Pure Coat International

What Pure Coat International does

Pure Coat International is a specialty metal finishing company headquartered in West Palm Beach, Florida, founded in 1997 and operating continuously from the same location for over 40 years. The company provides electroless nickel plating and related surface treatment services, with a particular technical specialization in plating titanium — a substrate that is notoriously difficult to bond to coatings. Its core proprietary asset is the NiBRON® chemistry, a trademarked Electroless Nickel-Thallium-Boron formulation reportedly specified on more than 100 part numbers for military engines. The firm operates a 50,000-square-foot facility equipped with five plating lines and maintains Nadcap, AS9100D, and ISO 9001:2015 certifications, and is an L3 Certified Supplier.

The company's customer base is concentrated among Tier 1 aerospace and defense prime contractors and Tier 1 system integrators, with publicly named customers including Raytheon, Pratt & Whitney, Honeywell, Lockheed Martin, GE, and Parker Aerospace. Pure Coat functions as a Tier 3 supplier in this chain, with the NiBRON® chemistry designed into customer bill-of-materials on specific part numbers, which provides a degree of switching-cost protection. The business has expanded through a sister company, Purecoat North, LLC, based in Belmont, Massachusetts, providing a second operating site in the Northeast aerospace corridor.

The business model is B2B contract metal finishing — the firm is paid per part or per lot for plating services performed to customer-specified process and quality requirements. The 40+ year operating history, long-tenured customer relationships, and proprietary chemistry indicate a stable but modestly scaled specialty manufacturing operation. Revenue mechanics, headcount, ownership structure, and financial performance are not publicly disclosed, and the company is a private LLC.

Name

Pure Coat International

Legal name

Purecoat International, LLC

Website

https://purecoat.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Coat International is a Florida-based specialty metal finisher that provides electroless nickel plating services — including a proprietary NiBRON® titanium coating — to aerospace and defense primes such as Raytheon, Pratt & Whitney, Honeywell, and Lockheed Martin.

Ownership category

akta.pro rank

Product category

Metal Finishing Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Electroplating, Plating, Polishing, Anodizing, and Coloring (332813)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Electroplating & Metallization Chemicals (Cu/Ni/Au plating, additives) (IMAEAKAK)

Keywords

• Metal finishing services
• Electroless nickel plating
• Aerospace coatings
• Industrial surface treatment
• Metal plating services

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Metal Finishing Services: Provides specialized metal coating and finishing services on a per-project basis. Services include electroless nickel-boron coating (NiBRON®), gold, silver, copper plating, and various other metal finishes conforming to military and commercial specifications. Revenue generated through service fees for coating application, with pricing based on component specifications and requirements.
2. Proprietary NiBRON® Coating Application: Application of proprietary NiBRON® nickel-thallium-boron coating technology for components requiring wear resistance, fretting/galling resistance, and chrome plating replacement. Premium pricing for specialized aerospace and defense applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pure Coat International provides specialized metal finishing and coating services for components used in the aerospace, automotive, electronics, microwave, and transportation industries. Its flagship offering is NiBRON®, a proprietary electroless nickel-thallium-boron coating engineered as a chrome plating replacement with nearly 3x wear resistance of standard electroless nickel. The company also applies specification-compliant gold, silver, rhodium, copper, tin, tin-lead, cadmium, passivation, chem film, electroless nickel, titanium cleaning, anti-galling, and specialty lubricant coatings conforming to MIL, AMS, and other aerospace/defense specifications.

Product overview

Pure Coat International is a specialized metal finishing service provider offering a portfolio of proprietary and specification-compliant coating processes. The core proprietary product is NiBRON® (Electroless Nickel-Thallium-Boron), a wear-resistant coating designed as a chrome plating replacement for aerospace and industrial applications. Alongside this flagship offering, the company provides an extensive range of metal plating and coating services including gold, silver, rhodium, copper, tin, tin-lead, cadmium, nickel (electroless and sulfamate), passivation, chem film, titanium cleaning, anti-galling compounds, and specialty lubricants. These services are applied across diverse industry segments including aerospace, automotive, electronics, microwave/RF, transportation, oil drilling, glass manufacturing, and tooling, with compliance to military (MIL specs), aerospace (AMS specs), and commercial specifications. The company operates from a state-of-the-art 50,000 sq ft facility in West Palm Beach, Florida, with a sister operation (Purecoat North, LLC) in Belmont, Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• NiBRON® Electroless Nickel-Thallium-Boron Coating

Quantifiable outcome

• NiBRON® coating has nearly 3x the wear resistance of medium phosphorus electroless nickel, and 2x the wear resistance of low phosphorus electroless nickel
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Purecoat North, LLCcoreOthersSister metal finishing company located in Belmont, Massachusetts. Affiliated company under common ownership, operating as a separate entity but part of the same corporate family.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Precision Plating Company: Chicago-based metal finisher specializing in electroless nickel, tin, precious metal plating, and Nadcap-certified aerospace finishes. Comparable in size, customer mix, and emphasis on specification-compliant work for aerospace and electronics.
• Anoplate Corporation: Syracuse, NY-based metal finisher offering electroless nickel, precious metal plating, and Nadcap-accredited aerospace and defense coatings. Directly comparable in service mix (EN, gold, silver, cadmium) and in targeting the same defense and aerospace primes as Pure Coat.
• Hohman Plating & Manufacturing: Dayton, OH-based metal finisher with deep aerospace and defense exposure, offering electroless nickel, cadmium, and hard-chrome replacement coatings. Directly comparable in customer base, certifications, and chemistry focus.
• Techmetals Inc. Dayton, OH-based metal finishing company specializing in electroless nickel, hard chrome alternatives, and aerospace-qualified coatings. Competes head-to-head with Pure Coat in wear-resistant, Nadcap-accredited coatings for aerospace and defense applications.
• KC Jones Plating Company: Detroit-area metal finisher with a broad portfolio of electroless nickel, zinc, and decorative plating serving automotive and industrial customers. Comparable in offering a wide portfolio of specification-compliant coatings, with a similar business model of toll processing for OEMs.
• Advanced Plating Technologies: Nashville, TN-based plating company providing electroless nickel, hard chrome alternatives, and a range of metal finishes to aerospace, defense, and industrial customers. Closely mirrors Pure Coat's service portfolio and customer verticals.

Regional players

• Cadorath Coatings: Canadian-based aerospace metal finisher and MRO provider offering chrome-plating alternatives, nickel, and specialty coatings for engine components. Comparable service portfolio targeting aerospace and defense customers, but serving primarily the Canadian market.

Broad incumbents

• Valence Surface Technologies: Largest independent aerospace surface treatments provider in the U.S., formed by consolidating multiple metal finishing shops. Competes with Pure Coat in Nadcap-accredited special processing for the same defense primes but at significantly greater scale and geographic reach.
• Pioneer Metal Finishing: One of the largest independent metal finishers in North America, with multiple U.S. facilities and a broad aerospace/industrial/medical customer base. Comparable in core plating and coatings capability but materially larger and more geographically diversified, representing the scale-up ceiling for Pure Coat.

Emerging players

• Surface Technology Inc. Specialty formulator focused on electroless nickel and composite electroless nickel coatings, including proprietary nickel-boron chemistries. Comparable in coating technology overlap with NiBRON®, but is a chemistry supplier rather than a direct finishing-services competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Coat International