied Sciences (Osterrönfeld campus) conducted research on teat characteristics and feeding speed in calves using CalfExpert, with Professor Katrin Mahlkow-Nerge and Raul Jonathan Preuß as authors.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Holm & Laue competitors and assessment
Company assessmentDirect peers
- Forster Technik: German manufacturer of automatic calf feeding machines (e.g., Kälbermama) and calf husbandry equipment. Closest head-to-head competitor to Holm & Laue in calf feeders, with overlap on automatic feeders, milk preparation, and calf housing for the European dairy market.
- Urban GmbH & Co. KG: German manufacturer of calf management and feeding equipment including the CalfMom automatic feeder and associated housing. Direct competitor in the same German-speaking and broader European dairy niche as Holm & Laue.
- Calvex / Calf-Star: Danish manufacturer of calf feeding equipment and milk taxi systems. Direct niche competitor focused on the same automatic and mobile calf feeding product categories as Holm & Laue, primarily serving Northern European dairy farms.
- MilkPlan (TKS Group): Norwegian dairy equipment manufacturer producing calf feeding automation, milk taxi systems, and barn equipment. Direct competitor in calf feeding and milk preparation equipment, particularly relevant for Scandinavian and Northern European dairy markets.
Broad incumbents
- BouMatic: US-based dairy equipment manufacturer offering milking systems and calf feeding solutions. Comparable end customer (large commercial dairies in North America) and category overlap on calf management, though BouMatic's portfolio is much broader.
- DeLaval: Global Swedish-headquartered dairy equipment incumbent offering milking systems, cooling, and calf feeding solutions. Comparable because it sells automatic calf feeders into the same commercial dairy barns as Holm & Laue, but as part of a much broader milking-equipment portfolio.
- Dairymaster: Irish dairy equipment manufacturer with milking robots and calf-feeding automation. Comparable target market and product overlap with Holm & Laue, particularly in the UK and Ireland dairy corridors, with a broader portfolio.
- GEA Farm Technologies: Major German dairy equipment OEM offering milking parlors, hygiene, and increasingly calf management solutions. Same end-customer (commercial dairy) and same competitive battleground as Holm & Laue, with far greater resources and installed base.
- Lely: Dutch dairy automation leader best known for robotic milking, but also offering Lely Calm for calf feeding. Comparable as a fully-integrated dairy automation competitor that could expand calf-rearing capabilities from its existing robotic-milking installed base.
Emerging players
- SAE Afikim / AfiMilk: Israeli dairy farm management systems company focused on sensors, milking, and herd management. Comparable as a technology-driven dairy optimization vendor with growing calf and youngstock monitoring capabilities relevant to Holm & Laue's data-driven feeding approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Holm & Laue social profiles
Digital presenceHolm & Laue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holm & Laue leadership team
Management profileNumber of profiles
Holm & Laue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holm & Laue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holm & Laue
What does Holm & Laue do?
Holm & Laue manufactures and sells automated calf feeding systems (CalfExpert automatic feeder with HygieneStation and WeightControl), mobile calf feeding devices (MilkTaxi with SmartMix), and a range of calf housing systems (IglooVeranda, MultiMaxVeranda, TwinHutch, CalfGarden, PenSystem, Calf-Tel and FlexyFence) for commercial dairy and cattle operations. The portfolio is complemented by management tools such as the CalfGuide mobile app and is delivered with on-site consulting and technical support through a global dealer and service-partner network.
When was Holm & Laue founded?
Holm & Laue was founded in 1991. It employs 101 to 250 people.
Where is Holm & Laue based?
Holm & Laue is headquartered in Westerrönfeld, Germany, in the Europe region.
How does Holm & Laue make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are consulting and Technical Services.
Who are Holm & Laue's main competitors?
Direct peers on record are Forster Technik, Urban GmbH & Co. KG, Calvex / Calf-Star and MilkPlan (TKS Group). Broad incumbents are BouMatic, DeLaval, Dairymaster, GEA Farm Technologies and Lely. SAE Afikim / AfiMilk is listed as an emerging player.
Does Holm & Laue have an API?
No public API is recorded for Holm & Laue.
What industry is Holm & Laue in?
Holm & Laue's product category is Dairy Farm Equipment. Its primary akta.pro industry code is AFAAAIAL, Calf & Youngstock Equipment (Calf Feeders, Hutches, Pasteurizers), with a secondary code of AFAAAIAE, Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management). Its NAICS code is 112120 and its SIC code is 3523.