La Reclame
La Reclame is a French B2B promotional products and professional textile agency, part of Groupe Full Ace, that creates and distributes customizable branded merchandise, business gifts, professional apparel, and workwear for corporate clients via e-commerce.
- Company typePrivate
- Founded2019
- HeadquartersAngoulême, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What La Reclame does
La Reclame is a French B2B promotional products and professional textile agency operating as a member of Groupe Full Ace, a diversified conglomerate specializing in promotional objects and image clothing. Founded in 2019 and headquartered in Angoulême, France, the company distributes customizable branded merchandise across writing instruments, bags and travel, electronics, tableware, watches, sports and outdoor items, professional textiles, and workwear/PPE. It serves primarily corporate clients seeking operational communication products, business gifts, and team apparel, with a small team (1-10 employees) led by Gérant Jean-Eric Faury and supplemented by commercial managers Marie-Pierre VANNIER and Jean-Marhy MAHOUNGOU LINARES. The company also operates the eco-responsible sub-brand L'Objet Juste, launched in 2019 to emphasize RSE (Corporate Social Responsibility) commitments, and extends into workwear via the Full Ace Workers service.
The company's core technical capability centers on in-house customization and marking services, including screen printing, laser engraving, and other printing techniques applied to promotional objects and textiles. Product offerings are structured by category and by brand, with a portfolio spanning recognized names such as BIC, Parker, Waterman, Sol's, Stanley Stella, Kariban, Proact, Native Spirit, K-up, and XD Design. Selected SKUs carry provenance certifications including Origine France Garantie, RCS (Recycled Claim Standard), and OEKO-TEX, supporting the group's RSE positioning alongside group-level certifications (ISO 9001, ISO 14001, Ecovadis Gold Medal 2026, UN Global Compact membership, Charte de la diversité).
La Reclame operates a direct-to-consumer e-commerce platform (lareclame-objetpub.com) with quote-based pricing for customized orders and per-unit pricing ranging from €0.35 (pens) to €64.83 (tech kits). Revenue is generated primarily through one-time product sales, with customization/marking services (screen printing, engraving, clich\u00e9 setup, drawing/composition fees) available as add-ons or as standalone professional services. The company is privately held, has no disclosed external funding, and operates within the shared marketing and distribution infrastructure of the Groupe Full Ace network.
La Reclame firmographics
Firmographics- Name
- La Reclame
- Legal name
- La Réclame
- Website
- https://lareclame-objetpub.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Reclame is a French B2B promotional products and professional textile agency, part of Groupe Full Ace, that creates and distributes customizable branded merchandise, business gifts, professional apparel, and workwear for corporate clients via e-commerce.
- Ownership category
- akta.pro rank
La Reclame industry classification
Industry- Product category
- Promotional Merchandise & Corporate Gifts
- NAICS
- Office Supplies and Stationery Retailers (45941), Commercial Printing (except Screen and Books) (323111)
- SIC
- Commercial Printing (2750), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Office, Stationery & Craft Supplies DTC (CRAFACAL)
- akta.pro secondary industries
- Calendars, Planners & Organization Supplies Retail (CRALABAJ), Sportswear Customization & Printing Retail (CRAMACAK)
Keywords
Where La Reclame is headquartered
LocationHeadquarters
- HQ city
- Angoulême
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Reclame business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales: Sale of promotional objects, professional textiles, business gifts, and accessories with customization/marking services included or available as add-on
- Printing/Marking Services: Custom marking services with fixed cliché fees, marking fees, drawing and composition fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tote bags and bags |
| Unit Pricing | Pay-as-you-go | Office supplies and writing instruments |
| Unit Pricing | Pay-as-you-go | Toiletry bags and pouches |
| Other | Multi-year contract | Custom marking services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
La Reclame product offering
Product offeringCore offering
La Reclame designs, sources and distributes customizable promotional objects (objets publicitaires) and professional/promotional textiles, delivered with marking services such as screen printing, laser engraving and clich\u00e9 printing. The company operates a B2C e-commerce storefront at lareclame-objetpub.com where companies and individuals order branded merchandise \u2014 bags, writing instruments, electronics, tableware, watches, sports items, and business gifts \u2014 with quote-based customization and BAT (proof) approval prior to production and delivery.
Product overview
La Reclame is a promotional objects and professional textile company offering a comprehensive catalog of customizable marketing and branding products. The core offering includes promotional objects (objets publicitaires), professional and promotional textiles, point-of-sale materials (PLV), incentives, and business gifts. The product portfolio spans multiple categories including office and writing supplies, bags and travel accessories, electronics and audio devices, tableware, watches, and sports/outdoor items. The company operates as part of the Full Ace Group and offers branded merchandise services including product customization (marking/impression), sourcing, web services, and delivery. Additionally, through Full Ace Workers, they provide professional workwear and PPE equipment for industries including construction, logistics, hospitality, healthcare, and more.
Differentiator
Problem solved
Functional benefit
Brands
- L'Objet Juste: Brand created in 2019 by Groupe Full Ace, representing trendy and ethical products with RSE commitment - 'Pas juste l'objet'
Products and services
- Customizable Promotional Objects (Objets Publicitaires) Customizable promotional items including gadgets, accessories and branded merchandise that companies use for marketing campaigns, events, and operational communication.
- Professional & Promotional Textiles Professional clothing and promotional textile products including T-shirts, polo shirts, jackets, bags, caps, fleeces, softshells, sweatshirts, parka, parkas/coupe-vent/vestes, and workwear \u2014 available with custom branding.
- Custom Marking & Printing Services Custom branding and marking services for promotional objects and textiles, including screen printing, laser engraving, clich\u00e9-based marking, drawing and composition \u2014 priced via fixed clich\u00e9 fees plus per-unit marking costs.
- Business Gifts & Incentives (Cadeaux d'Affaires) Incentive products and corporate gift solutions for client appreciation and employee rewards, drawn from premium categories including watches, tableware and electronics.
- Office & Writing Instruments (Bureau & \u00c9criture) Writing instruments (pens, pencils), notebooks, calendars, planners, memo pads and office accessories used for corporate branding campaigns.
- Bags & Travel Accessories (Bagagerie & Voyages) Travel accessories, bags, backpacks, luggage, document bags, computer backpacks, sports bags, isothermal bags, trolleys and tote bags offered as branded merchandise.
- Electronics & Audio (Electro & Son) Electronic devices including USB drives, speakers, headphones, earphones, power banks, computer accessories, mobile phone accessories, car accessories, induction chargers and cables.
- Tableware (Art de la Table) Tableware items including bottles, gourdes, isothermal bottles, mugs, isothermal mugs, glasses, lunch boxes, cutlery, kitchen utensils and home appliances offered as branded merchandise.
- Watches (Montres) Timepieces including connected and smart watches positioned as premium corporate gifts and incentives.
- Sports & Outdoor (Sport & Plein air) Sports equipment and outdoor activity items used as branded merchandise for active-lifestyle corporate communications and sponsorship events.
- S\u00e9lection Objet Juste (Ethical & RSE Product Selection) Curated eco-responsible product selection carrying Origine France Garantie, RCS and OEKO-TEX certifications, representing the RSE-ethical product range within La R\u00e9clame's catalogue.
- Full Ace Workers (Workwear & PPE Service) Professional workwear and PPE (Personal Protective Equipment) service including work clothing, safety gear and professional equipment for industries such as construction, logistics, hospitality, healthcare, food service and green spaces.
- PLV (Point-of-Sale / Point de Vente Materials) Point-of-sale display materials and promotional stand equipment deployed in retail environments for in-store merchandising and promotional campaigns.
Companies that use La Reclame
Customer profileSegments2 records
Ideal customer profiles2 records
La Reclame technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
La Reclame partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe Full AcecoreLa Réclame joined Groupe Full Ace in 2019. The group is a major player in promotional objects and image clothing. Membership provides access to solid expertise, responsible and quality sourcing, optimized processes, and RSE commitments integrated into the group's DNA. La Réclame benefits from Full Ace's expertise in professional equipment through Full Ace Workers for workwear offerings.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
La Reclame competitors and assessment
Company assessmentBroad incumbents
- 4imprint: One of the largest global promotional products distributors with a much broader catalog and geographic reach; highly comparable core offering but operates at vastly greater scale, anchoring the incumbent comparison.
- HALO: US-headquartered global promotional merchandise and marketing solutions leader — comparable across product categories, customization services and B2B go-to-market, though at a much larger scale.
- Raja: France-based European packaging and office supply distributor with broad catalog of office, consumables and PPE — shares B2B SME customer base and parts of the office/corporate merchandise assortment with La Reclame.
- CPM Group: International brand activation and corporate marketing services group providing promotional merchandise, POS materials and field marketing — overlaps La Reclame's PLV/promotional objects offering at a much larger, multi-geography scale.
- Manutan: European B2B distributor of office, professional and workplace supplies — competes for B2B procurement budgets on office, stationery, workwear and equipment categories that overlap La Reclame's catalog.
Direct peers
- ADLINE: French promotional products distributor offering a broad catalog of customizable objects, textiles and business gifts to B2B clients across France — direct competitor on product overlap, customer segments and DTC/B2B service model.
- Promo-Accès: French promotional products specialist with e-commerce storefront and customization (printing/engraving) services for corporate clients — closely comparable offering, geography and customer base.
- Modexia: France-based distributor of promotional textiles, objects and corporate gifts with strong online ordering and customization capabilities — competes head-to-head with La Reclame in apparel/textile customization.
Others
- Kariban: French-headquartered promotional apparel and textile brand (distributed via La Reclame's website) — sits upstream as a supplier partner but is structurally comparable as a European promotional textile specialist.
Emerging players
- Prodir: Italian manufacturer of premium promotional pens, a category La Reclame actively retails — overlapping assortment and customization use cases in the same B2B promotional merchandise channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
La Reclame social profiles
Digital presenceLa Reclame compliance and trust
Trust signalCompliance9 records
La Reclame financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Reclame leadership team
Management profileNumber of profiles
Profiles5 records
La Reclame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Reclame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Reclame
What does La Reclame do?
La Reclame designs, sources and distributes customizable promotional objects (objets publicitaires) and professional/promotional textiles, delivered with marking services such as screen printing, laser engraving and clich\u00e9 printing. The company operates a B2C e-commerce storefront at lareclame-objetpub.com where companies and individuals order branded merchandise \u2014 bags, writing instruments, electronics, tableware, watches, sports items, and business gifts \u2014 with quote-based customization and BAT (proof) approval prior to production and delivery.
Is La Reclame a public or private company?
La Reclame is a private company. It is classified as corporate owned and is currently operating.
When was La Reclame founded?
La Reclame was founded in 2019. It employs 1 to 10 people.
Where is La Reclame based?
La Reclame is headquartered in Angoulême, France, in the Europe region.
How does La Reclame make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are printing/Marking Services.
Who are La Reclame's main competitors?
Broad incumbents on record are 4imprint, HALO, Raja, CPM Group and Manutan. Direct peers are ADLINE, Promo-Accès and Modexia. Kariban is listed as an others. Prodir is listed as an emerging player.
Does La Reclame have an API?
No public API is recorded for La Reclame.
What industry is La Reclame in?
La Reclame's product category is Promotional Merchandise & Corporate Gifts. Its primary akta.pro industry code is CRAFACAL, Office, Stationery & Craft Supplies DTC, with a secondary code of CRALABAJ, Calendars, Planners & Organization Supplies Retail. Its NAICS code is 45941 and its SIC code is 2750.