What Cubitech does

Cubitech S.A. is a privately held security and surveillance solutions provider founded in 2001, headquartered in Poole, United Kingdom, with a distribution center in Athens, Greece, and additional offices in Sydney and Nicosia. The company operates across more than 18 countries through a global partner and reseller network spanning Europe, the Middle East, Africa, Asia-Pacific, North America, and Latin America.

The company's offering is a vertically integrated stack organized around four product pillars: PROTECT (Cubis VMS video management software and Cubis NVR recorders in Mini, Standard, and Enterprise tiers), MONITOR (IP cameras across M Series, H Series, Thermal, PTZ, Specialized, and Panorama models), STORE (enterprise-grade storage servers and JBOD expansion units), and CONTROL (video matrix controllers, decoders, encoders, matrix keyboards, and managed PoE switches). Cubis VMS integrates directly with Cubitech hardware for failover, ANPR, video analytics, POS integration, and IMMIX remote-monitoring interoperability, and is ONVIF-compliant with 4200+ supported third-party cameras. The company is now extending into cloud-based management via its Secure Private Cloud and Failover solutions.

Revenue is generated primarily through hardware sales of cameras, NVRs, storage, and matrix equipment, complemented by tiered Cubis VMS software licensing (Free, Basic, Advanced annual subscriptions), add-on software modules, and professional/support services. Pricing is quote-based and not publicly disclosed. GTM combines enterprise field sales, a website-driven inbound funnel with partner-program enrollment, and a channel-led distribution model targeting verticals including malls, healthcare, banking, renewable energy, industrial sites, airports, freeways, and security monitoring companies. Founder Nikos Kalafatis leads the firm, which employs between 11 and 50 people.

Name

Cubitech

Legal name

Cubitech S.A.

Website

https://cubitech.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Video Surveillance Systems

NAICS

Audio and Video Equipment Manufacturing (33431), Other Communications Equipment Manufacturing (334290)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Video Surveillance (CCTV/VMS) System Integration (BPAKAGAA)

akta.pro secondary industries

CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH), CCTV Networking, Cabling (PoE) & Storage Infrastructure (HSAHACAI)

Keywords

• Video surveillance systems
• Network video recorders
• Ip security cameras
• Video management software
• Physical security solutions

Headquarters

HQ city

Távros

HQ country

Greece

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical security products including cameras (M Series, H Series, Thermal, PTZ, Specialized, Panorama), recorders (Cubis NVR Mini/Standard/Enterprise), storage solutions, video matrix equipment, and infrastructure products (switches, media converters).
2. Software Licensing (Cubis VMS): Cubis VMS offered in three tiers: Free (single user license, basic features), Basic (for small-medium projects with advanced features like VMD), and Advanced (for large-scale enterprise deployments with master-slave architecture).
3. Software Add-on Modules: Additional modules including Cubis Video Analytics, Cubis IMMIX, Cubis ANPR, Cubis Alerts and Alarms, and Cubis POS available for purchase to extend VMS functionality.
4. Support Services: Technical support services including remote support software (Anydesk), pre-installation of operating systems, and customization services for Cubis NVR systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Cubitech designs, manufactures, and sells integrated video surveillance systems for enterprise and critical-infrastructure customers. Its portfolio centers on the proprietary Cubis VMS software platform, paired with branded IP cameras (M Series, H Series, Thermal, PTZ, Specialized, Panorama), Cubis NVR recorders, enterprise storage servers, video matrix systems, network infrastructure, and managed cloud, failover, and control-room solutions delivered through direct sales and a partner channel across 18+ countries.

Product overview

Cubitech is a global security and surveillance solutions provider offering a unified platform-plus-modules architecture centered on its Cubis VMS video management software and Cubis NVR recorders. The portfolio spans five product categories: PROTECT (Cubis VMS and Cubis Recorders in Mini, Standard, and Enterprise tiers), MONITOR (IP cameras including M Series, H Series, Thermal, PTZ, Specialized, and Panorama models), STORE (Storage Solutions including storage servers and JBOD expansion units), and CONTROL (Video Matrix including main units, decoders, encoders, matrix keyboard, and infrastructure switches). Solutions layer includes Secure Private Cloud for cloud-based management, Failover Solution for high-availability clustering, and Control Rooms for integrated command-and-control setups. The ecosystem is designed for seamless interoperability, with Cubis VMS serving as the unifying software layer across all hardware products.

Differentiator

Problem solved

Functional benefit

Brands

• Cubis VMS: Video management software for intelligent video alarm scenarios, actionable metadata events, built-in failover, ANPR support, video analytics, and POS integration.
• Cubis Recorders
• Cubis NVR

Products and services

• Cubis VMS Proprietary video management software platform that serves as the central management layer for Cubitech's cameras, recorders, storage, and analytics. Offered in Free, Basic, and Advanced tiers with optional add-on modules (analytics, integrations), it is licensed to enterprise security operators, system integrators, and end customers running sites from small retail to large critical-infrastructure deployments.
• Cubis Recorders (NVR family) Branded network video recorder family available in Mini, Standard, and Enterprise tiers for sites of differing scale. Records streams from Cubitech and third-party ONVIF cameras and integrates natively with Cubis VMS. Targeted at enterprise and integrator customers deploying centralized recording infrastructure.
• M Series IP Cameras General-purpose IP camera line for enterprise video surveillance, ONVIF-compliant and integrated with Cubis VMS and Cubis Recorders. Used by security operators across retail, commercial, and industrial sites.
• H Series IP Cameras IP camera line positioned alongside the M Series for general enterprise surveillance use cases, ONVIF-compliant and integrated with the Cubitech ecosystem.
• Thermal Cameras Thermal imaging cameras with detection ranges up to 1,410 m, used for perimeter intrusion detection and early-warning fire/thermal anomaly alerts on critical and industrial sites. Targeted at energy, utility, industrial, and high-security perimeter customers.
• PTZ Cameras Pan-tilt-zoom cameras with motorized control, presets, and auto-tracking for active monitoring of large or dynamic scenes such as parking lots, perimeters, and public spaces.
• Specialized Cameras Catch-all category of Cubitech IP cameras designed for specialized surveillance scenarios not covered by the standard M or H Series lines.
• Panorama Cameras Multi-sensor 360° panoramic cameras that deliver wide-area coverage from a single mounting point, reducing camera counts for large open spaces such as plazas, warehouses, and parking structures.
• Storage Servers Enterprise-grade RAID-configurable video storage servers designed to retain footage from large Cubis VMS deployments for enterprise and critical-infrastructure customers with long evidence-retention requirements.
• JBOD Expansion Units Just-a-Bunch-Of-Disks expansion units that add capacity to Cubitech storage servers, used by enterprise customers scaling video retention beyond the base server footprint.
• Video Matrix System Video wall and signal-distribution system comprising main units, decoders, encoders, and a matrix keyboard for routing live and recorded video to control-room displays. Sold to operators of 24/7 control rooms in transport, public safety, and enterprise security operations centers.
• Network Infrastructure (Switches & Media Converters) PoE-capable network switches and media converters that carry power and data to Cubitech IP cameras and other field devices, completing the end-to-end surveillance stack. Sold to system integrators and enterprise customers deploying Cubitech surveillance networks.
• Secure Private Cloud Managed private-cloud hosting service for Cubis VMS and recorded video, designed for regulated and security-sensitive customers that want the operational benefits of cloud management while keeping video on infrastructure they control.
• Failover Solution Redundant clustering solution that provides automatic failover for Cubis VMS servers and recording, targeting critical-infrastructure and 24/7 operations where surveillance downtime is unacceptable.
• Control Rooms Integrated control-room solution combining Cubitech video matrix, displays, and operator workstations for 24/7 surveillance operations centers used by transport, public-safety, and enterprise security customers.

Quantifiable outcome

• Up to 95% ANPR recognition rate with proper camera positioning
• +3 more outcomes

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider used by Cubitech for storing e-mails, databases and systems. AWS services support the company's cloud-based security management platform.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider used by Cubitech for storing e-mails, databases and systems. Azure services support the company's cloud-based security management platform.
• ONVIFcoreTechnology or IntegrationONVIF (Open Network Video Interface Forum) compliance ensures interoperability with over 4200 supported camera devices from various manufacturers. Cubis VMS supports any ONVIF compliant camera.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pelco (Motorola Solutions): Camera and VMS vendor (VideoXpert) focused on enterprise and government sites. Similar mid-to-high-end positioning and ONVIF-driven interoperability story as Cubitech.
• Genetec: Pure-play VMS and unified security platform vendor (Security Center, AutoVu ANPR, Omnicast). Directly comparable to Cubitech's Cubis VMS-plus-integrated-hardware go-to-market, with much larger scale.
• Axis Communications: Network camera pioneer with an own VMS (Axis Camera Station) and strong ONVIF ecosystem. Comparable technology and channel approach, but with much larger scale and brand.
• IDIS: End-to-end surveillance vendor offering cameras, NVRs, and VMS (IDIS Solution Suite) for retail, banking, and public-sector customers — a near-twin of Cubitech's integrated stack.
• Hanwha Vision (formerly Wisenet): Camera manufacturer with its own VMS (Wisenet Wave, SSM) targeting mid-market and enterprise. Closely comparable product breadth and vertical go-to-market to Cubitech.
• Milestone Systems: Open-platform VMS vendor (XProtect) that, like Cubitech, integrates with thousands of ONVIF cameras and targets enterprise and city-scale deployments. Highly comparable product and channel model.
• Avigilon (Motorola Solutions): End-to-end video surveillance provider combining cameras, VMS, and AI analytics — the same full-stack positioning Cubitech pursues, but with deeper North American enterprise reach.

Broad incumbents

• Bosch Security Systems: Sells cameras, video management (BVMS), and integrated security solutions to enterprise, retail, and city customers. Comparable solution breadth, but as part of a much larger industrial conglomerate.
• Dahua Technology: One of the two Chinese surveillance incumbents with end-to-end camera, NVR, and VMS offerings. Direct overlap with Cubitech in vertical markets such as banking, transport, and city surveillance.
• Hikvision: Global volume leader in CCTV hardware and iVMS software, serving the same enterprise and city-scale markets as Cubitech. Larger portfolio, broader geographic reach, and dominant pricing power.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cubitech1
• Facebookfacebook.com/cubitech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubitech