St. Andrews Insurance
St. Andrews Insurance Brokers Ltd. is a privately held Canadian insurance brokerage founded in 1989 and headquartered in Vaughan, Ontario, placing personal, commercial, life, and surety bond coverage for retail customers, small and mid-sized businesses, construction firms, and U.S. brokers needing Canadian market access.
- Company typePrivate
- Founded1989
- HeadquartersWinnipeg, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What St. Andrews Insurance does
St. Andrews Insurance Brokers Ltd. is a privately held, full-service insurance brokerage founded in 1989 and headquartered at 240 Chrislea Road, Suite 150, Vaughan, Ontario. The firm places personal, commercial, life, group benefits, and surety bond coverage on behalf of retail customers, small and mid-sized businesses, high-net-worth individuals, and the Ontario construction industry, operating with 51-100 employees out of a single office. It also functions as a licensed Canadian wholesale broker providing U.S. brokers, MGAs, and agents access to Canadian carrier markets for cross-border clients. The product portfolio spans core lines (home, auto, business, life, group benefits) and specialty sub-products (Professional Liability, D&O, Cyber Liability, Bid/Performance/Payment Bonds, Wedding Insurance, Jewelry Insurance, Fine Art, High Value Home, High Value Contents), supported by carrier relationships with 25+ insurers including Aviva, Chubb, Intact, Economical, Wawanesa, Travelers Canada, Lloyd's Canada, Trisura, and Everest Global.
The technology layer is conventional brokerage infrastructure: an online quoting system across product lines, a branded mobile application built on Applied Systems' Mobile Insured platform for 24/7 policy and claims access, and web/CRM-style quote request workflows. The firm does not own underwriting capital, proprietary AI models, or claims infrastructure; it intermediates between customers and carriers, earning commission on placed premium rather than bearing insurance risk. Distribution combines direct broker sales (phone, in-person, online quote forms), social and content marketing (blog, Facebook, LinkedIn, Instagram), and channel partnerships including an exclusive arrangement with CAA Insurance Company serving Canadian Automobile Association members.
The business model is commission-based and recurring, with revenue driven by ongoing premium renewals across the personal and commercial book plus transaction-based fees on surety bonds (typically 1-3% of bond value). Pricing is fully quote-based and varies by coverage, risk profile, and customer segment. The firm has no public listing, no disclosed parent company, no subsidiaries, no institutional investors, and no disclosed funding events in the available source material.
St. Andrews Insurance firmographics
Firmographics- Name
- St. Andrews Insurance
- Legal name
- St. Andrews Insurance Brokers Ltd.
- Website
- https://standrewsinsurance.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- St. Andrews Insurance Brokers Ltd. is a privately held Canadian insurance brokerage founded in 1989 and headquartered in Vaughan, Ontario, placing personal, commercial, life, and surety bond coverage for retail customers, small and mid-sized businesses, construction firms, and U.S. brokers needing Canadian market access.
- Ownership category
- akta.pro rank
St. Andrews Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Surety & Bond Brokerage (FSAEADAI), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where St. Andrews Insurance is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
St. Andrews Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: St. Andrews Insurance earns commissions from insurance providers for placing customer insurance policies. As a broker, they represent multiple insurance carriers and earn a percentage of premiums written.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business Insurance (General Liability) |
| Subscription | Annual | Errors and Omissions (E&O) Insurance |
| Subscription | Annual | Directors and Officers (D&O) Insurance |
| Subscription | Annual | Wedding Insurance |
| Subscription | Annual | Jewelry Insurance |
| One time/ perpetual license | Pay-as-you-go | Bid Bond (Ontario) |
| One time/ perpetual license | Pay-as-you-go | Performance Bond (Ontario) |
| One time/ perpetual license | Pay-as-you-go | Payment Bond (Ontario) |
| One time/ perpetual license | Pay-as-you-go | Surety Bond (General) |
| Subscription | Annual | Home Insurance (Ontario) |
| Subscription | Annual | Car Insurance (Ontario) |
| Subscription | Annual | Professional Liability Insurance (Ontario) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
St. Andrews Insurance product offering
Product offeringCore offering
St. Andrews Insurance Brokers Ltd. is a full-service insurance brokerage established in 1989 and based in Vaughan, Ontario. The firm places personal, commercial, life, group benefits, and surety bond coverage on behalf of clients by brokering policies with 25+ leading Canadian insurers and specialty markets. It also operates as a licensed Canadian wholesale broker, giving U.S. brokers and MGAs access to the Canadian insurance market for cross-border placements.
Product overview
St. Andrews Insurance is a full-service insurance brokerage and licensed Canadian wholesale insurance broker operating since 1989. Their product portfolio spans two primary categories: (1) Retail insurance products including Business Insurance with specialized coverages (Professional Liability, D&O, Commercial Property, Cyber Liability, Business Interruption, Cargo Insurance), Personal Insurance (Home, Car, Travel, Wedding, Jewelry), and Life & Group Benefits; and (2) Wholesale Insurance Solutions enabling U.S. brokers to access Canadian markets through 25+ insurer partnerships. Key sub-products include construction-specific bonds (Bid Bonds, Performance Bonds, Labour & Material Payment Bonds, Surety Bonds), high-value personal lines (High Net Worth, High Value Home, High Value Contents, Fine Art, Jewelry), and digital services via their mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Commercial insurance coverage for businesses against property damage, legal liabilities, employee-related risks, cyber threats, and business interruption, including specialized lines such as Commercial General Liability, Professional Liability, Commercial Property, Commercial Auto, Workers' Compensation, Cyber Liability, Business Interruption, and Cargo Insurance. Targeted at small to large Ontario businesses across retail, construction, professional services, hospitality, and manufacturing sectors.
- Home Insurance Coverage for homeowners against losses from fire, theft, and natural disasters, including dwelling coverage, liability protection, personal property coverage, and additional living expenses. For individual homeowners in Ontario.
- Car Insurance Vehicle coverage including liability, collision, comprehensive, and optional endorsements for rental vehicles and accident waivers. For individual vehicle owners in Ontario.
- Travel Insurance Financial protection for travelers covering emergency medical care, trip cancellations, lost baggage, travel delays, and accidental death and dismemberment. For individual travelers.
- Life Insurance Life insurance protecting families and dependents against the financial consequences of death. For individuals and families.
- Group Benefits Insurance Flexible group insurance plans for organizations providing health, dental, disability, and other employee benefits. For employers and member-based organizations.
- Wholesale Insurance Solutions Canadian wholesale brokerage providing licensed-market access, compliance, underwriting coordination, and binding for U.S. brokers, MGAs, and agents placing Canadian risks on behalf of their clients. Includes cross-border customs bonds, excise tax bonds, license and permit bonds, and contractor performance/bid bonds.
- Construction Bonding Construction bonding services including performance bonds, payment bonds, and contract surety bonds ensuring contractors fulfill contractual obligations to project owners. For Ontario contractors and construction firms.
- Bid Bond Financial guarantee for contractors during the bidding process, ensuring serious bids and financial capability to undertake projects if awarded. For Ontario contractors.
- Performance Bond Guarantee that contractors complete construction projects per agreement, protecting project owners if the contractor defaults. For Ontario contractors and project owners.
- Labour and Material Payment Bond Financial guarantee ensuring subcontractors and material suppliers are paid for their contributions to construction projects. For Ontario contractors and project owners.
- Surety Bond Insurance Comprehensive surety bond solutions including fidelity bonds, contract surety bonds, subdivision bonds, commercial surety bonds, and court bonds for various business and legal requirements. For businesses with bonding obligations.
- Professional Liability Insurance Coverage protecting professionals against claims of negligence, errors, or omissions in their services, including legal defense costs and settlements. For Ontario-based professionals and small to medium-sized professional services firms.
- Errors and Omissions Insurance Specialized liability coverage protecting professionals from claims of negligence, mistakes, or omissions in their work, covering legal fees, settlements, and damages. For consultants and professional services firms across marketing, real estate, IT, financial advisory, and healthcare consulting.
- Directors and Officers Insurance D&O liability coverage protecting corporate directors' and officers' personal assets against claims arising from managerial decisions and wrongful acts in managing a company. For corporations and their boards.
- Wedding Insurance Specialized coverage protecting weddings against cancellations, vendor issues, weather disruptions, property damage, and liability incidents. For engaged individuals and couples planning weddings.
- Jewelry Insurance Specialized policy protecting valuable jewelry items against loss, theft, or damage with worldwide coverage and custom valuations. For owners of high-value jewelry items.
- High Net Worth Insurance Comprehensive coverage for affluent individuals including luxury homes, high-value possessions, umbrella liability, and enhanced personal liability protection. For high net worth individuals and families in Ontario.
- High Value Home Insurance Specialized coverage for luxury properties exceeding standard policy limits, protecting custom features, architectural details, and high-value contents. For owners of luxury homes.
- High Value Contents Insurance Protection for high-value personal belongings including designer furniture, fine art, jewelry, and vintage collectibles beyond standard home insurance limits. For owners of high-value household contents.
- Fine Art Insurance Specialized coverage protecting fine art collections against damage, theft, or loss with valuations tailored to the artwork. For collectors of fine art.
- St. Andrews Insurance Brokers Mobile App Insurance self-service mobile application providing 24/7 access to insurance coverage details, policy information, and account management via smartphone, tablet, or computer. For existing St. Andrews Insurance customers.
Quantifiable outcome
- Access to 25+ Canadian insurers through wholesale brokerage relationships
Companies that use St. Andrews Insurance
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
St. Andrews Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
St. Andrews Insurance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- AvivacoreInsurance provider partner offering personal and commercial insurance products through St. Andrews brokerage
- ChubbcoreGlobal insurance provider offering specialty insurance products through St. Andrews
- Intact InsurancecoreMajor Canadian insurance provider offering personal and commercial insurance products
- Economical InsurancecoreLeading Canadian insurance company providing various insurance products through brokers
- Wawanesa InsurancecoreCanadian mutual insurance company offering personal insurance products
- Travelers CanadacoreSpecialty insurance provider offering commercial and personal insurance products in Canada
- CAA InsurancecorePartnership providing insurance products and services exclusively to CAA members through St. Andrews
- Lloyd's CanadacoreGlobal insurance market access through Lloyd's of London syndicate providing specialty and complex insurance coverage
- CAA Insurance CompanycoreExclusive insurance partnership providing CAA members access to St. Andrews insurance services and products
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
St. Andrews Insurance competitors and assessment
Company assessmentBroad incumbents
- Intact Public Entities / Intact Insurance: Canada's largest P&C insurer and St. Andrews carrier partner, also operating direct-to-consumer brands (belairdirect, Sonnet); comparable as a broader industry incumbent whose carrier-vs-broker competitive choices directly shape St. Andrews' commission economics and channel conflict.
- Aviva Canada: Major Canadian P&C insurer and named St. Andrews carrier partner offering personal and commercial products; comparable as a broad incumbent that controls underwriting appetite and commission terms available to St. Andrews' brokerage.
- Hub International (Canada): Large North American insurance brokerage with Canadian operations covering commercial, personal, and specialty lines including surety; comparable to St. Andrews in product breadth but operates at much greater scale and as a consolidator of regional brokerages.
Direct peers
- Westland Insurance: Large Canadian independent insurance brokerage offering personal, commercial, and specialty lines through multiple carrier relationships; comparable to St. Andrews in product breadth and broker-only distribution model, though at significantly greater scale and geographic reach across Western Canada.
- Morison Insurance Brokers: Ontario-based independent insurance brokerage providing home, auto, business, and surety bonding through multiple carrier partnerships; directly comparable to St. Andrews in geography, product mix, and broker-led GTM with CAA-style affinity partnerships.
- BrokerLink: Canadian insurance brokerage serving personal and commercial customers across multiple provinces with both in-person broker and digital channels; directly comparable to St. Andrews in offering breadth (home, auto, business, specialty) and multi-carrier placement approach.
Emerging players
- LowestRates.ca: Canadian digital brokerage and rate-comparison platform placing home, auto, and life insurance with multiple carriers; comparable to St. Andrews in personal lines product set but competing via digital-first delivery rather than in-person broker relationship.
- Square One Insurance Services: Canadian direct-to-consumer online insurance provider focused on customized home and tenant coverage; comparable to St. Andrews in personal lines focus but competes via fully digital distribution and simplified underwriting rather than broker-led advice.
- Kanetix.ca: Canadian online insurance comparison and brokerage platform for auto, home, and travel coverage; competes with St. Andrews' personal lines retail book by enabling direct online quote-and-purchase without broker intermediation.
Others
- Surety Association of Canada member brokers: Industry association and member broker ecosystem for Canadian surety bond producers; comparable as the relevant competitive and accreditation context for St. Andrews' bonding sub-line, which is a smaller, more specialized corner of the brokerage market.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
St. Andrews Insurance social profiles
Digital presenceSt. Andrews Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Andrews Insurance leadership team
Management profileNumber of profiles
St. Andrews Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Andrews Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Andrews Insurance
What does St. Andrews Insurance do?
St. Andrews Insurance Brokers Ltd. is a full-service insurance brokerage established in 1989 and based in Vaughan, Ontario. The firm places personal, commercial, life, group benefits, and surety bond coverage on behalf of clients by brokering policies with 25+ leading Canadian insurers and specialty markets. It also operates as a licensed Canadian wholesale broker, giving U.S. brokers and MGAs access to the Canadian insurance market for cross-border placements.
Is St. Andrews Insurance a public or private company?
St. Andrews Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was St. Andrews Insurance founded?
St. Andrews Insurance was founded in 1989. It employs 51 to 100 people.
Where is St. Andrews Insurance based?
St. Andrews Insurance is headquartered in Winnipeg, Canada, in the North America region.
How does St. Andrews Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are St. Andrews Insurance's main competitors?
Broad incumbents on record are Intact Public Entities / Intact Insurance, Aviva Canada and Hub International (Canada). Direct peers are Westland Insurance, Morison Insurance Brokers and BrokerLink. Emerging players are LowestRates.ca, Square One Insurance Services and Kanetix.ca. Surety Association of Canada member brokers is listed as an others.
Does St. Andrews Insurance have an API?
No public API is recorded for St. Andrews Insurance.
What industry is St. Andrews Insurance in?
St. Andrews Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.