Laboratoris Vilardell
Laboratorios Vilardell is a family-owned Spanish pharmaceutical laboratory founded in 1934 that specializes in digestive health. Its glycerin suppositories rank #1 in Spain (IQVIA 2024), distributed through 22,000+ domestic pharmacies and international distributor partnerships.
- Company typePrivate
- Founded1934
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Laboratoris Vilardell does
Laboratoris Vilardell (legal name: LABORATORIOS VILARDELL SA) is a family-owned Spanish pharmaceutical laboratory founded in 1934 by Dr. Joan Vilardell Garriga in the back of Farmacia Vilardell in Barcelona. The company specializes in digestive health products, with its flagship Vilardell Glycerin Suppositories ranked #1 in sales in Spain according to IQVIA (TAM August 2024). Manufacturing processes comply with European GMP (Good Manufacturing Practice) standards, and the company maintains 360-degree control over the product lifecycle from formulation through manufacturing to final delivery to pharmacies. Products feature proprietary formulations with patented components supported by clinical studies, and the company operates across more than 22,000 pharmacies in Spain.
The product portfolio is structured in two lines: (1) Vilardell Glycerin Suppositories, a plant-based laxative available in adults, children, and infants presentations in both jar and blister formats; and (2) Vilardell Digest, a natural digestive health sub-brand comprising Transit, Bilax, Melax, Probisec, and Digesben. The company also operates Vilardell Farma, a B2B e-commerce portal at vilardellfarma.com serving Spanish pharmacy professionals with exclusive discounts, a Training Classroom, and direct procurement.
The business model is OTC pharmaceutical product sales through Spanish pharmacy retail (the primary channel) supplemented by international distributor partnerships abroad. The B2B Vilardell Farma portal layers a direct professional channel on top of traditional wholesale distribution, while consumer-facing engagement runs through Instagram, Facebook, and email/newsletter channels. The company is registered in Barcelona, operates from Sant Feliu de Llobregat, employs 11-50 people, and is led by General Director Clara Oller. Revenue and pricing are not publicly disclosed.
Laboratoris Vilardell firmographics
Firmographics- Name
- Laboratoris Vilardell
- Legal name
- LABORATORIOS VILARDELL SA
- Website
- https://labvilardell.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laboratorios Vilardell is a family-owned Spanish pharmaceutical laboratory founded in 1934 that specializes in digestive health. Its glycerin suppositories rank #1 in Spain (IQVIA 2024), distributed through 22,000+ domestic pharmacies and international distributor partnerships.
- Ownership category
- akta.pro rank
Laboratoris Vilardell industry classification
Industry- Product category
- OTC Digestive Health Pharmaceuticals
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE)
- akta.pro secondary industries
- Probiotics & Digestive Health Supplements (CRADAGAF), Gastrointestinal & Digestive Health (HLAIADAD)
Keywords
Where Laboratoris Vilardell is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Laboratoris Vilardell business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pharmaceutical Product Sales: Revenue generated from the manufacture and sale of pharmaceutical products, primarily glycerin suppositories (Vilardell Glycerin Suppositories) and digestive health supplements (Vilardell Digest brand). Products are sold through pharmacy channels in Spain and through international distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumer OTC pharmaceutical and supplement products sold through pharmacies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Laboratoris Vilardell product offering
Product offeringCore offering
Laboratorios Vilardell manufactures and sells OTC pharmaceutical products specialized in digestive health. Its flagship offering is Vilardell Glycerin Suppositories, a plant-based laxative available for adults, children, and infants, which is the No. 1 selling glycerin suppository brand in Spain. The company also markets the Vilardell Digest line of natural digestive health supplements (Transit, Bilax, Melax, Probisec, Digesben) and operates the Vilardell Farma B2B e-commerce portal serving pharmacy professionals.
Product overview
Laboratoris Vilardell is a pharmaceutical laboratory specializing in digestive health, founded in 1934. The company operates two main product lines: (1) Vilardell Glycerin Suppositories - their flagship plant-based laxative for occasional constipation relief, available in formulations for adults, children, and infants; and (2) Vilardell Digest - a natural digestive health brand with products including Transit, Bilax, Melax, Probisec, and Digesben. Additionally, the company offers Vilardell Farma, an e-commerce platform for pharmacy professionals. Products are distributed through over 22,000 pharmacies in Spain and are expanding internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Vilardell Digest: Natural digestive health brand with scientifically proven quality and effectiveness. Offers products for digestive well-being including Transit, Bilax, Melax, Probisec, and Digesben.
- Vilardell Farma
Products and services
- Vilardell Glycerin Suppositories Plant-based laxative for the relief of occasional constipation, available in multiple presentations (Adults Jar/Blister, Children Jar/Blister, Infants Jar/Blister). Sold OTC through 22,000+ pharmacies in Spain and to end consumers for digestive relief.
- Vilardell Digest Transit Digestive health product under the Vilardell Digest natural brand, formulated with carefully selected ingredients for digestive transit support. Sold through pharmacy retail to consumers.
- Vilardell Digest Bilax Digestive health product under the Vilardell Digest natural brand, formulated with quality active principles. Sold through pharmacy retail to consumers seeking digestive support.
- Vilardell Digest Melax Digestive health product under the Vilardell Digest natural brand, formulated with quality active principles. Sold through pharmacy retail to consumers seeking digestive support.
- Vilardell Digest Probisec Digestive health product under the Vilardell Digest natural brand, focused on intestinal microbiota health support with scientifically studied ingredients. Sold through pharmacy retail to consumers.
- Vilardell Digest Digesben Digestive health product under the Vilardell Digest natural brand, formulated with quality active principles for digestive well-being. Sold through pharmacy retail to consumers.
- Vilardell Farma B2B Portal B2B e-commerce portal for pharmacy professionals in Spain, providing exclusive discounts on Laboratorios Vilardell products, a Training Classroom with educational content on digestive health, and procurement advantages.
Quantifiable outcome
- No. 1 in sales of glycerin suppositories in Spain (IQVIA TAM August 2024)
- +1 more outcomes
Companies that use Laboratoris Vilardell
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Laboratoris Vilardell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Laboratoris Vilardell partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FEAD (Fundación Española del Aparato Digestivo)coreLong-standing collaboration with FEAD on public health awareness campaigns including the 'CuídateX5' initiative for digestive cancer prevention (covering stomach, pancreas, liver, colon, and esophagus cancers), World Digestive Health Day activities, and educational content. The partnership combines FEAD's medical expertise with Laboratorios Vilardell's product portfolio to educate both pharmacists and consumers on digestive health and prevention.
- Ediciones MayocoreOrganizational partner for accredited online educational courses for pharmacy professionals on digestive health topics. Editions Mayo has organized multiple courses sponsored by Laboratorios Vilardell, covering topics such as microbiota, probiotics, constipation, and the relationship between COVID-19 and digestive health. Courses have reached over 2,400 enrolled professionals.
- AulamayocoreAulamayo organized the 'Salud digestiva: prevención y tratamiento desde la farmacia comunitaria' course sponsored by Laboratorios Vilardell. The first edition of the course attracted over 2,400 pharmacy professionals. Aulamayo handles course platform and logistics while Laboratorios Vilardell provides sponsorship and content expertise.
- IQVIAminorIQVIA provides market intelligence data confirming Laboratorios Vilardell's No. 1 position in glycerin suppositories sales in Spain (TAM August 2024). This data is used by the company as third-party verification of its market leadership.
- Vilardell FarmacoreVilardell Farma (vilardellfarma.com) is the company's own B2B e-commerce portal for pharmacy professionals. It serves as a direct distribution channel offering exclusive discounts, training resources, and professional support to pharmacy customers. This is a wholly-owned digital channel that reinforces the company's pharmacy-centric distribution model.
- Chef Roberto BosquetminorCelebrity chef collaborated with Vilardell Digest on the '#MenúDeGuardia' campaign to create digestive-friendly menus for pharmacies on duty during Christmas Eve, demonstrating the importance of digestive health even during festive periods. The partnership combined culinary expertise with digestive health messaging for consumer engagement.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Laboratoris Vilardell competitors and assessment
Company assessmentBroad incumbents
- Almirall: Public Spanish pharmaceutical company headquartered in Barcelona with a diversified dermatology and specialty pharma portfolio. Comparable geographic base and family-legacy roots but operates at much larger scale and broader scope.
- Haleon: Global consumer healthcare company (spun out of GSK) with digestive health and OTC laxative brands. Sets the global benchmark for OTC pharmacy-channel scale, marketing investment, and category management Vilardell must compete with.
- Perrigo: Global OTC and store-brand consumer healthcare company. Relevant comparator for OTC-channel economics, private-label competitive pressure on Vilardell's brands, and pricing dynamics in European pharmacy channels.
- Ferrer: Large Spanish private pharmaceutical company with a broad OTC and prescription portfolio including digestive health. Comparable as a Spanish pharma operator but with significantly wider category breadth than Vilardell.
- Church & Dwight: US-listed consumer health company with digestive-wellness brands (including probiotics). Comparable as a branded OTC consumer health specialist competing on category leadership in digestive health.
- Sanofi Consumer Healthcare: Global OTC consumer health player (Enterogermina, Buscopan, Dulcolax in some markets) competing broadly in digestive health. Represents the multinational OTC competitor set Vilardell would face in international expansion.
Direct peers
- Uriach (Laboratorios Uriach): Spanish pharmaceutical company with a comparable heritage and OTC digestive health portfolio (including laxatives and digestive-wellness products). Closest like-for-like peer in geography, scale, and channel strategy.
- Casen Recordati: Spanish specialty pharma (Recordati group) with a leading laxative franchise (Casen Fleet enemas/suppositories) that directly competes with Vilardell in Spanish hospital and pharmacy channels.
- Bayer (Consumer Health / Dulcolax): Bayer's Consumer Health division markets Dulcolax, a globally dominant stimulant laxative brand that directly competes with Vilardell's flagship glycerin suppositories in pharmacy OTC channels. Most relevant comparison for category leadership dynamics in laxatives.
Regional players
- Angelini Pharma: Privately-held Italian pharmaceutical company with a meaningful OTC and consumer health footprint in Southern Europe. Comparable regional mid-cap pharma operator with similar heritage and channel dynamics in adjacent markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Laboratoris Vilardell social profiles
Digital presenceLaboratoris Vilardell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laboratoris Vilardell leadership team
Management profileNumber of profiles
Profiles1 record
Laboratoris Vilardell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laboratoris Vilardell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laboratoris Vilardell
What does Laboratoris Vilardell do?
Laboratorios Vilardell manufactures and sells OTC pharmaceutical products specialized in digestive health. Its flagship offering is Vilardell Glycerin Suppositories, a plant-based laxative available for adults, children, and infants, which is the No. 1 selling glycerin suppository brand in Spain. The company also markets the Vilardell Digest line of natural digestive health supplements (Transit, Bilax, Melax, Probisec, Digesben) and operates the Vilardell Farma B2B e-commerce portal serving pharmacy professionals.
Is Laboratoris Vilardell a public or private company?
Laboratoris Vilardell is a private company. It is classified as family owned and is currently operating.
When was Laboratoris Vilardell founded?
Laboratoris Vilardell was founded in 1934. It employs 11 to 50 people.
Where is Laboratoris Vilardell based?
Laboratoris Vilardell is headquartered in Barcelona, Spain, in the Europe region.
How does Laboratoris Vilardell make money?
One revenue line is on record: pharmaceutical Product Sales.
Who are Laboratoris Vilardell's main competitors?
Broad incumbents on record are Almirall, Haleon, Perrigo, Ferrer, Church & Dwight and Sanofi Consumer Healthcare. Direct peers are Uriach (Laboratorios Uriach), Casen Recordati and Bayer (Consumer Health / Dulcolax). Angelini Pharma is listed as a regional player.
Does Laboratoris Vilardell have an API?
No public API is recorded for Laboratoris Vilardell.
What industry is Laboratoris Vilardell in?
Laboratoris Vilardell's product category is OTC Digestive Health Pharmaceuticals. Its primary akta.pro industry code is CRADAMAE, Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC), with a secondary code of CRADAGAF, Probiotics & Digestive Health Supplements. Its SIC code is 2834.