Humanas

What Humanas does

Humanas Pflege GmbH & Co. KG is a family-owned elderly care operator headquartered in Colbitz, Sachsen-Anhalt, Germany, founded in 2006 by Dr. Jörg Biastoch. The company runs 25 residential care parks (Wohnparks) across the German federal state of Sachsen-Anhalt, each combining barrier-free independent apartments (a central 'Wabe' building with single-room units plus row houses with two-room units) with around-the-clock ambulatory nursing, day care, assisted living, and service living offerings. The model is positioned as a hybrid-living alternative to traditional institutional nursing homes, targeting elderly residents who want to age in their home communities while retaining self-determination. Customers are individual residents and their families plus external community members who use ambulatory and day care services; pricing is recurring per-apartment rental plus per-need care assessment.

The company's technology stack is intentionally lightweight: a marketing website, an active social media presence (Facebook, Instagram), and a co-developed nursing software product called Huskycare that handles tour planning, staff scheduling, and billing automation. There is no mobile app, no public API, and no disclosed AI or machine learning capability. Distribution is direct and regionally embedded, with named Pflegedienstleiter (care directors) leading each park and a sales-led go-to-market anchored by local community events, partnerships with schools, fire departments, sports clubs, and environmental initiatives.

Humanas makes money through three recurring revenue streams: rental income from Wohnpark apartments, 24/7 ambulatory care services billed per need assessment, and day care fees — all governed by individual service agreements. The company is a limited partnership under German law, owned and led by the Biastoch family (Dr. Jörg Biastoch, Ina Kadlubietz, Fabian Biastoch), with no disclosed external investors, private equity ownership, or parent company. Strategic positioning is reinforced through industry leadership (Dr. Biastoch as VDAB Landesvorsitzender Sachsen-Anhalt) and content marketing via two bi-weekly podcasts on nursing topics and regional sport.

Name

Humanas

Legal name

Humanas Pflege GmbH & Co. KG

Website

https://humanas.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Humanas is a family-owned German elderly care operator running 25 Wohnparks across Sachsen-Anhalt, offering barrier-free apartments with integrated 24-hour ambulatory and day care as an alternative to traditional nursing homes. It serves individual elderly residents, their families, and external community members.

Ownership category

akta.pro rank

Headquarters

HQ city

Colbitz

HQ country

Germany

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Housing Rental: Rental income from apartments and row houses within Wohnparks. Residents rent barrier-free apartments with their own bathroom and terrace.
2. Ambulatory Care Services (Ambulante Pflege): 24-hour ambulatory care services available to both Wohnpark residents and external community members. Services include nursing care, household assistance, and meal delivery.
3. Day Care (Tagespflege): Day care services for elderly people during the day, providing stimulation and support while giving family caregivers respite. Available to residents and external community members.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Humanas operates 25 residential care parks (Wohnparks) in Saxony-Anhalt, Germany, providing a hybrid living model that combines barrier-free independent apartments with on-site 24-hour ambulatory care and day care services. Each Wohnpark features a central 'Wabe' building with single-room apartments plus row houses with two-room apartments, all with private bathrooms and terraces, serving as an alternative to traditional nursing homes for elderly and care-dependent individuals.

Product overview

Humanas Pflege GmbH & Co. KG operates a network of residential care parks (Wohnparks) in Saxony-Anhalt, Germany, offering an innovative hybrid living model as an alternative to traditional nursing homes. The core Wohnpark-Konzept combines independent barrier-free apartments with 24/7 outpatient care and day care services. The portfolio includes 25 residential parks featuring single-room 'Wabe' apartments and two-room row houses, all with private bathrooms and terraces. Beyond residential care, Humanas provides outpatient nursing services, day care, assisted living, and service living options. The company also maintains a content platform through its 'Kastanienmännchen & Seniorenteller' podcast series addressing care industry topics, and a companion 'Sportstunde' podcast featuring regional sports partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Wohnpark-Konzept (Wohnen & Betreuen) Hybrid residential care concept combining independent barrier-free apartments with around-the-clock care services. Each Wohnpark features a central 'Wabe' building with single-room apartments and row houses with two-room apartments, all barrier-free with private bathrooms and terraces. Residents receive flexible care support while maintaining independence, offered as an alternative to traditional nursing homes.
• Ambulante Pflege (Outpatient Care) 24/7 outpatient nursing services including household assistance (cleaning, laundry, shopping), meal preparation, and nursing care. Available to both Wohnpark residents and external community members in their homes.
• Tagespflege (Day Care) Daytime care and support services for elderly individuals, providing social activities, stimulation, and assistance with daily living while offering respite for family caregivers. Available to Wohnpark residents and external community members.
• Betreutes Wohnen (Assisted Living) Barrier-free rental apartments within the Wohnparks enabling independent living for elderly residents with optional care and support services available on demand.
• Service-Wohnen (Service Living) Housing option with access to comprehensive service offerings including housekeeping, meals, and care support on demand within the Wohnparks.

Quantifiable outcome

• Lower costs compared to traditional nursing homes
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• HuskycarecoreTechnology or IntegrationPartnership with Huskycare for co-development of custom nursing software. Project aims to automate tour planning for care services, staff scheduling considering employee preferences, and monthly billing automation. Addresses digitalization needs in nursing care.
• Otto pflanzt!minorStrategic or Co-development PartnerEnvironmental initiative partnership. Association organizes tree planting events at Humanas Wohnparks. Approximately 40 volunteers planted 400 trees and shrubs at Wohnpark Zielitz. Similar events organized at other locations.
• ASB Wünschewagen (Arbeiter-Samariter-Bund Sachsen-Anhalt)minorGTM or Marketing PartnerCharity partnership through annual 'Läuft bei Humanas' (Running for Humanas) initiative. Employees run/bike kilometers and company donates 1.50 EUR per kilometer run or 0.50 EUR per kilometer cycled. Raised 1839 EUR in 2025 for ASB Wünschewagen.
• VDAB (Verband Deutscher Alten- und Behindertenhilfe)coreOthersIndustry association membership. Dr. Jörg Biastoch serves as VDAB Landesvorsitzender (state chairman) for Sachsen-Anhalt. VDAB represents care and disability aid companies in Germany.
• MDR (Mitteldeutscher Rundfunk)minorGTM or Marketing PartnerMedia partnership. Podcast discussions on nursing topics with MDR journalist Katrin Hartig, Redaktionsleiterin (editorial director). Podcast explored image of nursing in media.
• Bildungszentrum für Gesundheitsberufe (BZG) MagdeburgminorImplementation/ SI/ Consulting PartnerTraining partnership for international nursing staff recognition. International nurses (from Ukraine, Kenya) complete recognition examinations through BZG to become licensed nursing professionals in Germany.
• Physiotherapie KörperstrategenminorStrategic or Co-development PartnerPhysiotherapy partnership at Wolmirstedt location. Practice provides group offerings and plans to conduct sessions in dedicated day care apartment within row house.
• SBB Baskets WolmirstedtminorGTM or Marketing PartnerLocal basketball team partnership. Players helped plant pear tree at Wolmirstedt opening and gifted signed jersey to team.
• Freiwillige Feuerwehr Zielitz (Volunteer Fire Department)minorStrategic or Co-development PartnerCommunity partnership with local fire department. Wohnpark was part of youth fire department weekend training. Association helps with community events including bringing field kitchen.
• Jeff Lammel GenußmanufakturminorOthersLocal business partnership. Gutschein (gift voucher) received for 5-year city anniversary was redeemed with day care guests.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• BeneVit Pflege: Mid-sized German operator of assisted living communities, inpatient care facilities, and outpatient services with a regional focus. Closely comparable to Humanas in its multi-site, regional Pflege operator model with mixed housing and care offerings.
• HELIANthus Residenzen: Regional German operator of assisted living residences and inpatient care facilities. Closely comparable to Humanas in its mid-sized, regionally concentrated Pflege operator model with Wohnpark-style residential offerings.

Broad incumbents

• CURATA Care Holding: German operator of inpatient care facilities, outpatient care, and senior housing. Closely comparable to Humanas in providing assisted living and Pflege across multiple sites, with a national footprint.
• Alloheim Senioren-Residenzen: One of Germany's largest private operators of senior residences and care homes with 150+ facilities nationwide. Comparable to Humanas as a multi-site assisted living / Pflegeheim operator, but at much larger scale and broader geographic reach.
• Marseille-Kliniken AG: German operator of inpatient Pflege facilities, rehabilitation clinics, and senior residences. Comparable in providing residential elder care, though with a heavier clinical/care weighting than Humanas' hybrid housing-led model.
• Pro Seniore Residenzen: Major German operator of senior residences and care homes. Comparable to Humanas in operating assisted living and full-time care facilities, with a similar focus on dignified living for the elderly.
• Victor's Group: German family-owned operator of senior residences, care facilities, and hotels with multiple locations across Germany. Comparable family-business model providing assisted living and Pflege services, though with broader geographic and service portfolio.
• Agaplesion gAG: Large German non-profit operator of hospitals, nursing homes, and assisted living facilities. Comparable in providing residential elder care and Pflege services, though with a broader hospital and hospice portfolio.
• Clariane (formerly Korian Deutschland): Leading European operator of care homes, assisted living, and home care services with significant presence in Germany. Direct competitor in assisted living and ambulatory care; operates at much larger scale with institutional ownership.

Emerging players

• DSGF Deutsche Senioren Grundbesitz: German operator focused on senior residential real estate and assisted living. Comparable to Humanas in combining real estate ownership with assisted living services for elderly residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/Humanas.Pflege
• Instagraminstagram.com/humanas_pflege
• LinkedInlinkedin.com/company/humanaspflege

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanas