Holm & Laue

What Holm & Laue does

Holm & Laue GmbH & Co. KG is a privately held German manufacturer of automated calf feeding and husbandry equipment, headquartered in Westerrönfeld, northern Germany, and serving commercial dairy operations worldwide. The company's product portfolio is organized around an integrated calf-rearing stack: the CalfExpert automatic feeder with individual feeding curves and remote monitoring, the mobile MilkTaxi with SmartMix milk-replacer mixing, the HygieneStation and WeightControl animal weighing systems, a family of housing solutions (IglooVeranda, MultiMaxVeranda, TwinHutch, CalfGarden), the WholeMilkPlus pasteurization system, and the CalfGuide mobile application. Alongside the hardware and software stack, the company promotes a management philosophy called the NativeCalfConcept, which prescribes pair and small-group housing, ad libitum feeding, and process standardization.

The underlying technology pairs electromechanical feeding and weighing hardware with per-calf data capture and an app-based dashboard, enabling automated milk dispensing, real-time intake logging, and remote adjustment of feed curves. Notable technical components include the SmartMix calculator for accurate milk-replacer-to-water ratios, CalfExpert's individual feeding programs with milk recording, QuadroFlex for parallel calf training, and forefoot weighing for daily gain tracking. The company has supported academic validation through Kiel University of Applied Sciences (feeding-speed research) and Hofgut Neumühle (the BMEL-funded Kalbzu2t study on housing forms during the first 28 days of life).

Holm & Laue makes money primarily through capital-equipment sales (automatic feeders, mobile feeders, housing and weighing systems) sold quote-based through a global dealer and service-partner network spanning Germany, the UK, the US, Canada, New Zealand, Spain, and Australia. A secondary revenue stream is on-site consulting and technical services delivered through a team of international consultants and channel partners. The company actively markets through content (blog, YouTube, Facebook, Instagram, newsletters), trade-show participation, and an on-farm tour program, and supports a 12-language public website. There is no disclosed revenue, no external funding, and no recorded M&A activity in the available sources.

Name

Holm & Laue

Legal name

Holm & Laue GmbH & Co. KG

Website

https://holm-laue.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Holm & Laue is a German manufacturer of automated calf feeding and housing equipment for commercial dairy operations worldwide, integrating hardware feeders (CalfExpert, MilkTaxi), housing systems, and the CalfGuide data app, sold through a global dealer network with on-site consulting services.

Ownership category

akta.pro rank

Product category

Dairy Farm Equipment

NAICS

Dairy Cattle and Milk Production (112120), Dairy Cattle and Milk Production (11212)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Calf & Youngstock Equipment (Calf Feeders, Hutches, Pasteurizers) (AFAAAIAL)

akta.pro secondary industries

Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Automatic calf feeders
• Calf housing systems
• Mobile milk feeding
• Dairy farm equipment
• Calf rearing solutions

Headquarters

HQ city

Westerrönfeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of calf feeding equipment including automatic feeders, MilkTaxi, HygieneStations, and calf housing systems such as IglooVeranda, TwinHutch, and MultiMaxVeranda
2. Consulting and Technical Services: On-site consulting and technical support services provided by global team of consultants and technicians

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Holm & Laue manufactures and sells automated calf feeding systems (CalfExpert automatic feeder with HygieneStation and WeightControl), mobile calf feeding devices (MilkTaxi with SmartMix), and a range of calf housing systems (IglooVeranda, MultiMaxVeranda, TwinHutch, CalfGarden, PenSystem, Calf-Tel and FlexyFence) for commercial dairy and cattle operations. The portfolio is complemented by management tools such as the CalfGuide mobile app and is delivered with on-site consulting and technical support through a global dealer and service-partner network.

Product overview

Holm & Laue is a German company specializing in calf feeding equipment and calf husbandry solutions. Their product portfolio is organized into three main categories: automated calf feeding systems (centered on the CalfExpert automatic feeder with HygieneStation), mobile feeding equipment (MilkTaxi with SmartMix technology), and calf housing systems (including IglooVeranda, MultiMaxVeranda, TwinHutch, and CalfGarden hutches). The ecosystem includes management tools like WeightControl animal scales, CalfGuide mobile app, and complementary products for hygiene (EimiWash, pasteurizing equipment) and feeding (WholeMilkPlus, DoubleJug). The company promotes a holistic NativeCalfConcept that emphasizes natural calf rearing with pair/group housing, supported by their technology platform for data-driven calf management.

Differentiator

Problem solved

Functional benefit

Products and services

• CalfExpert

Quantifiable outcome

• Weaning weight reached 4 weeks earlier with CalfExpert (74-80 days vs 115 days manual)
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bell-Booth Ltd.coreChannel Partner/ Reseller/ Distributor · 1 January 2005Bell-Booth Ltd. has represented Holm & Laue in New Zealand since 2005 and stands for modern calf rearing in the region. They provide sales, installation, and technical service support through their 'Holm & Laue feeders' team including technicians like Paul Whiting.
• Hofgut NeumühleminorStrategic or Co-development PartnerHofgut Neumühle, led by Dr. Jason Hayer, collaborates with Holm & Laue on the BMEL-funded project 'Kalbzu2t' investigating effects of different calf housing forms (individual, pair, small group) during first 28 days of life on later performance.
• Kiel University of Applied SciencesminorStrategic or Co-development PartnerKiel University of Applied Sciences (Osterrönfeld campus) conducted research on teat characteristics and feeding speed in calves using CalfExpert, with Professor Katrin Mahlkow-Nerge and Raul Jonathan Preuß as authors.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forster Technik: German manufacturer of automatic calf feeding machines (e.g., Kälbermama) and calf husbandry equipment. Closest head-to-head competitor to Holm & Laue in calf feeders, with overlap on automatic feeders, milk preparation, and calf housing for the European dairy market.
• Urban GmbH & Co. KG: German manufacturer of calf management and feeding equipment including the CalfMom automatic feeder and associated housing. Direct competitor in the same German-speaking and broader European dairy niche as Holm & Laue.
• Calvex / Calf-Star: Danish manufacturer of calf feeding equipment and milk taxi systems. Direct niche competitor focused on the same automatic and mobile calf feeding product categories as Holm & Laue, primarily serving Northern European dairy farms.
• MilkPlan (TKS Group): Norwegian dairy equipment manufacturer producing calf feeding automation, milk taxi systems, and barn equipment. Direct competitor in calf feeding and milk preparation equipment, particularly relevant for Scandinavian and Northern European dairy markets.

Broad incumbents

• BouMatic: US-based dairy equipment manufacturer offering milking systems and calf feeding solutions. Comparable end customer (large commercial dairies in North America) and category overlap on calf management, though BouMatic's portfolio is much broader.
• DeLaval: Global Swedish-headquartered dairy equipment incumbent offering milking systems, cooling, and calf feeding solutions. Comparable because it sells automatic calf feeders into the same commercial dairy barns as Holm & Laue, but as part of a much broader milking-equipment portfolio.
• Dairymaster: Irish dairy equipment manufacturer with milking robots and calf-feeding automation. Comparable target market and product overlap with Holm & Laue, particularly in the UK and Ireland dairy corridors, with a broader portfolio.
• GEA Farm Technologies: Major German dairy equipment OEM offering milking parlors, hygiene, and increasingly calf management solutions. Same end-customer (commercial dairy) and same competitive battleground as Holm & Laue, with far greater resources and installed base.
• Lely: Dutch dairy automation leader best known for robotic milking, but also offering Lely Calm for calf feeding. Comparable as a fully-integrated dairy automation competitor that could expand calf-rearing capabilities from its existing robotic-milking installed base.

Emerging players

• SAE Afikim / AfiMilk: Israeli dairy farm management systems company focused on sensors, milking, and herd management. Comparable as a technology-driven dairy optimization vendor with growing calf and youngstock monitoring capabilities relevant to Holm & Laue's data-driven feeding approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSpUoVX4xXNYhzCudvIcR0g
• Facebookfacebook.com/HolmLaue
• Instagraminstagram.com/holm_laue
• Xx.com/holmuk_nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holm & Laue