Vitarmonyl Laboratories

What Vitarmonyl Laboratories does

Vitarmonyl Laboratories is a French private dietary supplement manufacturer operating under the consumer brand Vitavea, founded in 1994 and headquartered in Boufféré, Vendée, where it runs an in-house formulation laboratory. The company designs and produces 100% natural-ingredient supplements covering ten consumer health-need categories (brain, beauty, immune defenses, detox, digestion, slimming, general health, women's health, sleep/relaxation, and energy/vitality), sold under a multi-brand architecture comprising three master brands (Vitavea Santé, Vitavea Bien-être, Vitavea Conseils) and more than a dozen specialized sub-brands such as Manhaé, Force G, BioNutrisanté, Ultrabiotique, Nutricap, and Les Essentiels.

The company's core technology stack is a vertically integrated in-house laboratory in Vendée that scientifically formulates all SKUs and guarantees ingredient traceability. Its go-to-market is a two-channel model: pharmacy and parapharmacy retail distribution across France, where the Extrait de pépins de pamplemousse (grapefruit seed extract) line claims category leadership, supplemented by a direct e-commerce storefront at vitavea.com. Customer acquisition is supported through an SEO-structured website organized by health needs and a 'Nos conseils' content-marketing blog providing wellness guidance.

Vitarmonyl serves French health-conscious consumers across all adult life stages with a value-positioning ('accessible to all budgets and needs') rooted in French production. The company employs 51-100 people, markets only within France, and discloses no revenue, funding, ownership, or management information in the source data, indicating a privately-held, mature small-to-mid-market FMCG operator.

Name

Vitarmonyl Laboratories

Legal name

Vitarmonyl Laboratories

Website

https://vitarmonyl.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Vitarmonyl Laboratories is a French private company that manufactures dietary supplements under the Vitavea brand in its in-house Vendée laboratory, distributing a 14-sub-brand portfolio across pharmacy and e-commerce channels to French consumers seeking accessible natural wellness products.

Ownership category

akta.pro rank

Headquarters

HQ city

Boufféré

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

Vitarmonyl Laboratories manufactures and distributes scientifically formulated dietary supplements (food supplements) under its Vitavea brand and multiple sub-brands from its in-house laboratory in Vendée, France. The product portfolio spans vitamins, probiotics, herbal infusions, women's health, beauty (skin/hair/nails), sleep, energy boosters, and immune support products, sold through French pharmacy/parapharmacy channels and direct e-commerce.

Product overview

Vitavea is a dietary supplement brand by Vitarmonyl Laboratories offering a multi-brand portfolio organized across three main brands: Vitavea Santé (health-focused supplements), Vitavea Bien-être (wellness products), and Vitavea Conseils (advice-oriented solutions). The product portfolio spans multiple specialized sub-brands addressing diverse wellness needs including Vitavea Essentials (maxi-format daily supplements), Manhaé (women's health and beauty), BioNutrisanté (organic teas and infusions), Ultra/Ultrabiotique (digestive health and probiotics), Vitamines (vitamin supplements in various formats), Force G (energy boosters with caffeine), Vita'Royal (hive-based winter wellness), Les Essentiels (pharmacy essentials), Extrait de pépins de pamplemousse (grapefruit seed extract for immune support), BioConseils (organic herbal teas), and Nutricap (hair care supplements). All products are manufactured in the company's Vendée laboratory, contain natural ingredients, and are scientifically formulated.

Differentiator

Problem solved

Functional benefit

Brands

• Vitavea Santé: Main health-focused brand offering vitamins and essential supplements
• Vitavea Bien-être
• Vitavea Conseils
• Vitavea Essentials
• Manhaé
• BioNutrisanté
• Ultra / Ultrabiotique
• Vitamines
• Force G
• Vita'Royal
• Les Essentiels
• Extrait de pépins de pamplemousse
• BioConseils
• Nutricap

Products and services

• Vitavea Bien-être Wellness sub-brand offering essential ranges including restorative sleep, skin radiance, and hair vitality products formulated with natural ingredients, targeting health-conscious consumers in France.
• Vitavea Essentials Sub-brand providing maximum dosage formulas in large formats designed for daily wellness and health routines, offering optimal value and efficacy for routine supplementation.
• Manhaé Comprehensive product line for women at every life stage, featuring innovative formulas based on natural and recognized active ingredients addressing health, wellness, and beauty needs.
• BioNutrisanté Range of organic herbal infusions and teas with strong health promises, offering delicate and flavorful varieties combining efficacy with naturality from organic farming ingredients.
• Ultra / Ultrabiotique Digestive health range combining complete formulas with popular active ingredients; Ultrabiotique offers highly dosed probiotics while Ultradigest features natural active ingredients.
• Vitamines Comprehensive vitamin range under Vitavea Santé offering formulas for all needs with optimal dosages in various formats including tablets, capsules, and gummies for the whole family.
• Force G Natural booster range based on caffeine with reinforced dosages, formulated around five recognized '5G' ingredients: Ginseng, Guarana, Ginger, Royal Jelly, and Pomegranate, targeting energy and vitality needs.
• Vita'Royal Product line inspired by hive treasures to support the body during winter periods, formulated with natural ingredients from organic farming in an environmentally conscious approach.
• Les Essentiels Essential pharmacy staples under Vitavea Santé featuring natural active ingredients at proper dosages with accessible promises for all consumer budgets.
• Extrait de pépins de pamplemousse Pioneering grapefruit seed extract range supporting natural defenses, described as a market leader in pharmacies and parapharmacies with natural active ingredient formulas.
• BioConseils Range of herbal infusions and teas combining health and pleasure with delicate aromas, featuring natural and organic formulas without superfluous ingredients with focus on quality packaging and French producer traceability.
• Nutricap Expert hair beauty range designed to address needs related to growth, strengthening, and capillary vitality, combining natural active ingredients with innovative formulas.
• Vitavea Santé One of three main brands under the Vitavea umbrella focused on health solutions, encompassing ranges like Vitamines, Les Essentiels, and Extrait de pépins de pamplemousse for core supplementation needs.
• Vitavea Conseils One of three main Vitavea brands providing advice-focused wellness solutions and guidance to consumers.

Quantifiable outcome

• 100% of supplements contain natural ingredients
• +2 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitarmonyl Laboratories