New-Rule

Name

New-Rule

Legal name

New-Rule LLC

Website

https://new-rule.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Rule of Law Consulting Services

NAICS

Justice, Public Order, and Safety Activities (922), Other Justice, Public Order, and Safety Activities (922190), Courts (922110)

SIC

Services-Management Services (8741), Services-Legal Services (8111), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Rule of Law & Justice Sector Reform (BPADAGAB)

akta.pro secondary industries

Rule of Law, Justice & Corrections Support in Conflict Settings (BPADAFAI), Democratic Governance & Public Administration Reform (BPADAGAJ), Peace, Security Sector Reform & Stabilization Programs (BPADABAH)

Keywords

• Rule of law consulting
• Justice sector reform
• Human rights advisory
• Democracy and governance
• International development services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Consulting Services: New-Rule provides technical consulting services in rule of law, human rights, and democracy and governance. Services include program design, implementation management, monitoring and evaluation, research and analysis, and doctrine and strategy development. Revenue comes from contracts with international development agencies, government agencies, and research institutes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

New-Rule provides a full range of professional technical services in rule of law, human rights, and democracy and governance to international development agencies, donor governments, and scholarly institutes. Core service areas include program design and implementation management, monitoring and evaluation, research and analysis, and doctrine and strategy development. Specialized offerings include assessment tools and automated case management systems built for justice-sector clients, plus training programs such as TAPs and the FAIR anti-corruption methodology.

Product overview

New-Rule is a consulting firm specializing in rule of law, human rights, and democracy and governance technical services. Rather than a unified software product, the company offers a portfolio of professional services organized around four core service areas: Doctrine and Strategy Development, Program Design & Implementation Management, Monitoring and Evaluation, and Research and Analysis. The company also develops specialized assessment frameworks and tools such as the Pre-Trial Services Assessment Tool (PTSAT) and Case Management Systems for justice sector clients. New-Rule's offerings include targeted training programs like the Transparency and Accountability Practitioners (TAPs) program and the FAIR (Facilitating Accountability, Integrity, and Resilience) anti-corruption methodology, all delivered through collaborative partnerships with international development agencies, technical assistance providers, and research institutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Doctrine and Strategy Development Strategic advisory services that help international organizations and donors reflect on and improve their business approaches to rule of law and democracy-and-governance challenges; converts conceptual frameworks into actionable doctrine and strategy.
• Program Design and Implementation Management Translates strategy into effective program design and ensures effective implementation of rule-of-law and governance projects for donor agencies and partner-country institutions.
• Monitoring and Evaluation External-perspective evaluation services that review and refine donor-funded rule-of-law programming using industry best practices; includes impact assessments, mid-term evaluations, and final performance evaluations.
• Research and Analysis Analytical research services that examine lessons identified in theory, practice, and policy across rule-of-law and governance contexts and convert them into lessons learned for client decision-making.
• Pre-Trial Services Assessment Tool (PTSAT) An assessment tool that evaluates procedures, legal framework, and practices relating to deprivation of liberty at the pretrial stage, examining both the legislative/procedural framework and actual practices and assessing them against six factors reflecting critical issues and stages of pre-trial detention.
• Case Management System (CMS) Automated case management system deployed at the Public Defender's Office in Kano State, Nigeria, to enable case initiation, scheduling, document generation, accounting, and disposition tracking for criminal, civil, and sharia cases; supports monitoring of average days in pre-trial detention, court dates, adjournment status, and legal representation access.
• Public Defender's Office Support Technical training, organizational capacity building, and sustainability-architecture development for public defender offices providing legal aid services, anchored in New-Rule's work with the Kano State Public Defender's Office.
• Transparency and Accountability Practitioners (TAPs) Training Skills-building and knowledge-training program that equips transparency and accountability practitioners to work with local government authorities on governance reform; delivered in Nigeria through the GADJET project.
• Facilitating Accountability, Integrity, and Resilience (FAIR) Anti-corruption methodology co-developed by New-Rule and PartnersGlobal and applied in transparency, accountability, and governance-reform training and program interventions.

Quantifiable outcome

• Over 40 solutions delivered in 34+ countries since 2013
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• PartnersGlobalcoreStrategic or Co-development Partner · 1 January 2017In early 2017, New-Rule and PartnersGlobal entered into a strategic partnership to collaborate on rule of law and access to justice sector programming. As strategic partners, they share office space, technical assets, and resources to implement projects in mutual interest. PartnersGlobal has worked for nearly 30 years enhancing rule of law in conflict and post-conflict societies.
• Human Rights Data Analysis Group (HRDAG)secondaryStrategic or Co-development PartnerNew-Rule has concluded an exclusive MoU with HRDAG to collaborate on analysis of data relating to international human rights, international crimes, transitional justice initiatives, and related documentation. HRDAG's mission to apply rigorous science to human rights violations complements New-Rule's legal thinking application.
• Albers International ConsultingsecondaryStrategic or Co-development PartnerFormal Memorandum of Understanding designed to extend New-Rule's network of legal expertise in Continental Europe, enriching comparative legal approaches. Albers is a global consulting firm specialized in justice sector and judiciary, delivering services to NGOs, European and International organizations, and governments.
• iVotesecondaryTechnology or IntegrationFormal MoU to extend New-Rule's network of mobile IT expertise in Continental Europe. iVote is a global technology firm specialized in government sector and e-learning, providing full-cycle software development, QA and maintenance services. New-Rule chose iVote for its proven track record of affordable, flexible solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Palladium: Global development and consulting firm with a broad governance and rule of law practice, often acting as a prime on large USAID vehicles where New-Rule competes as a sub or niche partner.

Direct peers

• Democracy International: US democracy and governance consultancy delivering USAID- and State Department-funded programs, including the Bangladesh Promoting Peace & Justice Activity where New-Rule is a partner.
• EnCompass LLC: Woman-owned small business specializing in evaluation, organizational learning, and inclusive development; partners with New-Rule on DRL ROL evaluations and Myanmar assessments in the same donor-funded space.
• DAI Global: International development firm operating a Governance and Rule of Law practice that delivers democracy and justice programming, often partnering with or competing against New-Rule on USAID and State Department awards.
• Freedom House: International NGO promoting democratic governance and human rights globally, operating in adjacent rule of law programming and previously employing New-Rule's Senior Technical Director in senior rule of law roles.
• ABA Rule of Law Initiative (ABA ROLI): American Bar Association's overseas legal reform arm, operating in overlapping rule of law, judicial reform, and legal aid markets with comparable US-funded programming and senior expert networks.
• Social Impact: International development consulting firm focused on monitoring, evaluation, and learning, partnering with New-Rule on Bangladesh and Serbia assessments under USG-funded programming.
• PartnersGlobal: Nonprofit specializing in rule of law and access to justice in conflict and post-conflict societies, with which New-Rule shares a strategic partnership and co-developed the FAIR anti-corruption methodology.
• Chemonics International: Large USAID prime contractor with a dedicated Democracy, Rights, and Governance practice that competes with New-Rule for rule of law and access to justice programs in the same donor-funded market.
• Management Systems International (MSI): International development firm delivering governance, rule of law, and anti-corruption programming under USG funding, competing with New-Rule in evaluation and program design work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewRuleNow
• LinkedInlinkedin.com/company/new-rule-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New-Rule