Starland Ballroom

What Starland Ballroom does

Starland Ballroom is a 1,500-capacity live music concert venue located at 570 Jernee Mill Road, Sayreville, New Jersey, owned and operated by AEG Presents (also known as Bowery Presents), one of the world's largest live entertainment companies. Opened in 2003, the venue was closed for ten months following Hurricane Sandy damage in October 2012 and reopened on September 6, 2013 after renovations. The venue hosts approximately 115 events per year spanning rock, country, pop, metalcore, emo, hip-hop, and tribute acts, and has attracted over 1.5 million fans since opening. Its geographic position — roughly 15 minutes south of New Brunswick and within reach of Routes 9, 18, the Garden State Parkway, and the New Jersey Turnpike — allows it to serve central and northern New Jersey, the New York metro area, and parts of Philadelphia.

The venue does not develop proprietary technology products; its operational stack is built on commercial integrations, principally the AXS.com ticketing platform (online, mobile, phone, and resale), AXS Mobile ID for digital venue entry, and the Carbonhouse website platform. Premium product layers branded as StarParking and StarSeating function as upsells attached to ticket purchases, while a Season Pass product offers 25 annual ticket vouchers for $600 to a capped 50 subscribers, and a Local Bands Program sources regional opening acts. The venue is ADA-accessible, maintains a medical staff at every event, and offers full-service bars, on-site pizza, an ATM, and seasonal coat check.

Starland Ballroom's revenue model is multi-stream and transaction-heavy: primary ticket sales (priced per event through AXS.com or a physical box office), food and beverage sales, $10 standard parking, $5 in-person box office fees, $6 ticket reprint fees, StarParking and StarSeating premium upsells, screen advertising, and private event rentals for weddings, bar/bat mitzvahs, sweet 16s, quinceañeras, and corporate functions. Customer segments are horizontal: concert-goers (primary), local bands seeking opening slots, private event planners, and a small base of Season Pass subscribers. Marketing is conducted through social media, a weekly email newsletter with presale access, and the venue's website calendar; ticketing distribution is dominated by AXS.com and a venue box office open on show days and select Fridays and Saturdays.

Name

Starland Ballroom

Legal name

Starland Ballroom

Website

https://starlandballroom.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Starland Ballroom is a 1,500-capacity concert venue in Sayreville, NJ, owned and operated by AEG Presents/Bowery Presents, hosting approximately 115 live music events per year for fans across central New Jersey and the New York metro area.

Ownership category

akta.pro rank

Product category

Live music venue / concert hall

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music venue
• Concert ticketing
• Event hosting
• Private event rental
• Vip hospitality

Headquarters

HQ city

Sayreville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales and Fees: The primary revenue stream comes from ticket sales through AXS.com and the box office. Additional fees include $5 box office fee for in-person purchases and $6 green fee for ticket reprints.
2. Food and Beverage: Full-service bars with alcoholic beverages and on-site pizza available throughout events. Credit cards accepted at all bars.
3. Season Passes: Annual season pass offering 25 ticket vouchers for $600, providing guaranteed entry including sold-out shows and priority access.
4. Private Events: Venue rental for weddings, bar/bat mitzvahs, sweet 16s, quinceañeras, corporate events, and banquets. Includes use of concert hall facility, sound and light systems, custom ticketing, and marquee.
5. StarParking Premium: Upcharge for premium parking with guaranteed up-close spots and line privileges, sold as an add-on to event tickets.
6. StarSeating VIP Upgrade: Premium seating upgrade offering exclusive platform access, waitress service, and complimentary amenities.
7. Parking Fees: $10 per event standard parking fee for general lot access.
8. Advertising: Screen advertising opportunities within the venue, inquiries directed to [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Starland Ballroom is a 1,500-capacity concert venue in Sayreville, NJ that hosts approximately 115 live music events annually, featuring national touring acts across rock, country, pop, and related genres. It sells tickets through AXS.com, its box office, and by phone, while bundling add-ons like StarSeating VIP viewing and StarParking premium parking. Beyond ticketed shows, the venue runs a Season Pass subscription, rents the space for private events, and generates revenue through on-site concessions and parking.

Product overview

Starland Ballroom is a physical concert venue operated by AEG Presents/Bowery Presents, not a software product. The venue's service portfolio consists of its core concert hosting operations supplemented by several add-on offerings: StarSeating provides a premium VIP viewing platform with exclusive amenities; StarParking offers guaranteed close parking with line privileges; the Season Pass delivers 25 annual ticket vouchers for $600; Private Events enables venue rental for celebrations; the E-Newsletter provides presale access and exclusive offers; and the Local Bands Program accepts submissions for opening act consideration. All ticketing is managed through AXS.com using AXS Mobile ID digital tickets. No public API is offered.

Differentiator

Problem solved

Functional benefit

Brands

• StarParking: Premium parking service offering guaranteed up-close parking and line privileges for ticketholders.
• StarSeating
• Season Pass

Products and services

• Starland Ballroom Venue Operations Core 1,500-capacity concert venue hosting approximately 115 live music events annually across rock, country, pop, and related genres. Located at 570 Jernee Mill Road, Sayreville, NJ, the venue is owned and operated by AEG Presents/Bowery Presents and offers ticketing via AXS.com, on-site box office, and phone, with AXS Mobile ID for digital entry.
• StarSeating Premium VIP seating experience offering exclusive access to a private viewing platform with pub-style seating, clear stage views, line privileges, waitress service, complimentary parking, and seasonal coat check. Sold as an add-on upgrade during ticket purchase.
• StarParking Premium parking privilege add-on that guarantees up-close parking and line privileges for ticketholders. Passes can be purchased through AXS.com, by phone, or at the box office; standard parking costs $10 per event without the pass.
• Season Pass Annual subscription pass priced at $600 for 25 ticket vouchers, usable on any Starland show in the calendar year. Provides guaranteed entry including sold-out shows, priority access without waiting in line, and is non-transferable with a $25 replacement fee for lost passes.
• Private Events (Venue Rental) Venue rental service for private celebrations including Bar/Bat Mitzvahs, Sweet 16s, Quinceañeras, weddings, and corporate events, as well as banquets. Packages include use of the concert hall facility, sound and light systems, custom ticketing, marquee access, and private dressing rooms. Inquiries handled by the Special Event Sales Manager.

Quantifiable outcome

• 115 events hosted per year
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AEG Presents/Bowery PresentscoreStrategic or Co-development PartnerAEG Presents/Bowery Presents owns and operates Starland Ballroom. AEG is one of the world's largest live entertainment companies, providing booking relationships, marketing infrastructure, and operational support for the venue. The venue has been in operation since 2003 under this ownership structure.
• AXS.comcoreChannel Partner/ Reseller/ DistributorAXS.com serves as the primary ticketing platform for Starland Ballroom. The partnership includes digital ticketing via AXS Mobile ID, online ticket sales, phone sales support, and official resale marketplace. Starland's website links directly to AXS for all ticket purchases.
• T-Mobile Concert PerksminorGTM or Marketing PartnerT-Mobile Concert Perks is a sponsor partner visible on the Starland Ballroom website footer, suggesting a marketing partnership for concert-related promotions.
• TractorminorGTM or Marketing PartnerTractor (drinktractor.com) is a beverage sponsor visible on the Starland Ballroom website footer, indicating a marketing/sponsorship relationship.
• AEG Events (aegsev.com)minorChannel Partner/ Reseller/ DistributorAEG Events serves as a venue rental booking platform partner, with Starland Ballroom listed on aegsev.com for private event inquiries.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/StarlandNJ
• Facebookfacebook.com/starlandnj
• Instagraminstagram.com/starlandnj
• Pinterestpinterest.com/starlandnj
• LinkedInlinkedin.com/company/starland-ballroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starland Ballroom