AMPri Handelsgesellschaft

What AMPri Handelsgesellschaft does

AMPri Handelsgesellschaft mbH is a privately held German B2B wholesaler and manufacturer of medical disposable products, protective equipment, and hygiene articles, headquartered in Winsen/Luhe south of Hamburg. Founded in 1994 and led by Managing Directors Thomas Böhme and Ben Peters, the company serves healthcare, dental, food processing, industrial, laboratory, veterinary, and beauty/tattoo SMBs across 15 European countries. Its portfolio spans 6,048 articles organized into four categories — gloves and accessories, protective and work clothing, disinfection and accessories, and medical station and practice supplies — underpinned by 11 proprietary private-label brands (Eigenmarken) including Absogel, Basic-Plus, Basic-Touch, Clean-Comfort, Eco-Plus, Med-Comfort, pura-comfort, safeline, solidsafety, Style, and Top-Comfort, which cover value through premium price tiers.

The company operates a proprietary B2B e-commerce platform, the AMPri Partner Portal, offering self-registration, article list uploads, CSV bulk import, wish lists, order tracking, and customer-specific pricing, complemented by direct sales support via phone, email, and contact form. A 15,000 m² logistics center enables 2-4 business-day parcel delivery across Europe via logistics partners GLS and Raben. AMPri holds ISO 9001:2015 and EN ISO 13485:2016 certifications through QS Zürich AG, participates in DIN standards committees and the Bundesverband Handschutz (BVH), and is a member of B.A.U.M. e.V. and the Charta der Vielfalt; it received an EcoVadis Gold Medal in 2024.

Revenue is generated primarily through B2B wholesale of consumables with transaction-based pricing (prices excluding VAT, free shipping within Germany on orders of €500 or more, €6.50 freight under €499.99, 14-day payment terms), supplemented by private-label/OEM packaging-design services and tailored consulting. Customer onboarding requires a 24-hour approval process, with new accounts paying via advance payment or PayPal and existing customers receiving personalized pricing and payment terms. The company employs approximately 100 people, has no disclosed external institutional investment, and has not engaged in M&A.

Name

AMPri Handelsgesellschaft

Legal name

AMPri Handelsgesellschaft mbH

Website

https://ampri.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

AMPri Handelsgesellschaft is a privately held German B2B wholesaler of medical disposable products, protective equipment, and hygiene articles, serving healthcare, dental, food, industrial, and veterinary customers across 15 European countries via a proprietary Partner Portal and 6,048-SKU portfolio under 11 own brands.

Ownership category

akta.pro rank

Product category

Medical Disposable Products & Protective Equipment Wholesale

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industries

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG), Disposable Gloves & Protective Household Wear (CRAJAGAI), Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

Keywords

• Disposable medical supplies
• Protective equipment wholesale
• Personal protective equipment
• Industrial hygiene products
• B2B medical distribution

Headquarters

HQ city

Winsen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Wholesale Trade: AMPri Handelsgesellschaft operates as a manufacturer and wholesaler supplying disposable medical products, protective equipment, and hygiene articles to European wholesale businesses. The company sells over 6,000 products including single-use gloves, protective clothing, disinfection products, and medical practice supplies. They serve various industries including healthcare, dental, food, industrial, and veterinary sectors.
2. Private Label / OEM: The company offers private label and packaging design services for customers, allowing businesses to brand AMPri's products under their own labels.
3. Consulting Services: Tailored consulting, procurement, documentation, and logistics services for business customers, supporting their operational needs in the hygiene and protection sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AMPri Handelsgesellschaft is a B2B manufacturer and wholesaler of medical disposable products, protective equipment, and hygiene articles. The company supplies over 6,000 products — including single-use gloves, reusable safety gloves, protective clothing, disinfectants, soaps, and medical practice supplies — through its proprietary AMPri Partner Portal to wholesale and institutional customers across Europe. The portfolio spans 11 own private-label brands covering value, mid, and premium price/quality segments.

Product overview

AMPri Handelsgesellschaft is a B2B manufacturer and wholesaler of medical disposable products and protective equipment, operating primarily as an e-commerce platform through its Partner Portal. The company offers over 6,000 articles across four main product categories: (1) Gloves & Accessories (Einmalhandschuhe, Mehrweghandschuhe, glove box holders), (2) Body & Protective Clothing (Kopfschutz, Körperschutz, Handschutz, Beinschutz, Besucherschutz), (3) Disinfection & Supplies (Desinfektionsmittel, Seifen, dispensers, accessories), and (4) Medical Station & Practice Supplies (medication storage, dental supplies, wound care, specimen collection). The portfolio includes 11 own brands (Eigenmarken): Absogel, Basic-Plus, Basic-Touch, Clean-Comfort, Eco-Plus, Med-Comfort, pura-comfort, safeline, solidsafety, Style by Med-Comfort, and Top-Comfort, each targeting different price/quality segments from value to premium. Services include private labeling, custom packaging design, and consultation. The company serves B2B customers including wholesale trade, healthcare facilities, food industry, and industrial sectors across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Absogel: Private label brand for disposable products
• Basic-Plus
• Basic-Touch
• Clean-Comfort
• Eco-Plus
• Med-Comfort
• Pura Comfort
• Safeline
• Solid Safety
• Style
• Top-Comfort

Products and services

• Disposable Gloves (Einmalhandschuhe) Single-use gloves in latex, nitrile, and vinyl for healthcare, food, dental, and industrial B2B customers.
• Reusable & Safety Gloves (Mehrweghandschuhe & Arbeitsschutzhandschuhe) Reusable protective gloves for occupational safety, including chemical resistance and mechanical protection for industrial B2B users.
• Work & Protective Clothing (Bereichs- & Schutzkleidung) Full range of protective work clothing — coveralls, aprons, gowns, head/leg/foot protection — for medical, food, and industrial B2B customers.
• Disinfectants & Soaps (Desinfektionsmittel & Seifen) Surface and hand disinfectants and liquid soaps for medical, food, and industrial hygiene applications.
• Station & Practice Supplies (Stationsbedarf & Praxisbedarf) Medical station and practice supplies for healthcare facilities, including medication storage, dental supplies, wound care, sharps/needle disposal, patient hygiene, and specimen collection.
• AMPri Partner Portal (B2B E-commerce Platform) B2B e-commerce platform providing business customers with online ordering, account management, article-list uploads, CSV bulk import, wish lists, and order tracking.
• Private Label & Packaging Design Service (Privat Label & Verpackungsdesign) Custom private-label and packaging design services allowing business customers to brand AMPri's products under their own labels.
• AMPri Private-Label Brand Portfolio (11 Eigenmarken) Collection of 11 proprietary AMPri private-label brands (Absogel, Basic-Plus, Basic-Touch, Clean-Comfort, Eco-Plus, Med-Comfort, pura-comfort, safeline, solidsafety, Style, Top-Comfort) covering value, mid, and premium price/quality segments across the disposable product range.

Quantifiable outcome

• EcoVadis Gold Medal 2024: 73/100 overall score, ranking in top 3% of wholesale companies and top 5% of all 130,000+ companies evaluated
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• QS Zürich AGcoreOthersQS Zürich AG is the accredited certification body that certifies AMPri's quality management system according to ISO 9001:2015 and EN ISO 13485:2016 standards, covering trade in medical products and protective equipment.
• GLS (General Logistics Systems)coreChannel Partner/ Reseller/ DistributorGLS is one of the logistics partners used by AMPri for parcel shipping within Germany and across Europe.
• Raben GroupcoreChannel Partner/ Reseller/ DistributorRaben Group is a logistics partner used by AMPri for freight shipping, particularly for larger shipments from approximately 1 pallet.
• Bundesverband Handschutz (BVH)coreOthersAMPri is an active member of the German Federal Association for Hand Protection (BVH), participating in standards committees to stay current on legal requirements and implementation of laws and regulations.
• DIN Standards CommitteescoreOthersAMPri participates in DIN standards committees to maintain up-to-date knowledge of regulatory requirements and ensure their products meet current standards.
• CM UmweltminorStrategic or Co-development PartnerAMPri partners with CM Umwelt to develop circular economy in Germany. AMPri's recyclable packaging has been certified at 100% recyclability rate. Partnership involves testing packaging for existing sorting and recycling structures.
• Mission Erde e.V.minorOthersAMPri supports the environmental organization Mission Erde e.V. as part of their social responsibility and environmental protection commitment.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bunzl plc: UK-listed international distribution and outsourcing group supplying PPE, cleaning, hygiene, and disposables to businesses across Europe and North America. Directly comparable as a B2B wholesaler of disposable protective and hygiene products.
• Medline Industries: One of the largest privately held medical supply manufacturers and distributors globally, with a broad portfolio of gloves, protective apparel, and infection prevention products sold to hospitals, dental, and industrial buyers across Europe. Direct overlap with AMPri's medical disposables and PPE wholesale offering.
• B. Braun SE: Global medical device and supplies manufacturer with significant European presence, offering protective equipment, hygiene products, and medical disposables to hospitals and practitioners. Comparable as a multi-vertical medical supplier with EU distribution reach.
• Paul Hartmann AG: German-headquartered medical and hygiene products company offering wound care, disinfectants, gloves, and protective clothing to healthcare and industrial customers across Europe. Comparable in product mix and DACH-centric distribution to AMPri.
• Henry Schein, Inc. Large global distributor of healthcare and dental supplies, including PPE, gloves, disinfectants, and office medical products. Comparable to AMPri as a multi-vertical B2B medical/dental distributor with strong European operations.

Direct peers

• Ansell Limited: Global manufacturer of protective gloves and apparel for healthcare, industrial, and life sciences end markets. Overlaps with AMPri's core glove and hand protection lines and competes for similar medical and industrial B2B buyers in Europe.
• Unigloves UK: European-focused manufacturer and supplier of single-use disposable gloves (latex, nitrile, vinyl) for medical, dental, food, and industrial markets. Closest direct comparable to AMPri's glove-centric product range.
• Mölnlycke Health Care: Swedish medical solutions company specializing in wound care, surgical supplies, and protective equipment sold to European healthcare providers. Direct overlap in medical disposables and single-use procedure supplies with AMPri's medical station offering.
• Sempermed (Semperit Group): Austrian manufacturer of disposable medical and industrial gloves, with European distribution serving healthcare, dental, and industrial channels. Direct competitor to AMPri in the gloves category.

Regional players

• Lyreco Group: European B2B distributor of workplace supplies, including hygiene, cleaning, and PPE products sold through catalogs and online platforms to businesses. Comparable distribution model and customer base to AMPri across multiple European countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ampriTV
• Facebookfacebook.com/ampri.de.gmbh
• LinkedInlinkedin.com/company/ampri-handelsgesellschaft-mbh
• Instagraminstagram.com/ampri.de

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPri Handelsgesellschaft